MxMIndia

Category: PRODUCTS

  • This is in addition to actors Varun Dhawan and Katrina Kaif being on on its roster as brand ambassadors

    FBB gets Diljit Dosanjh for new collection

    By A Correspondent

     

    Clothing brand FBB appointed singing star Diljit Dosanj has its brand ambassador. This is in addition to actors Varun Dhawan and Katrina Kaif being on on its roster as brand ambassadors. FBB has created an interesting musical campaign called, ‘Style Se Dil Jeet’ to introduce Dosanjh.

     

    Executed by DDB Mudra, the campaign is a musical video which is a fusion of western rap with Punjabi lyrics. Speaking about the campaign, Prachi Mohapatra, CMO, FBB said: “We are extremely happy to have talented personalities like Varun Dhawan, Katrina Kaif and now even Diljit to endorse fbb. Diljit’s popularity will introduce the brand to his huge fan base, especially in North India. Style Se Dil Jeet is a very strong campaign thought. It not only represents Diljit but also gives out a style motto to all our consumers and his fans.”

     

    Commenting on the campaign Ashish Phatak, Executive Creative Director – DDB Mudra West added:‘’Having a brand ambassador like Diljit inspired us to think of this as content, more than a traditional product ad. And so we found a way to weave in our brand story with his musical content that fans really relate to.’’

     

     

  • Developed by Asatsu DK Fortune Communications (ADK-Fortune), the campaign is on air across all popular channels

    Honda launches new TVC for CB Shine SP

    By A Correspondent

     

    Honda Motorcycle and Scooter India Pvt. Ltd. has rolled out its latest 360-degree campaign – ‘Effortless Style Gets Sportier’ for the CB Shine SP. Developed by Asatsu DK Fortune Communications (ADK-Fortune), the campaign is on air across all popular channels.

     

    Said Yadvinder Singh Guleria, Senior Vice President, Sales & Marketing, Honda Motorcycle & Scooter India: “The new CB Shine SP ‘Effortless style gets Sportier’ campaign differentiates the CB Shine SP rider as someone who doesn’t have to try hard to look stylish, he is effortlessly stylish naturally. And now he gets an extra boost of sportiness which makes him a bonafide style icon.”

     

    Added Subroto Pradhan, Managing Partner, ADK Fortune Communications: “The new Honda CB Shine SP has gone up a notch above with its sportier looks and features. It truly mirrors the riders’ imagery whose effortless style exudes a certain charm. In a rather playful and sporty way.”

     

     

  • Endorsed by the Virat Kohli, the ad unveils the latest addition to Too Yumm!'s healthy snacking portfolio – Multigrain Chips

    Longest IPL ad break from Too Yumm!

    By A Correspondent

     

    https://www.facebook.com/TooYumm/videos/423226058150299/

    Guilt free Industries Limited, the FMCG division of the RP-Sanjiv Goenka Group launched what is being billed as the ongoing Indian Premier League’s IPL’s longest ad thus far for its snacking brand Too Yumm!

     

    Endorsed by the Virat Kohli, the ad unveils the latest addition to Too Yumm!’s healthy snacking portfolio – Multigrain Chips.

     

    Said Anupam Bokey, VP Marketing (CMO) RP-Sanjiv Goenka Group: “Though fast growing, Too Yumm! is still a very young brand and therefore our immediate objective is to build brand awareness and quality engagement. We have been doing this successfully by disrupting the snacking space in India with healthy innovations and engaging yet well targeted campaigns. With IPL being one of the biggest and most relevant media events, we chose this as our primary platform to launch our latest innovation, Multigrain Chips”.

     

    Added Garima Khandelwal, Executive Creative Director – Mullen Lintas said: “Our singular objective through this campaign was to heighten the fact that eating fried chips is bad for your health, by offering consumers a healthier alternative with Too Yumm! Multigrain Chips. We pulled on the emotional factor of fans feeling disheartened by Virat Kohli consuming what they thought was an unhealthy snack. The fact that Virat doesn’t indulge in or endorse junk food made the fans’ reactions all the more plausible in launching yet another tasty and healthy snack from the brand’s portfolio.”

     

     

  • Network Advertising also currently manages the communication mandate for Henko

    Jyothy Laboratories connects Margo with Network

    By A Correspondent

     

    Jyothy Laboratories Limited has assigned the strategy and communications mandate of beauty care brand Margo with Network Advertising. Network Advertising also currently manages the communication mandate for Henko.

     

    Said Tanuja Bhat, Chief Creative Officer, Network Advertising: “Margo is a solid, trusted 98-yr-old brand. The category is super-crowded. That ups the challenge even more. We’re looking forward to creating awesome work

     

    Added Vinod Nair, MD, Network Advertising, said, “It’s been a privilege to be associated with Jyothy Laboratories. And to be given this opportunity of managing the strategy and communication needs of a legacy brand such as Margo will be an added responsibility for us at Network. It’s particularly delightful when existing clients show faith in their partners by trusting us with more work in the form of new brands.”

