MxMIndia

Category: PRODUCTS

  • A unique initiative to introduce denims to the everyday work wear wardrobe

    Shoppers Stop launches ‘Denim to Work’ campaign

    By A Correspondent

     

    Leading retailer Shoppers Stop has introduced the ‘Denim to Work’ campaign, aninitiative encouraging working professionals to include denims in their work wear wardrobes.

     

    Said Govind Shrikhande, Customer Care Associate & Managing Director, Shoppers Stop: “With growing awareness and an increasing affinity towards denims across age groups, we believe there is a huge untapped market for denim segment in the apparel industry. Organised retail sector, young population, online penetration of denims, growing popularity of engineered/ distressed denim, varied fabric washes and changing classification of consumer’s wardrobe are some of the key growth drivers which will further fuel the growth of this segment. Shoppers Stop aims to tap into this market growth and leverage its large offering in the denim category through the ‘Denim to Work’ campaign which has been rolled out across multimedia platforms with print, radio, outdoor and a digital film.”

     

    The digital film for the ‘Denim to Work’ campaign has been produced and directed by Mirum and the ad creatives have been created by Shoppers Stop’s ad agency Contract Advertising.

     

     

  • The campaign is shot by celebrity and fashion photographer Rid Burman

    Ranveer Singh to endorse Adidas’s Samba

    By A Correspondent

     

    Adidas Originals has announced that actor Ranveer Singh will be brand ambassador for its brand Samba.

     

    The Samba campaign starring Ranveer Singh has been shot by photographer Rid Burman. Timed with the kickstart of the FIFA World Cup, the campaign is an addition to adidas Originals’ “growing commitment in targeting India as one of the key target markets”, notes a communique.

     

     

  • Launches #MyACSavesWater initiative that could potentially save 50 million liters of water daily

    Godrej Appliances pledges to save water via latest campaign

    By A Correspondent

     

    With water conservation being the need of the hour, Godrej Appliances has launched its #MyACSavesWater initiative – aimed at sensitising people about this critical issue.

     

    Commenting on the initiative, Kamal Nandi, Business Head and Executive Vice President, Godrej Appliances, said: “True to our promise of brighter living, at Godrej, our endeavor has always been to delight our stakeholders with innovative and relevant technology while also being true to our commitment towards environment. Water conservation is a pressing concern in India which needs to be addressed at the earliest. In line with our ‘Soch ke Banaya Hai’ philosophy, the thought behind the #MyACSavesWater initiative is to sensitize people of the depleting water resources and encourage them to conserve water.”

     

    Added Swati Rathi, Marketing Head – Godrej Appliances: “Environment is a value we cherish at Godrej Appliances. We hope that the 1000 cans that we provided to our customers serve as an incentive to take up this drive and inspire many more to follow the example, irrespective of their AC brand. With every AC owner potentially saving 10 Liters water or more daily, we hope this simple soch will usher in a positive change and go a long way in conserving our environment.”

     

     

  • Sagoon also opens avenues for common people as well as institutional investors to participate in its fundraising campaign globally

    Mandira Bedi invests insocial commerce platform, Sagoon

    By A Correspondent

     

    Bollywood and television star Mandira Bedi has announced her foray in the startup world by investing in Sagoon, a social commerce platform enabling users to connect, share, and earn.

     

    Commenting on the occasion, Govinda Giri, Founder and CEO, Sagoon, said: “We are extremely delighted to have Mandira Bedi on board. With this investment she becomes a Sagoon co-owner along with 3000+ investors from the globe. The success of our funding rounds is a strong indication of the trust investors have in our vision, our technology-thinking of services as well as our strong focus on robust model. We have managed to successfully stand out in the social commerce space as an innovator par excellence.”

     

     

  • Launch first ever Plantable Filters this World Environment Day

    Tonic Worldwide & Aditya Birla Group roll out #FilterTheFuture

    By A Correspondent

     

    This World Environment Day, the Aditya Birla Group took a pledge towards doing its bit to ensuring a green environment with the introduction of the first ever plantable filters on Facebook. These filters are features that can recognise human faces in photos in order to suggest graphics, like borders or stickers, to accompany the posts. Under this concept, which is designed by Tonic Worldwide, with every plantable filter that’s used on Facebook, the Aditya Birla Group will plant a tree with a pledge to #FiltertheFuture.

