MxMIndia

Category: MARKETING

  • Makes choosing the right quality engine oil easier for truckers

    Mobil launches new campaign

    By Our Staff

     

    Mobil has launched its new campaign titled ‘Trucking is Hard; Choosing Engine Oil Shouldn’t Be’ aimed at helping truckers choose the right quality engine oil for their trucks which has never been easier.

     

    Speaking on the occasion, Vipin Rana, Chief Executive Officer, ExxonMobil Lubricants said: “We are truly excited about simplifying the decision making for truckers to choose the right quality engine oil for their trucks along with providing special offers to our trade partners and consumers. Mobil Delvac is on the road to 100 years of pioneering efforts to protecting trucks against engine wear in all conditions and enabling truckers and businesses to thrive”.

     

  • 'Cycle Three in One agarbathi'

    Cycle Pure Agarbathi rolls out brand campaign

    By Our Staff

     

    Cycle Pure Agarbathi  has launched a new advertising campaign titled ‘Cycle Three in One Agarbathi’.

     

    Speaking about the brand’s newest campaign, Arjun Ranga, Managing Director, Cycle Pure Agarbathi, said: “A few decades ago, cycle created the original three in one agarbathi, that has inspired a slew of three in ones in its wake. The original three in one was conceived with three unique fragrances created in house, to cater to the people’s need to change fragrances to suit different occasions. Three fragrances for three universal prayers of health, wealth and happiness. Cycle Three in one is synonymous with the category of agarbathi itself. Across the Indian landscape, the haldi kumkum gradient is universally recognised as agarbathi for prayer. We are humbled to have achieved this iconic status and association in people’s minds. The current campaign hopes to convey the core prayers the product symbolises.”

     

    Added Jagdish Acharya, Founder & Creative Head, CTC: “’Cycle 3 in 1′ encapsulates the idea of combining three agarbathies into one, representing a trinity of blessings – good health, wealth, and happiness. This inventive product with its three exclusive  fragrances serves as a conduit for drawing these blessings nearer. Each advertisement we have crafted employs a distinct tone – ranging from playful and heartwarming to deeply moving and vibrant – with the aim of creating a memorable impact in the minds of the people.”

     

  • Features Rohit Sharma, Ravindra Jadeja, Jasprit Bumrah

    Thums Up unleashes its next campaign

    By Our Staff

     

    Thums Up unveils the next chapter of its association with ICC Men’s Cricket World Cup through the launch of the campaign ‘Thums Up Utha, India India Macha’.

     

    The campaign features Ravindra Jadeja, Jasprit Bumrah, Mohammed Siraj, and the captain Rohit Sharma in a film that is centred around – ‘making India believe in Team India’.

     

    Commenting on the launch of the next chapter of ICC World Cup Campaign, Arnab Roy, Vice President, Marketing Coca-Cola India, and South West Asia said: “Thums Up’s partnership with the ICC Men’s Cricket World Cup aims to empower fans and voice their opinions. Our collaboration with King Khan and the cricket icons of the country further cements our dedication to elevate fan engagement and showcases our unwavering support for Team India to bring the World Cup back home. We will do this through tech led, real time responses from expert panels and credible influencers that encourage everyone to keep rooting for our team.”

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “The adversary isn’t always external; at times, it’s our own doubt, becoming our greatest adversary. To overcome this, we must summon our inner beliefs. This World Cup, Thums Up gets SRK voicing and symbolizing the inner conflict on ‘Will India win this World Cup.?’

     

    As the ICC World Cup inches closer, Thums Up’s commitment to celebrating players resilience and creating unforgettable moments for fans remains steadfast, setting the stage for a truly Toofani World Cup.”

     

  • To enhance brand visibility and establish industry credibility

    Ravindra Jadeja roped in as brand ambassador of Saatvik Solar

    By Our Staff

     

    Saatvik Solar, renewable energy company that manufactures solar modules and develops projects onboards Ravindra Jadeja as the company’s brand ambassador. This partnership aims to increase brand awareness among a diverse target audience while powering the country’s transformative green economy.

     

    Prashant Mathur – CEO of Saatvik Solar said: “We take immense pride in associating with a national icon – Mr. Ravindra Jadeja. Both Saatvik Solar and Jadeja are homegrown brands with strong values and cultural roots. We strongly feel that Ravindra Jadeja and Saatvik are natural partners as both all-rounders are known for their resilience, quality & performance on the field. With this landmark partnership, we are in prime position to accelerate the adoption of renewable energy & sustainable products across the globe.”

     

  • Appears in a bobblehead form for the ad campaign

    Kohli bats for Digit Insurance

    By Our Staff

     

    Digit Insurance launched its latest Pay As You Drive (PAYD) brand campaign “Drive Less, Pay Less” with its brand ambassador Virat Kohli. The ad campaign was launched ahead of the much-coveted Asia Cup 2023.

