MxMIndia

Category: MARKETING

  • With the World Cup and festive season, the 360-degree campaign highlights 'Power of Connectivity' focusing on the positivity and overall well-being of digitally connected Indians

    Vi endorses inclusivity & togetherness in new campaign

    By Our Staff

     

    Telecom operator Vi has unveiled a new creative campaign titled ‘Be Someone’ssWe’

     

    Commenting on the same, Avneesh Khosla, CMO, Vodafone Idea, said: “Loneliness is a growing concern in India, especially amongst the youth. We believe as a brand designed to aid connectivity, we have a strong role to play in addressing this concern. Our new campaign ‘Be Someone’s We’ is designed to reflect our philosophy of inclusivity, helping the world become less lonely.”

     

    Conceptualized by Ogilvy India, the campaign comprises different slice of life stories that focuses on situations that may make us feel left out or lonely.

     

    Added Harshad Rajadhyaksha & Kainaz Karmakar, CCOs from Ogilvy said
“: Loneliness is one of the biggest silent killers of our time. The campaign shows how a simple phone call, a text or a connection in any way, can change how another person is feeling. Each story of the campaign addresses a different aspect of loneliness – from the first day at work to being a student in a city you don’t belong to. Rohit Dubey, who heads creative for Vi at Ogilvy has crafted the stories and Amit Sharma from Chrome films has brought them to life. Here’s wishing “Humari duniya mein akelepan ki koi jagah na ho”

     

  • At the 19th Asian Games in China

    Sony Sports Network campaign hits target

    By Our Staff

     

    Sony Sports Network’s campaign hits the target at the 19th Asian Games in China. Its tagline ‘Iss Baar, Sau Paar’ became a reality as India made history and breached the 100 medal mark at the Games.

     

    Said Rajesh Kaul, Chief Revenue Officer – Distribution & International Business and Head – Sports Business, Sony Pictures Networks India:  “With ‘Iss Baar, Sau Par’, our aim was singular: to inspire our athletes at the year’s biggest sporting event, the Asian Games. The campaign’s resonance, both nationally and internationally, is a testament to their prowess. Filled with pride, we watched our athletes surpass expectations, shattering records and crossing a historic centenary medal haul. This landmark achievement not only underscores their dedication and capabilities but also positions our nation on the path to becoming a sporting powerhouse.”

     

  • Rapper King to showcase the denim's legacy and passion for innovation

    Lee launches its new festive season campaign

    By Our Staff

     

    Lee launches its new festive season campaign titled “Lee: Home of The Real Denim”. The campaign features rapper King.

     

    Commenting on the campaign, Nitin Chhabra, CEO, ace turtle, the exclusive licensee of Lee in India, said: “We are excited to launch the new brand campaign for Lee during the ongoing Cricket World Cup that coincides with India’s festive season. We’ve onboarded King who represents both the aspirations of the youth of today. He also manifests the confidence that stems from being comfortable in one’s own skin. We believe that all these traits align well with the image Lee® has built over the years. We are confident that the campaign will help to build on Lee’s brand equity and help us drive more footfall at our retail stores and traffic on online channels. We aim to significantly grow Lee’s business in India by the end of the current fiscal year.”

     

    Sharing the marketing viewpoint, Lokesh Kataria, CMO, ace turtle added: “Lee’s legacy extends to over a century combining the heritage of denim with the contemporary ethos of embracing one’s true self. The timeless nature of the brand and its relevance to our Indian consumers is the main idea that we’ve aimed to capture through the three films. Our objective is to bring out the association between Lee® and King with an integrated communication approach, driving greater consideration for the brand in the ongoing cricket-cum-festive season.”

     

  • Starring Ranveer Singh and Chris Gayle

    Zomato unveils its World Cup campaign

    By Our Staff

     

    Zomato has unveiled its World Cup campaign starring brand ambassador, Ranveer Singh and cricketer Chris Gayle.

     

    Zomato has launched an AI-generated film featuring actor Ranveer Singh and Chris Gayle, calling out restaurant partners’ names and their popular dishes, during this world cup season.

     

    Said Sahibjeet Singh Sawhney, Marketing Head, Zomato: “Our World Cup campaign is born out of our love and respect for Team India. And who better than Ranveer Singh to capture the infectious excitement, energy and passion of cricket fans across the country. There is a natural synergy between Ranveer and Zomato, which we have captured in our campaign as well. The Cricket World Cup is an exciting time for Zomato and while India breaks records on the field, we too are ready to serve the country. As the ad film says, it is time for India-India over Zomato-Zomato.”

