MxMIndia

Category: PRODUCTS

  • Lava believes that India is more than just a country; it's an expression of pride that resides proudly in our hearts

    Lava Intnl takes patriotic route for brand film

    By A Correspondent

     

    Soho Square has unveiled its latest campaign for Lava International.  Said Sumanto Chattopadhyay, Chairman & Chief Creative Officer, Soho Square India: “I’ve been singing ‘Sare Jahan se Achha’ since the day of the shoot. I think this sweet little film will get many other Indians to do the same. A good thing to happen on Independence Day or any other day.”

     

    Added Sunil Raina, President – Lava International Ltd: “We take immense pride in being an Indian mobile handset brand. India is at the heart of everything we do at Lava and we are committed to offering valuable products to our consumers. Over the years, we have been building capabilities within India in product design & manufacturing – in order to make valuable technologies accessible and provide reliable products to our customers. Today, we are proud of being the only brand to have complete end to end control on product value chain within India, complimented by our robust distribution network and speedy customer service. Through #ProudlyIndian campaign, we wish to share our pride of being a truly Indian company with our fellow countrymen. This campaign is a unique celebration of our independence and tribute to the nation.”

     

     

  • The track is available on Wynk Music and Airtel TV  

    Airtel collaborates with Sarod maestros for national anthem tribute

    By A Correspondent

     

    Airtel and noted Sarod player Ustad Amjad Ali Khan, supported by Amaan Ali Bangash and Ayaan Ali Bangash, have come together to create a special sarod rendition of the national anthem to honour the Independence Day which falls on August 15.

     

    The rendition created by the celebrated trio, is available exclusively on Airtel’s digital platforms – Wynk Music (track) and Airtel TV (video).

     

    Said Sameer Batra, CEO – Content & Apps, Bharti Airtel: “Music brings people together and what better way to celebrate the Independence Day than with this beautiful version of our National Anthem. It’s a privilege for us to partner a music titan like Ustad Amjad Ali Khan and we invite everyone to enjoy this beautiful track.”

     

     

  • It launched an ambush marketing campaign, #StayConnected, to celebrate Friendship Day

    Isobar partners Godrej Security Solutions for Friendship Day initiative

    By A Correspondent

     

    Isobar, the digital agency of Godrej Security Solutions, recently launched an ambush marketing campaign, #StayConnected, to celebrate Friendship Day.

     

    As part of the campaign, Godrej Security Solutions tapped into the usual order of Friendship Day banter and took that on to Twitter.

     

    Commenting on the campaign, Ranjeet Kumar, Creative Director Isobar India said: “We knew that the idea of creating branded, bespoke emojis and ambushing the user’s conversation in a pleasantly surprising way will get us their attention. But, until it is personalized at scale with the creative use of digital, it will not have a big impact. So, we developed a custom API over our social listening tool, integrated it with an AI bot that listens, learns and engages with people on friendship day (tracking more than 100 dynamic keywords), and then contextually converses with them. For us, perception change is a long-term goal, and we have successfully kicked it off with a one-on-one dialogue with our TG.”

     

    Speaking on the campaign, Mehernosh Pithawalla, Vice President and Global Head – Marketing, Sales & Innovation, Godrej Security Solutions commented: “We believe in innovations that make our offerings relevant in daily lives. This activity was nothing but an extension of the same ideologies. Small innovations like these that individuals can relate to, make a serious category like ours a lot more interesting.”

     

     

  • The TVC showcases the different perspectives of two generations as they explore the concepts of diversity and national unity

    United Colors of Benetton conducts social experiment in India

    By A Correspondent

     

    Challenging social norms and addressing issues focused on secularism and non-discrimination, United Colors of Benetton released a digital film titled #UnitedByHope, on eve on India’s 72nd Independence Day.

     

    Speaking about the film, Sundeep Chugh, CEO Benetton India said: “On this significant occasion of our nation’s Independence Day, we at Benetton India, once again strive to knit together the diverse colors of India to promote unity through the innocent and thought-provoking sentiments of the nation’s future generation. This video is our effort at fulfilling our commitment as a responsible brand to challenge social norms and force the viewers to question their definition of diversity and unity as well as seeding the thought of social change where diversity creates the foundation for a stronger and united nation. It is important to understand how the younger generation subtly leads the older generation along the path of unity while striking a chord with every Indian, irrespective of religion or caste, and slowly but surely paving the way for a united future.”

     

     

  • The film draws our attention to the unpleasant reality currently plaguing our nation

    Bajaj Avenger takes a brave stand in latest Independence Day film

    By A Correspondent

     

    Bajaj Avenger’s new Independence Day film touches on a highly relevant issue that concerns all of us – indiscriminate use of plastic.

