By Our Staff
Shobitam, an ethnic wear brand, launched its latest campaign featuring Brand Ambassador Vidya Balan.
Talking about the brand campaign, Aparna Thyagarajan, Co-founder and Chief Product Officer at Shobitam said: “We are thrilled to launch our latest campaign with our beautiful brand ambassador Vidya Balan. Through our new brand film, we hope to kick start the global “Saree Revolution” that thrives on emotional connection with the audiences through our beautiful creations. And, Vidya’s charismatic aura and her love for sarees just make her the perfect voice to helm this movement across India and the World. We do hope that audiences see Shobitam as a purveyor of traditional and handcrafted weaves and a reservoir of the timeless heritage of India. Our goal is to make Shobitam synonymous with the word Saree as a verb, where “If it’s a saree, it is a Shobitam!.”