     

    Said Rajnikant Sabnav is, COO, Jyothy Laboratories: “Margo is a brand we are very proud of for its uniqueness. In the hands of Network, we look forward to some truly outstanding work that will grow the brand and the overall franchise”

     

    Added Jyothy, CMO, Jyothy Laboratories: “Network is our communications agency on brand Henko. We believe the team has a strong mix of strategy and creative talent to help us develop and execute winning ideas. They showed great understanding of the current brand challenges of Margo and the creative ideas suggested are a logical progression of our last brand campaign. We are happy to award the creative duties to Network and wish the team great success.”

     

     

  •  The account will serviced from Delhi

    iProspect India to handle digital duties for Livpure

    By A Correspondent

     

    iProspect India has bagged the digital marketing mandate for water purifier brand Livpure. The agency will be responsible for running the media buying and management across all channels – search, social, display and affiliates. The account will serviced from

     

    Said Rubeena Singh, CEO, iProspect India: “We are excited to partner with Livpure, one of the trusted water purifier brands in India. They value the overall power of the digital medium and we are thrilled to create strategic campaigns for them using digital media to achieve their marketing and business goals. We are confident that this collaboration will be a win-win for both iProspect India and Livpure.”

     

    Added Sushil Matey, Director – Marketing, Livpure:  “Livpure is trusted challenger brand. It is the youngest company to establish itself in the organised sector and is the fourth largest player of the category. We have seen exponential growth in the past six years, and we plan to sustain the same going forward. In order to do so, we were looking for able partners to help us in this journey. We found a fit in iProspect India and believe they can add great value to our digital efforts in bringing in more efficiency in the current spends and processes.”

     

     

  • The new TVC flaunts new designs from Bata’s Red Label Collection

    Bata launces new TVC featuring Kriti Sanon

    By A Correspondent

     

    Bata India has launched a new campaign titled ‘Come & Be Surprised’ featuring Kriti Sanon, its brand ambassador.

     

    The ‘Come & Be Surprised’ TVC, conceptualised by Contract Advertising, reflects Bata’s conscious strategy of presenting a new fashion-forward face for the trend conscious and young.

     

    “The Red Label-Kriti Sanon 360 campaign is aimed at inviting younger consumers into the refreshed Bata stores to shop from our latest fashion-forward collections. Kriti being a strong youth role model will drive home the message that our new collections are chic and stylish. With this campaign, we invite all women and men to come & be surprised at their favorite Bata store,” said Anand Narang, Vice President – Marketing, Bata India, on the launch of the new campaign.

     

    Added Ashish Chakravarty – Chief Creative Officer, Contract Advertising: “We took a conscious decision not to use Kriti as a brand endorser but as a young consumer who is surprised to see Bata in an all new fashionable avatar. It was a bold step for an iconic brand like Bata to acknowledge current consumer perceptions and then come up with a campaign that convincingly changes the same in a bold and authentic manner,” said, Mr.

     

     

  • The campaign is titled “Saadheyaathmeinjeetosaare heart” on Dish TV’s Pay-Per-Channel proposition

    Enormous crafts new campaign for Dish TV

    By A Correspondent

     

    Dish TV India Limited has launched a 360-degree campaign on its industry-first initiative that allows freedom of choice for its customers. Entitled “Saadheyaathmeinjeetosaare heart”, the campaign has been conceptualised by Enormous Brands.

     

    Said Anil Dua, Group CEO – Dish TV India: “DishTV has always leveraged relevant customer insights to launch and communicate new innovative offerings to its subscribers. Our product “Mera Apna Pack” under the DishTV brand is aimed at offering value, affordability and customer empowerment. We have just launched its new campaign “Jeetosaare heart” that is aimed at showcasing the benefit of providing customers with the choice of watching entertainment that they want. We, at Dish TV will continue to enrich our brands with unique offerings and services in the months ahead.”

     

    Added Sukhpreet Singh, Corporate Head – Marketing, Dish TV: “With Family TV viewing at the core of our business, our new ad campaign is here to win everyone’s heart with its creative jingle and quirky ad campaign tagline- “Saadheyaathmeinjeetosaare heart”. To connect with customers, we will roll out the campaign on the TV, print and digital platforms. Additionally, all our POS will have a dedicated space to showcase it.”

     

    Said Ashish Khazanchi, Managing Partner, Enormous Brands: “DishTV is known for bringing innovation within the DTH Category. “Saadheyaath” is one such innovation in their pricing and product offering. Our endeavour is to make the brand more inclusive and charming. With this campaign we wanted to bring this promise alive in the context of families in a fun and enjoyable way.”