     

    Virat Kohli, who appears in a bobblehead form for the ad campaign, is seen grooving to the “Do the Digit-Digit” anthem on the car dashboard, unable to keep calm knowing Digit customers will pay less car insurance premium if they drive less. The PAYD add-on offers discount of up to 85% from erstwhile motor tariff in Own Damage Cover of car insurance to customers who drive less than 10,000 km in a year (around 28 km/day).

     

    Speaking about the newly-launched ad campaign, Tanya Marwah, Head – Marketing and Corporate Communications, Digit General Insurance, said: “The discount offered under PAYD add-on is relevant to rather a large part of the Indian population, especially as many people living in cities don’t drive excessively and use the public transport or cab services despite having cars at home. But since people hardly track their daily commute or look at their odometers regularly, they don’t realize how less they drive in a year. These add-ons are for such people, who honestly shouldn’t be paying as high as people who drive a lot. And at Digit, we have made sure that the process to get this discount is super simple as it is not based on future driving behaviour, or telematics or app to track the driving, but just the average kilometres driven per year since you had the car, which can easily be seen in the odometer reading.”

     

  • Unveils new range of tractors

    MS Dhoni brand ambassador for Swaraj Tractors

    By Our Staff

     

    Swaraj Tractors of the Mahindra Group released its new TV commercial (TVC), featuring Brand Ambassador, MS Dhoni.

     

    The ‘Naya Swaraj’ campaign coincides with the introduction of a new range of Swaraj tractors, which marks a transformative leap in the brand’s approach towards holistic solutions.

     

    Rajesh Jejurikar, Executive Director & CEO Auto and Farm Sector, Mahindra & Mahindra Ltd. said: “Having MS Dhoni on board, first as a customer and then as the brand ambassador for Swaraj, is an honor for us. His presence is a perfect fit with Swaraj’s core DNA of dependability, and his aspirational appeal aligns seamlessly with our new range of modern feature packed tractors. His genuine belief in our products add authenticity, making this collaboration a true reflection of our journey ahead.”

     

  • Essence perfumes unveils new brand TVC

    By Our Staff

     

    Essence perfumes unveils its new brand TVC. The campaign is conceived and executed by Shreyansh Innovations.

     

    Said Nidhi Gupta, CMO, French Essence: “French Essence is the epitome of luxury fragrances, embodying the essence of France in every drop. The TVC, shot amidst the grandeur of a palace in Europe, resonates with the brand’s commitment to delivering an experience that is nothing short of extraordinary. The opulent backdrop perfectly complements the essence of French fragrances, allowing viewers to be transported to the blooming fields of France, even from the comfort of their homes. This TVC is not just a visual delight; it is an olfactory escapade. As the aromatic notes unfold, viewers can immerse themselves in the romance and the craftsmanship of France. French Essence’s TVC serves as an ode to the seamless amalgamation of cultures, fragrances, and the shared elegance of both nations.”

     

    Shreyansh Baid, Founder & Director, Shreyansh Innovations, added: “The task at hand was to revamp the brand’s positioning while preserving its playful and carefree essence, with a greater emphasis on the product line. That is when we introduced ‘Very Very French’ as the new tagline. Our launch includes a brand-new film that is fun and fresh. It transports you to a quintessential French night, evoking the imagery we all associate with the charm of France.”

     

  • Highlights cutting out the ambient noise around you

    Cheil releases new campaign for Samsung Galaxy A14 5G

    By Our Staff

     

    Cheil India has released a campaign that demonstrates the new ‘Voice Focus’ feature in the recently introduced Galaxy A14 5G.

     

    Said Aditya Babbar, Senior Director, Mobile Business, Samsung India: “Samsung has always set the benchmark when it comes to innovation and making technology accessible and appealing for everyone. With the aim to make India future-ready we introduced the Galaxy A14 5G, a smartphone that provides a holistic 5G experience to the Indian consumer with an array of exciting features. The unique ‘Voice Focus’ feature in Galaxy A14 5G was conceptualised keeping the Indian consumer and context in mind. This unique feature cuts out the ambient noise around you, and amplifies your voice so that you are heard loud and clear even in the noisiest of environments. We have also made Galaxy A14 5G easier for consumers to own with affordability options that translates to just INR 44/day, which is a testament to our philosophy of’ Awesome is for Everyone.’

     

    Added Vikash Chemjong, CCO, Cheil India: “We had a product feature that was made for India – Voice Focus. All we did was demonstrate in a dramatic fashion how cacophony never leaves us in this noisy country of ours. Once we did that, the rest of the ad ‘followed’ effortlessly so to say!”

     

  • To further amplify its influence and impact

    CashKaro onboards Genelia Deshmukh as Brand Ambassador

    By Our Staff

     

    CashKaro, the cashback and coupons app, has announced its collaboration with actor Genelia Deshmukh, as its brand ambassador.

     

    Commenting on the announcement, Rohan Bhargava, Co-Founder, CashKaro and EarnKaro said: “We are delighted to welcome Genelia Deshmukh to the CashKaro family. Her infectious energy, authenticity, and widespread appeal make her the perfect ambassador for CashKaro, as we continue our journey of reshaping the online shopping experience for millions of Indians. This partnership starts a new and exciting chapter as we remain committed to our  promise of offering our users unmatched value, convenience, and savings.”

