MxMIndia

Category: PEOPLE & PRODUCTS

PEOPLE & PRODUCTS

  • Sara will promote Garnier’s new offering – Serum Sheet Masks

    Sara Ali Khan appointed brand ambassador for Garnier Skin Naturals

    By A Correspondent

     

    Garnier Skin Naturals has announced its collaboration with Sara Ali Khan. With this association, the actor will promote Garnier’s new offering – Serum Sheet Masks.

     

    Speaking on the announcement, Pankaj Sharma, General Manager Garnier, said, “We are pleased to introduce Sara Ali Khan as the new face on Garnier Skin Naturals. With serum sheet masks, we want to capitalize on this global beauty trend of masking and bring the next generation of skincare to the youth of today. Sara’s spontaneous and vibrant personality resonates perfectly well with our brand ideology of being a natural, active, modern brand and we look forward to a great association with her.”

     

     

  • Cadbury Dairy Milk Silk has grown to be one of our most successful chocolate innovations in the country

    Kartik Aaryan to endorse Cadbury Dairy Milk

    By A Correspondent

     

    Cadbury Dairy Milk Silk has roped in Bollywood actor, Kartik Aaryan as its brand ambassador.

     

    Commenting on the association, Anil Viswanathan, Director – Marketing (chocolates), Mondelez India, said: “Ever since we launched, Cadbury Dairy Milk Silk has grown to be one of our most successful chocolate innovations in the country and has played a lead in the premium segment, offering the consumers a unique and indulgent experience. We believe that our association with Kartik Aaryan will further help in strengthening our connection with the youth, taking Silk’s appeal to the next level.”

     

     

  • The new TVC is live on Somanys digital platforms

    Salman Khan endorses latest brand message for Somany Ceramics

    By A Correspondent

     

    Somany Ceramics has launched its new campaign with the tagline  Zameen se Judey’. The TVC is live on Somany’s digital platforms and scheduled to go on air in the coming week. Somanys new campaign with Salman Khan signifies its humble and rooted approach.

     

    Commenting on the film, Abhishek Somany, MD, Somany Ceramics Ltd said: “Somany has carved a niche for itself as a relevant and trusted company today with its dynamic capability to evolve with changing décor aesthetics over the years. It understands its consumers, and in return, its patrons trust Somany to offer the best tiles, sanitaryware & bath fittings products in India. Both Somany Ceramics and Salman Khan have one thing in common that the TVC has wonderfully captured, the fact that both have established themselves as an unchallenged leader in their respective Industry and still remain grounded, which is the thought behind Zameen se Judey. Somany has an ever growing consumer base while Salman Khan is a unanimously loved and respected superstar whose body of work always cuts across with the audience.”

     

     

  • It will use including digital, outdoor, television and cinema to promote the brand

    Kerovit launches new brand campaign with Anushka Sharma

    By A Correspondent

     

    Kerovit, sanitaryware and bath solutions brand from Kajaria announced the launch of new brand campaign with actor Anushka Sharma including digital, outdoor, television and cinema to promote the brand.

     

    Commenting on the new campaign, Rishi Kajaria, Joint Managing Director – Kajaria Ceramics, said: “Kerovit’s campaigns have struck a chord with our young consumer base and helped make Kerovit a well-known brand name in the country. Kerovit products are Made in India and is of the highest global standards. Kerovit is a young, fun and stylish brand and with our brand-new campaign, we’re growing in every way –  the scale, the reach, the idea and the freedom, everything is greater than before. We are ecstatic to have Anushka as our brand ambassador and she has done a fabulous job in this TVC. Going ahead, I’m positive we will win more hearts across the country with our remarkable range of bathware solutions”

     

    Added Rondeep Gogoi, ECD, Crayons Communications: “Kerovit Is Freedom, is a massive idea and therefore extendable. However, the challenge was to maintain the surprise element keeping the same idea alive. Portraying Anushka as a cop helped us do that. It is a fun ad campaign and resonates with the brand’s youthful appeal.”

     

     

  • Singh will also participate in a series of marketing initiatives to further strengthen JBL’s dominance in the country

    Ranveer Singh is JBL’s new global brand ambassador

    By A Correspondent

     

    Actor Ranveer Singh has been roped in as the new brand ambassador of JBL globally. The actor will endorse an exciting new range of JBL’s consumer audio products in the coming months. Singh will also participate in a series of marketing initiatives to further strengthen JBL’s dominance in the country.

