MxMIndia

Category: PRODUCTS

  • The campaign has been conceptualised and executed by the DDB Mudra Group

    Virat Kohli & Puma wants Indians to #ComeOutandPlay

    By A Correspondent

     

    #ComeOutandPlay is Puma|One8’s first promotional content since its launch event in November 2017. The campaign has been crafted on the basis of insights derived from a pan-India research study by Kantar IMRB, commissioned by the brand’s co-promoters Virat Kohli and Puma India, on physical activity and sports adoption in India.

     

    Speaking on the campaign, Debosmita Majumder, Head of Marketing, Puma India said: “Sports has been replaced by digital entertainment and games, especially amongst the millennial. We have also seen a decline in people playing sports as they grow older. Puma and Virat have come together to encourage people to play sport, not only to stay fit or to pursue it professionally but just for the love of it. Through this campaign, we are looking at bringing back the joy of playing sport and making India a more active nation.”

     

    Said Vishnu Srivastav, Creative Head, DDB Mudra South: “The brief was straightforward – make India play more. The campaign was created to specifically tackle that. We wanted to use Virat in a new light, where he provokes the audience to start looking at sports and play with far greater interest. The reason we didn’t go with conventional media, and opted to do contextual videos was to interrupt the virtual lives our audiences are so caught up in, and tell them that there is a world outside that is exciting and fun.”

     

     

  • The mandate includes building the social media profile for the India tea and coffee brands of Tata Global Beverages

    Wavemaker to manage digital creative and social mandate of TGBL’s tea and coffee brands

    By A Correspondent

     

    Wavemaker India has won the digital creative and social media mandate for Tata Global Beverages’ tea and coffee brands in India.

     

    The mandate includes building the social media profile for the India tea and coffee brands of Tata Global Beverages on social media, developing a social media strategy, and strengthening Tata Global Beverages’ position in the category. The account was won post a multi-agency pitch. It may be noted that there is no further change reported in the mandate for traditional (non-digital) creative work.

     

    Said Sonia Serrao, Global Media Lead, Tata Global Beverages: “As part of a move to consolidate the social media manadate for our India tea and coffee brands, we evaluated multiple agencies. We  finalised on Wavemaker because of their interesting and creative ideas coupled with their in-depth understanding of the category. Their passion towards the brand and ideas were in-sync with our brand philosophy. We look forward to a great association with team Wavemaker.”

     

    Speaking on the win, Kishan Kumar MS, Managing Partner, Wavemaker India said: “Working with Tata Global Beverages has always been a great experience for us. We are extremely delighted to be their social and creative partner. This is a testimony to some of the great work done by the team on their brands. eg:  Kanan Devan Photography Escapade which now is in Season 3. We are looking forward to creating engaging and compelling campaigns for TGBL brands”.

     

     

  • Columbus India to handle brand’s digital account…

    Carat bags mandate for Behrouz Biryani

    By A Correspondent

     

    Behrouz Biryani, the digital-thus-far biryani brand, has roped in Carat India as its media agency. Carat won the mandate following a multi-agency pitch and will now handle the account from its Mumbai office.

     

    Sagar Kochhar

    Meanwhile, under this new partnership, Columbus India is in-charge of the brand’s digital account. Commenting on the partnership, Sagar Kochhar, Group CMO, Faasos Food Services (FFSPL) said: “Being a digital-only brand, it was important for us to create a campaign highlighting the USP of the brand – i.e the aeons old, authentic Persian recipe, the fine ingredients and a compelling brand story. Meanwhile, when it came to delivering business results, the  objectives were non-negotiable. An infallible media strategy that could connect to our target audience in the most cost effective manner was the need of the hour. Carat’s focused and integrated solutions for our business challenges look seamless to us and we are delighted to have them with us as we embark on this exciting journey ahead.”

     

    Rajni Menon

    Celebrating the win, Rajni Menon, CEO, Carat Media added: “We are extremely delighted to partner with Behrouz Biryani. We are confident in driving strong and positive integrated media strategies to raise brand awareness resulting in positive business results. We are looking forward to this partnership, taking their business to a larger scale.”

     

     

    Anurag Gupta

    Added Anurag Gupta, CEO, Columbus India: “It is very exciting for us to partner with Behrouz Biryani – a leading Cloud Kitchen player. We are looking forward to pushing the envelope on driving digital media efficiencies and delivering unparalleled performance for Behrouz Biryani.”

     

     

  • The mandate will include handling full service duties in all areas of digital marketing

    NetBiz bags integrated digital mandate for Shapoorji Pallonji

    By A Correspondent

     

    NetBiz has bagged the 360-degree digital mandate for Shapoorji Pallonji Real Estate.

