MxMIndia

Category: MARKETING

  • Conceptualised by 82.5 Communications

    PhonePe launches voice feature with Amitabh Bachchan

    By Our Staff

     

    PhonePe has launched celebrity voice feature on its SmartSpeakers in collaboration with actor Amitabh Bachchan as part of its Golden Voice Project. Instead of the automated payment confirmation message while shopping, shoppers and merchants will now hear the voice of Mr Bachchan. This has been executed by 82.5 Communications.

     

    Commenting on the 82.5 x PhonePe collaboration for the Golden Voice project, Ramesh Srinivasan, Director, Brand Marketing, PhonePe said: “The intent was to change the way merchants get their payment alerts, reminders and other notifications. We are glad to have 82.5 Communications partner with us on this. They were able to lend their ingenious touch to the existing prompts and turn it into something magical, in a manner that every merchant and customer shall now feel and hear Mr. Bachchan’s presence in every part of the country.”

     

    Added Mayur Varma, CCO, 82.5 Communications: “PhonePe SmartSpeakers speaking in electronic voices were going to get a massive voice upgrade. Big B was bringing in his baritone, and we got the opportunity to set the tone of voice that was uniquely PhonePe. Henceforth, there will be a clear distinction between PhonePe SmartSpeakers and the ‘rest of them’.”

     

  • The tagline is "Lenskart Dhaakad Hai"

    Suryakumar Yadav features in Lenskart TVC

    By Our Staff

     

    Lenskart, the eyewear brand, has unveiled an ad film featuring cricketer Suryakumar Yadav. The tagline ‘Lenskart Dhaakad Hai’ encapsulates the central theme of the TVC.

     

    Commenting on the TVC Ramneek Khurana, Co-Founder & India CEO, Lenskart said: “I have always believed that advertising is at its best when it remains true to itself and, more importantly, to the people it speaks to. With this ad film, we have strived to convey our unwavering commitment to empowering individuals to be their authentic selves and break free from the shackles of self-doubt. That’s precisely what our aim is with the introduction of ‘Dhaakad Hai’ – a spirit that encourages you to pursue your dream relentlessly.”

     

  • To help achieve its organic search goals

    AdLift Secures marketing mandate for Craftslane

    By Our Staff

     

    AdLift has acquired the digital marketing mandate for Craftslane.

     

    Said Nishi Gopal – Founder, Craftslane: “Finding a partner who deeply comprehends our products and can drive ROI-oriented outcomes was essential for us. AdLift’s track record of successful campaigns for eCommerce companies made them an ideal choice. With over a decade of industry experience, AdLift understands our vision and mission. We are confident that their expertise will guide us towards achieving our digital marketing goals.”

     

    Added Prashant Puri, CEO and Co-Founder of AdLift:  “We are thrilled to welcome Craftslane aboard. The eCommerce industry has an eclectic target audience that is dynamic and rapidly evolving. Recognizing Craftslane’s boundless potential, we will tailor our digital service campaigns to align with the brand’s distinct positioning. We are poised to deliver exceptional results for Craftslane, fulfilling the brand’s vision of getting people to cherish life’s little pleasures.”

     

  • The digital marketing will be executive by Zoo's flagship agency, FoxyMoron

    Zoo Media wins mandate for Goldmedal

    By Our Staff

     

    Zoo Media Network has won the mandate for Goldmedal Electricals Pvt Ltd for its digital marketing.

     

    The mandate for digital marketing includes full-funnel creative and media services, which will be managed by Zoo Media Network’s flagship agency, FoxyMoron. Meanwhile, Pollen, the influencer marketing agency under the network, will be responsible for curating influencer campaigns for the brand.

     

    Said Kishan Jain, Director of Goldmedal Electricals: “As a company engaged in the business of making amazing wiring and electrical devices, we wanted to partner with the best to showcase our philosophy and product innovations in the digital space. With its depth of services, technical expertise, and track record of handling some of the best brands in the business, Zoo Media was an obvious choice. We are excited about this association and look forward to creating some iconic communication ideas together that will lead to a stronger, more meaningful connection with our end consumers.”

