MxMIndia

Category: MARKETING

  • With aim of strengthening its leadership position in India

    U.S. Polo launches Legends Advertising Campaign

    By Our Staff

     

    U.S. Polo Assn., the official brand of the United States Polo Association and Arvind Fashions Ltd. announce two major business milestones in India: the iconic Legends marketing campaign and the new U.S. Polo Assn. website launch. Both business strategies have been designed to help take U.S. Polo Assn. in India to the next level.

     

    Said J. Michael Prince, President and CEO of USPA Global Licensing, the company that manages and oversees the U.S. Polo Assn. brand: “Arvind Fashions has been a tremendous partner to the U.S. Polo Assn. brand, and we are excited about our future as a power brand, targeting a billion-dollar business over the long term in one of the world’s most important markets. The execution of our strategic plan in India will further solidify our position as one of the top casual wear brands in the country.”

     

    Added Kulin Lalbhai, Vice Chairman and Non-Executive Director of Arvind Fashions Ltd.: “With revenues nearing INR 2000cr, U.S. Polo Assn. is the leader in the men’s casual wear segment in India. We are further investing in energising the brand through multiple efforts including the brand website launch, a new iconic Legends advertising campaign and building new exciting adjacent product categories.”

     

  • Created by MYO creative agency

    Mediker rolls out brand film

    By Our Staff

     

    Mediker, an anti-lice treatment brand from Marico has launched its new communication campaign – “Mediker On Juey Gone!”

     

    Commenting on the importance of Mediker in the current context, Somasree Bose Awasthi, Chief Marketing Officer, Marico Limited, said: “Mediker’s new TVC encapsulates our commitment to providing effective solutions that address real-life challenges faced by our consumers Powered by 100% Natural Actives of Coconut and Neem, Mediker promises to solve the persistent issue of lice by breaking the life cycle from within thereby bolstering children’s self-assurance and overall well-being, something that is very important to every parent. We are thrilled to introduce this powerful solution that helps assure parents of their children’s well-being and nurtures healthy hair”.

     

    Speaking on the brand film, Deepa Geethakrishnan, Founder MYO creative agency added: “In a functional problem solution category, the big creative challenge was to demonstrate the expertise of Mediker while keeping the story authentic and something the mothers can instantly relate to, but with a smile”.

     

  • Worked on by Ogilvy

    Eveready unveils its new brand logo

    By Our Staff

     

    Eveready Industries India Ltd (EIIL) batteries, flashlights, and emerging lighting solutions, unveils its new brand logo and tag line, connecting the new generation with its power of infinite possibilities in the future.

     

    Speaking about the rebranding, Anirban Banerjee, Sr. Vice President & SBU Head (Batteries & Flashlights) of Eveready Industries India Ltd. said: “ The iconic Eveready brand has enhanced its respect, reach and recall over time, matching its products and quality with the best in the world. With evolving consumer needs, the brand needed to transform and expand its portfolio, offering powerful, premium and innovative products. It was thus important for the brand to be seen as relevant and contemporary across age groups in the new world as it straddled the new portfolios.”

     

    Added Sukesh Nayak, CCO, Ogilvy India: “Eveready stands for limitless power and dynamic possibilities. It is ever evolving, constantly changing and forever transforming to keep India moving towards exponential progress. This zest for dynamism, infinite energy and endless possibilities finds form in the newly revamped Eveready logo. The new logo is a symbol of power without a pause. Revamped and animated, it evokes the idea of momentum, forever on the go. It forms the loop of infinity, to denote eternal drive, the spark of new beginnings. That’s why the latest rendition of the logo comes with an additional line: give me power. Eveready is the future of power. Infinity is the soul of new Eveready.”

     

  • Releases digital film #IndiaKiRide

    Uber celebrates 10 years in India

    By Our Staff

     

    Uber, transportation conglomerate, celebrates 10 years in India. To mark the milestone it released a digital film #IndiaKiRide.

     

    According to a press statement, Uber’s mission has been to create opportunity through movement. Through this decade-long journey, Uber has innovated for Indian customers and empowered earners by removing inefficiencies and using technology to unlock greater value for all. With the secular trend towards digitisation and India’s focus on growth, Uber has relentlessly focussed on transforming mobility for millions.

