MxMIndia

Category: PRODUCTS

  • Jacqueline will be promoting Nova Eyewear’s latest range of lenses

    Jacqueline Fernandez appointed global ambassador for Nova eyewear

    By A Correspondent

     

    Nova Eyewear has introduced Bollywood actor Jacqueline Fernandez as its global brand ambassador. The actor will be promoting Nova Eyewear’s latest range of lenses, powered sunglasses and frames internationally.

     

    Said Lalit Gupta, Chief Business Officer of Vision Rx Lab: “We are available across 25 countries worldwide offering a bouquet of premium eye-care solutions, ranging from advanced digital lenses to fashionable frames, powered sunglasses and swimming goggles etc. Nova Eyewear caters to all genders, ages and lifestyles, acknowledging the spirit of the ever so dynamic and eclectic trend and fashion conscious crowd of today. Jacqueline is one of the most fashionable Bollywood celebrities, who has not only received immense fame in a short span of time but also has successfully influenced and awed all her fans with her casual yet chic style statement and fit personality.  We are hopeful and sure that Jacqueline’s association with Nova will not only refresh regular style codes but also elevate the fashion statement of the generation making them conscious about eye care in general. We also wish Jacqueline the very best for her upcoming star projects.”

     

     

  • The ad was scripted by OPN Advertising and shot by Black Box Films, both based out of Chennai

    Zoho’s new ad campaign ‘Work as One’ to conveys brand message

    By A Correspondent

     

    Zoho has launched the print version of its new ad campaign “Work as One” which celebrates the power of Zoho One. The ad was scripted by OPN Advertising and shot by Black Box Films, both based out of Chennai.

     

    Commenting on the new “Work as One” advertisement campaign that spans print, outdoor and digital release along with television commercials, Sridhar Vembu, CEO of Zoho Corp said: “Zoho One is a revolutionary suite that stands tall in value, compared to the bloated business models and scattered marketplace for IT applications. We have struck the sweet spot by offering all the goodness of Zoho on a transparent subscription model at a disruptive price point that a customer cannot refuse. The advertisement campaign has been designed to take the message of The Power of One across to all of our existing and potential customers.”

     

    Added Raffic Aslam, Creative Director, Zoho Corp: “Zoho’s commercials have always been unconventional, and are representative of the creative spirit of the company in continuously churning out path-breaking products. In this ad, the spirit and power of Zoho One has been beautifully orchestrated into a synchronized dance with foot-tapping music that truly brings out the zest behind the latest offering.”

     

     

  • The integrated marketing campaign goes LIVE on June 11 across TV, Digital Media, Print, Outdoor and Radio

    Virat Kohli drives new brand message for Uber India

    By A Correspondent

     

    Uber has unveiled its new brand campaign with brand ambassador Virat Kohli. The baseline, ‘Badhte Chalein’, is built around the brand’s new positioning that is intended to build Uber as an enabler of movement, that is culturally progressive.

     

    Said Sanjay Gupta, Head of Marketing, Uber India: “Uber connects millions of people in India to their destinations each week. That said, each trip represents more than just a physical journey – it’s a step forward in the larger journey of their lives. This is not just a brand idea – it’s happening on the ground, across India, everyday. This brand position is as intrinsically human as the millions of people who ride with us each week, and each of their pursuits. The communication has been designed to be progressive in thought, aspirational in spirit, widely-relatable in manner. And with Virat – perhaps India’s most inspiring model of personal progress – Uber has found a partner at the crease who embodies the drive we share with millions across India. The breadth of communication built around this idea across ATL, digital and owned media, will cement our positioning and bring it to life.”

     

    The campaign is conceptualised by Ogilvy and aims to reiterate its effort to make Uber an everyday, aspirational brand for millions of riders and drivers in India. It positions Uber as a brand that is beyond transportation from point A to point B, reinforcing Uber’s role as an enabler of opportunities for hundreds of thousands of driver partners and riders in India.