     

    Commenting on the win Vivek Das, CEO of FoxyMoron [Zoo Media], added: “At Zoo Media, we are always excited to partner with brands that are on a journey of evolution towards a digital-centric model. Goldmedal Electricals has a fantastic product portfolio with a high technology quotient, and we will be partnering with them to elevate the brand’s recognition & association with customers across the spectrum towards a purposeful & more profitable relationship. We believe magic happens at the confluence of content, media, data and technology. To achieve this, FoxyMoron will lead the engagement, driving overall digital strategy, creativity and media in collaboration with Pollen on influencer marketing. We look forward to bringing the power of the Zoo Media network to Goldmedal Electricals.”

     

    Added Pratik Gupta, Co-Founder of Zoo Media: “Indian-owned businesses always inspire us at Zoo Media. Our recent discussions with the Directors and the marketing team at Goldmedal Electricals have reinforced my belief that these businesses are well-equipped not just to compete but thrive in the highly competitive market. I’m excited about using Zoo Media’s strengths to help Goldmedal Electricals achieve its business goals through effective, measurable marketing.”

     

  • Potential visitors to discover 'there's only one DC'

    Destination DC reveals new advertising campaign

    By Our Staff

     

    Destination DC (DDC), the official destination marketing organization for Washington, DC, Destination DC has revealed a new advertising campaign promoting the US capital.

     

    Said Elliott L. Ferguson, II, president and CEO of DDC: “We knew domestic travellers would return quicker than those from international markets, and when domestic travellers are considering where to spend their money, the data tells us DC is a top choice,” “The data also tells us we must continue enticing international travelers to return. With support from the tourism recovery district legislation, we will continue to win back global travellers with higher spending potential. That matters because visitors directly support local jobs and contribute to the quality of life for residents.”

     

    Need to get there early just in case the T-man returns!

     

  • Endorses their patented SmartGrid technology mattresses

    Anil Kapoor promotes Sleep Company

    By Our Staff

     

    The Sleep Company has launched a new campaign featuring brand ambassador Anil Kapoor. The #ScienceOfPeacefulSleep campaign sees the actor endorsing the company’s patented SmartGrid technology mattresses. The campaign has been conceptualised by The Sleep Company in collaboration with World Without Walls.

     

    Commenting on the new campaign, Priyanka Salot, Founder, The Sleep Company said: “While countless sleep tips and tricks are being made popular every day, one of the fundamental root causes of poor sleep often goes unaddressed – the absence of a scientifically-proven, high-quality mattress. Our mission is to continually enhance the quality of life for our customers through our patented SmartGRID products. Mr Anil Kapoor’s charismatic and energetic persona brings to life the essence of this campaign – educating consumers about how our products epitomise the science of peaceful sleep, enhancing overall sleep quality, and ultimately enriching lives.”

     

     

  • Urges customers to thoughtful selection

    Freedom Healthy Cooking Oil’s new campaign

    By Our Staff

     

    Freedom Healthy Cooking Oil has launched an advertising campaign titled ‘Dhyaan se Lijiye’.

     

    Said P Chandra Shekhara Reddy, Senior Vice-President of Sales & Marketing, Freedom Healthy Cooking Oil: “Freedom Healthy Cooking Oils are known for the quality and trustworthiness in the cooking oil market. With our range of products known for the purity and health benefits, the brand has successfully established itself as a reliable choice for health-conscious consumers. The ‘Dhyaan se Lijiye’ campaign with our brand ambassadors the rocking couple ‘Yash & Radhika’ is an initiative to contribute to the health and wellness of consumers. Freedom Refined Sunflower Oil, as brand leader in the category aims to inspire people to be cautious while picking the brand of sunflower oil. Consumers need to check the brand credentials and not be fooled by the use of yellow colour or an image of sunflower on the pack. They need to carefully check the brand name of their choice to be sure of the cooking oil being purchased. A mindful choice will help them prioritize health and be safe.”

     

     

  • Ropes in Aditya Roy Kapur & Janhvi Kapoor as brand ambassadors

    Apparel Group launches campaign for Aldo

    By Our Staff

     

    Apparel Group India, in the fashion and lifestyle industry, has roped in actors Aditya Roy Kapur and Janhvi Kapoor as brand ambassador sfor the upcoming collection of their brand – Aldo India.

