MxMIndia

Category: MARKETING

  • The campaign features two digital films that capture the "joy" of shopping at the exchange festival

    IdeateLabs campaign for Fashion Factory

    By Our Staff

     

    IdeateLabs, one of the early digital-first marketing solutions providers in the country, has conceptualised and created a digital campaign for the ‘Unbranded to Branded’ Exchange Festival for Fashion Factory, a division of Reliance Retail.

     

    Said Raman R.S. Minhas, CCO, IdeateLabs: “We are excited to partner with Fashion Factory in this fun campaign. The U2B campaign is a great property that powers Fashion Factory to reach a wide audience and drive sales. We needed that balance of engaging content and offer push, which happened when the team hit upon the creative device of “ex”. We believe the campaign will resonate with the audience and further establish Fashion Factory as India’s leading value fashion retailer.”

     

  • It features actor Siddhant Chaturvedi

    WT campaign for Park Avenue

    By Our Staff

     

    Wunderman Thompson India’s latest commercial for Park Avenue Fragrance Deo features actor Siddhant Chaturvedi.

     

    Commenting on the campaign, Pooja Sahgal, Chief Marketing Officer, Park Avenue, said: “Our campaign ‘Spray kar, aage badh’ draws inspiration from the insight that everyone, regardless of their background or profession, experiences nervousness when trying something for the first time. Park Avenue Fragrance Deo for Men recognises the importance of overcoming these inhibitions, enabling men to embrace their ambitions and reach for the stars. The film features a youthful personality like actor Siddhant Chaturvedi, who is not only performing but is also singing, adding a more personalised touch to the campaign.”

     

    Added Anurag Tandon, Managing Partner, Wunderman Thompson, Mumbai: ”The category has traditionally operated on either attraction or success. We wanted to steer clear of both those narratives and root our work closer to the real emotion around grooming i.e., the need to feel prepared in moments that put you under some kind of scrutiny. We feel confident in the ability of this narrative to connect with the younger audiences and create a differentiated image and preference for the brand.”

     

     

  • Brand has launched a new digital campaign, 'Pehchaan Kaam Se Hoti Hai'

    Nutrabox gets Disha Patani as brand ambassador

    By Our Staff

     

    Sports nutrition brand NutraBox has have launched a new digital campaign featuring fitness icon Disha Patani.

     

    Said Nihar Desai, Founder, Nutrabox: “We are pleased to announce fitness Icon Disha Patani as the brand ambassador, which will help with brand recognition. Product adulteration is huge problem in this industry so we have developed this strategy of selling Nutrabox products on nutrabox app and official website only. Our customers are rest assured they get genuine supplements when bought directly. Currently we are abstaining from selling on any other marketplaces to combat dupes. We sell exclusively on Nutrabox mobile app & website to maintain product authenticity & we will continue to do so to protect our customer”

     

  • Features Jackie Shroff and Archana Puran Singh

    Flipkart rolls out in new campaign

    By Our Staff

     

    Flipkart has attempted to reinforce its its position as a e-commerce destination with its latest promise of ‘Har need ke liye best deals’. This message has been brought to life in its latest campaign featuring Archana Puran Singh and Jackie Shroff, in a set of two ad films.

     

    Conceptualised by Leo Burnett, Flipkart has devised a 360-degree campaign with a judicious mix of channels to reach its dynamic set of consumers in multiple languages across demographics.

     

    Speaking about the new campaign, Dushyanth Jayanty, Vice President, Marketing, Flipkart, said: “At Flipkart, we have always focused on creating an experience that unlocks the greatest value for every single shopper for all their shopping occasions. Our customer understanding is one of our deepest strengths, and ‘Har need ke liye best deals’ is a light-hearted recreation of the joy of getting a great deal. Archana Puran Singh and Jackie Shroff bring this message to life in their inimitable style, and the signature dance move is guaranteed to make viewers shake a leg!”

     

    Added Mayuresh Dubhashi, Group Executive Creative Director, Leo Burnett: “This Flipkart campaign was just pure fun to make. Our job was just to bring forth the ultimate human joy someone can feel when they find something absolutely great, like the mind boggling deals and so much more.”

     

  • Invites consumers to enter the world of fun & entertainment

    Smaaash launches new digital campaign

    By Our Staff

     

    The gaming and entertainment hub Smaaash (Fun Gateway Arena Private Limited) has launched a digital brand campaign.