     

    Speaking about the campaign, Sonal Dabral, Group Chief Creative Officer& Vice Chairman – ‎Ogilvy said: “It is always exciting to create work that rises above just selling a product or a service and puts forth a life philosophy. Bringing to life Uber’s message of moving ahead with purpose, in itself became a journey of passion for us. The integrated campaign is led by a set of interconnected films. Virat stars in the manifesto film along with a cross-section of everyday warriors who have their own four different stories told through four individual films. Together they create a rich tapestry of engaging stories. Hope everyone will enjoy this campaign as much as we did creating it. And I certainly hope after this campaign they will see every journey they take, big or small, in a new inspiring light. With one resounding thought in mind: Badhte Chalein.”

     

     

  • The film has been directed by popular ad film director, DoP & special FX expert Nick Sawyer

    BBH unveils new brand campaign for Behrouz Biryani

    By A Correspondent

     

    Behrouz Biryani has launched its first ad campaign in India. Crafted by BBH India, the film traces the gastronomical journey tracing the origins of biryani. This is the brand’s first integrated campaign extending across digital, print, outdoor and radio.

     

    The film has been directed by popular ad film director, DoP & special FX expert Nick Sawyer best known for his work on international food brands.

     

    Said Sagar Kochhar, Group CMO, FFSPL:”We are extremely delighted to launch our first ad campaign and this is an important milestone in our journey towards being the ‘Royal’ Biryani of the country. This film pivots around the brand story that we created since our inception, a 2000 year old recipe from the lost Persian kingdom of Behrouz, where wars were fought to win this recipe. Being a digital only premium brand with no physical/dine in presence, the campaign is targeted to create brand awareness highlighting its alluring Persian brand persona and a recipe worth indulging when you think of not just ordering a biryani, but actually experiencing finesse. ”

     

    Added Russell Barrett, CCO & Managing Partner, BBH:“To begin with, working on Behrouz has been great. We’ve quite willingly done a lot of research on biryanis. A lot of research. The idea of an origin story for something as ubiquitous as biryani is a story waiting to be told. The film is beautifully crafted and besides taking you on a fantastic journey through time, it makes you want to order a biryani; an impulse which you should absolutely give in to when it comes to Behrouz.”

     

     

  • The campaign has been conceived by Soho Square and the films have been directed by Shlok Sharma

    Medlife’s campaign urges people to ‘Lafaddu Mat Bano’

    By A Correspondent

     

    Leading online pharmacy Medlife International has launched its new TVC series LafadduLal starring Boman Irani and Varun Sharma. ‘Lafaddu Lal’ has been created as a euphemism for people who are too casual and lazy about their health and medication. The campaign features a series of hilarious real-life situations between the father and son duo, where the father tries to exhort his son to be more responsible.

     

    The campaign has been conceived by Soho Square and the films have been directed by Shlok Sharma.

     

    Said Tushar Kumar, CEO, Medlife International Pvt Ltd: “Both Boman and Varun bring in a dash of freshness to the brand and stand for everything that clearly defines the attributes of Medlife viz. New-age, energetic, cheerful, aspirational, innovative and consistent. We are really kicked up about this association and hope the journey ahead is going to be furthermore exciting.”

     

    Added Sumanto Chattopadhyay, Chairman & Chief Creative Officer, Soho Square: “A chuckle-inducing campaign featuring a slightly sarcastic father and his bumbling son, help us deliver Medlife’s message in a memorable way.”

     

     

  • Philips India have reinvented grooming to enable confidence among today’s youth by introducing smart, intuitive products

    Philips announces Virat Kohli as brand ambassador for male grooming products

    By A Correspondent

     

    Philips India has announced Virat Kohli as the new brand ambassador for male grooming. At the launch, Dipti Jagdev Shah, Senior Marketing Director and Business Head, Philips Personal Care said: “Philips BT30000 Trimmers are a promise of high quality trimming experience. With up to 20 style settings, superior lift, and cut technology we will enable men across ages to rock their individuality and style. To associate with Virat Kohli is a natural choice – his beard is the most loved aspect of this stylish youth icon and Virat personifies our brand philosophy of the modern man flawlessly. He embodies the inner confidence to standup for what feels right to him. ‘Do what feels right’ is Philips’ powerful call to action to encourage Indian Men to follow their instinct and do what feels right.”

