By A Correspondent
Bajaj Finserv, through its lending arm Bajaj Finance Ltd., has launched a TVC campaign to drive awareness on its flagship product – Flexi Loan. The ad has been conceptualised and executed by Leo Burnett, Mumbai.
The new TVC on Flexi Loan reflects the core proposition of the company which is – making life hassle-free through its innovative products, notes a communique.
Flexi Loan allow customers to use any amount within the assigned limit and pay interest only on the amount withdrawn. By choosing it, one pays up to 45% lower EMIs every month, tackle unpredictable expenses in a convenient manner, pays the actual amount and interest is payable on the amount of the line of credit actually used by the person and not the entire amount.