MxMIndia

Category: PRODUCTS

  • the film also features their other products, the Always On Liquid Lipstick and Always On Liquid Liner

    Monica Dogra & Shibani Dandekar star in ad for Super Fan Mascara

    By A Correspondent

     

    Supari Studios has unveiled its latest campaign for Super Fan Mascara. Starring Monica Dogra and Shibani Dandekar, the film also features their other products, the Always On Liquid Lipstick and Always On Liquid Liner.

     

    Said Akshat Gupt, Director of the film and co-founder, Supari Studios: “The art, the clothes, and the music of the film was all inspired by the 70s. We wanted to try and capture the natural camaraderie between Shibani and Monica and that’s exactly what translated on screen. We used an interesting number of techniques in order to bring back the 70s. We used lights that threw in fill colours of blue and pink while maintaining a neutral light on the face at the same time. This was done in order to bring out the natural colours and contours of the face, but still have a 70s vibe in the background. The camera movement was intentionally minimal in order to supplement the fast cuts and subtly bring back the block framing of the 70s. All in all, it was a super fun commercial to work on.”

     

     

  • AJIO and ATKT created a collection of snaps in party history on the Instagram hashtag #dressedtogig

    ATKT.in partners with AJIO for talent contest

     

     

    ATKT.in, a college content entertainment platform,has partnered with fashion brand Ajioand poweredan Instagram contest by providing appropriate talent.

     

    Ajio and ATKT created a collection of snaps in party history on the Instagram hashtag #dressedtogig that brought 18,000 pictures shot and posted with the #dressedtogig hashtag. Young, fashionable giggers from 12 cities posed and pouted to vie for the grand prize, all-expenses-paid trip to Belgium for a leading EDM festival.

     

    Speaking on the occasion, Saurabh Kanwar, Co-founder of ATKT.in said: “Going to gigs, like music and stand-up performances, spoken word shows has become a regular part of young peoples’ lives. We are happy to partner with a leading fashion ecommerce brand like AJIO for such an initiative. This campaign was able to soar due to the influence of our talented student network.”

     

     

  • Conceptualised by JWT, the video shows a teenage son asking his father for money to go out with his friend

    Godrej Security celebrates Father’s Day with #BaapBaapHotaHai campaign

    By A Correspondent

     

    Godrej Security Solutions launched its #BaapBaapHotaHai campaign, an offbeat campaign that highlights the relationship between a father and his teenage son. Conceptualised by JWT, the campaign concludes with a message that behind every smart son, there is a smarter father.

     

     

  • It has been produced by Jamura films and directed by Tathagata Singa

    Mankind Pharma unveils second film in the #SpreadingKindness series

    By A Correspondent

     

    Mankind Pharma has released a campaign, #SpreadingKindness that conceptualised and executed by ADK Fortune. It has been produced by Jamura films and directed by Tathagata Singa.

     

    Commenting on the campaign, Rajeev Juneja, CEO, Mankind Pharma said: “We wanted to talk about our corporate philosophy through an endearing and simple story rather than talking directly about our achievements. We don’t just stand for quality medicines but also for how we make it accessible to the masses.”

     

    Added Akashneel Dasgupta, National Creative Director, ADK Fortune: “We wanted the story to look authentic and not staged. The challenge was to make it believable and not lofty or preachy.”

     

     

  • In his last role, Jain held the position of Managing Director, North-West Europe for Akzo Nobel

    L’Oreal appoints Amit Jain as Managing Director, India

    By A Correspondent

     

    L’Oréal has announced the appointment of Amit Jain as its India Managing Director, effective August 1, 2018. He succeeds Jean-Christophe Letellier who, after five years in the role, will take on another key position within the L’Oréal group.

     

    Jain will be L’Oréal India’s first Indian Managing Director. His career spans over 30 years with companies across countries such as ICI, Coca-Cola, Viacom and Akzo Nobel. In his last role, Amit held the position of Managing Director, North-West Europe for Akzo Nobel, based in Amsterdam.