     

     

  • The campaign uses identical traits that best defines Mumbai and Brand Factory

    Brand Factory unveils #MadeForMumbai campaign

    By A Correspondent

     

    Brand Factory has used the magic of music to describe the city and the spirit of Mumbaikars via its latest campaign. The #MadeForMumbai campaign uses identical traits that best defines Mumbai and Brand Factory.

     

    Executed by Circus Elephants, the music is composed by Shalini Sen and sung by Revant Shergill. The one-minute video captures iconic places, beaches, cricket craze, love for street food and elements that make Mumbai.

     

    Speaking about the campaign, Roch D’souza, CMO, Brand Factory said: “There are many similarities between Mumbai and Brand Factory. Just like cutting chai, Brand Factory is cutting prices 365 days with discounts. We wanted to celebrate many such similarities with a song that imbibed the true spirit of Mumbai and that’s how #MadeForMumbai came to life through this film.”

     

    Sharing his views Ritesh Shastri, Business Director, Circus Elephants added: “It’s not that often when the brand custodians instruct and insist the agency to focus on content and not on the brand. It’s always a treat for an agency when the brand team knows what they want. It was definitely a very important project for us since it was our first association with Brand Factory. But more than that, it was about celebrating the spirit of Mumbai. We couldn’t have expected for anything better.”

     

     

  • The basic premise of the campaign is unique and inherent as is the name Wadhwa Wise City

    Wadhwa Group breaks the glass ceiling ‘Wise Living’ campaign

    By A Correspondent

     

    Wadhwa Group has launched a unique campaign for its upcoming integrated township – Wadhwa Wise City @ Panvel. The basic premise of the campaign is unique and inherent as is the name Wadhwa Wise City.

     

    Said Priyansh Kapoor – Head Sales, Marketing& CRM at Wadhwa Group: “This project is very important to us. We are known for our strong focus on planning and design aesthetics, and the same values form key pillars of this township. Located in emerging hotspot of Panvel, it offers quality affordable homes to ease the travails of first-time home buyers, for whom owning a quality home is a distant dream. So the communication challenge was to position Wadhwa Wise City as a massive and integrated project that delivers tremendous value with an incredible lifestyle, redefining what a budget home includes.”

     

    Added Virendra Saini, Executive Director – Mumbai, Triton Communications: “It’s been a privilege working closely with the Wadhwa marketing team on a project as prestigious as Wadhwa Wise City. There are multiple housing projects mushrooming in Panvel that claim to be affordable but demand over-the-roof prices. The resulting campaign redefines advertising for value homes. It dispels the myth that communication for affordable housing needs to look ‘less premium’ and shout for attention with large fonts and loud colors.”

     

     

  • Vidyalankar is a household name in the education sector and is now expanding its reach into the digital space with the integrated media agency

    Fruitbowl bags digital and creative mandate of Vidyalankar

    By A Correspondent

     

    Fruitbowl Digital has partnered with the Vidyalankar Group in a year-long mandate that includes the building the brand’s digital presence, as well as creating new communication campaigns to maintain and build brand awareness in this age of digital.