  • Kohler, in association with Twinkle Khanna, unveiled the campaign ‘Colours by Kohler’ for introducing bold and vibrant hues in the bath space

    Kohler takes on a bold look with Twinkle

    By A Correspondent

     

    Kitchen and bathware brand Kohler has partnered with interior designer, author and former Bollywood actor. Twinkle Khanna for its latest campaign, ‘Colours by Kohler’.

     

    Said Salil Sadanandan, President, Kohler: “It has been inspirational to work with Ms. Khanna and Mr. Suresh Natarajan, both experts in their creative fields. Moreover, Ms. Khanna’s experience in the interior design industry makes her a perfect fit for our brand. At Kohler, we have great respect for creativity and art, which is exactly what we are highlighting through our campaign –Colours by Kohler. We created some beautiful settings around our products to bring them alive giving our consumers a glimpse of what could be achieved with exciting colours from Kohler in the bath space.”

     

     

  • Kundan commissioned creative agency C'lab to create the TVC

    Kundan Gold Refinery launches campaign

    By A Correspondent

     

    Kundan Gold Refinery, a leading private gold refinery, has launched a new brand campaign with the tagline “Bharosa Hai Toh Hum Hai”.

     

    Speaking on the campaign, Vidit Garg, Director, Kundan Group said: “Since the inception of Kundan Gold refinery, we have been committed to provide best-in class products and services to our customers. Our core priority is to bring right quality products for end customers. Moreover, through the campaign, we have taken an unconventional route and shift the focus to educate customers on the importance of buying a right product at an affordable price.”

     

    Added Saurabh Dasgupta, NCD, C’lab, the creative agency that has created the TVC: “Gold holds great importance in Indian culture. However, when it comes to gifting Gold, people think of only jewelry, we wanted to change that perception and replace it with Kundan Coins.”

  • Godrej Security Solutions (GSS) created a simplistic digital video, #MomsJustKnow

    Isobar launches voice-enabled mobile ad for Godrej Security Solutions

    By A Correspondent

     

    Isobar India has collaborated with Godrej Security Solutions to launch a voice-enabled mobile banner. On the occasion of Mother’s Day, Godrej Security Solutions (GSS) created a simplistic digital video, #MomsJustKnow.

     

    Shekhar Mhaskar

    Speaking on the execution of the campaign, Shekhar Mhaskar, Vice President, Isobar India states, “This is a big stepping stone towards the goal of uniquely positioning the security solutions offered by GSS. And what better way to do it than striking an emotional chord with the audience, which the video does a beautiful job of. And even better, when it leads the film through its story brilliantly with an interactive intervention on the mobile phone, using voice as the medium of engagement. I am very proud of the team at Isobar for defying the norms of media and making this campaign ever so memorable.”

     

    Mehernosh Pithawalla

    Added Mehernosh Pithawalla, Vice President and Global Head – Marketing, Sales & Innovation, Godrej Security Solutions: “We are excited to partner with Isobar for our first digital led campaign of FY 2017-18. The use of such an engaging approach like the voice-enabled mobile banner for our Mother’s Day campaign resonated well with our audience and has helped us in generating quality engagement for this campaign.”

     

     

  • The agency’s main objective is to build the brand awareness as well as strengthen the brand’s digital footprint

    Crow’s Nest bags digital marketing mandate for Bandhan Bank

    By A Correspondent

     

    Samrat Mukherjee

    Bandhan Bank has appointed Crow’s Nest for its digital marketing activities on a monthly retainer after a multi-agency pitch. Said Crow’s Nest Founder & CEO Samrat Mukherjee: “It is a great opportunity for us to work on the digital and creative mandate for Bandhan Bank. Our main aim for the brand is to make the bank’s digital persona more approachable, contemporary, and simple. As an agency, we study the consumer behavior insight and subsequently sync it strategically with the brand requirements to create perfect solutions. Our team at Crow’s Nest is looking forward to a very fruitful association with Bandhan Bank.”

     

     

  • Its new digital campaign ‘Bourbon Friends Forever’ shows Mallika Dua and Abish Mathew engage in an epic battle of wits

    Britannia Bourbon gets Youtube stars to promote new offering

    By A Correspondent

     

    Britannia has announced the launch of a new campaign, Bourbon Friends Forever (BFF). On the launch of this campaign, Ali Harris Shere, VP – Marketing, Britannia Industries Ltd said: “Through this new campaign, the brand wants to create a world of friendship that is real and unpretentious. Although the new web series caters more to the youth, our target audience is not constrained by age, as this feeling of friendship cuts across all ages including adults for whom moments spent with their best friends is a pivot on which their life revolves. We want to find a place in each friends’ group and this campaign is our first salvo in that direction. Collaborating with Abish and Mallika has given a much-needed boost to the campaign and we hope to amplify the brand sentiment through their comic talent.”