     

    Said Sunil Varrier – Chief Sales & Marketing Officer, Shapoorji Pallonji Real Estate on the association: “We are happy to move digital media duties of our brands to NetBiz. We are confident that our partnership with NetBiz will help us scale our brands to new levels.”

     

    Arvind Jain

    Added Arvind Jain, CEO, NetBiz: “We are elated and feel notable to bag Shapoorji Pallonji Real Estate’s digital mandate. Shapoorji Pallonji Real Estate continues a legacy of 150 years of success into the real estate sector. While we are thrilled to take on the mandate of yet another iconic brand, it sure is a challenging mandate for us. From my experience, I feel that the real estate sector is only growing and the companies are looking out for consumer friendly ways to communicate with their target consumers and enhance consumer experience. Our focus is to add value to their upcoming projects. We will leave no stone unturned and look forward to a fruitful association with the brand.”

     

     

  • The erstwhile agency on the brand was Karma, part of the DDB Mudra Group

    Brand Factory appoints Publicis Ambience to handle creative mandate

    By A Correspondent

     

    Brand Factory, a Future Group concept chain, has announced the appointment of Publicis Ambience as its creative Agency on Record (AoR). The mandate was won following a multi-agency pitch.

     

    The erstwhile agency on the brand was Karma, part of the DDB Mudra Group.As its creative partner, Publicis Ambience would offer complete integrated communications solutions including branding, advertising and marketing solutions. These would stretch across the traditional mediums comprising television, print, outdoor, ATL/BTL, etc.

     

    Roch D’Souza

    Expressing his views on appointing a new agency, Roch D’Souza, Chief Marketing Officer, Brand Factory said: “In Publicis, we saw lot of enthusiasm and hunger for the category we are operating in. Our intent was very clear; we weren’t just looking for a creative agency but a business partner who understands the category, business aspects, markets we are operating in and the customer of Brand Factory. To which, Publicis did a good job. Also, having Bobby Pawar on board makes a lot of difference. He brings in lot of experience on table and has understood the potential of the Brand. We are hoping to see path-breaking ideas in this partnership.”

     

    Bobby Pawar

    On winning the new mandate, Bobby Pawar, CCO & MD – South Asia, Publicis Worldwide commented: “We are honoured that Brand Factory has placed their faith in us. I look forward to partnering Suresh Sadhwani, Roch D’Souza and their teams in exceeding their lofty ambitions for the brand and the business. Brand Factory disrupts the category and our efforts will be to engage with consumers in disruptive and effective ways. This win comes on the heels of many wins over the last few months. You will hear of some more wins very soon.”

     

     

  • The TVC has been released in eight languages across India and created by QED Films

    Grey India unveils latest campaign for Britannia cake

    By A Correspondent

     

    Grey Bangalore has launched a new TVC for Britannia Cakes which plays upon the brandÂ’s love for fun. The commercial tells the story of a youngster who is bored at home and discovers how to beat his boredom with his pack of Britannia cake.

     

    Talking about the creative exercise, Gautam Bhasin, Senior Creative Director, Grey Bangalore said: “The brief was to show how one can have fun with a sticky toy that comes free with a Britannia Cake. So, we got a kid to experiment that on his grandfather who ends up dancing like the toy itself”

     

    Added Vishal Ahluwalia, Senior Vice President and Branch Head, Grey Bangalore: “We thank our friends and partners at Britannia for being bold enough to go with a mother of all prank script. It was pure joy to watch Dadu add magic to the dancing daddu! This film took us to our childhood, wanting to prank everyone out and we hope the kids can have fun eating the cake and pranking with their favorite Sticky toy”The TVC has been released in eight languages and created by QED Films.

     

     

  • SoundLogic recently appointed PointNine Lintas as its full service agency

    SoundLogic gets M S Dhoni on board as partner-evangelist

    By A Correspondent

     

    SoundLogic has roped in former India captain Mahendra Singh Dhoni as a partner-evangelist. Speaking about the partnership, Sagar Gwallani, CEO of SoundLogic said, “Mahi is the epitome of leadership and self-belief. He is driven by passion and continues to inspire millions. Like SoundLogic, Dhoni represents the new age of Indians – confident, cool and savvy. We look forward to working with him to develop innovative and engaging collaborations with consumers.”

     

    SoundLogic recently appointed PointNine Lintas as its full service agency. The agency is working with the team at SoundLogic and Mahi to create the marketing roadmap for the brand.

     

    Added Vikas Mehta, CEO, PointNine Lintas: “Mahi coming on board is of great significance for SoundLogic. We now have a confluence of best-in-class products and a perfectly apt persona. The fact that this isn’t yet another brand ambassador deal but a deeper partnership; makes it a great runway for real innovations as we take SoundLogic’s products to market.”