     

    Talking about this innovative pledge, Chetan Asher, CEO, Tonic Worldwide, said: “#FilterTheFuture is an enabler for a bigger cause. Sometimes a simple interaction can drive a larger action and that’s the beauty of technology.”

     

     

  • Introduces a New TVC for Missy Leggings, featuring Chitrangada

    Dollar Missy ropes in Chitrangada Singh as brand ambassador

    By A Correspondent

     

    Dollar Industries, which has forayed into female wear such as leggings, capris and inner wears under the brand name Dollar Missy, signed model and Bollywood actor, Chitrangada Singh as their brand ambassador in this segment.

     

    Said Vinod Kumar Gupta, Managing Director, Dollar Industries: “Dollar Missy, launched in the last quarter of 2014, is an evolving brand and we had been looking for a face which could carry the brand image in the right spirit. Having met the Bollywood diva, Chitrangada Singh, we knew she would be the best fit for the brand. She represents today’s elegant and vivacious woman who takes on the world, beaming with confidence. We have recently shot a new Ad campaign with her where she showcases our product style with loads of panache.”

     

    The new campaign was shot in Bangkok by Sachin Kotre for A La Carte Films with Mullen Lintas being the creative agency.

     

     

  • Campaign highlights Siemens’ role in fulfilling aspirations of enterprises and society

    Siemens’ brand campaign showcases impact on enterprises and society

    By A Correspondent

     

    Siemens India has rolled out a new brand campaign ‘Ingenuity for Life’ that focuses on engineering expertise, entrepreneurial spirit and the power of innovation to fulfill the aspirations of the society. The latest campaign showcases how the brand’s technology is shaping India’s ingenious future.

     

    Said Sunil Mathur, Managing Director and Chief Executive Officer, Siemens Limited: “Our leadership in the areas of electrification, automation and digitalisation, helps us improve the lives of people today and create lasting value for future generations. The campaign touches upon how Siemens creates benefits for customers and society in this era of digitalization. Ingenuity for life gives us immense pride and unifies us to deliver real what matters for the society,”.

     

    The campaign focuses on industry-specific solutions across three key verticals — automotive, pharma and cement – and how they transform lives.

     

     

  • Vital Strategies provided technical support for the development and implementation of the campaign

    Ministry of Health shifts focus to ill-effects of smoking in latest campaign

    By A Correspondent

     

    At a World Health Organisation event, the Ministry of Health and Family Welfare, Government of India launched a national media campaign to encourage smoking cessation. Entitled ‘What damage will this cigarette/bidi do,’ the public service announcement (PSA) prompts smokers to think about each cigarette or bidi as the path to one of many potential harmful events: heart attacks, cancer, lung disease, and more. By highlighting tobacco’s links to stroke and heart disease, the leading cause of death among tobacco users globally, the campaign amplifies the theme of this year’s World No Tobacco Day, which is ‘Tobacco Breaks Hearts.’

     

    Vital Strategies provided technical support for the development and implementation of the campaign. Said Dr Nandita Murukutla, Vice President, Global Policy and Research, Vital Strategies: “We congratulate the Ministry of Health on this powerful campaign. According to the latest Global Adult Tobacco Survey, more than 90 percent of current adult smokers are aware that smoking and exposure to second hand smoke causes serious illness. This campaign graphically shows the specific, proven harms of tobacco smoke, prompting smokers to think about making the healthy choice to quit. Vital Strategies is pleased to partner with the Ministry of Health in delivering this campaign.”

     

    The campaign encourages smokers to quit tobacco use and ends with the national quit line number (1800-11-2356) and a missed call number (011-22901701) for smokers who want advice on quitting. The campaign will achieve pan-India reach by being broadcast in 17 languages on all major national government and private TV and radio channels. In addition, the campaign will be supported by a comprehensive social media campaign.

     

     

  • #StoryInEveryChild- their first campaign is already on air

    Arvind Lifestyle signs on What’s Your Problem as digital agency

    By A Correspondent

     

    Arvind Lifestyle has signed on What’s Your Problem as digital agency. As part of the mandate WYP Brand Solutions will work on Unlimited– the parent brand, plus some of the in-house brands, including international fashion label Elle.

