MxMIndia

Tata Nexon embarks on a Star Wars adventure in India

Through this campaign, Tata Motors has strategized to aggressively increase awareness of the Nexon in the country

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By A Correspondent

 

Tata Motors announced the Tata Nexon association with Disney India ahead of the theatrical release of its awaited Lucas Film Star Wars: The Last Jedi.

 

Said Vivek Srivatsa – Head – Marketing, PVBU, Tata Motors: “We are very excited to associate the Tata Nexon with the Star Wars brand which is a huge franchise globally. Nexon has been one of the most talked about recently, just like the ‘The Last Jedi’ has been for the movie buffs.”

 

Under this association, the two brands will collaborate across various platforms, from test drives to showrooms to the Nexon Skills Arena.

 

 

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