MxMIndia

Category: MARKETING

  • Conceptualised by Ogilvy

    Eno unveils new TV commercial

    By Our Staff

     

    Eno, the antacid brand by Haleon (eka GSK Consumer Healthcare), has launched its new TVC titled ‘Ab Acidity Kyu Sehna Jab Eno Hain Na’.

     

    Conceptualised by Ogilvy, the TVC has been shot by Hemant Bhandari, director and co-founder of Chrome Pictures. Commenting on the launch, Anurita Chopra, BU Marketing Lead for the Indian subcontinent at Haleon, said: “For generations, Indians have relied on home remedies, sometimes enduring prolonged discomfort as a necessary evil. However, ENO provides fast and effective relief, allowing consumers to enjoy their food, family moments, and fun without hindrance. We are confident that this new commercial will be well-received by our audience, as we eagerly welcome new consumers to our brand.”

     

    Speaking on the occasion Ritu Sharda, Chief Creative Officer, Ogilvy India (North) added: “Food is our love language. However, this indulgence often leads to acidity. And as Indians, we tend to tolerate this discomfort, considering it normal. With this new campaign, starring well-known actors Sheeba Chadhha, Supriya Pilgaonkar, as an endearing pair of Maasi and Bua pampering Abhimanyu Dassani with food, ENO aims to change that perception: “Ab Acidity Kyu Sehna, Jab ENO hain Na!”

     

  • On Doctor’s Day with Rishabh Pant and Mahima Chaudhry

    Sun Pharma launches nationwide initiative

    By Our Staff

     

    On the occasion of National Doctor’s Day, Sun Pharma launched an initiative, titled #SecondBirthDate, to celebrate and honour the contributions made by doctors.  As a part of this initiative, cricketer, Rishabh Pant and actor, Mahima Chaudhry took the lead and updated their social media handles with a #SecondBirthDate as a tribute to the doctors who have saved their lives.

     

    Said Kirti Ganorkar, CEO – India Business, Sun Pharma: “Doctors play an instrumental role in our lives, offering their expertise, compassion, and unwavering commitment to restoring health and patient well-being. Our #SecondBirthDate initiative is a tribute to the doctor community who have dedicated their lives to the service of humanity. Please join this national movement to extend gratitude to our doctors who truly deserve a collective thank you from all of us, not just today, but every day.”

     

    Commenting on the campaign idea, Rohit Devgun, Executive Creative Director & Kumar Saurabh, Group Creative Director, Ogilvy India added: “One of the most powerful emotions we feel towards our doctors is gratitude – for giving us or our loved ones a second chance at life. An emotion second only to the one we feel for our parents who give us our first chance at life. Sun’s #SecondBirthDate initiative for National Doctor’s Day, channelizes the emotion of profuse gratitude. The campaign uses real-life narratives of public figures who are seen encouraging people to send personalized messages of gratitude to their doctors.”

     

    Said Shekhar Banerjee – Chief client Officer & Office Head, West – Wavemaker: “This activity is very special. In a world where social media serves as a platform for expression & interactions, An action always speaks louder than an Ad. We are happy that Rishabh Pant & Mahima Chaudhry believed in what we are trying to convey and change their date of birth across social handles to mark their second chance at life.”

     

  • Agency to drive strategy and growth

    Berger Paints awards its media account to Dentsu X

    By Our Staff

     

    Berger Paints has awarded its media mandate to Dentsu X, the media agency from Dentsu India.

     

    Under the direction of Anita Kotwani, CEO Media, South Asia, Dentsu, the team will collaborate to “develop cutting-edge strategies that improve the brand’s commercial success”. The agency will oversee media strategy, planning, buying, and execution to increase brand equity through offline media including print, television, and radio, nationally.

     

    Speaking on the win, Kotwani said: “The inclusion of Berger Paints to our portfolio holds massive significance. It represents a new chapter in Dentsu India’s journey, characterised by a renewed sense of purpose and a clear direction. Our network has been actively engaging in competitive pitches, with an intrinsic focus on securing remarkable victories that propel us toward an exciting future. We firmly believe in driving meaningful transformations, embracing change, and nurturing our talented workforce to deliver client-centric solutions and exceptional services.”

     

    Added KK Sai, Senior Vice President, and Head – Decorative Division, Berger Paints, who chaired the project: “The insights that the Dentsu X team brought to the table as well as their integrated media approach promises to give an innovative and bright spark to the media campaigns of Berger.”

     

  • The account will be managed by Bengaluru office

    Mullen Lintas wins mandate for Hubble Money

    By Our Staff

     

    Hubble Money has collaborated with Mullen Lintas for its first ad campaign. The agency will focus on creating differentiation for Hubble Money and support their vision to be a one-stop spending account that makes spending more rewarding.