     

    Last year the brand had presented a glimpse of a utopian India – where women of the nation are truly free and liberated. This year it draws our attention to the unpleasant reality currently plaguing our nation.

     

    Said Narayan Sundararaman, Vice president – Marketing, Bajaj Auto: “Avenger stands for liberation. We felt we could offer a reality check to the nation on a day that stands for liberation, urging citizens to live the essence of Independence Day by taking steps to free India from plastic pollution”

     

    Added Amer Jaleel, Chairman & CCO, Mullen Lintas: “Last year we created what turned out to be a memorable piece of content on Independence Day with a quote by Gandhiji and point of view on how a woman feels about liberation. In our heads, Avenger owns the liberation space and we have to have a take on August 15. This year we are back with a comment on what it means to have true patriotism in your heart aptly called #NoPlasticPatriotism”

     

     

  • The campaign includes TVC, print, outdoor, digital and social media

    Yes Bank launches integrated campaign

    By A Correspondent

     

    Yes Bank has unveiled a comprehensive 360-degree campaign for its various offerings namely savings account, current account and fixed deposits, focusing on the evolving needs of aspirational consumers who want to grow, aim for progress in life and not settle for anything less. Conceptualised by Triton Communications, the integrated campaign kicked off with a lighthearted TVC.

     

    Speaking about the campaign, Rana Kapoor, MD and CEO, Yes Bank, said: “This significant campaign is synergistically aligned with the 14th Anniversary and the Large Phase of the Bank, which is driven by sustained growth in the Retail Banking businesses. Yes Bank’s superior offerings on Savings Accounts, Current Accounts and the innovative Green: Future Deposits are certain to deliver greater value to our valued customers.”

     

    Explaining the campaign, Rajat Mehta, Senior President & Head – Retail Marketing and Brand Management added: “Yes Bank is a positive and optimistic brand and this campaign highlights the aspirations and ever growing progress of Indians. It further embellishes the ‘India bole Yes!’positioning of the brand, which is a salute to the indomitable spirit of the people of our nation.”

     

     

  • The account was won following a multi-agency pitch

    Anchor appoints Initiative & Leo Burnett for media & creative

    By A Correspondent

     

    Electrical goods maker Anchor has appointed Initiative for its media mandate and Leo Burnett India for its creative duties.

     

    Said Vivek Sharma, Managing Director, Anchor Electricals Private Limited, on the creative mandate to LBI: “We were looking for a partner whose innovative ideas and approach are in sync with our brand’s vision. We have partnered with Leo Burnett India as our new creative agency based on their strategic planning and innovative creative thinking. We believe and have complete faith in the team’s passion, commitment and their ability to do justice to our mandate. We look forward to a stronger collaboration and are confident that the partnership with Leo Burnett will help us further strengthen our ability to reach out to our existing and potential consumers with influential and relevant communication.” And this is what he said on the Initiative appointment: “As a company, we are strategically aligning ourselves to substantially improve consumer connect. AEPL would aggressively use mass media in building saliency and creating awareness for its businesses in the months to come. We, at AEPL, are happy to partner with Initiative in this exciting phase of growth”.

     

    Said Dheeraj Sinha, MD – India & Chief Strategy Officer – South Asia, Leo Burnett: “It’s a great opportunity to re-energise a brand that has tremendous local equity in the name ‘Anchor’, and now has the advantage of global expertise in the name of ‘Panasonic’. Our opportunity is to build a brand and a business in this category like it has never been done before.”

     

    Added Vaishali Verma, CEO, Initiative: “This is one more prestigious addition to our esteemed portfolio of clients. We look forward to working with Anchor and create cutting-edge, strategic media solutions. Working with an ambitious company like Anchor is a great challenge and we look forward to creating impactful business solutions through our proprietary global tools.”

     

     

  • The account will be managed out of the agency’s Mumbai office and will be led by Navin Kathuria, EVP and Principal Partner, DDB Mudramax

    SBI appoints DDB Mudramax as Media AoR

    By A Correspondent

     

    Following a rigorous multi agency pitch, State Bank of India (SBI), India’s largest bank and a Fortune 500 company, has appointed DDB Mudramax as the sole media agency for its nationwide media duties.

    The account will be managed out of the agency’s Mumbai office and will be led by Navin Kathuria, EVP and Principal Partner, DDB Mudramax.

    Said Dinesh Menon, CMO, State Bank of India: “We at SBI are committed to providing innovative financial solutions to our wide base of customers and prospects. We needed an agile strategic media partner who can work closely with our brand marketing team to facilitate greater consumer traction for our brands. Our esteemed agency evaluation panel felt that DDB Mudramax can help us unlock our true potential.”

