By A Correspondent
Pan Vilas Premium Elaichi has launched its ad campaign starring Manoj Bajpai, Jameel Khan and Elli Avram.
Said Anirban Sen, Business Head, Chewing & Confectionary, Godfrey Phillips India: “Pan Vilas Premium Elaichi is an embodiment of ‘Shauk Badi Cheez Hai’. The tagline of the brand underlines the inherent promise of highest quality. ‘Shauk Badi Cheez Hai’ has proved to be a powerful message and has helped us differentiate from the ordinary, stand apart from all other brands in the market. This new TVCs allow us to reinforce this message and create a greater and lasting impact in the minds of the audience.”
Added Amit Gambhir, Marketing Head, Chewing & Confectionary, Godfrey Phillips India: “Passion is what defines this brand both in terms of quality and ethos. The brand salutes those who live their passion every day, that’s why we say-“Shauk Badi Cheez hai.”