MxMIndia

Category: MARKETING

  • Kataria has led the Society over the past seven years

    Sunil Kataria is Chairman, Indian Society of Advertisers (ISA)

    By Our Staff

     

    The newly elected Executive Council of the Indian Society of Advertisers (ISA) last week and elected Sunil Kataria, Chief Executive Officer, Lifestyle Business at Raymond Ltd, as Chairman. Kataria has led the Society over the past seven years.

     

    On his re-election as the Chairman of the ISA, Kataria said: “In our journey towards creating greater value proposition for the ISA in the industry, the focus will be to make this unique body even stronger in the future to provide value added support to our members for the new normal and beyond. With the digital advertising having ascended to prime position in India and growing even further, our endeavour this year would be take forward our efforts in the area of digital measurement along with other industry stakeholders A big priority for us would be working with industry organisations in the coming months, on the roll out of Media Charter that would comprise Model Media Agency Contract, Zero tolerance to ad fraud, Brand Safety, Viewability, Common minimum standard for advertisers in the first party data space & Cross screen Measurement.”

     

    Other members of the Executive Council are:

    Narendra Ambwani, Director, Agro Tech Foods Limited

    Bharat V. Patel, Advisor to BIC Cello (India) Private Limited

    Paulomi Dhawan, Independent Director, Whistling Woods International

    Anuj Poddar, Managing Director & Chief Executive Officer, Bajaj Electricals Limited

    Angshu Mallick, Managing Director & CEO, Adani Wilmar Limited

    Subhadip Dutta Choudhury, Chairman of the Board of Directors & Chief Executive Officer, Hawkins Cookers Limited

    Srinandan Sundaram, Executive Director, Food & Refreshment, Management Committee Member for Hindustan Unilever Limited

    Ramakrishnan Ramamurthi, Advisor J. K. Enterprises

    Shashank Srivastava, Senior Executive Director (Marketing & Sales), Maruti Suzuki India Limited

    Chandru Kalro, Managing Director, TTK Prestige Limited

    Tarun G. Arora, Chief Executive Officer & Whole Time Director, Zydus Wellness Limited

    Ashwin Moorthy, Chief Marketing Officer, Godrej consumer products Ltd.

    Gaurav Tayal, SBU Chief Executive – Matches & Agarbatti Business, ITC Ltd

    Somasree Bose Awasthi, Chief Marketing Officer, Marico Ltd

    Gunjit Jain, Executive Vice President – Marketing, Colgate-Palmolive (India) Limited

    Adrian Terron, VP – Corporate Brand & Marketing Strategy, TATA Sons Pvt Ltd.

    Ranjani Krishnaswamy, General Manager Tanishq Marketing, Titan Company Ltd.

     

  • Features Akshay Kumar and Gulshan Grover

    Berger Paints launches TVC for its waterproofing products

    By Our Staff

     

    Berger Paints has launched a TVC to introduce its range of waterproofing products – Dampstop. The campaign features Akshay Kumar and Gulshan Grover. With Dampstop, Berger Paints introduces a complete product range in the waterproofing segment.

     

    Said Abhijit Roy, Managing Director & CEO, Berger Paints India Limited: “We strongly believe that the waterproofing market has a lot of potential in India and the demand for waterproofing products are increasing sharply day by day.  Earlier painters used to shy away from performing the tedious task of waterproofing as the process was very complicated. However, with the introduction of our product range, Berger DAMPSTOP, we intend to make the entire process simpler and hassle-free. The nano-silicon technology enables the product to waterproof the wall without having to break it open. As we launch this range of innovative waterproofing products, we aim to make consumers aware of the benefits of the same through multiple avenues including TVCs and digital media to highlight the importance of waterproofing and how easy the process has become, in current times.”

