MxMIndia

Category: PEOPLE & PRODUCTS

PEOPLE & PRODUCTS

  • The idea behind the association is to take a step ahead in delivering new content and formats to the audiences

    Sunny Leone buys stake in The Hauterfly

    By A Correspondent

     

    Sunny Leone has become an equity investor in Fork Media Group’s women’s digital publication, The Hauterfly. The idea behind the association is to take a step ahead in delivering new content and formats to the audiences.

     

    Talking about the association, Samar Verma, CEO & Founder of Fork Media Group said: “Sunny is someone who has celebrated lifestyle trends all along. She has been a pioneer in influencing the people around her and has directed millennials to always be a better version of themselves. Sunny’s investment and belief in our content platform is a great testimonial for the brand we’ve built. With her inputs, we look at bringing in a fresh perspective to the brand and creating newer opportunities for the brand and bringing never seen content to our two million and counting members.”

     

     

  • Sara will also be the face for the brands' key product stories such as Cali, Nova and Defy, in the coming months

    Sara Ali Khan appointed brand ambassador for Puma

    By A Correspondent

     

    Global sports brand Puma has announced Sara Ali Khan as their latest brand ambassador for India. Signed on for a period of two years, Sara will be one of the leading faces for Puma women in the country, and promoting both the sportstyle and training business for the brand.

     

    Talking about their new brand ambassador, Abhishek Ganguly, Managing Director, Puma India saia: “Sara truly embodies what PUMA stands for – She is brave, fierce, confident and fun, with a strong influence among the youth.  These attributes, make her a perfect ambassador for the brand. Our women’s category has been in big focus for us, and with Sara now part of the PUMA family, we are confident that we will elevate it to greater heights in the years to come.”

     

    In addition to leading Puma’s Do You campaign, Sara will also be the face for the brands’ key product stories such as Cali, Nova and Defy, in the coming months.

     

     

  • U4ic International refreshes the brand with introduction of new categories and the campaign ‘Be Restless’

    Walkaroo announces Aamir Khan as its brand ambassador

    By A Correspondent

     

    Walkaroo from U4ic (Euphoric) International has announced a refreshed brand identity and a new brand ambassador – Aamir Khan.

     

    Reflecting upon Walkaroo’s latest announcement, Noushad Veluthedath, Managing Director commented: “We are excited to bring on board Aamir Khan as the brand ambassador as his personality completely resonates with the brand ethos. Aamir Khan is known as a perfectionist and has high regard across the country and beyond. We know that he continuously strives to achieve new milestones and thus would be a perfect fit for our brand. Going forward with this association, our plan is to create a steadfast brand presence by delivering a lasting experience for our consumers.”

     

     

  • Johnson International is the brand’s new and innovative range of Sanitaryware and Faucets in the Luxury Segment

    H&R Johnson launches ‘Johnson International’ with new ambassador, Katrina Kaif

    By A Correspondent

     

    H&R Johnson has launched a new range of premium sanitaryware and faucets – Johnson International.

     

    Said Vijay Aggarwal of H&R Johnson: “Prism Johnson Limited is committed to provide high quality building material products under one roof. Our H & R Johnson division is already among the top tile companies of the World and the thrust is now to gain a sizeable market share in the fast growing premium sanitary ware and bath fittings segment in India.”

     

    Added Sarat Chandak, ED & CEO of H & R Johnson (India) Division of Prism Johnson: “H & R Johnson has always been known in India for its quality consciousness and innovations. We are keen to increase our presence and market share in the bathroom products segment. Launch of the Johnson International collection is one of few steps that we are taking in that direction.”

     

     

  • The set of four TVCs highlight the role of parents as their child’s first teacher

    4 TVCs to promote Byju’s Early Learn app

    By A Correspondent

     

    Edtech major Byju’s has announced the launch of its ad campaign – Byju’s Early Learn app featuring Shah Rukh Khan. Conceptualised and created by Spring, these ad films bring to life the role that parents play in their child’s formative years. In the films, Shah Rukh Khan is seen interacting with children and helping them complete puzzles.

