By A Correspondent
Edtech major Byju’s has unveiled its new ad campaign starring Shah Rukh Khan with a bunch of energetic children at a school annual day performance. The campaign celebrates the curiosity of young minds and the importance of loving what they learn.
Created by Lowe Lintas, the ad is centered on the concept that children learn better when they love learning. Announcing its launch, Byju Raveendran, Founder & CEO of Byju’s said: “Children rarely use the word ‘Love’ and ‘Learning’ together as learning has always been equated to pressure, stress and competition. We have always strongly believed that children learn better when they love what they learn. Our partnership with Shah Rukh Khan will help us increase our reach & create deeper connect across geographies. His wide appeal and adoration amongst parents and children makes him a perfect fit for our brandâ€.