     

    Reflecting on Uber’s ten year milestone, Prabhjeet Singh, President, Uber India and South Asia, said: “Uber has become a part of India’s social fabric and we are proud and privileged to have been able to make a difference by enabling access and movement to riders while enabling livelihood to millions of drivers over the last decade. With a vibrant demography and expanding digital economy, the future is exciting and we look forward to doing our bit to accelerate progress towards India’s envisioned techade.”

     

  • For Raksha Bandhan

    CavinKare’s Buds and Berries rolls out campaign

    By Our Staff

     

    Buds and Berries, beauty care brand from the house of Cavinkare, rolled out a new digital campaign titled “Unseen Bonds”, for Raksha Bandhan.

     

    Commenting on the latest campaign, Amudhavalli Ranganathan, Director of E-Commerce – Cavinkare, said: “We, at ‘Buds and Berries’ have curated this special campaign as a reminder to treasure sibling bonds beyond the festivities. We aimed to capture the enduring support and love that siblings offer through relatable story and visuals, and what can be a better occasion than Raksha Bandhan that resonates with the gender-neutral aspect of our brand. We wanted to emphasize that sibling connections are not fleeting but lasting threads intricately woven into our lives and connect emotionally with our target audiences. It’s a call to cherish and nurture these bonds, showcasing the profound essence of the occasion.”

     

  • To host "Criteo Commerce Forum"

    Criteo collaborates with Flipkart

    By Our Staff

     

    Criteo, the commerce media company, held its first flagship event “Criteo Commerce Forum”. The event revealed the importance of commerce media and brought some of the industry’s top speakers and influencers on the stage including Flipkart, Dentsu International, and Omnicom Media Group.

     

    Said Sankalp Mehrotra, Vice President – Monetisation, Flipkart: “Our collaboration with Criteo helps advertisers to prospect, retarget and generate awareness amongst online shoppers. Campaigns across verticals have seen disproportionate gains through better targeting and full funnel measurement at scale.”

     

    Taranjeet Singh, Managing Director, Enterprise, APAC, added: “We’re very excited to welcome our clients and partners to Criteo Commerce Forum for the first time in India. Interacting with various players in advertising, e-commerce, and marketing will further help us understand their key challenges and how we can bring powerful solutions backed by sophisticated AI technology to help them maximize their commerce outcome. The success story with Flipkart showcases the effectiveness of Criteo’s commerce media capabilities that can unlock value for all players in advertising.”

     

  • As Senior Vice President of Human Resources

    Bhamini Painter joins FCB Kinnect & FCB/Six India

    By Our Staff

     

    FCB Kinnect and FCB/SIX India appoint Bhamini Painter, a Human Resources executive, as the newest addition to their leadership team. With an impressive career spanning over 25 years, Bhamini brings a wealth of expertise in HR strategy, organisational development, and fostering a dynamic work environment.

     

    Speaking on the appointment, Rohan Mehta, CEO, of FCB Kinnect and FCB/SIX India, said, “We are delighted to have Bhamini joining us. The HR function is one of the most critical functions of an agency, and as FCB Kinnect and FCB/Six continue to expand their footprint in the industry, Bhamini will undoubtedly play a pivotal role in shaping the future of the organisations. Her vast expertise and commitment to building a strong people culture align seamlessly with FCB Kinnect and FCB/SIX’s core values and goals, and together, I’m very confident of building a standout people organisation.”

     

  • Pro Kabaddi's flagship franchise

    Nitu Chandra appointed Brand Ambassador for ‘Patna Pirates’

    By Our Staff

     

    Actress Nitu Chandra has been appointed Brand Ambassador for ‘Patna Pirates’ the Pro Kabaddi’s flagship franchise.

     

    Speaking on this exciting venture, Nitu Chandra said: “Sports has been an integral part of my life from a very young age, and Patna holds a special place in my heart as my hometown. Joining hands with the Patna Pirates is a dream come true. It couldn’t be a more fitting way to celebrate talent, hard work, and unwavering dedication. The Patna Pirates have consistently demonstrated prowess and resilience in the Pro Kabaddi League. I am thrilled to join this incredible journey as their brand ambassador.”