     

     

  • The digital film has been conceptualised, produced and directed by Mirum

    Shoppers Stop launches ‘Sale Superheroes’ campaign

    By A Correspondent [updated]

     

    Leading fashion retailer Shoppers Stop has introduced the ‘Sale Superheroes’ campaign, a unique narrative to promote their End of Season Sale. The campaign aims to encourage customers to leverage their talent and skills for finding good shopping deals and maximise their shopping experience during the end of season sale by the brand.

     

    The digital film has been directed by Vishesh Verma, produced by Anomaly Production Pvt. Ltd. and conceptualised by Contract Advertising. The campaign theme features different types of consumers who have the instinct to spot the perfect deals. It places importance on smart buyers who can use their skill to find the perfect shopping deals, identify the right destination to find latest fashion during sale and gain maximum benefit out of sales by brands.

     

     

  • The JSW Cement TV commercial is currently on air across various regional channels in key markets

    JSW Cement showcases resilience and durability in latest brand campaign

    By A Correspondent

     

    JSW Cement has launched its latest film promoting its new Concreel HD product. The TVC is conceptualised by Ogilvy, Mumbai and been filmed against the backdrop of life in a remote army camp.

     

    Commenting on the ad, Nilesh Narwekar, CEO – JSW Cement said: “We envision JSW Cement as a product that is known for its inherent strength, superior quality and highest degree of durability. As a company, we are constantly gathering extensive understanding of the consumer needs and harnessing this to offer products which can fulfill not just the rational but also cater to emotional needs of the consumers. We are confident that this campaign will resonate with our company’s philosophy and further strengthen our market position across India.”

  • The design team at Elephant brought out the multi-sensorial consumption experience by using a combination of custom illustrations with product photographs

    Nestle partners with Elephant for breakfast range

    By A Correspondent

     

    Nestle partnered with Pune-based Elephant for the design strategy and packaging for its just-launched breakfast range NesPlus.

     

    Said Ashwini Deshpande, Co-founder, Director, Elephant: “Indian have some very peculiar breakfast habits and preferences. What sets this range apart is the fact that it remains crunchy even inside milk. Since the cereals shelves are dominated with multinational and national brands already, this exercise was about creating new category codes while keeping Nestle equity enhanced”

     

    The design team at Elephant brought out the multi-sensorial consumption experience by using a combination of custom illustrations with product photographs. A clean hierarchy with rays connoting the morning mood and colours mirroring the flavours, the range has been designed with flexibility to add more formats and variants, notes a communique from Elephant.

     

     

  • Ties up with celebrities who are critical illness survivors – Lisa Ray & Suresh Menon

    HDFC Life creates awareness on the need for regular health check-ups

    By A Correspondent

     

    HDFC Standard Life Insurance has launched a new ad campaign highlighting the need for health insurance, by using a relatable analogy of ‘Liar Mirror’. The campaign that has been launched on the digital platform features celebrities who are real-life critical illness survivors.

     

    Said Pankaj Gupta, Chief Marketing Officer, Strategic Alliances, Bancassurance & Specialty Sales, HDFC Life: “In India, we have become conscious of our diet and exercise regimen, but still have deep inertia when it comes to regular health check-ups. Non-communicable diseases are on the rise and we wanted to address this increasingly serious social issue, in the most realistic way. Hence, we used the testimonial approach and are delighted to be associated with Lisa & Suresh on this campaign. They are real fighters who have survived their respective challenges and emerged victorious, thereby resonating with our brand message of ‘Sar Utha ke Jiyo’. We urge people to not just believe what they see in the mirror, but also delve deeper and be #Ready2Fight.”

     

    Added Rajdeepak Das, MD – India & CCO – South Asia, Leo Burnett: “It is a simple way to demonstrate what the truth is. When you look in the mirror every morning, you think everything is right but there are things happening that you cannot see. We are a Humankind brand and we wanted to solve a human problem – so people can realise the truth.”

     

     

  • The company plans to launch two new production units in India to meet the growing demand

    CMO Manoj Asrani is now also CEO, Viiking Beverages

    By A Correspondent

     

    Viiking Beverages has announced the appointment of Manoj Asrani as its new CEO. Asrani, a seasoned executive with over 17 years of experience, will be reporting to Sachiin Joshi, Chairman of Viiking Ventures. Along with his new designation and responsibilities with Viiking Beverages, Asrani will continue his duties as the Chief Marketing Officer of Viiking Ventures (Group).

     

    Said Sachiin Joshi – Chairman, Viiking Ventures: “Manoj has been working with our organisation since the past one year and am fully aware of his capabilities to take this company to the next heights. He is a spirited and energetic leader who excels at strategizing and mobilizing teams to deliver best business results. From a business perspective, we are looking at expansion and will soon be announcing our IPO for which I believe Manoj will be the right fit.”