     

    Speaking about the association, Mayank Bishnoi, Co-founder of Hubble said: “Hubble is a highly rewarding spending account that is designed for you to live your lifestyle fully. We want people to get more value out of their hard-earned money when they spend on their lifestyle. 90% of people’s spending happens from their own funds and there is a need for a dedicated spending account which helps people track and manage spends better while also helping them save money. That is why we created the Hubble Money – to help users spend smartly. Whether it is ordering food, buying new clothes, or going for a vacation, consumers can now save up to 10% on every purchase. We chose Mullen Lintas because of their sharp and focused strategic approach and very exciting creative expressions. They demonstrated great understanding of the platform and the task on hand, and we also liked their passion on display. We look forward to this partnership and in creating a new financial habit with Hubble.”

     

    Speaking about the win, Hari Krishnan, CEO of Mullen Lintas added: “Building a new category is always an exciting challenge. At Mullen Lintas, we adopt a ‘Challenger’ approach to brand building, and this helps when it comes to changing an existing behaviour or deep-rooted beliefs. Our intent is to make Hubble a new habit and a new way of life for consumers when it comes to spending/saving. We look forward to creating new benchmarks in the Fintech category with Hubble.”

     

  • For its True Curv range

    Leo Burnett creates Zivame campaign

    By Our Staff

     

    Zivame, the intimate wear brand, has launched a campaign for its True Curv range conceived by Leo Burnett.

     

    Said Khatija Lokhandwala, Head of Brand Marketing at Zivame: “At the core of our brand lies the empowering message of Wear Your Confidence irrespective one’s age, size, or body type. Our latest campaign for our True Curv range amplifies our commitment to inclusivity and body positivity and reinforces the belief that every woman, regardless of her shape or size, deserves to feel celebrated and valued every day.”

     

  • To create awareness about the brand & the value provided

    Team Pumpkin bags mandate for Springwel Mattress

    By Our Staff

     

    Team Pumpkin has won the creative, digital mandate and offline collaterals for Springwel Mattress.

     

    Said Springwel owner Ananta Capital’s CMO Ankit Kapoor on this partnership: “As a brand, we have always prioritised excellence and innovation. We believe that this partnership with Team Pumpkin will propel Springwel to new heights with innovative marketing ideas. We joined hands with the agency to curate brand strategies that resonate with our audience and reflect our core values. Springwel combined with Team Pumpkin will drive innovation in storytelling, customer engagement, and market dominance, ushering in a new era of success.”

     

    Added Swati Nathani, Chief Business Officer and Co-founder, Team Pumpkin: “We are delighted to win one of the leading innovative mattress brands. Our team begins its journey of creating and implementing unique brand campaigns and influencer marketing strategies that will captivate audiences and drive brand recognition. With our expertise and creativity, we aim to leverage Springwel’s brand strategies to bring it to new heights in the market. Our team is committed to delivering outstanding results for a lasting impact for Springwel as trusted partners and co-founders of its success.”

     

  • To be played at the Queen's Park Oval in Trinidad

    Cycle Agarbathi to sponsor India-Windies legacy series

    By Our Staff

     

    Cycle Pure Agarbathi is the title sponsor for the three-Test series between India and the West Indies in the Caribbean. For the Frank Worrell trophy traditionally contested by the two countries, the 2023 series will be called ‘Cycle Pure Agarbathi Test Series.’ This match will take place at the Queen’s Park Oval in Trinidad, from July 20 to.

     

    The series will also feature three One-Day Internationals, and five Twenty20 matches. The tour opens with a Test match at Windsor Park in Dominica, on the 12th of July and conclude on the 16th of July.

     

    Announcing the partnership, Arjun Ranga, Managing Director, Cycle Pure Agarbathi, said: “At Cycle Pure, one of our primary objectives is to foster and empower young talent. We firmly believe that everyone has a reason to pray even during a match and hence cricket serves as a unifying force, transcending borders and bringing people together. It is with immense delight that we announce our title sponsorship for the India vs West Indies 2023 tour. This partnership presents us with a unique opportunity to propagate the values of unity, prayer, and hope not only for the Indian cricket team as they represent our nation on the international stage, but also for every individual across the country. We extend our heartfelt wishes and the very best of luck  to the Indian cricket team for this momentous tour and I am eagerly looking forward to witnessing the 100th historic match between the two sides.”