     

  • Showcasing Fevicol Glue Drops' Instant Bonding Strength

    Pidilite unveils digital campaign

    By Our Staff

     

    Pidilite Industries, manufacturer of adhesives and sealants, construction chemicals, and craftsmen products, has unveiled its new digital campaign (DVC) for Fevicol “Glue Drops” – a drop adhesive that promises to redefine the way you decorate and adhere things.

     

    Said Kashyap Gala, Senior Vice President of the Arts & Crafts Division at Pidilite Industries Ltd: “At Pidilite, we are always looking ahead, and Fevicol Glue Drops is a testament to our forward-thinking approach. This groundbreaking adhesive product is poised to redefine the category. While the campaign begins with decoration space as one of its uses, the versatility of this adhesive caters to countless temporary sticking needs. The campaign will go live across multiple digital touchpoints and will be complemented by a strong influencer component as we showcase the many use cases of this truly disruptive innovation.”

     

    Commenting on the campaign, Piyush Pandey, Chairman of Global Creative & Executive Chairman, Ogilvy, India, added: “Fevicol, the mother of all adhesives, keeps looking for need gaps to fulfill them with innovative products. This time, it’s Fevicol Glue Drops that do the job better than ordinary tape without leaving any marks. The ad captures the use of Fevicol Glue Drops in a day-to-day situation in a fun way, providing an easy demonstration with interest value for the family.”

     

  • To provide accessible luxury to every household

    Kareena to promote MyTrident furnishing brand

    By Our Staff

     

    MyTrident, the flagship home furnishing brand of Trident Group, has released a festive campaign with its brand ambassador Kareena Kapoor Khan. The festive campaign revolves around the theme of “My Love for Home,” and includes a range of new festive collection.

     

    Said Neha Gupta, Chairman, MyTrident: ‘The idea behind the campaign was to push our creative boundaries and bring out choice and value. With Kareena Kapoor Khan on board we aim to inspire seamless fusion of luxury with high performance.’

     

  • Rope in Ayushmann Khurrana as campaign ambassador

    NDTV and Dettol unveil 10th season of public health campaign

    By Our Staff

     

    NDTV, in partnership with Dettol, is back with the 10th season of ‘Banega Swasth India’, public health campaign. This milestone period marks a decade of unwavering commitment to promote health, wellness, and unity across India.

     

    In its 10th year, the campaign focuses on One World Hygiene for Global Health and Well-being with the power of 10– Dus Ka Dum, and highlights the strengths, learnings, experiences and achievements of the Banega Swasth India campaign. The primary aim of One World Hygiene is a reminder to show empathy and solidarity with those who may not have access to essential hygiene resources. It’s a call to action to bridge the gap between the privileged and the underserved, ensuring everyone can lead a healthy life. The 10th season will also look forward to Dus Kadam – the emerging challenges that the campaign aims to address.

     

    Said Sanjay Pugalia, CEO & Editor in Chief, AMG Media Network, Director, NDTV Limited: “With this triumphant season 10 of Dettol Banega Swasth India we like to express our gratitude and educate the people that One World Hygiene is not just a concept; it’s a commitment to a healthier, safer, and more compassionate world. Let’s come together, transcending boundaries, and make it a reality. Our future depends on it.”

     

    Added Kris Licht, Chief Executive Officer, Reckitt: “We are enormously proud of Banega Swasth India and we are grateful to our partners for joining us in our pursuit of a cleaner, healthier world. As we celebrate this important milestone recognising our 10 years of partnership, we must continue to innovate and find new ways to elevate Banega Swasth India, including ensuring we leave no one behind.”

     

  • 'Transforms outdoor advertising into a narrative art form'

    Parle Agro launches outdoor media blitz for Frooti

    By Our Staff

     

    Parle Agro has launched an outdoor media blitz for Frooti mango drink for the festive months. Parle Agro created content for Digital Out-of-Home (DOOH) to break through the clutter and aptly timed it to coincide with the ongoing festive fervour.