     

    Said Pradeep Chaudhry, Country Manager, Harman India: “No one can represent the true spirit and energy of JBL better than Ranveer Singh. His captivating personality, contagious drive, and incredible talent make him a true JBL ambassador. Apart from being a powerhouse of acting, Ranveer is contributing to the music ecosystem in India and we can’t wait to take this collaboration to the next level.”

     

     

  • The TVC features southern super star and face of Tanishq South, Nayanthara

    Tanishq TVC highlights festive spirit of Tamil Nadu

    By A Correspondent

     

    Tanishq has launched its latest ad film targeting its large customer base in Tamil Nadu. The new TVC will feature Nayanthara, actor and face of Tanishq South.

     

    Speaking about the film, Deepika Tewari, Associate Vice President– Marketing, Jewellery Division at Titan Company Limited said: “Tamil Nadu has always been one of our primary focus markets because of our history with the state and the fact that we started our journey by establishing our first store in Chennai and our factory is also located at Hosur. Tanishq’s traditional designs and craftsmanship are a perfect fit with the jewellery preference of Tamil Nadu. The film is an attempt to tell our customers how deep-rooted we are as a jeweler, in every joyous and auspicious moment in their life. To crown it all, Nayanthara, with her elegance and striking beauty brings more glitter to the film, just like our brand.”

     

    Added Sagar Kapoor, National Creative Director at Lowe Lintas: “With a large line of jewellery players in Tamil Nadu, Tanishq needed a strong emotional connect to win the hearts of Tamil Nadu.  The films speaks a simple language of connections by reaffirming the rooted Tamil identity through a popular Tamil folk song ‘Kummi adi’, a folk song which is an integral part of all celebrations from weddings to smaller ceremonies at home. The film features Nayanthara at her graceful and elegant best adding a touch of joy to every auspicious celebration.”

     

     

  • The integrated campaign is already live across TV and digital platforms

    Oppo ropes in Ranbir Kapoor & Katrina Kaif for Reno campaign

    By A Campaign

     

    Oppo India has announced Bollywood actor Ranbir Kapoor, Katrina Kaif and Badshah as brand ambassadors for its Reno series.

     

    Speaking on the association, Sumit Walia, VP, Product and Marketing, Oppo India said: “At Oppo, we have always aspired to bring distinctive and innovative offerings for our customers. With the Reno series, we have taken our innovations a notch above with a brand-new product concept, design philosophy, and a communication model which is tailor-made for youthful consumers.  Just like Oppo, these celebrities too have pushed their creative realms to delight and surprise their audience. As we pave the future growth strategy of Oppo in India, we are confident that this association will further help us strengthen the positioning of the Reno series in the Indian smartphone market.”

     

     

  • Sohail Khan from Columbus India’s Mumbai Office will be spearheading this business

    Columbus India wins digital biz of AIS Glass

    By A Correspondent

     

    Columbus India has been appointed as the digital AOR for AIS Glass. The account was won following a pitch process across all the businesses of AIS Glass including architectural glass, automotive glass, consumer glass, AIS Windows, AIS Glasxperts, AIS Windshield Experts and AIS Car Fit Experts, and will be handled out of the agency’s Mumbai and Gurugram offices. Sohail Khan from Columbus India’s Mumbai Office will be spearheading this relationship along with a multifaceted cross functional team from across regions.

     

    Vikram Khanna

    Commenting on the appointment, Vikram Khanna, COO (Consumer Glass & Architectural Institutional Business), CMO & CIO, Asahi India Glass said: “AIS is India’s leading automotive and building glass company. We are trying to establish direct connect with our consumers in Automotive, Home and building market with our brands – AIS Windshield Experts, AIS Glasxperts and AIS Windows.  A strong agency for the ever-expanding digital space is required to keep us connected with consumers in digital world, and on-boarding Columbus India gives us that confidence to do so. AIS is happy to welcome Columbus India, a part of the Dentsu Aegis group… We have the confidence in this relationship to reach out to our consumers on the digital medium more closely and effectively.”

