MxMIndia

Category: PRODUCTS

  • The woman of today is constantly on the move and versatile in her approach to life, whether at home, at work, or at social gatherings

    Mia’s new campaign #MeInAction celebrates the women of today

    By A Correspondent

     

    Tanishq’s new campaign #MeInAction for Mia, attemps to applaud the women of today for being dynamic, confident and absolutely unapologetic. The woman of today is constantly on the move and versatile in her approach to life, whether at home, at work, or at social gatherings. Not to mention, she does this with immeasurable élan and panache.

     

    Speaking about the campaign, Sandeep Kulhalli, Senior Vice President, Retail and Marketing, Tanishq said: “Mia by Tanishq has always offered the very best of fashion fine jewellery for women, and has always complimented her as she carries herself in total confidence. With the #MeInAction campaign, we aim to celebrate the crusader in a woman, at every step of her life, with complete style and elegance, and combined with her unstoppable actions; she is a force to be reckoned with. Everyone’s eyes are on her as she captures the world entirely.”

     

    Added Arun Iyer, Chairman, Lowe Lintas: “Women today are achieving whatever they set their minds to. They are unhinged and fearless in their approach. But instead of putting their accomplishments on a pedestal, we wanted to show the work they put into it. Our desire was to bring to life the fact that whatever women do, they do it in their own unique way. Their strengths and personalities are what they bring to the table. To sum it all up, all we wanted to highlight women in action. That’s where the idea of ‘Me In Action’ came from.”

     

     

  • The campaign will target the aspirational multiplex crowd and will be screened across 70 PVR theatres in major metros as well on digital platforms

    Taiwan Excellence rolls out a new ad campaign in India

    By A Correspondent

     

    Taiwan Excellence, from Taiwan External Trade Development Council (TAITRA) that honors Taiwan’s most innovative products, announced the launch of its new advertising campaign that showcase the latest tech offerings from Taiwan to the Indian customer. The campaign will target the aspirational multiplex crowd and will be screened across 70 PVR theatres in major metros as well on digital platforms.

     

    The campaign includes promotional videos of eight hi-tech products engineered by leading Taiwanese brands like FECA, Acer, QNap, AIFA, AVision, Aver and Opro.

     

    Elaborating on the campaign, Alex Pen, Director – Taipei World Trade Center Office, said: “We are pleased with the positive reception to products from Taiwan in India. Brands such as Asus, Acer and Gigabyte have been well received in India and are a household name in the country. Indian consumers have been very receptive towards Taiwanese tech products and we are confident that this ad campaign will give them insights into how our reliable and innovative products can help them to advance in every aspect of their lives. Taiwanese brands have cutting-edge technology at their core and with Taiwan Excellence helping people to embrace the government’s Digital India initiative, we are confident of Taiwanese brands finding a place in the heart of the Indian consumer.”

     

     

  • Arpwood Capital Private Limited was the exclusive financial advisor and TT & A was the legal advisor to the DSP Group for the transaction

    DSP Investment Managers unveils new brand identity

    By A Correspondent

     

    DSP Investment Managers unveiled its new brand identity. DSP BlackRock Investment Managers Pvt. Ltd. will now be known as DSP Investment Managers Pvt. Ltd. and DSP BlackRock Mutual Fund will be known as DSP Mutual Fund.

     

    Said Kalpen Parekh, President, DSP Investment Managers: “I am pleased to announce our new brand identity and recognize that this comes with a huge responsibility that sets the stage for the next phase for team DSP. We recognise that constant change in the financial world can result in investors being faced with many complex decisions to be made. The real challenge for us is to help all our clients navigate these changes in the simplest manner possible: Think simple, act simple and communicate simple. We believe that simplicity, respect and humility will continue to define DSP. We will serve our investors and distribution partners in simple, evidence based and principled manner to make them understand the risks as well as the rewards of investing.”

     

    Added Hemendra Kothari, Chairman, DSP Investment Managers: “The DSP name has evolved and thrived through many generations, always keeping in tune with the times to meet its demands. This is simply the next phase in our journey, which will continue to focus on making a real difference in our investors’ lives.  We will continue investing in our people, our technology platforms and our relationships with clients and distribution partners, to maintain our focus on delivering long term investment excellence. We will also continue to focus on our values and principles and always do the right things for our clients with the highest integrity.”