     

    Said Mrinal Mohit, Chief Operating Officer, BYJU’S – The Learning App: “We are thrilled to launch the ad campaign for our brand new product for lower grades with Shah Rukh Khan. Our ad films are specially targeted at parents with children studying between Class 1 and 3 and to help them understand and embrace tech-enabled learning. We strongly believe that parents, being their child’s first teacher, can ensure that their children have the best holistic early learning experience, making them lifelong learners. The core objective of each of our four ad films is to demonstrate to parents how learning can be fulfilling and fun at the same time using a technology-powered tool like ours.”

     

     

  • The actor will be the as the new face for its colour make-up category Avon True

    Parineeti Chopra roped in as the face for Avon

    By A Correspondent

     

    Cosmetics major Avon has roped in actress Parineeti Chopra as the new face for its colour make-up category Avon True.

     

    Said Swati Jain, Marketing Director, Avon India: “Democratising beauty and freedom of expression are at the heart of Avon. We believe in beauty for all: anyone, anywhere should be able to feel confident and express themselves. For more than six decades, Avon has been improving the lives of women globally and supporting causes that matter to women the most like breast cancer awareness and gender-based violence. We wanted a personality who could emulate our practices. Parineeti has always chosen strong, off-beat film roles, and has a unique personal style sense. She has always been vocal about social issues and she resonates with our brand philosophy and attitude towards beauty. We are happy to have her as the brand ambassador of Avon True.”

     

     

  • Indeed for SMB brings hiring solutions within reach of Indian entrepreneurs

    Indeed partners with Radhika Apte for SMB campaign

    By A Correspondent

     

    Talent recruitment platform Indeed is targeting small and medium-sized businesses with and has partnered with actor Radhika Apte to tap into a millennial audience.

     

    Said Bharat Jayaprakash, Senior Director, Indeed India said, “Our mission is to help people get jobs and with the SMB sector offering so many emerging employment opportunities, we aim to connect the right talent with the right job role, while also assisting companies in addressing their hiring needs. Our partnership with renowned actress Radhika Apte will further our goal by forming a connect with budding entrepreneurs, and how we aim to empower them with efficient hiring solutions. Her large millennial fan base in India will enable us to drive our message effectively.”

     

     

  • The films capture the brand’s ethos of passionate indulgence

    Pan Vilas gets Manoj Bajpai to endorse Premium Elaichi variant

    By A Correspondent

     

    Pan Vilas Premium Elaichi has launched its ad campaign starring Manoj Bajpai, Jameel Khan and Elli Avram.

     

    Said Anirban Sen, Business Head, Chewing & Confectionary, Godfrey Phillips India:  “Pan Vilas Premium Elaichi is an embodiment of ‘Shauk Badi Cheez Hai’. The tagline of the brand underlines the inherent promise of highest quality. ‘Shauk Badi Cheez Hai’ has proved to be a powerful message and has helped us differentiate from the ordinary, stand apart from all other brands in the market. This new TVCs allow us to reinforce this message and create a greater and lasting impact in the minds of the audience.”

     

    Added Amit Gambhir, Marketing Head, Chewing & Confectionary, Godfrey Phillips India: “Passion is what defines this brand both in terms of quality and ethos. The brand salutes those who live their passion every day, that’s why we say-“Shauk Badi Cheez hai.”

     

     

  • Katrina to add impetus to Emami’s plan for the next phase of growth for its hair care portfolio

    Katrina Kaif roped in as new face for Emami 7 Oils in One

    By A Correspondent

     

    Emami 7 Oils in One has roped in actor Katrina Kaif as its new brand ambassador. Speaking on the occasion, Priti A Sureka, Director, Emami Limited said: “As per industry estimates, light hair oil is the fastest growing segment with a CAGR of 25 per cent in the last five years. As a brand we have taken keen interest in the segment, established ourselves as a dominant player and have gained firm foothold in this dynamic space. We welcome Katrina to our Emami family. She is an epitome of beauty and is grace personified. She is a global figure who has carved her own niche with her sheer confidence and success. Her infectious charm only adds to her superstar repertoire. She fits the brand image impeccably and her involvement will surely have a positive connect with our consumers.”

