By Our Staff
Sony Sports Network’s campaign hits the target at the 19th Asian Games in China. Its tagline ‘Iss Baar, Sau Paar’ became a reality as India made history and breached the 100 medal mark at the Games.
Said Rajesh Kaul, Chief Revenue Officer – Distribution & International Business and Head – Sports Business, Sony Pictures Networks India: “With ‘Iss Baar, Sau Par’, our aim was singular: to inspire our athletes at the year’s biggest sporting event, the Asian Games. The campaign’s resonance, both nationally and internationally, is a testament to their prowess. Filled with pride, we watched our athletes surpass expectations, shattering records and crossing a historic centenary medal haul. This landmark achievement not only underscores their dedication and capabilities but also positions our nation on the path to becoming a sporting powerhouse.”