By Our Staff
Tata AIG, the general insurance providers, released its latest campaign titled ‘Expect the Expected’ featuring Ranbir Kapoor and Rohit Shetty, directed by Razneesh Ghai, AKA Razy. It’s a full funnel campaign, created and executed by Wondrlab.
Amit Akali, Co-founder & Chief Creative Officer, Wondrlab, said: “At Wondrlab, we believe that work that’s built on popular culture and conversations, is work that truly succeeds. Thus, getting Ranbir and Rohit together, the campaign not only entertains but also serves as a compelling reminder for individuals to secure their future with TATA AIG’s comprehensive insurance offerings through a blend of humour, action, and a touch of expected Bollywood magic. Crashing a few cars and breaking some bones, while we were at it!”
Riaan Rodrigues, Sr. Vice President – Digital Business & Marketing at Tata AIG added: “Tata AIG always believes in transparency. This belief is at the core of everything we do. Our fun new campaign brings it alive in a fresh and unexpected manner.”