     

     

  • Until recently with Nestle, Chandrasekar Radhakrishnan has been appointed to the position of Vice President – Strategy & Insights, Coca-Cola India & South West Asia

    Chandru chala Coca-Cola!

    By A Correspondent

     

    Chandru chala

    Coca-Cola India announced changes to its leadership structure. Chandrasekar Radhakrishnan has been appointed to the position of Vice President – Strategy & Insights, Coca-Cola India & South West Asia. Until recently with Nestle, Chandrasekar (or Chandru as he’s known in the A&M fraternity), will take charge of the strategic initiatives for the company to accelerate the pace of innovation and assess opportunities to offer a much broader and deeper portfolio of beverages for the consumers.

     

    Announcing the change, T Krishnakumar, President, Coca-Cola India & South West Asia said: “We believe there are significant opportunities that lie ahead of us to grow our portfolio and meaningfully penetrate the market. These changes will address developing business needs and pave the way to develop a stronger portfolio for the future. It also reinforces our commitment towards investing in talent development.”

     

    Sundeep Bajoria

    Also, Sundeep Bajoria, a veteran in the Coca-Cola system, has taken over as Vice-President – South West Asia (SWA) Operations from his earlier role of Vice President Strategy and Insights.

     

     

  • The three colours, along with the Ashoka Chakra, were translated in Braille, and cast on a flag made of cement concrete

    MP Birla Cement celebrates Independence Day with a twist

    By A Correspondent

     

    MP Birla Cement, in association with the Lighthouse for the Blind, Kolkata, designed a unique national flag on the eve of Independence Day. Those who had never seen the tricolour with their eyes could now feel it with their fingers. The three colours, along with the Ashoka Chakra, were translated in Braille, and cast on a flag made of cement concrete. The significance of the colours and the symbol was embossed next to them. Once made, the flag went to the students of The Lighthouse for the Blind.

     

    Said Sandip Ranjan Ghose, Executive President, MP Birla Cement: “This was a humble effort on our part to celebrate ‘inclusion’ on our nation’s Independence Day by also bringing in differently abled children into its fold. The initiative resonates with our organisation’s core values of – heart and strength.”

     

    Added Sujoy Roy, Managing Partner (Creative), Ogilvy Kolkata: “The glory of our waving flag is a heritage that belongs to every Indian. We simply wanted to share it with those who are deprived of its vividness. After all, freedom is everyone’s birthright.”

     

     

  • It has been conceptualised by ADK Fortune – #EkRakhiAur

    Schmitten Moments promotes equality via latest ad campaign

    By A Correspondent

     

    Schmitten Luxury Chocolates has launched its new initaitive, #EkRakhiAur, that urges sisters to tie not one, but two Rakhis to their brothers. The second Rakhi is a promise of respect, where the brother supports the sister to live her life on her own terms.

     

    Said Jayesh Desai, Founder and Chairman of Rajhans (Desai-Jain) Group: “Schmitten is a chocolate for the modern generation. In a category replete with heart-warming campaigns, we want to deliver a mature opinion. It is our aim to initiate change and address societal issues. #EkRakhiAur addresses one of the most pertinent issues of the day – of giving women their due right. #EkRakhiAur is a defining step towards achieving this goal.”

     

    Added Rishabh Verma, Marketing Head of Schmitten “The festival of Raksha Bandhan needs to address the gender inequality that still exists in many Indian homes. Our latest initiative showcases the evolving relationship between a brother and sister through the brand lens. Schmitten wants to have a meaningful role in every special occasion such as that of Rakshabandhan and make these moments memorable.”

     

    Said Akashneel Dasgupta, National Creative Director, ADK-Fortune: “With #EkRakhiAur, we are trying to start a new tradition of equality. A modern brother believes that respecting women starts at home. Which is why the second Rakhi stands for a promise of respect and acceptance of the sister’s freedom. The sister thanks the brother for supporting her decisions. This should be the ideal kind of status-quo between siblings.”