     

    Speaking about their OOH campaign, Nadia Chauhan, Joint Managing Director & CMO, Parle Agro said: “This year, our creative approach revolutionizes storytelling. We’re transforming outdoor advertising into a narrative art form that captivates and immerses our audiences. We’re pushing the boundaries for Frooti during the festive season by doing things that have never been done before. With this disruptive Out-of-Home campaign we aim to capture the spirit of celebration and share it with the people of India.”

     

    Speaking about the campaign, Dipankar Sanyal, CEO – Platinum and MRP added:  “Parle Agro outdoor campaigns take over the streets of India. The campaigns embody what Parle Agro eschews as a brand –innovative, forward looking, stylish, aggressive, experimental yet connected with every stratum of the consumer base. We manage to bring vigor and newness to each campaign with an ideal choice of media, locations, touchpoints. All this is married to data and Madison proprietary tools to reach consumers and deliver effectiveness. Being associated with Parle Agro and part of the journey is a matter of pride and honour for Platinum Communication.”

     

  • For the Television, AC, and Refrigerator categories

    Ravindra Jadeja is Brand Ambassador of Hisense

    By Our Staff

     

    Hisense, the Chinese multinational major appliance and electronics manufacturer, has appointed cricketer Ravindra Jadeja as its brand ambassador for the television, AC and refrigerator categories.

     

    Commenting on the collaboration, Pranab Mohanty, CEO of Hisense India, said: “We are thrilled to welcome Ravindra Jadeja into the Hisense family as our brand ambassador for the Television, AC, and Refrigerator categories. This announcement is strategically timed with the cricket world cup starting in India soon and his exceptional skills, both on and off the cricket field, make him the perfect embodiment of our brand’s values. We believe that his association with Hisense will resonate with our young and aspirational consumers. Our deep understanding of the market underscores our commitment to reaching the very heart of Indian consumers, where their passion points lie, and we are determined to create a profound impact in their minds.”

     

  • Designed by Sideways Consulting and produced by Corcoise Films

    Suhana Masala rolls out new TVC for Gujarat

    By Our Staff

     

    Suhana Masala launches a new TVC to promote and launch its new category of spices range, specially curated for consumers in the Gujarat market.

     

    The brand has roped in Sarita Joshi and Gujarati celebrity Anjali Barot for the multi-media marketing campaign. The campaign is guided by Altivyst Advisors, designed by Sideways Consulting, and produced by Corcoise films.

     

    Commenting on the campaign, Vishal Chordia, Director – Strategy, Marketing and Finance, Pravin Masalewale (Suhana), said: “We debuted in the Gujarat market back in 2009 and are now elated to further expand our product range. The renewed marketing initiative in Gujarat with special product range and a multimedia marketing campaign will reinforce our existing legacy, broaden our customer base, and contribute towards our business expansion plans. We are delighted to have partnered up with Sideways Consulting, Altivyst Advisors, and Corcoise Films to bring this vision to life.”

     

    Speaking on this campaign, Abhijit Avasthi, Founder, Sideways Consulting, added: “We have always done humorous films for Suhana, rooted in real-life insights. So when it came to launching the special Gujarat chilli powder with a distinct aroma, we thought who better to use than someone who can sniff out everything that goes on in a house … the Baa.”

     

  • Campaign conceptualized by Light Box

    Goodknight launches new TVC

    By Our Staff

     

    Goodknight, from the house of Godrej Consumer Products Limited (GCPL), rolls out a new TVC campaign.  Through this film, Goodknight aims to encourage young fathers and mothers to protect their baby’s slumber time from dangerous mosquitoes.

     

    Speaking about the campaign, Shekhar Saurabh, AVP & Category Head – Home Care, Godrej Consumer Products Ltd (GCPL) said: “Goodnight is India’s leading household insecticide brand trusted by families across the country. We are part of many Indian households ensuring safe and effective protection against mosquitoes. The TVC campaign emphasizes the critical role of uninterrupted sleep in an infant’s overall health and well-being, underscoring how even a lone mosquito can disrupt it. We are further committed to raising awareness among parents and equipping them with effective solutions to safeguard their child’s sleep.”

