MxMIndia

Category: PEOPLE & PRODUCTS

PEOPLE & PRODUCTS

  • The new campaign demonstrates how Crizal lenses offer a clear vision to its patrons

    Shruti Haasan and Arjun Kapoor promote new eyewear offering from Essilor

    By A Correspondent

     

    Essilor has unveiled a new brand campaign for its Crizal brand of lenses titled ‘Clearly the Best’. Starring Shruti Haasan and Arjun Kapoor, the new campaign demonstrates how Crizal lenses offer a clear vision to its patrons.

     

    Said Ramachandran P, COO, Essilor India: “Life can take you on many journeys, be prepared for whatever comes your way with Crizal lenses. Our business serves an essential purpose, improving lives by improving sight. And when it comes to Crizal, we  deliver what we promised, clarity like no other. Today, youthful Indians are more active and want the best when it comes to eye care. Through our latest ad we have communicated this growing lifestyle. To rope in Shruti Haasan and Arjun Kapoor in our new avatar was an ultimate choice; as they are someone who represents the youthful India and at the same time appreciate quality of eye care.”

     

     

  • The narrative shows Priyanka Chopra experiencing different aspects of Assam with her close friend

    Priyanka professes her love for Assam, in second leg of tourism campaign

    By A Correspondent

     

    Assam Tourism (ATDC) has launched its latest ad film starring Priyanka Chopra, which has been conceived and produced by the YAAP-Crayons Advertising collaborative team. Building on the platform created last year, the film has been shot at various locations in Assam. The narrative shows Chopra experiencing different aspects of Assam with a friend.

     

    Said Rondeep Gogoi – ECD, Crayons Advertising: “While we shot in Assam for almost 10 days, we had just two days of Priyanka in Assam and a lot to cover. We had to identify locations where crowd management was possible. We also had to keep track of the travel time from one location to the other. So I had to pen down a script keeping all these in mind. But what worked in our favour was PC’s professionalism. She had flown New York-Delhi-Jorhat. But without a hint of jetlag, she embraced Assam for the next three days.”

     

    Added Shouvik Roy – Senior Partner, YAAP: “A successful 2017 film is always a tough act to follow. This film is about experiencing elements that go beyond Nature and Culture – It covers a wide array of tourist interests – such as golf, Brahmaputra river cruises and the majestic tea gardens. There has been a very positive growth trend in arrival tourists in Assam. This film promises to evoke a lot more interest among the seasoned travellers who will be compelled to see Assam differently – through Priyanka’s eyes.”

     

    The film has been directed by Lloyd Baptista, shot by cinematographer Sejal Shah and the producer is Anand Kumar of Fullmoon Productions.

     

     

  • He has been representing Cycle Pure Agarbathies’ products and ethos across India for the past three years

    Cycle Pure Agarbathies extends brand partnership with Amitabh Bachchan

    By A Correspondent

     

    Cycle Pure Agarbathies has extended its collaboration with Amitabh Bachchan as its brand ambassador for another two years. Bachchan has been representing Cycle Pure Agarbathies’ products and ethos across India for the past three years.

     

    Elaborating on the growth plans, Arjun Ranga, Managing Director, Cycle Pure Agarbathies, said: “Amitabh Bachchan is an embodiment of honesty, transparency, ethics, and dedication that Cycle Pure Agarbathies stands for, making him the perfect fit to be the brand ambassador. His focus on hard work and persistent career innovations also resonate with optimism that we wish to evoke in the minds of our consumers. He is an icon that the nation reveres, the association with Amitabh Bachchan has always been an ideal platform for us to create an utmost bond with our audiences across the country. We are glad to continue this association looking forward to exciting collaborations ahead.”

     

     

  • Ropes in Bhumika Chawla as the Brand Ambassador

    ITC gets Bhumika Chawla to endorse Mangaldeep

    By A Correspondent

     

    ITC’s incense stick brand Mangaldeep has launched its latest campaign depicting everyday conversations with god with Bhumika Chawla as the protagonist.