     

    Said CS Shekhar, CEO, Unlimited: “We went with WYP because they are not a digital agency but in fact an agency for a digital world. The fact that they are a fully integrated agency which handles mainline mandates for most of their clients, ensures that we get integrated thinking, even if the medium of execution is digital. Today digital is a part of everything and everything is a part of digital, be it activation, retail or creation of brand love. More importantly, they come from understanding the consumer and then creating work that connects to them. The next few years are very important for our growth as a brand and we’re excited about partnering with What’s Your Problem, during the same.”

     

    Added Tejas Mehta, Director – Strategy and Account Management, What’s Your Problem: “We’re excited because the team at Unlimited is trying to build a fashion brand with a purpose, with a consumer insight at the heart of everything they do. Like us they believe that digital is just a medium and our thinking isn’t restricted to that. We’ll be focussing on creating ideas that connect with the consumers and more importantly get them from digital spaces to the store and interact with the brand.”

     

     

  • The account will be managed by Initiative's Mumbai office

    Indigo Paints appoints Initiative as media AOR

    By A Correspondent

     

    Paint manufacturer Indigo Paints has appointed Initiative as its media agency on record (AOR). The mandate includes media investment and strategic partnership including print, television, digital, out-of-home (OOH) and radio. The account will be managed by Initiative’s Mumbai office.

     

    Talking about the appointment, Hemant Jalan, Managing Director, Indigo Paints, said: “Indigo Paints is a fairly young company and we started our operations in 2000. We have always developed innovative products, and in this short timeline we have managed to challenge the established players in the category. In the paints category in India, which is otherwise dominated by a select few established brands, we have managed to clock in very high growth rates and we hope to continue this momentum for the next several years.”

     

    Added Vaishali Verma, CEO, Initiative:  “It is a moment of pride for us to be associated with Indigo Paints and we are delighted with the trust that the company has shown in us. The opportunity to partner Indigo Paints during this high growth phase is extremely stimulating for all of us at Initiative. The greatest strength of Initiative is strategy and we are committed to creating innovative, cutting-edge work for Indigo Paints.”

     

     

  • The film looks slick and young, with a catchy track that captures the multiple situations from a youngster’s life

    Dentsu Impact targets youth with its latest campaign for OPPO F7

    By A Correspondent

     

    Dentsu Impact has launched a new campaign for Oppo F7. Targeted at the youth, Oppo F7 comes loaded with features that help enhance the virtual lives of youngsters, which for today’s generation is actually their real life. The film mirrors this way of life of today’s generation, and shows how Oppo F7 is the perfect partner for them.

     

    Said Soumitra Karnik, Chief Creative Officer, Dentsu Impact: “Oppo is a brand for the youth and their phones are designed to answer the needs of this young generation. Our film is actually a reflection of this youth’s way of life – how they have embraced the virtual world and made it their own. Virtual is the new real for this generation – selfies, social media, filters, status updates – it’s all an integral part of life for them. This is their reality and they unapologetically accept that. Oppo phones come with features that help enhance this virtual life of the youngsters and the attempt of our film is to bring this to life.”

     

    Added Will Yang, Brand Director, OPPO India: “OPPO is a young and energetic brand which always mirrors the energy of youngsters. We have always tried to bring the best camera and selfie experience to our consumers and we believe that OPPO F7 will enable the youth to click natural selfies. The TVC takes cues from the current lifestyle trends of the youth, especially their love for clicking Selfies and highlights how much goes into taking that perfect Selfie. We hope that the TVC finds a connect with the youth and help them realize that their selfie expert lies within their OPPO F7.”

     

     

  • 56 Creators including Leo Messi, Mo Salah, Caroline Wozniacki, Karlie Kloss and Pharrell Williams unite to prove creativity is the answer

    For Adidas, ‘Creativity is the Answer’ in its latest brand campaign

    By A Correspondent

     

    Using the world’s biggest moment in sport as the backdrop, Adidas has re-engineered the traditional campaign model through personal storytelling, bringing together 56 of the world’s most influential creators across sport culture, including Leo Messi, Caroline Wozniacki, Pharrell Williams and more.

     

    Said Ryan Morlan, VP Brand Communications at Adidas: “We have re-engineered the traditional advertising campaign – the way only the Creator Sports Brand can – by creating endless inspiration through unique and personal content. We are co-creating our story of sport and creativity with our consumers by reacting and responding to their preferences, attitudes, passions and geographies. Athletes in New York will get a different experience from those in London.”