     

    As the countdown to the tenth season of PKL begins, fans and enthusiasts eagerly await the Kabaddi action that the league is known for. With Nitu Chandra’s association with the Patna Pirates, this season is expected to create history in the arena and the hearts of millions of fans who passionately follow the sport and its remarkable journey.

     

  • Come together to launch new song 'Khayal Rakhna'

    Singers support CareGiveShare campaign

    By Our Staff

     

    CareGiveShare, a platform dedicated to building a compassionate Caregiver ecosystem, has launched a campaign featuring the song ‘Khayal Rakhna’ rendered by artists Sunidhi Chauhan, Salim Merchant, Pawandeep Rajan, Aryana Arora and Vijay Prakash.

     

    Said Nikhil Arora, Founder, CareGiveShare: “The campaign is a manifestation of our commitment to recognizing and celebrating the extraordinary dedication of Caregivers. This platform will empower them to share their challenges, joys, and sacrifices, while fostering a sense of unity that is essential for their well-being.”

     

  • To augment the need for EV adoption 

    Cheil launches new campaign for MG Motor

    By Our Staff

     

    MG Motor India along with Cheil launched a new campaign ‘EVing is Living’ comprising a series of seven films that are set to roll out across television and digital.

     

    Talking about the campaign, Udit Malhotra, Head of Marketing, MG Motor India said: “This campaign demonstrates MG’s dedication to offer peace of mind to customers through India’s beloved EV ZSEV. It promotes EV awareness, debunking myths, and embraces the ‘EVing is Living’ movement. This campaign celebrates the EV-driven future marked by sustainability, convenience, and enhanced experiences. It showcases EVs’ seamless integration into our lives, shaping a sustainable and enriching lifestyle, blending eco-consciousness, technology, and luxury.”

     

    Added Amit Nandwani, National Creative Director, Cheil India: “We wanted to create a campaign wherein each film addresses a different barrier to the adoption of EVs in India. So, we came up with a series of fun, light-hearted stories with MG ZS EV at the heart of it. The films are simple, endearingly relatable and visually refreshing. We hope the campaign will connect strongly with the viewers and bring about the desired change in their mindset.”

     

  • Directed by Prasoon Pandey

    Nykaa rolls out a new campaign

    By Our Staff

     

    Nykaa, the beauty and lifestyle retailer, has rolled out a new campaign of four films. They are directed by Prasoon Pandey and conceptualised by The Script Room.

     

    Speaking about the campaign, Nykaa’s Founder and CEO Falguni Nayar said: “At the heart of Nykaa resides an idea of beauty that is uninhibited and original to everyone who wants to express themselves. Over the years we have celebrated this idea through unique stories of inspiration, empowerment and human connections. Our new campaign once again presents a differentiated perspective, inviting each one of us to appreciate the extraordinary beauty in everyday relationships- our own ‘Kya Khoob Lagte Ho’ moments. We are delighted to present this thought via four new films and hope these will resonate far beyond Nykaa’s vast universe of beauty customers.”

     

    Added Ayyappan Raj, Founder, The Scriptroom: “There have been interesting perspectives and POVs on beauty that has been explored in advertising and it’s a challenge to find a take that is both simple and insightful. Our idea for Nykaa is founded on the belief that beauty is a very personal thing. When a person acts a particular way, at a particular moment in a particular context you find them beautiful, captured by the expression ‘Kya Khoobh Lagte Ho’.We had written a bunch of charming and insightful stories. And it was a delight when Prasoon came on board and brought them alive in a superb way that only he can. We are sure that this campaign will help brand Nykaa strengthen its position as a lovable leader in the beauty and lifestyle category.”

     

  • As Vice President Marketing

    G Ravindran R joins Hogar, the luxury brand

    By Our Staff

     

    Techwish Group has announced the appointment of G Ravindran R as Vice President Marketing for its luxury brands – Hogar Controls and SuperSurfaces.

     

    Said Vishnu Reddy, Founder & Chairman – Techwish Group: “As we continue to innovate and expand our reach, Ravindran’s expertise in marketing and consumer engagement will be instrumental. His appointment reinforces our commitment to delivering innovative products for the global and Indian markets. I extend my warmest congratulations to Ravindran R on joining our leadership team”.