     

     

  • Sunfeast Dark Fantasy strengthens its brand positioning as an indulgent offering by embarking on ‘meetha moments’ in its latest TVC

    Alia Bhatt endorses new Sunfeast Dark Fantasy range

    By A Correspondent

     

    Sunfeast Dark Fantasy has rolled out its new ad film which features actor Alia Bhatt. With this new communication, the brand aspires to position itself as the ‘New Meetha’ which people can take pride in serving their guests.

     

    Commenting on the ad film, Paritosh Wali, Chief Operating Officer, Biscuits & Confections Cluster, Foods Division, ITC Limited said: “We endeavour to elevate the dessert indulgence experience of Sunfeast Dark Fantasy by positioning it as the ‘New Meetha’ for all celebratory occasions. Sunfeast Dark Fantasy focuses on special moments with family and friends to make the indulgence more exciting. The TVC emphasizes on joy of sharing  and showcases the premium look & feel of Dark Fantasy as a meetha. Sunfeast aims to break further barriers and scale new heights in the indulgent biscuits segment by entering the space of meetha.”

     

    Commenting on the campaign, Swati Bhattacharya, Chief Creative Officer, FCB Ulka, added: “The story beautifully captures the idea of ‘Everyday Chocolate Cravings’, while establishing Dark Fantasy as a superior and unique alternative during Meetha occasions. Alia plays a character of a chocolate addict and Dark Fantasy, with its ultimate chocolate credentials, gives you an irresistible chocolate experience. With this film, the brand takes its idea of heightened irresistibility to the next level.”

     

     

  • Three digital adverts reveal the poker player in everyone

    Nawazuddin pushes #Madeforpoker proposition for Pokerstars India

    By A Correspondent

     

    PokerStars India has launched a new digital marketing campaign featuring its brand ambassador Nawazuddin Siddiqui. #MadeforPoker is the second campaign that PokerStars India has developed along with its creative agency Ogilvy India. The campaign, which comprises three advertisements, is designed to highlight that everyone has a poker player in them, and that poker skills can easily be applied to everyday challenges.

     

    Said Ankur Dewani, CEO of Sachiko Gaming: “With #MadeForPoker, PokerStars India wants to connect with people from all walks of life and to make them aware of the potential poker player within them. We want help people to understand the game better and encourage them to play safely on a secure, regulated platform such as PokerStars India.”

     

     

  • Celebrates a decade of unique storytelling for stylish homes with Gauri and Shah Rukh Khan

    D’Decor’s ad celebrates new product categories

    By A Correspondent

     

    D’décor has unveiled its new campaign – ‘Beautiful homes tell beautiful stories’ with a series of short films featuring Gauri and Shah Rukh Khan. The campaign celebrates 10 years of association of the power couple with D’Décor.

     

    Conceptualised by Wunderman Thompson, the campaign is produced by Dharma 2.0, the creative unit from Karan Johar’s Dharma Productions.

     

    Speaking about the new milestone, Sanjay Arora and Ajay Arora of D’Decor said: “D’Décor is proud to unveil its new campaign marking the longstanding association with Gauri and Shahrukh Khan. The brand journey with the Khans’ is over a decade old and we are aware of the magic they bring to the people across India. Dharma 2.0 has beautifully translated our vision and the celebration of this beautiful partnership. The couple together, are an ideal image of homemakers and imply ‘family’ for us. There is a seamless synergy between  D’Décor and its values being narrated with Beautiful homes tell beautiful stories.”