     

     

  • Based out of Mumbai, Sinha will report to Kartik Iyer, President Media Brands and Amplifi

    Kumar Deb Sinha moves from Wavemaker to Dentsu’s Story Lab

    By A Correspondent

     

    Kumar Deb Sinha

    The Story Lab (TSL), the specialist content agency from Dentsu Aegis Network, has roped in Kumar Deb Sinha as the new country head for its India operations. Based out of Mumbai, Sinha will report to Kartik Iyer, President Media Brands and Amplifi – Dentsu Aegis Network India and the Executive Sponsor for TSL in India.Prior to this, Sinha was National Director – Content at Wavemaker India, a GroupM Company.

     

    Commenting on Sinha’s appointment, Iyer said, “We are very happy to have Kumar Deb Sinha on board. The StoryLab aims to be a significant player in the burgeoning content ecosystem of India with a clear positioning. And we are confident that Kumar, with his experience and expertise, will help us take this ambition forward.”

     

     

  • The campaign highlights the brand’s product edge

    TVS Tyres promotes product safety in latest film by Rediffusion

    By A Correspondent

     

    TVS Tyres has unveiled its campaign titled #HeavyTested that has been conceptualised and created by Rediffusion. The campaign highlights the brand’s product edge and comprises three commercials carried through TV and extended to print, digital and outdoor.

     

    Commenting on the new launch, P Vijayaraghavan, Director, TVS Srichakra Ltd, said: Our communication this time has taken a fresh approach wherein we are highlighting our products’ high quality standards. Through the advertising campaign, we want to take our customer connect to the next level and appeal to a wider audience. The campaign theme #HeavyTested will cut across all media to gain ample momentum.”

     

    Added Rahul Jauhari, Joint President and Chief Creative Officer- Rediffusion: “The idea of #heavytesting is to single-mindedly drive home the product superiority of our two wheeler tyres. There is a quiet confidence about the films that comes from knowing one’s strengths. The films don’t shout, rather they make a point, emphatically. We believe #heavytesting has an element of stickiness about it and can be leveraged strongly as we go ahead. While the shoot itself was a challenge for the entire team, I’m quite happy with the way everything has fallen into place.”

     

     

  • In partnership with Laqshya and Posterscope India, Vivo will apply its guiding philosophy of innovation to its OOH engagement activities as well

    Vivo India appoints Posterscope, Laqshya for outdoor

    By A Correspondent

     

    Smartphone brand Vivo has announced partnerships with Posterscope India and Laqshya Solutions to further strengthen their Out-Of-Home (OOH) engagement. The size of the account is said to be Rs 150-200 crore.

     

    Commenting on the partnership, Jerome Chen, CMO, Vivo India, said: “OOH has been an integral part of our marketing strategy right from the beginning of our journey in India. Through OOH media, we have been able to successfully establish and position Vivo as a premium brand in the Indian smartphone market. As we continue to grow stronger in India, we believe this partnership will enable us to reach out to a larger consumer base, in both a national and regional level.”

     

    Talking about the win, Haresh Nayak, Regional Director, Posterscope Asia Pacific and Group MD, Posterscope Group South East Asia, said: “We’re extremely proud to add such an iconic brand like Vivo to our client roster. Posterscope will create one of its unique offering which enables us to put data at the heart of our decision making, drive speed at a national, local and campaign level, and use our resources efficiently, We look forward to collaborating with the team on creating some industry/category firsts and setting some benchmarks in smartphone advertising.”

     

    Added Atul Shrivastava, Executive Director & CEO of Laqshya:  “We are absolutely delighted to be selected for the OOH media partnership with Vivo. It is a very special landmark for Laqshya. The 55-pages brief given for this pitch was one of the best in recent times, which inspired a challenge before us to excel on every parameter. Our Research and Strategy Teams worked very hard on every detail and extracted the data and findings, related to TG, congregation points and competition etc. At every stage of the pitch, we could sense and see client’s seriousness on using the OOH media as a strategic media in the market.”

     

     

  • First ad film celebrates first gold medal won by Bajrang Punia at the ongoing Asian Games

    Borosil launches new campaign with Indian athletes

    By A Correspondent

     

    Borosil Glass Works has joined hands with the Indian Olympic Association (IOA) as official Hydration Partner for national athletes representing India at all upcoming Olympic events. The campaign #ThirstForGold will run across all upcoming big-ticket events starting with the Asian Games 2018.

