MxMIndia

Category: MARKETING

  • Prabhuji Sweets and Namkeens

    SRK & Rashmika partner to promote snacks

    By Our Staff

     

    Prabhuji Sweets and Namkeens, has announced an exclusive partnership with Shah Rukh Khan and Rashmika Mandanna.

     

    Commenting on the partnership,  Manish Agarwal – MD, said: “Prabhuji Sweets and Namkeens have long been treasured as a cornerstone of India’s snacking tapestry. While our delectable creations have remained India’s delight, our association with Shah Rukh and Rashmika is a testament to our aspiration to showcase the essence of our flavors to the Indian Palette. Our commitment to delivering unparalleled taste experiences remains unwavering.”

     

  • Shed light on prevalent forms of cyber fraud

    Bajaj Allianz & Fibe launch campaign on online safety

    By Our Staff

     

    Fibe (formerly EarlySalary) consumer lending app has partnered with Bajaj Allianz General Insurance Company to launch “Freedom from Fraud” campaign. This campaign represents a significant stride for the brand in its mission to educate customers on the nuances of online safety, shedding light on prevalent forms of cyber fraud and providing insights on safeguarding themselves.

     

    Commenting on this campaign, Sudesh Shetty Founding Member and Director of Marketing of Fibe said: “The campaign ‘Freedom from Fraud’ highlights our dedication to offering a complete secured solution. we wanted to also use this as an opportunity to introduce  a new product, Cyber Insurance with Bajaj Allianz General Insurance Company  It is an initiative for all our customers and to help them educate about typical digital scams. We are also providing them with the resources they need to keep them safe in the modern digital environment.”

     

    Added Akshay Mehrotra CEO and Co-founder of Fibe:  “We are unwavering in our commitment to safeguarding our customers’ financial well-being. Our ‘Freedom from Fraud’ campaign stands as a testament to this dedication. In a world increasingly challenged by cyber threats, we have taken proactive steps to empower customers with the knowledge and tools needed to protect themselves from fraud. Our partnership with Bajaj Allianz General Insurance Company along with this campaign not only signifies our relentless pursuit of security but also our profound belief in the importance of financial freedom. We aim to build a safer, more secure digital landscape for our customers in the future.”

     

  • To focus on Housekeepers of the industry

    Hilton India launches campaign

    By Our Staff

     

    On the occasion of the International Housekeepers Week (10th – 16th Sept), Hilton India Hotels announced #YouAreTheSparkleAndShine, a digital campaign spotlighting the housekeeping teams in the hospitality industry, marking the first time that the industry’s housekeeping staff is being celebrated with a dedicated digital campaign.

     

    Speaking on the campaign, Sabu Raghavan, Vice President – Human Resources at Hilton India said: “Hilton India regards its housekeeping staff as one of the most important pillars contributing to the success of our daily operations. Their unwavering commitment to upholding standards, their attention to detail in crafting a welcoming atmosphere, and their dedication to ensuring each guest’s comfort, truly set the tone for the exceptional hospitality experience that we aim to provide. We are thrilled to be launching #YouAreTheSparkleAndShine, in partnership with LBB, one of India’s leading recommendation platforms to hail and applaud the fraternity and hard work of the housekeeping champions.”

     

  • Spotlights state-of-the-art diaper manufacturing factory in Mandideep, Bhopal

    P&G brand Pampers unveils new campaign

    By Our Staff

     

    Pampers, baby care brand under the house of Procter & Gamble, has set a new benchmark of transparency, safety and innovation for consumers with its latest campaign #DekhKeHiMaanege, targeted at discerning parents.

     

    Said actor Nakuul Mehta and vocalist Jankee Parekh: “As new parents, we know firsthand the challenges and concerns that come with choosing the right diaper for your baby. Pampers’ #DekhKeHiMaanege campaign was an eye-opener for us. Visiting the Pampers manufacturing facility and seeing the rigorous safety and quality checks they put in place was reassuring. It’s clear that Pampers is dedicated to providing the best for babies, and we can confidently say that after seeing it all, ‘Dekh Ke Maanliya’. We believe Pampers is the right choice for parents who want the best for their little ones.”

     

    Added Chetna Soni, Vice President & Category Leader, Babycare, Procter & Gamble India: “At Pampers, we’ve always been committed to delivering the best care for babies. Our new #DekhKeHiMaanege campaign reinforces Pampers’ legacy as the gold standard in baby care, rooted in innovation, safety, and trust. With our new campaign film, we have raised the bar when it comes to being transparent with our consumers, further reaffirming their implicit trust in us. We were delighted to welcome our new parents into our manufacturing plant and have them witness firsthand the entire process of making Pampers diapers. We hope that viewers of the film and all our consumers now know and understand why Pampers diapers are the leading choice for parents.”