     

    Said Pierre-Yves Arzel, Vice President – South Asia Pacific Zone, L’Oréal: “We believe that Amit’s rich global experience with a deep understanding of India, transformational leadership skills and inclusive personality will be an important asset in further developing L’Oréal’s business in India. His mission is to build on our rich talent base and global brands, to make L’Oréal India an engine for growth in Asia. We welcome Amit to the L’Oréal family and wish him all the best.”

     

    Jain will also look after Bangladesh, Sri Lanka and Nepal. He will report to Arzeland additionally to JochenZaumseil, Vice President, APAC.

     

     

  • Releases new campaign conceptualised by Ogilvy Delhi

    Taco Bell out to #MakePotatoGreat in India

    By A Correspondent

     

    Taco Bell has just launched a unique potato-centric take on the traditional taco. Its new digital film starring comedian Tanmay Bhat connects with Taco Bell’s mission of making potato great.

     

    Commenting on the launch of Crispy Potaco, Sidharth Shukla, Vice President and Head of Digital, Ogilvy Delhi said: “Getting the opportunity to launch another innovative product such as the Crispy Potaco for Taco Bell India was truly awesome. Everyone was geared up, all set to break previous milestones that we had established on both the creative and the business front. And for a product variety that we eat so much of, but barely give it a second thought.

     

     

  • Leading fashion retail brand uses a store launch to rebrand itself across Mumbai

    Brand Factory’s #MadeforMumbai makes its mark amongst Mumbaikars

    By A Correspondent

     

    Brand Factory has deployed a 360 degree brand campaign across Mumbai – redefining its positioning in the city.

     

    Said Roch D’Souza, Marketing Head, Brand Factory:“There are many similarities between Mumbai and Brand Factory. Just Like Cutting chai, Brand Factory is cutting Prices 365 days with discounts! We wanted to celebrate many such similarities through our campaign and made sure we imbibe the true spirit of Mumbai and that’s how #MadeForMumbai came to life everything we did on digital, print, outdoor or radio”

     

     

  • Gozoop is entrusted with the task of engaging with users on behalf of Mahindra Lifespaces on social media platforms including Facebook, Twitter and LinkedIn

    Gozoop retains digital duties for Mahindra Lifespaces

    By A Correspondent

     

    Mahindra Lifespaces has retained Gozoop as its digital partner. As a part of the mandate, the leading integrated marketing agency would be handling MLDL’s social media management, social media – media spends and online reputation management.

     

    Said Sunil Kumar Sharma, Vice President – Marketing & CRM, Mahindra: “In the course of our association, Gozoop has played a significant role in helping build our brand in the online space. The team has consistently demonstrated adequate capabilities and worked towards staying a step ahead in terms of driving our performance and establishing customer relationships with their market understanding. We are happy to have them on board again as our digital partners in the social media space.”

     

    Added Rohan Bhansali, Director & Co-Founder, Gozoop: “We have been helping Mahindra Lifespaces build their brand since 2015. With a body of solid award winning work for the brand, we are naturally happy to further the relationship into 2019. We will continue to help Mahindra Lifespaces deliver its brand promise of Joyful Homecomings. Together, we have the opportunity to transform, optimize and scale the real estate brand’s digital marketing initiatives.”

     

     

  • This allows advertisers and brands to benefit regardless of the scale of their marketing budgets

    Vidooly partners Xaxis to launch new AI brand safety tool

    By A Correspondent

     

    Video marketing analytics platform Vidooly is partnering Xaxis to launch a new Artificial Intelligence (AI) brand safety tool for Xaxis customers. The tool analyses all YouTube content to ensure contextual safety for specific brand values, enabling the prevention of ad placement in (or adjacent to) pornography, violence, illegal acts, communal videos and other suggestive content which could adversely affect brand’s reputation.

     

    Said Nishant Radia, CMO and Co-founder, Vidooly: “Brand Safety is a key challenge for marketers advertising online. Recently in the US, around 300 brands were found advertising on YouTube channels promoting Nazis, propaganda and videos about white nationalists. Due to unsafe videos/ channels, at times advertisers have paused their video campaigns to secure the safety of their brands, but now advertisers have a powerful new tool to create a safety program appropriate to their brands. We aim to expand the scope and availability of this tool pan India and also globally in the next 12 months.”