     

    Said Abhishek Bajpai, CEO of Apparel Group India Pvt Ltd: “Apparel Group India is thrilled to welcome Aditya Roy Kapur and Janhvi Kapoor into the ALDO family. Their unique style and magnetic presence perfectly resonate with our brand’s spirit. Together, we’ll embark on a fashionable journey that celebrates individuality and innovation.’’

     

  • The essence is affordability

    Cheil rolls out blitz for Samsung Galaxy Phones

    By Our Staff

     

    Cheil India has unveiled a new campaign for Samsung Galaxy Smartphones

     

    Said Aditya Babbar, Senior Director, Mobile Business, Samsung India: “Keeping true to our philosophy of making great tech affordable, The Samsung S23 Series builds on the philosophy of affordability where consumers can choose upto 24M no cost EMI along with an unmatched exchange bonus on their old device driving our mission of Digital India.”

     

    Added Vikash Chemjong, CCO, Cheil India: “We have shared our Smartphones with our siblings and all we did was capture this moment in a tongue-in-cheek manner, not to mention the attractive offers that make it easier to upgrade to Galaxy phones.”

     

  • Other youth icons are Virat Kohli and Taapsee Pannu

    Neeraj Chopra to endorse Noise

    By Our Staff

     

    Noise, the lifestyle tech brand, has onboarded Neeraj Chopra as its brand ambassador for smartwatches. He joins Virat Kohli and Taapsee Pannu to become the face of Noise’s wearables.

     

    Commenting on the announcement, Gaurav Khatri, Co-Founder of Noise said: “We are incredibly excited to welcome Neeraj Chopra, the world champion and hugely inspirational Olympic Gold Medalist to the Noise family. Our prominent position in the realm of smartwatches resonates harmoniously with the path Neeraj has embarked upon to stand as a source of national pride. As we consistently channel our enthusiasm to attune to our inner drive, much like Neeraj, we are confident that our partnership will serve to reinforce our strong bond with the vibrant youth.”

     

  • Focus on festive home syling

    Leo Burnett sets Ikea for festive season

    By Our Staff

     

    Ikea has unveiled the festive season with a musical campaign. Said Anna Ohlin, Country Marketing Manager, Ikea India, on the launch of these campaigns: “At Ikea India, we aim to connect with our consumers on a deeper, meaningful level. The ‘All Things Festive’ campaign is a celebration of India’s festive spirit and highlights how little additions to a space add so much comfort, beauty and happiness. Through these unique narratives, rooted in human emotion, we intend to truly bring our brand closer to our customers.”

     

    Added Pravin Sutar, Head of Creative, Leo Burnett: “The build up to Diwali can be pretty overwhelming for people. All that you see brands say is” buy more, buy a lot… The more you buy, the happier you are, etc. Just buy, buy, buy!” This narrative didn’t quite fit into the IKEA scheme of things – and our vision towards sustainability. We flipped the entire festive narrative and designed a campaign that’s about buying less. “A little Ikea makes everything new”. An idea that celebrates the power of IKEA design, and how it can light up a room with less. All this while keeping a fresh way to tell the story as well.”

     

  • To handle multi-channel media duties

    MSix&Partners to campaign for Hamdard

    By Our Staff

     

    GroupM’s MSix&Partners has won the integrated media and social duties for Hamdard Laboratories, Unani medicines. The agency will be handling all aspects of media including TV, print, radio, digital, out-of-home, and cinema from its Gurugram office.

     

    The mandate will cover the medicine portfolio which includes brands like Safi, Cinkara, Roghan Badam, Shirin, Joshina, and more. Over the course of the years, Hamdard has built a reputation for integrity and high quality in the field of affordable Unani medicines, and it intends to continue this tradition in its partnership with mSix&Partners.

     

    Said Abdul Majeed, Chairman, Hamdard Laboratories (Medicine Division): “We found mSix&Partners’ strategic approach quite wholesome. We believe that together, we can achieve our goals.”

     

    Added Subhamay Mukhopadhyay, Managing Partner, MSix&Partners India: “We’re thrilled over our alliance with Hamdard Laboratories (Medicine Division) and our shared goal of boosting business success through our diverse teams at mSix&Partners. This partnership allows us to offer complete brand solutions, enhancing customer experiences. With Hamdard’s rich heritage and commitment to innovation, we aim to elevate their reputation and contribute to a healthier, thriving community.”