     

  • Announces Next-Gen Retailer Monetization Solution Suite

    Criteo launches Commerce Max DSP into general availability

    By Our Staff

     

    Criteo, the commerce media company, announced the general availability of its self-service demand-side platform (DSP), Commerce Max, giving brands and agencies a single point of entry to retail media inventory onsite and across premium publishers offsite. Complementing Commerce Max, Criteo is also expanding its retailer monetization solution suite, offering retailers the means to tap previously unattainable demand by paving the way for the integration of marketplace and in-store monetization technologies.

     

    Retail media has proven extremely successful for retailers looking to grow additional revenue streams and brands and agencies looking to engage consumers actively in a buying mindset. Until now, however, fragmentation across the industry has held retailers, brands and agencies back from reaching their full potential with retail media.

     

    Said Megan Clarken, CEO at Criteo: “Our focus is enabling all commerce-driven companies to buy and sell audiences engaged in shopping. The process has to be frictionless, and it has to solve for fragmentation,” “With today’s launch, we’re equipping our clients with the right tools to cut through and connect in a more unified retail media ecosystem that ultimately creates more unity across the broader advertising marketplace.”

     

    Driving Commerce at Scale

    Commerce Max entered market testing in 2022 with leading consumer electronics retailer, Best Buy, and the world’s foremost media investment company, GroupM, as exclusive Alpha partner. Over this period, Commerce Max enrolled 10 retailers including Best Buy, Macy’s and Shipt. Retailers who have completed campaigns have more than doubled conversion rates on average when running both onsite and offsite advertising though the platform.

     

    Industry praise for Commerce Max

    Added Billy Dyer, Club Team Shopper Marketing Lead at Unilever: “Through Criteo we now have one point of entry to a pivotal retail media network, all within a single platform – Commerce Max – that applies the same KPIs to retail media as those we use for our programmatic buys. Combining onsite and offsite targeting enables us to focus media spend across a broader part of the shopper funnel while finding the most suitable audiences wherever they are.”

    Now in general availability, brands and agencies across the globe can use Commerce Max to access data and inventory across multiple retailers and marketplaces, finding valuable audiences on these sites and extending these audiences offsite. This is underpinned by closed-loop measurement, enabling advertisers to quickly and efficiently determine the effectiveness of campaigns and optimize accordingly.

     

  • Due to misleading information and poor customer service

    Alike Survey: 40% avoid booking holidays online

    By Our Staff

     

    Alike, the social travel marketplace, conducted a survey across its official social media channels and online travel communities. This survey aimed to uncover the key reasons that put-off people from booking their holidays online.

     

    The survey findings reveal that 40% of respondents found the information on destinations, accommodations, or prices to be misleading, which erodes trust in online holiday brands.

     

    A further 26% of respondents were put-off by a previous experience of subpar customer service during travel planning, that left them feeling unheard and unsupported.

     

    The report further highlighted that 21% of respondents expressed frustration with the time-consuming process of hunting for the best deals tailored to their preferences. This arduous task of sifting through numerous options often leads to hours spent comparing choices.

     

    And the final 12% respondents noted the absence of personalised recommendations and travel options, which resulted in a feeling of robotic treatment with one size fits all, cookie-cutter options presented on the online holiday booking platforms.

     

    Ashish Sidhra, Co-founder at Alike, said: “The Indian consumer is used to benchmark digital experiences in their daily life, and it is high time they are served with similar quality of service in online holiday bookings as well. We at Alike are proud of the continued top-rated reviews from our global customers and are committed to offering the same trustworthy online experiences for holiday bookings for our Indian customers, that are based on global best practices.”

     

  • To bolster its association with cricket

    Ceat signs Shafali Verma as Brand Ambassador

    By Our Staff

     

    CEAT Ltd., tyre manufacturer, signs Shafali Verma as its latest brand ambassador. With this, Shafali joins the list of CEAT’s cricketing brand ambassadors, which includes stalwarts like Rohit Sharma, Shubman Gill, Shreyas Iyer, Harmanpreet Kaur, and Mathew Hayden.

     

    Lakshmi Narayanan B, Chief Marketing Officer, CEAT Ltd., said: “At CEAT, our dedication to cricket runs deep, and our association with the sport has only grown stronger over the years. From our annual CEAT Cricket Ratings to our strategic partnerships, we have always prioritized recognizing and rewarding outstanding performance. As we welcome Shafali Verma to the CEAT family, it’s her exceptional on-field performance that stands out. While the personality of a player is significant, it’s their consistent achievements across various formats that truly resonate with our brand’s values. Shafali embodies the spirit of excellence and determination that CEAT champions. We are thrilled to have her on board and look forward to a successful partnership, furthering our commitment to support and uplift the sport of cricket.”

     

  • Conceptualized by Hats On Advertising

    Neena Gupta features in TVC of Godawari Electric Motors

    By Our Staff

     

    Godawari Electric Motors releases its first TVC for Eblu Feo carrying the tagline ‘India’s First Family e-scooter’ with the Neena Gupta. The new TVC has been conceptualized by Hats On Advertising.