     

    Said Shreevar Kheruka, Managing Director and Chief Executive Officer of Borosil Glass Works Limited: “This is a very proud moment for us, to be associated with the Indian Olympic Association as their Hydration Partners. We are glad to be able to support the Indian athletes in their endeavors and look forward to a long-term association. With the launch of our new media campaign #ThirstForGold, we celebrate the victory of medals won by India, and the many more that are yet to come. We want the nation to join us in celebrating these athletes and their efforts to make our country proud.”

     

     

  • Brand ambassadors Deepika Padukone and Sidharth Malhotra, showcase Oppo F9 Pro's supremely long-lasting battery

    Mullen Lintas conceives new film for Oppo F9 Pro

    By A Correspondent

     

    Oppo has officially launched its latest smartphone – Oppo F9 Pro – in the Indian market. To power the launch of this smartphone, Mullen Lintas Delhi has conceived the communication for the same.

     

    The campaign idea hinges on a common life situation – staring at a phone that shows just one red line of charge, barely keeping the phone on and an urgent call needs to be made. The film captures this simple life observation, highlights the safety of women utilizing the brand ambassadors, Deepika Padukone and Sidharth Malhotra, to showcase Oppo F9 Pro’s supremely long-lasting battery.

     

    Commenting on the new TVC, Will Yang, Brand Director, Oppo India, said: “Oppo has always given utmost attention to consumer feedback. This time around our consumers wanted a phone that could last a long duration and enable them to live their life on their own terms without being dependent on their phone battery. This new TVC featuring our brand ambassadors portrays the same sentiment. It takes cues from the current situations consumers might find themselves in and highlights how the VOOC Flash Charge Technology of Oppo F9 Pro enables them to be connected always, even on the go. We believe that Mullen Lintas has fabulously woven a great story that will help us reach out to our audience and help them realise how the Oppo F9 Pro will empower them.”

     

    Added Amer Jaleel, Chairman & Chief Creative Officer, Mullen Lintas: “As a generation, we are always on the move. And always on the phone. This is an interesting mismatch in our lives and that’s where F9 Pro has an important role to play. You only have to charge it for five minutes and you can chat for hours. It’s a very relevant innovation today. And that’s what the campaign intends to communicate. We’ve tried to capture this through a day in the life of a young lady and Deepika’s portrayal brings it beautifully alive.”

     

     

  • The film pays tribute to the resilience and achievements of successful and ambitious Indian women

    Amway’s latest campaign inspires women to unleash their potential

    By A Correspondent

     

    Amway India has launched a captivating digital campaign titled ‘Don’t Limit My Attitude’. Developed for Attitude, an entry-level premium beauty brand for the Indian youth, the campaign marks Amway’s 20th year anniversary in India. The film pays tribute to the resilience and achievements of successful and ambitious Indian women who believe in progress and self-growth.

     

    Speaking about this  new campaign, Sundip Shah, Chief Marketing Officer, Amway India, said, “India is slowly but surely embracing the power of women in shaping a society and contributing to the economy’s growth. Amway is a firm believer and supporter of women empowerment and an equal opportunity player. We are proud to have more than sixty percent of our direct sellers constituting women entrepreneurs and humbled by their passion and commitment to entrepreneurship.  The new digital films are reflective of Amway’s vision through our brand  ‘Attitude’ which celebrates the young women of today. They are a testimony to our brand’s commitment to promote entrepreneurial spirit and celebrate those who have challenged stereotypes and risen above the ordinary.”

     

    The campaign comprises three short films and highlights different women in different roles, addressing stereotypical situations with their overarching demeanor and passions, and carving their own success path. The film showcases everyday life commentary associated with women and weaves the brand in with its positive interpretation of it. The films touch a chord and connect with the audience, urging them to bring about a positive change through their attitude.

     

    Anisha Sharma, Category head, Beauty & Personal care, Amway India added, “The campaign instils confidence amongst all the urban Indian woman of today who knows what she wants and also knows exactly how to achieve it with aplomb. Through these stories, the film aims to draw consumers’ attention to the societal perception against women who are dictated by norms set for them by others. We want to build a community of energetic and passionate women who are ready to unleash their full potential. It is heartening to see the positive response to the film, and how it has resonated with our audience who clearly endorse our film’s intent and message.”

     

    The films are targeted at women in the age group 20-40 years, and have been conceptualized by Law & Kenneth Saatchi & Saatchi.