By Our Staff
Harpic and News18 Network under their initiative, Mission Swachhta Aur Paani, unveiled a cause awareness film to encourage “collective responsibility towards toilets”.
Said Saurabh Jain, Regional Marketing Director- Hygiene, South Asia at Reckitt: “Toilet habits are still evolving in our country, and brand Harpic has strived for access to clean and hygienic toilets, is taking up the challenging task of starting this conversation among Indians. Together with our partners, we are helping people adopt better sanitation and practice good hygiene habits. Aligned with Hon PM Narendra Modi’s vision of a ‘Swachh Bharat Swasth Bharat Samridh Bharat’, this cause-driven awareness film will inspire people to embrace appropriate toilet behaviour that is critical to the growth of our nation.”
Added Sidharth Saini, SVP & Head of Marketing Content & Operations, News18 Studios: “As India achieves significant strides in universal sanitation coverage, News18 Network is dedicated to driving on-ground action through Mission Swachhta Aur Paani to promote the adoption of appropriate toilet behaviour. This film, symbolizing Mahatma Gandhi’s ideals, serves as a powerful call for collective responsibility in championing cleanliness. It marks a transformative moment where the film becomes a beacon, propelling conversations on cleanliness, sanitation, and hygiene to the forefront of our public discourse.”