     

  • Conceptualised by Wunderman Thompson

    Tata Tiscon launches new campaign

    By Our Staff

     

    Tata Tiscon has launched a campaign conceptualised by Wunderman Thompson India. Focusing on the latest range of 550SD rebars, the 360-degree campaign is built around a set of three TVCs.

     

    Speaking of the campaign TVS Shenoy, Chief Commercial Officer, Long Products, Tata Steel, said: “Tata Tiscon has always strived to enable our customers to have a joyful home building experience. This campaign attempts to guide our customers in making informed choices as they build their dream homes.”

     

    Added S Karthik Narayanan, Chief of Marketing & Sales, Tata Tiscon: “It is unfair to expect individual homebuilders to have a thorough understanding of technical specifications required for selection of the right rebar. Hence, it is important for us to guide them in a consumer-centric manner without overloading them with industry-specific terminologies.”

     

    Said Vijay Jacob Parakkal, Managing Partner, East and South, Wunderman Thompson India: “As the creative and strategy partner for Tata Tiscon right from its inception, our communication approach has mirrored that of a trusted confidant, a source of wisdom, and an invaluable guide for our consumers. Amidst a sea of celebrity-driven promotions saturating our industry, we have recognised that the engineer reigns supreme as the ultimate luminary. Consequently, we have chosen to elevate the engineer to the forefront of our brand, acknowledging their unparalleled technical knowledge and expertise upon which we all rely.”

     

  • Highlights the power of hairstyling in setting the right vibe

    Set Wet unveils new TVC

    By Our Staff

     

    Set Wet, the men’s grooming brand from the house of Marico, has launched a new TVC that aims at putting hairstyling at the forefront of the grooming ritual

     

    Speaking about the new campaign, Somasree Bose Awasthi, Chief Marketing Officer, Marico Limited, said: “As a leader in the hair styling category, Set Wet has always led the hair styling conversations amongst the youth of India and adapted to the changing trends. The new campaign #ApniHairStyleHiApniVibeHai therefore speaks to the Gen Z consumer about the importance of hair styling as a key part of their grooming regime. Through the various legs of the campaign, Set Wet will continue to establish and emphasise this key message and actively engage with the target consumer through innovative marketing activations across touchpoints, where the consumer is already actively engaged.”

     

  • Aims to kick start a 'Saree Revolution'

    Vidya Balan backs Shobitam ethnic wear

    By Our Staff

     

    Shobitam, an ethnic wear brand, launched its latest campaign featuring Brand Ambassador Vidya Balan.

     

    Talking about the brand campaign, Aparna Thyagarajan, Co-founder and Chief Product Officer at Shobitam said: “We are thrilled to launch our latest campaign with our beautiful brand ambassador Vidya Balan. Through our new brand film, we hope to kick start the global “Saree Revolution” that thrives on emotional connection with the audiences through our beautiful creations. And, Vidya’s charismatic aura and her love for sarees just make her the perfect voice to helm this movement across India and the World. We do hope that audiences see Shobitam as a purveyor of traditional and handcrafted weaves and a reservoir of the timeless heritage of India. Our goal is to make Shobitam synonymous with the word Saree as a verb, where “If it’s a saree, it is a Shobitam!.”

     

  • Integrating a mix of new-age and traditional channels

    Bolas Agro launches new ad campaign

    By Our Staff

     

    Bolas Agro Private Limited, a dry fruits and nuts company in Karnataka, has launched a new set of campaigns across platforms.

     

    Said Bola Rahul, Director, Bolas Agro: “Marking a presence in Bengaluru was our dream. We wanted to provide nutrition at an affordable price. With this objective in mind, we launched the ‘Ishte Na’ campaign, which represented a new phase in our expansion efforts. We wanted to evolve in terms of our approach while keeping the old legacy alive. ‘Ishte Na’ is delivering what we aim to communicate with our consumers. The response received so far for the campaign is positive with unexpected amazing results. At Bolas, we strongly believe in holding on and taking the old legacy forward while acknowledging the importance of evolving according to the landscape of the audience and we are grateful to the whole team and the influencers for showcasing the voice of Bolas in the right tone.”

     

  • To amplify its core beliefs

    OmTV unveils new campaign

    By Our Staff

     

    OmTV, the spiritual OTT platform, has announced the launch of the new campaign #AppSahiSochSahi.

     

    Said Nitin Jai Shukla, Founder & MD of OmTV: “Right from the inception, OmTV’s aim has been to inspire individuals to adopt a positive mindset by focusing on solutions, growth, and gratitude. We believe that by encouraging positive thoughts, individuals can overcome challenges, foster resilience, and lead happier and more fulfilling lives. With this thought, we are kickstarting this campaign and will be leveraging the power of technology and social media to spread this message.”