Godrej Locking Solutions and Systems launched a digital campaign #HowSafeAreYou to create awareness on home safety by releasing a series of three videos that unlocks the mind of a robber.
The digital video starts with a message “We care for your safety. So, we spoke to reformed robbers.†It captures interviews of three reformed robbers who have committed about 100 robberies each and served sentences for the same. In the three videos, these reformed robbers explain the modus operandi of robberies, as well as narrate incidences from their past.
Commenting on the launch of the campaign, ShyamMotwani, Executive VP & Business Head, Godrej Locking Solutions and Systems said, “One of the primary rules of defense is to understand the enemy. Even the best offence tactic only works if you know the weakness of the opponent. Crime has been a part of the society for eons. Over the years, it has transformed and become more non-predictive, gruesome, and even the robbers have become more prepared and planned in their modus operandi.â€
As part of its consumer awareness drive, Godrej Locks decided to interview three real robbers who have served sentences for multiple robbery and theft cases and are now reformed. These videos go beyond giving consumers insights into what deters a robber from attacking your home and breaks a few myths too.
“While the police and government have been trying their best to curtail crimes, it is equally the responsibility of the citizens to help police curb crime as well as take appropriate measures to prevent them. With this digital video, we are creating awareness in the minds of the citizens and helping them stay safe.â€