By Our Staff
Criteo, the commerce media company, held its first flagship event “Criteo Commerce Forum”. The event revealed the importance of commerce media and brought some of the industry’s top speakers and influencers on the stage including Flipkart, Dentsu International, and Omnicom Media Group.
Said Sankalp Mehrotra, Vice President – Monetisation, Flipkart: “Our collaboration with Criteo helps advertisers to prospect, retarget and generate awareness amongst online shoppers. Campaigns across verticals have seen disproportionate gains through better targeting and full funnel measurement at scale.”
Taranjeet Singh, Managing Director, Enterprise, APAC, added: “We’re very excited to welcome our clients and partners to Criteo Commerce Forum for the first time in India. Interacting with various players in advertising, e-commerce, and marketing will further help us understand their key challenges and how we can bring powerful solutions backed by sophisticated AI technology to help them maximize their commerce outcome. The success story with Flipkart showcases the effectiveness of Criteo’s commerce media capabilities that can unlock value for all players in advertising.”