     

    Nitin Sabharwal

    Added Nitin Sabharwal, COO, Columbus India:“AIS glass is one of our most awesome wins in the recent past as this was one of the last pitches done by our late CEO Anurag Gupta himself and also due to the fact that we are actually helping AIS in their digital transformation across all platforms and digital assets.”

     

     

    Deven Dharamdasani

    Said Deven Dharamdasani, CEO, SVG Media: “It’s a matter of great pride for Columbus India to be the Brand Voice and the communication partner for AIS India. A brand that has been leading for over three decades in the glass industry to have placed their trust in us. We are excited to partner with them in their digital journey and hope to bring in the change in their social media brand communication and engagement with their audiences”.

     

     

  • Milind Soman to be the face of the Favre-Leuba Raider Harpoon timepiece

    Favre-Leuba announces Milind Soman as its brand ambassador

    By A Correspondent

     

    Luxury Swiss watch brand Favre-Leuba has announced Milind Soman as its brand ambassador

     

    Speaking on the appointment, Vijesh Rajan, Head of Favre-Leuba, said:  “It bring us great joy to announce Milind Soman as a Friend of Brand for Favre-Leuba. He has bought India some glorious achievements and has become synonymous to health and fitness. His immeasurable achievements and ideology to conquer new frontiers synchronises beautifully with Favre-Leuba’s DNA. Milind Soman has always outdone himself, from conquering the Ironman triathlon to becoming the ultimate Ultraman. His passion for swimming has been long known and has also made him take on various forms of diving for which The Raider Harpoon will be a worthy accompanying instrument.”

     

     

  • Showcases latest handbags collection for the festive season

    Sara Ali Khan unveils latest handbag collection for Ceriz

    By A Correspondent

     

    Ceriz, the fashion accessories brand of Future Lifestyle Fashions, has unveiled the autumn winter campaign featuring brand ambassador – Sara Ali Khan.

     

    Said Tanushri Dhoot Biyani who heads Ceriz: “We are happy to have Sara endorse the new autumn winter handbag collection by Ceriz. The collection has something instore for different fashion needs and will enhance ones look by adding that extra touch of elegance. The new range is endless and is sure to woo all aspiring fashionistas.”

     

     

  • Fitness Icons and Bollywood celebrities Vidyut Jamwal and Bhumi Pednekar greenlight #TheNutriMovement Campaign

    India cycles its way to health through #TheNutriMovement campaign

    By A Correspondent

     

    Britannia NutriChoice is advocating consumers to make good choices not just in their snacking habits but for their overall fitness and activity. Actors Vidyut Jamwal and Bhumi Pednekar have joined the journey through a digital campaign in encouraging people to make a healthy start and participate in the movement.

     

    Said Vinay Subramanyam, Head-Marketing, Britannia Industries while talking about the initiative: “NutriChoice launched the #TheNutriMovement to motivate people to take small steps towards a fitter, more fulfilling life and discover the ‘power of a good choice’. We encouraged people across the country to take up a near zero- barrier sport like cycling. We brought on board influencers like Bhumi Pednekar and Vidyut Jamwal who are icons of physical fitness. As a part of the campaign, cyclists across 23 cities in the country cycled over 9500 kms, which was 3x of our target! We will continue to drive similar initiatives that nudge people to adopt a healthier way of life.”

     

     

  • The announcement was made at the launch of Retro Funky, Streax Professional’s latest collection, in Mumbai

    Streax announces Vaani Kapoor as new face of the brand

    By A Correspondent

     

    Streax Professional has announced actor Vaani Kapoor as the new face of its brand at an event held in Mumbai, where the actress walked the ramp, launching the brand’s latest collection, Retro Funky.

     

    As part of the association, Vaani will feature in the brand’s print and digital communication campaigns. With this move, Streax Professional hopes to strengthen its appeal amongst millennials and the aspirational young patrons.

     

    Announcing the association with Vaani, Rochelle Chhabra, Professional Division Head, Hygienic Research Institute said: “We are delighted to have Vaani join the Streax Professional family. Vaani is a talented, vivacious and stunning youth icon, who has inspired India with her exceptional fashion sense and brave style moves. As a style icon who personifies the sentiment “Go Bold”, Vaani Kapoor was a natural choice for the brand.”