     

    Speaking about the campaign, Ravi Rayavaram, Chief Executive, Agarbatti & Safety Matches business, ITC Limited, said: “Mangaldeep’s ‘Conversation with God’ campaign reflects the spiritual core of every Indian. Devotion, prayer and invoking good for everyone, is a way of life for many.   This simple life truth promoted by Mangaldeep through its recent campaign is rooted in its core brand philosophy of enabling every individual’s pursuit of devotion. Bhumika Chawla, personifies the life of every Indian woman and the challenging morning moments in her life. She reflects the simplicity and purity of Mangaldeep.”

     

    Added Vivek Shenoy, Principal Consultant, R K Swamy BBDO: “The brand intent of this campaign is to deeply entrench itself in the everyday prayer space and with this commercial, we wanted to communicate how the magic of Mangaldeep’s fragrance makes this the perfect prayer moment. Unlike in a temple where there is a devotional ambience, in her everyday prayer space, the consumer struggles to connect with god unperturbed. In today’s day and age, prayer is often rushed, distracted and mechanical…even when we sit down to do it, a parallel monologue runs in the head that has nothing to do with connecting with the divine. The right fragrance can transform the mental state, creating the climate for that connection.”

     

     

  • The campaign urges its audience to stop letting the responsibilities of tomorrow become a burden today

    PNB MetLife launches its new brand campaign – #ShedTheWait

    By A Correspondent

     

    PNB MetLife has launched its new brand campaign, #ShedTheWait, in association with brand ambassador PV Sindhu. The campaign urges its audience to stop letting the responsibilities of tomorrow become a burden today.

     

    Said Nipun Kaushal, Chief Marketing Officer, PNB MetLife: “We are happy to launch our new brand campaign – #ShedTheWait featuring P.V. Sindhu. Her commitment on and off the court is commendable. From bagging world titles and Olympic medals for the country to advocating positive change, P.V. Sindhu has made a difference to the community at large. She represents the spirit of perseverance, discipline, and determination – the qualities which PNB MetLife believes in. Along with driving our commitment to serve the society at large, we felt that PV Sindhu is the perfect personality to bring out the essence of this campaign.”

     

     

  • The association is aimed to curate fitness in every individual lifestyle

    Garmin ropes in cricketer Vanitha VR as brand influencer

    By A Correspondent

     

    Tech major Garmin India has roped in India’s women cricket opener Vanitha VR to promote its smart wearables across leading social media platforms.

     

    Commenting on its association, Ali Rizvi, National Sales Manager, Garmin India said: “We feel honored to have an association with a national woman cricket player like Vanitha VR. We are really motivated as she has agreed to be a part of our brand, Garmin. As a fitness and sports technology firm, Garmin always endeavours to support fitness related activities. We are very hopeful that this association will surely set a benchmark in the world of fitness.”

     

     

  • The company is a Danish sportswear major

    Hummel signs Kartik Aaryan as India brand ambassador

    By A Correspondent

     

    Danish sportswear major Hummel has signed Bollywood actor Kartik Aaryan to represent the brand in India.

     

    Said Hummel India Director Soumava Naskar: “We are very happy to be associated with one of the most talented stars in Bollywood. He has made his own mark via sheer hard work and talent. His persona perfectly resonates with the cheerful hummel approach of inclusiveness.”

     

     

  • The association taps into the shared values of style, beauty, and confidence to drive brand salience on a pan-India level

    Vanesa ropes in Kareena as brand ambassador

    By A Correspondent

     

    Vanesa Body Deodorants has signed actor Kareena Kapoor Khan as its brand ambassador. The brand will also launch a TVC featuring the actor to underline the resonance between its premium range of fragrances and the Bollywood superstar.

     

    Said Saurabh Gupta, Director, Sales and Marketing – Vanesa Care: “Kareena is one of the biggest movie stars and youth icons in India, and exudes an aura of grace, style, and refinement that enraptures her fans. She is the perfect choice to represent Vanesa, our range of premium fragrances for new-age Indian women, as its brand ambassador. We are confident that this resonance between brand Vanesa and Kareena will also ring true with our target audiences across the country, and will give a big boost to our brand salience within the Indian market.”