     

    Speaking about the TVC, Hyder Khan, CEO, Godawari Electric Motors said: “We are extremely proud to roll out our first TVC for Eblu Feo. Ms. Neena Gupta who is known for her versatile acting and timeless elegance, has been chosen as the face of this TVC due to her resonance with our core values of sustainability and progress. Her powerful presence and impeccable talent align seamlessly with our mission to redefine the way people commute in cities. We are confident that this TVC will be able to capture the audience’s attention with its simple yet innovative narrative to switch to electric mobility for a sustainable future.”

     

  • With a new brand campaign

    Lowe Lintas promotes Veedol lubricants

    By Our Staff

     

    Lowe Lintas has conceptualised a new brand campaign for Veedol, lubricant brands. The campaign is built on the core idea that a clean heart is a symbol of honesty, transparency, and trust, which are values that distinguish the Veedol brand. This message is encapsulated in the campaign tagline ‘Rakhe Saaf… Dil Se’.

     

    Arijit Basu, Managing Director, Tide Water Oil said: ‘’We feel that the time is right to reinforce Veedol’s standing as one of India’s most respected automotive and industrial lubricant brands of choice for consumers and mechanics alike. This campaign does this beautifully, also weaving in our international standing into the storyline. We believe this campaign will strengthen our brand as we embark on a journey to take Veedol to the next level of growth.”

     

    Commenting on the campaign, Sagar Kapoor, Chief Creative Officer, Lowe Lintas added: ‘The new campaign reinforces the brand’s commitment to providing high-quality engine oils for all segments of vehicles including Car, Bike, Tractor & Truck. With its focus on keeping engines clean from the inside, Veedol’s products are an excellent choice for anyone who wants a long-lasting engine and a hassle-free journey.”

     

  • To continue to serve the diverse needs of Bharat

    Blue Dart rebrands delivery service to Bharat Dart

    By Our Staff

     

    Blue Dart Express Limited, express air and integrated transportation & distribution logistics company, unveiled its newly revamped service, formerly known as Dart Plus, as Bharat Dart. This strategic transformation marks a momentous milestone in Blue Dart’s ongoing journey, underscoring its unwavering commitment to serving the diverse needs of Bharat.

     

    Of the initiative, Pablo Ciano, CEO – DHL eCommerce, said: “As India approaches its centenary year in 2047, the focus on e-commerce and logistics has become paramount. Our DHL Group Strategy 2025 has identified e-commerce as a megatrend, and we are committed to our objective of ‘Connecting People, Improving Lives.’ We firmly believe in the immense potential to spotlight the unique products and services offered by India’s small businesses and MSMEs in tier II and tier III cities on a global stage, enabled by our seamless delivery solutions. This vision harmonizes seamlessly with the government’s ‘Make in India’ initiative.”

     

    Balfour Manuel, Managing Director, Blue Dart, added: “During India’s recent G20 Presidency, the need to harmonize growth, efficiency, and resilience as one large family was brought forth. The government’s vision of ‘One Earth, One Family, One Future,’ which underscores unity and purpose, aligns seamlessly with Blue Dart’s forward-thinking approach, cementing its position as a trailblazer in the logistics industry. This rebranding represents an exciting transformation for us as we continue to serve the length and breadth of the country. Bharat Dart is the first step in a new and exciting chapter for our company and our nation. We are dedicated to leveraging our expertise to elevate our capabilities and enhance the overall customer experience.”

     

  • Under the brand name 'Birla Opus'

    Aditya Birla Group forays into decorative paints business

    By Our Staff

     

    Grasim Industries Limited, flagship company of the Aditya Birla Group, unveiled the brand name of its paints business, ‘Birla Opus’. The market launch of Birla Opus is scheduled for Q4FY24. Grasim will offer a full suite of high-quality products in the decorative paints segment.

     

    Kumar Mangalam Birla, Chairman, Aditya Birla Group said: “Our foray into decorative paints is a strategic portfolio choice that enables us to tap into a high-growth market and expand our presence in the vibrant Indian consumer landscape. Our paints business will build on the power and trust associated with the Aditya Birla brand. The Company has over the last couple of years built a strong foundation to enable a successful business launch. We endeavour to become a profitable No. 2 player in the coming years and announcing our brand name is the first of many steps that will follow in this direction.”

     

  • Targets India's Gen Z

    Philips launches campaign for OneBlade

    By Our Staff

     

    The New Philips OneBlade launches brand campaign film. The ‘Move Fearlessly’ campaign is targets India’s Gen Z and is driven by the mission to empower young males and inspire confidence throughout their journey. At the core of this campaign is the New Philips OneBlade, a grooming innovation designed to make a difference.

     

    Commenting on the new campaign, Deepali Agarwal, Business Head, Personal Health, Philips Indian Subcontinent said: “The ‘Move Fearlessly’ campaign transcends grooming, and it is a call to empower young Indians to confront life’s uncertainties with confidence. With the New Philips OneBlade, we aspire to be their companion, enabling them to face each day unafraid. Our ‘No Nick. No Cuts’ promise epitomizes our commitment to well-being, ensuring that young individuals always present their best selves to the world.”