     

    Further adding to this, Swati Bhargava, Co-Founder, CashKaro & EarnKaro added: “Our association with Genelia will further solidify CashKaro as the country’s go-to savings destination for shoppers. Through this campaign, our attempt is to build awareness about CashKaro and demonstrate how it is super easy to save 1000s every month via CashKaro. Online shoppers can get extra Cashback from us on top of all Diwali sale discounts, and that’s why this campaign is rightly called #CashKaroAishKaro!”

     

  • With Anil Kapoor

    Lowe Lintas unveils campaign for Dosti 1 Mumbai

    By Our Staff

     

    Lowe Lintas Mumbai unveils an advertising campaign in partnership with Dosti Realty for its latest Dosti 1 Mumbai project. The campaign features actor Anil Kapoor.

     

    Commenting on the campaign, Anuj Goradia, Director of Dosti Realty, said: “Our mission was to create an exciting opportunity for homebuyers across the Mumbai Metropolitan Region to become a part of this grand township project. I am extremely pleased with the distinctive campaign that has emerged from our partnership with Lowe Lintas, our strategic marketing and sales partner, The Guardians Real Estate Advisory, and our enduring brand ambassador, Anil Kapoor. I believe this campaign will establish new standards in the real estate sector.”

     

    Added Likhit Pamarti, CMO of The Guardians Real Estate Advisory:  “The Guardians aims to make a significant impact in the real estate arena with the launch of Dosti 1 Mumbai. To achieve this, we embarked on creating a bold campaign that celebrates the emotions of homebuyers, reaching across the Mumbai Metropolitan Region with a well-planned media blitz. We relied on Anil Kapoor’s timeless charisma to infuse an effortless sense of trust and reliability into the campaign, aligning perfectly with Dosti Realty’s long-standing image of trust and transparency cultivated over several decades. I am delighted to say that the campaign has shaped up beautifully, and I am confident that the launch of Dosti 1 Mumbai will be a resounding success.”

     

    Sharing the enthusiasm on the launch, Sagar Kapoor, CCO, Lowe Lintas said: “When we received the brief from Dosti. It was very clear from day one to us that the Dosti 1 Mumbai is one of its kind and a unique project. The challenge therefore for us was to derive a campaign which would break the clutter in the category and something that people are not used to seeing. With Anil Kapoor the campaign development therefore became a lot more interesting for us. As it allowed us to conceive the idea that made it seamless to connect both Anil Kapoor and Dosti 1 Mumbai as both have the unique qualities and offering to the consumers and viewers.”

     

  • To drive investor awareness around Large & Mid- cap category

    Tata Asset launches campaign

    By Our Staff

     

    Tata Asset Management company, as a part of its ‘Desh Kare Nivesh’ initiative has launched its new investor education campaign – ‘Yeh Jugalbandi Hai Sahi’, to spread awareness on large and midcap category. The asset management company emphasises that stability and growth in investments can be achieved through investments in large and midcap category.

     

    The brand has used various art forms, such as music and dance, as a central theme to illustrate the advantages of large and midcap category. The campaign is based on the insight that, much like different instruments come together to create harmony in music, a balanced investment portfolio can be achieved by investing in large-cap and mid-cap category.

     

    On the launch, Ashish Pawar, Head – Marketing, Tata Asset Management, said: “We are delighted to launch our new campaign – ‘Yeh Jugalbandi Hai Sahi’, as a part of ‘Desh Kare Nivesh’ initiative. We have leveraged various art forms like music and dance, to explain the art of investment and further educate investors about large and midcap category. The fusion of large-cap and mid-cap investments meets the current demand, combining the stability of established companies with the growth potential of emerging ones to create a sustainable and moderately rewarding financial composition.”

     

  • Conceptualised by Kondurkar Studio

    Irth from Titan launches new digital campaign

    By Our Staff

     

    Irth from the House of Titan, has launched a new digital campaign showcasing its canvas bags. It is conceptualised by Kondurkar Studio.

     

    Said Kanwalpreet Walia, CMO of Titan Company Limited: “Every woman’s journey is unique and truly theirs to define. IRTH canvas bags are perfect for days when women want to express their unique selves. The campaign is an extension of the same thought, expressing moments that are easy, breezy and light. The new IRTH Canvas Bags film beautifully represents those carefree moments while you carry all your joyful things in the light white bag.”

     

    Added Amrish Kondurkar, founder of Kondurkar Studio: “The campaign mirrors the canvas itself! “Light, easy, white” not merely showcases products, but truthfully captures the spirit of the material itself. Rooted in brand thought, “Yours to define”, this campaign is simply another taste of freedom felt on a breezy day, where natural light illuminates the bags’ texture and nuances, bringing out their timeless elegance as they get carried away with their best friends – the women”.