    Added Sathyamurthy Namakkal, President, DDB Mudramax: “We have been associated with SBI for several years as one of their empaneled agencies. With this mandate to be the sole Media AOR, we are now entrusted with more responsibility to grow our relationship to the next level. We look forward to some business impact solutions through interesting customer initiatives”.

     

     

     

     

  • The campaign aims at positioning the brand with its global appeal of racing along with various on ground activities

    Yamaha’s ‘The Call of the Blue’ is launched as new campaign

    By A Correspondent

     

    Yamaha Motor Pvt. Ltd. developed its new brand campaign ‘The Call of the Blue’ in order to draw a parallel to its product planning, marketing and customer engagement strategies with the brand’s global image of ‘excitement, stylish and sporty’.

     

    Said the Chairman of Yamaha Motor India Group of companies, Motofumi Shitara: “Yamaha’s global corporate mission of realizing kando should be expressively achieved through all of its products or related experiences. Being a #CustomerFirst brand, it is our duty to create delightful experiences for customers that can enrich their lives in the long run. The launch of “The Call of the Blue” should convey Yamaha customers or any customer of two wheelers about the brand’s commitment to provide highly advanced technology as well as treasuring style through its two wheelers. The launch of new products under the campaign launch will offer exciting experiences put together by the Yamaha uniqueness.”

     

    d Cygnus Ray ZR Street Rally edition has already begun at the Yamaha authorized dealerships.

     

     

  • As per research done by the company, it believes that millennials are turning out to be a creative force

    Tecno reaches out to the millennials with its latest mobile offering

    By A Correspondent

     

    Mobile brand Tecno has launched a new campaign to coincide with its new launch.

     

    Said Gaurav Tikoo, Chief Marketing Officer, Transsion India: “Uttar se Dakshin tak, Purab se Paschim tak, India is land of diversity full of beautiful people across regions. We are a consumer-centric brand and understands Indian consumer needs, we want to add value in their lives, understand their sentiment and culturally be with them. On the occasion of Independence Day, we have tried to represent the true beauty of an Indian face through the lens of a Tecno Smartphone Camera #TecnoHarSuratKhoobsurat beautifully captures the true essence of Beauty in Diversity!”

     

     

  • Quench your thirst for wanderlust with Milton Thermosteel Bottles

    Milton’s new ad for Thermosteel bottles inspires people to travel

    By A Correspondent

     

    Milton has released a new TVC for its Milton Thermosteel bottle. The TVC released under the campaign ‘KahaanKaPiya?’ positions the product as a travel essential for every explorer.

     

    Conceptualised by Ogilvy India, the film portrays a solo vacationer’s journey across the country, capturing the beauty of travel and a world of opportunities. The thrill of solo travelling has witnessed an increasing interest by women over the last few years and Milton’s new TVC is an ode to this trend.

     

    Said Ajay Vaghani – Managing Director, Hamilton Housewares: “Milton as a brand has always believed in product innovation that focuses on enhancing experiences of every small yet integral event in the consumer’s fast paced lives and makes it effortless. ‘KahaanKaPiya?’ campaign is all about inspiring people to travel and we believe Milton’s Thermosteel Bottleis the next must-have accessory for every young explorer’. Milton Thermosteel Bottle, with its aesthetics and functionality, was created keeping in mindthe changing requirements of the youth in India who are constantly on the move seeking knowledge and looking for new experiences”.

     

    Added Anurag Agnihotri– Executive Creative Director, Ogilvy India: “KahaanKaPiya? How many rivers, lakes, streams and seas have you crossed? How much of the world have you seen? That’s the question this commercial poses to all the young people sitting at their desks, in offices or colleges, to go out there and explore the world. It’s a perfect communication fit especially when it comes from a brand that offers top quality and innovations in its products”.

     

     

  • The TVC captures the essence of Onam through a endearing take on the relationship between a husband and his wife

    Tanishq TVC for Onam shopping

    By A Correspondent

     

    The festive fervour has set among Malayalis and Tanishq has also geared up to add that special festive touch to the auspicious occasion of Onam.

     

    Speaking about this film, Deepika Tewari, AVP – Marketing, Tanishq said:  “At Tanishq, we’re all about celebrating the vibrant festival of Onam with Malayalis. Through this TVC, we’re announcing the launch of our Sampoorna collection to complete the festivities this year. Our jewel pieces are rooted in the traditional and infuse in a modern interpretation.The TVC captures the essence of Onam through a endearing take on the relationship between a husband and his wife. It weaves in nuances of the culture that will appeal to every single Malayali as will this special range of jewellery.”

     

    #SampoornaByTanishq celebrates the essence of Onam through the traditional thaiyyam, the lavish sadya, the beautiful pookalam and the gorgeous decorations like the boat embellished with flowers.