     

    Added Chirag Aga, AVP – Brand Equity, Godrej Consumer Products Limited (GCPL): “Light Box, which is GCPL’s in-house creative studio, brings this unique campaign of Goodknight as parenting becomes a dual role. It’s time we acknowledge the shift where both mothers and fathers are contributing to the well-being of their child. Today, fathers enthusiastically embrace this new phase of life, demonstrating greater involvement than ever in nurturing their little ones. The campaign has the right messaging and interesting real-life insights, curated together through seamless partnership between Goodknight and Light Box.”

     

  • Created by Ogilvy

    Cadbury unites hearts over cricket in new campaign

    By Our Staff

     

    As the excitement surrounding the upcoming ICC Men’s Cricket World Cup 2023 begins, Cadbury Dairy Milk has unveiled a campaign titled #SitTogether.

     

    Said Nitin Saini, Vice President of Marketing at Mondelez India said: “We are excited to launch our campaign #SitTogether ahead of the World Cup, inspiring people to experience the joy of cricket together and foster a sense of togetherness and shared happiness. We truly believe that the excitement of big match days is universal, regardless of people’s backgrounds or jobs. With this campaign, we urge consumers to join us and make this year’s match viewing moments truly inclusive and meetha (sweet) for all.”

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “The love for cricket unites us all, when we are down, we pray together, when we win, we celebrate together. So then, why not watch it together too? Building on our generosity platform, we are very excited to have created #SitTogether, a digital platform to enable people to watch the match from the stadium with a member of their staff. This is a human idea that will help foster a true sense of togetherness and happiness this Cricket World Cup.”

     

  • Conceptualised by Publicis Worldwide India

    Axis Bank launches ‘Sirf Aapke Liye’ campaign

    By Our Staff

     

    Axis Bank has joined forces with Publicis Worldwide India to unveil its largest-ever and fully integrated campaign, Sirf Aapke Liye.

     

    Said Oindrila Roy, Managing Director, Publicis Worldwide India: “This campaign marks an important juncture in the journey of Axis Bank. The brand is making a pivot to being a digital-first bank and the campaign is designed to communicate the same. When entrusted with this campaign, the strategy was to help Axis Bank make this transition while remaining true to its DNA and the legacy that it has created over the years. The campaign positions ‘open by Axis Bank’ app as a liberator that seeks to free customers from the everyday banking inefficiencies and transform banking into an effortless and enjoyable experience.”

     

    Added Anoop Manohar, Chief Marketing Officer, Axis Bank: “This is a significant milestone in Axis Bank’s journey. As we continue to grow and adapt to the digital future, our core value of being ‘Dil Se Open’ will remain our guiding light, ensuring our offerings are both cutting-edge and rooted in the trust and familiarity our customers have come to expect.”

  • … for the Luxor Schneider LX MAX brand

    Luxor launches new ad film with Virat Kohli

    By Our Staff

     

    Luxor, the writing instruments brand, has unveiled a new brand film to coincide with the ICC Cricket World Cup 2023, featuring its new brand ambassador, cricket legend Virat Kohli.

     

    Speaking on the new brand film and the association with Virat Kohli, Pooja Jain Gupta, Managing Director, Luxor Writing Instruments Pvt. Ltd. said: “Luxor Schneider LXMAX is the first of many brands that we’re launching in India as part of our partnership with Schneider Pen, Germany who is renowned for its engineering and design superiority globally. Our association with youth icon and cricket legend Virat Kohli as the new face of Luxor epitomises our shared commitment to the highest standards of performance and excellence. We are excited to bring this association alive through the launch of our first advertising film featuring LX MAX and Virat which will go live soon.”