     

  • Created by Ogilvy India

    Dabur Red Paste cheers for Team India in new campaign

    By Our Staff

     

    Dabur Red Paste, ayurvedic toothpaste brand, has rolled out a new campaign for the World Cup. With the hashtag #SabkoChabaaJaayenge campaign, Dabur Red Paste continues to strengthen its legacy by rallying behind Team India during this thrilling global tournament.

     

    Said Ritu Sharda, CCO, Ogilvy India (North): “This World Cup season, we’re bringing back ChaubeyJi. Geared up as a die-hard Indian cricket fan, he’s back to his antics and ready to Chabao anything or anyone who comes in the way of our World Cup journey. We’re sure the campaign will strike a chord with our audience as our team, chabaos, rival after rival this world cup season.”

     

    Added Abhishek Jugran, Vice President Marketing, Dabur India Limited: “Our mission at Dabur Red Paste is not just to provide exceptional oral care but also to celebrate the collective strength and spirit of India. The World Cup is the perfect stage for us to unite as a nation and cheer for Team India. With Chaubeyji leading the charge, we are confident that our Desh Ke Lal will ‘chabao’ their way to victory.”

     

  • To unveil the 'Largest Environmentally Interactive Billboard'

    Brooke Bond Taj Mahal & Ogilvy come together

    By Our Staff

     

    Brooke Bond Taj Mahal Tea has partnered with its creative agency Ogilvy to make the extraordinary Megh Santoor, a one-of-a-kind musical installation in Vijayawada.  Inspired by the rains and activated by them, the instrument was conferred a Guinness World Record for being the ‘Largest Environmentally Interactive Billboard’. The billboard measures 209 meter square in total surface area and achieved this record-breaking feat on September 10, 2023.

     

    Said Kainaz Karmakar & Harshad Rajadhyaksha, Chief Creative Officers, Ogilvy India: “We’re extremely proud of the Megh Santoor piece. It has taken months of planning, testing and failing, before we finally succeeded in making this happen. Taj and Indian classical music have been each other’s companions for very long now. We added rain to it for this experiment. We call it an experiment because it was filled with ‘what ifs’, with no guarantee of result until the day it rained, and the drops hit the keys and created music. Important to mention our Taj team at Unilever’s belief and support. Also, kudos to Fritz Gonzales, Jayesh Raut, Nikhil Mohan and his team at Ogilvy who saw it through from conception to execution. The world needs as much music as it can get and we’re happy to add our little bit to this.”

     

    Added Shiva Krishnamurthy, Beverages and Foods Head, Hindustan Unilever: “We are thrilled to have ‘Megh Santoor’ recognized as the world’s largest environmentally interactive billboard by The Guinness Book of World Records. Vijayawada is one of the biggest citadels for Taj Mahal Tea, and creating this extraordinary experience is our way of extending heartfelt gratitude to the city in a way that fits us best, with Hindustani classical music! This achievement reflects our unwavering commitment to Hindustani classical music, the beautiful people of Vijayawada and to sheer tea enjoyment in the rains. We have created history, and we invite everyone to experience this extraordinary blend of art and technology.”

     

  • For ICC Cricket World Cup campaign

    Thums Up & Ogilvy collaborate with SRK

    By Our Staff

     

    Thums Up and Ogilvy have got actor Shah Rukh Khan to play a double role for its Men’s Cricket World Cup campaign, showcasing the constant tussle of opinions in our own mind about Team India lifting the cup.

     

    Said Ritu Sharda, Chief Creative Office, Ogilvy India (North): “Cricket is a wave that rides on pure emotion. When the team is playing well, we all rally behind the team, and suddenly with one bad performance, we lose all hope. It’s intense. It’s almost like there are two sides within all of us, constantly pushing against one another. The doubter and the believer. This is exactly the emotion we’ve played out in our latest campaign with SRK bringing to life this struggle of the mind and heart.”

     

    Added Tish Condeno, Senior Category Director (Sparkling Flavours), India & South-East Asia, The Coca-Cola Company: “We believe that the ICC Cricket World Cup is the biggest sporting event for the country. Partnership with the ICC provides us with a unique opportunity to unite our customers, consumers, brands, and cricket through diverse engagement formats. Our collaboration with SRK as the ‘Voice of Belief’ for Thums Up’s association with ICC World Cup campaign embodies our commitment to turning every doubt into an unwavering belief.”

