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About UsNew Media Marketing is a relatively new concept used by businesses in developing an online community, which allows satisfied customers to congregate and extol the virtues of a particular brand. In most cases, the online community includes mechanisms such as blogs, podcasts, message boards, product reviews and Wikipedia, all of which contribute to a transparent forum to post praises, criticisms, questions, and suggestions. One of the primary arguments to promote New Media Marketing is the premise that traditional advertising is losing its influence on consumers. Backed by statistical evidence demonstrating a growing trend of consumers making purchasing decisions off Internet research and referrals. These advocates strongly adhere to the notion that consumers are more inclined to believe feedback from like-minded peers than corporate marketing verbiage dispersed through traditional television, radio, direct mail, or newspaper advertising. Although businesses would be exposing certain weaknesses to the marketplace by allowing individuals, or even competitors, to post critical comments, responding with an honest and transparent answer designed around solving the issue at hand may mitigate potential risks. New Media Marketing is most effectively marketed by Internet-driven technology such as blogs, RSS, Web video productions, podcasts and social networking platforms
MxMIndia Grievance Redressal

Ranveer Singh to endorse Adidas’s Samba

The campaign is shot by celebrity and fashion photographerÂ Rid Burman

Written by

in

MARKETING, PRODUCTS

By A Correspondent

Adidas Originals has announced that actor Ranveer Singh will be brand ambassador for its brand Samba.

The Samba campaign starring Ranveer Singh has been shot by photographerÂ Rid Burman. Timed with the kickstart of the FIFA World Cup, the campaign is an addition to adidas Originalsâ€™ â€œgrowing commitment in targeting India as one of the key target marketsâ€, notes a communique.

Adidas FIFA World Cup Ranveer Singh Rid Burman

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