     

    Said Vishwas Deshpande, a member of the Board of Directors, Vidyalankar Group: “We’re in a digital era thanks to better connectivity and high mobile penetration. Our target audience – the students spend a lot of their time on digital media platforms. So it is but natural that we increase our presence on these platforms. Moreover these social media platforms allow us to connect, engage and interact with them thereby helping us establish strong relationships with our stakeholders. We were looking for an agency which was capable of designing innovative, out-of-the-box campaigns which would appeal to our audience. It also stands in our favour that their workforce is full of young, talented and innovative creators who bring new insights to the

     

    Added Faisal Amin, Co-Founder, Fruitbowl Digital:  “Close to 1.6 million Indian students are internet users. That is 1.6million opportunities for Vidyalankar and us to have conversations that matter; to create communication that sticks. Vidyalankar is a leading market player in an ever growing industry, whose target group is constantly upgrading to digital. On a platform where their students are used to finding content that is often irrelevant, we want to talk to them about the things that do and should matter, but in a language that speaks to them.”

     

     

  • Future Generali chooses Momspresso to execute its Father’s day campaign #AapkiHealthMereLiye thanks to the platform’s unique insights into Indian families and children

    Momspresso produces film for Future Generali

     

     

    Momspresso, a user-generated content platform for women, has been appointed by Future Generali to produce the digital film for its Father’s Day campaign, #AapkiHealthMereLiye.

     

    Speaking on the association with Future Generali for the digital campaign, Momspresso Co-Founder, Prashant Sinha said: “We are thrilled to see that a lot of top brands across industries are seeking our new digital film production services, in addition to, native content, bloggers meet, research and sights and other brand focused solutions. Our association with Mother Dairy for mother’s day campaign and now with Future Generali Life Insurance for father’s day is a boost for us that the new solution is being enthusiastically received by brands.

     

  • As part of this campaign, Sprite is launching six TVCs which have been created on the core message of refreshment

    Sprite shows Indians how to beat the heat with six ad films

    By A Correspondent

     

    Coca-Cola India announced the launch of a new campaign ‘Refreshment Full. Garmi Gul’ for Sprite.

     

    As part of this campaign, Sprite is launching six TVCs which have been created on the core message of refreshment. Commenting on the launch of the new campaign, Abhijit Datta, Director Flavours, Coca-Cola India said: “The idea around this campaign was to communicate Sprite’s promise of being the ultimate refreshment, and doing it in a way that underscores our authenticity and attitude. We wanted to reorient our storytelling style – creatively magnifying the difficult job Sprite has to Refresh us all in the scorching heat of the summer, which is a monumental task!”

     

    Commenting on the idea behind the TVC Ajay Gahlaut, Executive Creative Director, Ogilvy & Mather, Delhi said: “For this summer campaign, we decided to focus on the core refreshment benefit of Sprite. The challenge was to communicate this simple benefit in an engaging and interesting manner and in the typical witty Sprite tone. After many iterations we decided on comparing the uselessness of various strange objects to the usefulness of a bottle of Sprite when it came to refreshing people in the hot Indian summer. The choice of the strange objects was not arbitrary. We chose those that made us giggle the most.”

     

     

  • The series captures eight dads sharing their emotions and experiences

    Himalaya celebrates role of fathers via #dadsunplugged campaign

    By A Correspondent

     

    Turning the spotlight on fathers, Himalaya Baby Care and For Moms launched their digital campaign, #dadsunplugged. The series captures eight dads sharing their emotions, experiences of joy, fear, apprehensions, confusion, and efforts to create a new identity while exploring the world of fatherhood.

     

    “Through #dadsunplugged, we wanted to feature dads in their true sense. This is our first campaign that allows fathers to speak their hearts out in the most candid way. We hope to ignite these conversations among fathers to share their happiness, and anxieties, as well as the experiences that comes with fatherhood. We are happy to have given a chance to dads to express their journey of fatherhood,”said NV Chakravarthi, Business Head, Himalaya Baby Care and For Moms.

     

    Added Siddharth Bhavnani, Managing Partner, Shot Ready: “We see mums talking openly about their motherhood journey. But, it’s uncommon to hear dads talking about the fatherhood journey. Hence, we wanted to provide a platform for dads to have an honest and candid conversation about their fatherhood journey. We asked real fathers to participate, as it brings genuineness and honesty, which we felt was the best approach to create relatable content.”