     

  • Titled 'Festival of Dreams'

    Croma campaign for Durga Puja

    By Our Staff

     

    Croma has rolled out its Festival of Dreams Campaign to celebrate Durga Puja.

     

    Commenting on Croma’s ‘Festival of Dreams- Durga Pujo’ campaign, Shibashish Roy, Chief Operating Officer, Croma, said: “We are looking forward to the Durga Puja celebration with our ‘Festival of Dreams’ campaign.  This festive season, with 13 stores in Kolkata, we’re here to complement our discerning customers’ electronics shopping experience. With our unique customer service and a wide array of gadgets under one roof, we aim to make this Puja season truly special for everyone.”

     

  • Focuses on forging strong bonds

    Ambuja Cement unveils new ad film

    By Our Staff

     

    Ambuja Cements of the Adani Group has unveiled its latest ad film, ‘Mazbooti Ki Misaal’. The film focuses on the significance of forging strong bonds as the core value of Ambuja Cements – ‘Strength’.

     

    Said Ajay Kapur, CEO, Cement Business: “At the heart of Ambuja Cements lies an unwavering commitment to the strength, both in our products and in the relationships, we foster with our customers. Our ‘Giant Compressive Strength’ is a testament to this commitment. It beautifully combines the tangible strength of our cement with intangible strength of familial bonds, resonating with our core values and touching the hearts of our audience.”

     

  • Conceptualised by the Whizzstudios

    Asus launches new campaign

    By Our Staff

     

    Asus India has launched a new campaign titled ‘Khelon Ka Pitara’ featuring actor Ronit Roy. The campaign is conceptualised by the Whizzstudios.

     

    Said Paramjeet Singh, Marketing Head Consumer PC & Gaming, Systems Group at Asus India: “In the dynamic landscape of technological evolution proliferating across human generations, we are proud to introduce our latest campaign, ‘Khelon Ka Pitara’. The campaign is designed to establish a meaningful connection with the millennials, who were the first generation to start gaming and facilitate a bridge to their Gen Z and Alpha kids, who are currently immersed in the advanced stage of gaming. ROG Ally along with this campaign signifies a distinctive and shared gaming affinity between the millennial generation and their progeny, aiming to foster mutual interest in gaming, bridging the generational gap and creating a lasting bond amongst them.”

     

  • Unveils new brand positioning with All-Rounder

    Hardik Pandya promotes Onsitego

    By Our Staff

     

    Onsitego, the device care company for electronic devices and appliances, announced a new campaign titled ‘Protection Ka All-Rounder’ featuring cricketer Hardik Pandya.

     

    Said Kunal Mahipal, Founder & CEO of Onsitego: “Powered by easy EMI options, people today buy a Rs. 5000 per month phone vs. a Rs. 80,000 phone paid in one go. In case it gets damaged, the cost of repair can go up to 70-80% of the device price & needs to be paid upfront. Our affordably-priced plans safeguard consumers from such unfortunate expenses. However, in India, only a small fraction of consumers buy protection plans. Our new brand campaign aims to increase consumer awareness about protection plans and underlines the role Onsitego plays.”

     

  • For the cricket season

    Porter launches new ad campaign

    By Our Staff

     

    Porter, the tech-based, on-demand logistics company, has launched a new campaign for the cricket season.

     

    Speaking on the campaign, Mohit Rathi, VP, Customer Growth & Engagement, Porter said: “As India gears up to host one of the most important events in international cricket, this is the time for cricket fans all across the nation to rise up in support of our team. Through this campaign, we want to highlight how Porter can be a part of billions of fans’ match day excitement and deliver smiles and good luck. The campaign showcases our commitment to delivering anything, anytime and anywhere – the assurance that Porter hai, ho jayega. We hope this resonates with the viewers and inspires them to stick to their own special rituals.”

     

    Talking about the campaign, Drishti, Copy Supervisor, Punt Creative added: “The World Cup is an exciting opportunity for any brand to generate brand love. To do that for Porter, we had two motivations: the first being Porter’s commitment to deliver anything, anywhere, anytime that gave us a chance to let our thoughts run wild, and the second, the real stories of cricket fans that would help us stand out amidst the many ads played during the break. Owing to the format, each film was written with the short duration in mind, based on a deep-rooted insight that came from knowing, observing or being fans of the sport ourselves.”