     

    Added Tushar Kalra, Head of Programmatic Trading, Xaxis: “Long gone are the days when advertisers could simply rely on reaching audiences in carefully curated programming environments. Most brands today have scaled their advertising on digital platforms like YouTube, where most content is user-generated, but their needs for mature and safe ad products and environments persist. Although it is not possible to eliminate all risks in user-generated media, our clients’ hard-won brand reputations must be protected with the best efforts possible. We appreciate our partnership with Vidooly to provide our clients with better brand safety controls, and we believe it’s essential that all digital platforms carrying ad-supported user-generated content do the same.

     

     

  • The key feature of the product is brought to the fore by Sanya Malhotra, star of the film ‘Dangal’

    Supari Studios unveils campaign for Moisture Surge

    By A Correspondent

     

    Supari Studios has produced the latest campaign for Clinique for the product, Moisture Surge.

     

    Said Anna Joseph, Director of the film: “The brief we received was that the film had to cover different moments over 72 hours in Sanya Malhotra’s life. As a young actress her days are filled with all sorts of activities – from photo shoots to rigorous dance rehearsals to downtime with friends – we wanted to give the viewer an insight into her personality as well as establish how Moisture Surge is a product she relies on to keep her skin looking great through the day. We tried to intersperse the product shots organically through the film so they felt like a part of her regular routine. We kept the camera movement fluid and made her interact with the camera as much as possible so it would feel like you’re moving with her through different parts of her day. Lastly, we made sure to put her essence into the film so that it felt natural and fun. She’s a great dancer and a very positive, happy person – it was important to bring that out in the film.”

     

    Mitali Sharma

    Added Mitali Sharma, Executive Producer, Supari Studios: “When Clinique came to us with the brief for this project, we knew that the 72 hour factor of the product would be pivotal. There’s so much that happens in 72 hours of any person’s life especially someone like Sanya, so this film is extremely relatable for anyone that watches it. When developing the narrative and script for this we felt that the mood and theme of this film would resonate with the target audience “

     

     

  • The TVC, print and digital campaign will be launched in the month of June-July

    Baggit focusses on empowering women with #PutItOnTheTable

    By A Correspondent

     

    Baggit has launched its new brand campaign titled #PutItOnTheTable. Led by their brand ambassador Shraddha Kapoor, it will showcase instances where Baggit will encourage women to speak their mind.

     

    Commenting on the campaign launch Nina Lekhi, MD & Chief Design Curator, Baggit, said: “We have come a long way since the birth of Baggit. The campaign #PutItOnTheTable seeks to give a strong voice to our women express themselves. The innovative multimedia campaign launch will help us create a positive recall for the brand and keep up with the fast pace with which the brand is growing. Shraddha has very beautifully captured the message in the campaign. The initial response from our audience has been very encouraging and I look forward to bringing this campaign alive on ground as well.”

     

     

  • The commercial has been created in eight languages by Kaushik Sarkar from Apostrophe Films

    Pause the morning chaos, says Grey in new ad for Britannia Toastea

    By A Correspondent

     

    Grey India has launched a new campaign to promote the launch of Britannia Rusks, now known as Britannia Toastea. The commercial brings actors Neena Gupta and Konkona Sen Sharma who present the effectiveness of the new Britannia Toastea and announces rebranding of Britannia Rusk to Britannia Toastea.

     

    Talking about the creative journey of the ad, Gautam Bhasin, Senior Creative Director, Grey Bangalore said: “The challenge was to take the entertainment quotient one notch up while retaining the premise of morning hunger. So, we gave it a quirky twist with the rap song. It worked well for us because the chaos and the fun played out well with this format.”

     

    Added Vishal Ahluwalia, Senior Vice President, Grey Bangalore: “The big challenge for Grey was to create a memorable launch for ‘Toastea’ branding and rejuvenate our morning hunger platform. This ad has been able to achieve both with Toastea becoming a hummable chorus and the cinematic wizardry of Neena and Konkana projecting the need for a pause before a full throttle morning play. The mornings are never going to change but the Indian woman can now be ready with her chaos remote with a cup of tea!”

     

    The commercial has been created in eight languages by Kaushik Sarkar from Apostrophe Films.