     

     

  • The ad highlights how Colgate Strong Teeth toothpaste adds natural calcium to one’s teeth, making them Andar Se Strong

    MS Dhoni, wife Sakshi in Colgate’s latest

    By A Correspondent

     

    Colgate has launched a new TVC featuring cricketer MS Dhoni and his wife Sakshi, as part of Colgate Strong Teeth’s ‘Andar Se Strong’ campaign. While sharing screen space with his wife, Dhoni talks about his inner strength that helped him in both his personal and professional journey.

     

    Said Issam Bachaalani, Managing Director, Colgate-Palmolive (India) Limited: “The ‘Colgate Andar Se Strong’ campaign reinforces our commitment to providing the most advanced oral care solutions to meet the everyday needs of Indian consumers. MS Dhoni is an exemplary personality and we are proud of his association with Colgate. We launched the ‘Colgate Andar Se Strong’ campaign on our flagship brand Colgate Strong Teeth, with Deepika Padukone and MS Dhoni as the ambassadors, who speak of how their smile reflects their inner strength… and how it helps them go forth in challenging times.”

     

    Added Sanjay Sipahimalani, Creative Director, RedFuse Communication: “Our ‘Andar Se Strong’ campaign highlights the role that your inner strength plays in helping you face tough situations with a smile. In this spot, Dhoni speaks from his heart to show how inner strength enabled him to choose responsibility over personal happiness during the 2015 World Cup.”

     

     

  • Lloyd appoints Ranveer Singh and Deepika Padukone as brand ambassadors

    By A Correspondent

    With an aim to connect with today’s millennials, Lloyd has roped in actors Ranveer Singh and Deepika Padukone as brand ambassadors. As part of the association, the couple will endorse Lloyd range of consumer durables.

    Speaking on this association, Shashi Arora, CEO, Lloyd said: “Both Ranveer and Deepika are an inspiration to Indian millennials and portrays a blend of talent, class and popularity that complements with Lloyd’s legacy and brand ethos. We are confident that this association will enable us explore new avenues for our continued growth and success and further strengthen our positioning in the consumer durable segment. We welcome both Ranveer & Deepika to the Lloyd’s family.”   

  • PhonePe will also be the official co-presenting sponsor for the TV broadcast of VIVO IPL 2019

    Aamir Khan is PhonePe’s brand ambassador

    By A Correspondent

     

    PhonePe has announced actor Aamir Khan as the face of its brand. PhonePe is also an official co-presenting sponsor for the television broadcast of IPL 2019, and has launched a series of TVCs.

     

    Commenting on the announcement, Sameer Nigam, CEO and Founder, PhonePe said: “Aamir Khan is among the world’s biggest superstars today. He is a highly renowned actor who is known for doing path-breaking work in his industry. In his personal capacity too, Aamir has been instrumental in creating awareness about many important social issues in India. His name is synonymous with sincerity, hard work and dedication to his craft. These are values that are completely in sync with PhonePe’s ethos of trust, security and reliability, therefore we felt that Aamir is the perfect brand ambassador for our company as we look to introduce Digital Payments to a billion Indians.”

  • The actress will talk about the goodness of the brand and relevance of buying pure gold and quality jewellery

    Tanishq ropes in actress Nayanthara as new face for South India

    By A Correspondent

     

    In a bid to further strengthen its strong position in South India, Tanishq announced Nayanthara as its new brand ambassador. The popular South Indian actress, apart from featuring in all promotions and campaigns will also talk about the goodness of the brand and relevance of buying pure gold and quality jewellery.

     

    Speaking on the appointment, Deepika Tiwari, AVP – Marketing Division, Titan Jewellery said: “We are happy to rope in Nayanthara as our new brand ambassador for Southern markets. She brings in grace and elegance that fits perfectly for the brand as we embark a new journey for Southern markets. South is a key market for Tanishq and we have aggressive plans to launch new stores, new collections specific for the Southern markets, expand our wedding jewellery line ‘Rivaah’ for different communities. Nayanthara aptly fits for the brand as she is a popular and iconic cine artist in South.”