     

    Talking about the campaign, Avanish Agarwal, CMO, Smaaash said: “Throughout our journey, we have encountered a lot of love and acceptance from our audience. In order to ensure that consumers are aware of how much time and money they are spending, we believe it is crucial for us as a responsible brand to frequently emphasize the importance of responsible gaming. This new campaign is another step in further solidifying our brand’s message and how we’re revolutionizing the gaming industry for today’s new generation of millennials.”

     

  • The beauty brand celebrates 25th Anniv

    Malaika Arora is brand ambassador for Anastasia Beverly Hills

    By Our Staff

     

    Anastasia Beverly Hills beauty brand is celebrating  its 25th anniversary with Malaika Arora as brand ambassador in India.

     

    Said Anastasia Soare, Founder & CEO Anastasia Beverly Hills: “Celebrating 25 years is a truly an exciting milestone for all of us at Anastasia Beverly Hills. It is a moment to thank our millions of customers who have put their faith in us, followed and participated in our growth and a moment to celebrate and honour our hundreds of colleagues and team members globally, who continue to deliver impeccable service to our customers. Anasatsia Beverly Hills welcomes the vibrant and multi-talented Malaika Arora as the first ever Brand Ambassador in India.

     

    Added Sanjali Giri ,Vice President, International Brands & Retail at House of Beauty: “ABH has reached an incredible milestone, and this achievement is truly remarkable for everyone involved with the brand. This is even more special for us, as the brand in India, being true to its ethos of inclusivity, announces Malaika Arora as the brand ambassador for India market. I am sure she will inspire beauty enthusiast across culture and age group to represent ABH in the true sense.”

     

  • Creates awareness around the need for quality feed

    Godrej Agrovet drives campaign for cattle health

    By Our Staff

     

    Godrej Agrovet Ltd (GAVL), a player in the cattle feed industry, has launched its new campaign. It is aimed to drive awareness amongst the farmers by emphasising on how a good quality feed is important for better health of the cattle and can lead to more milk output.

     

    Said Sandeep Kumar Singh, CEO – Animal Feed, GAVL: “Cattle health plays a critical role in enhancing their yield. With India having one of the highest livestock population and food contamination being one of the main concerns for consumers, we at GAVL are fully committed to provide good quality feed to our farmers. Using best quality ingredients to create a balanced diet for better health of the cattle, our aim is to enable farmers get maximum yield and prosper.”

     

  • Showcases convenience of video consultations with doctors in just 10 minutes

    BigB promotes MediBuddy in new campaign

    By Our Staff

     

    MediBuddy, a digital healthcare platform, has rolled out a brand campaign with actor Amitabh Bachchan to showcase the convenience of video consultations with specialist doctors in just 10 minutes.

     

    Speaking about the campaign, Satish Kannan, Co-founder & CEO of MediBuddy, said: “It’s been our vision to make high-quality healthcare accessible to a billion Indians. We constantly invest in technology to bridge the urban and rural healthcare divide. Our platform will provide our fellow Indians with the convenience of consulting a doctor on video in 10 minutes, ensuring accessibility to expert doctors and healthcare services. This will help them make informed decisions, leading to a healthier community. We are confident that the desired message to raise awareness about the convenience and accessibility of online video doctor consultations will create a shift in existing mindset amongst people at large and enable them to make healthier choices.”

     

    Added Saibal Biswas, Head of Marketing, Partnerships & PR at MediBuddy: “The new brand campaign is based on the fact that people usually make arbitrary decisions or procrastinate in seeking expert medical attention. It aims to create a top-of-mind recall for choosing online video doctor consultation actively challenging the accepted status quo. It emphasizes that accessing expert medical consultation can be as convenient as everyday online activities like banking, shopping, and food delivery. Mr Bachchan’s portrayal in the ad films echoes MediBuddy’s positioning as an expert caregiver who is always there to assist users during their healthcare journey. In the ads, Mr. Bachchan pops out of the mobile phone magically in a never seen before avatar, as a buddy and a living personification of the MediBuddy app.”

     

  • To promote product in the brand's marketing communications

    Athiya Shetty becomes face of Just Herbs

    By Our Staff

     

    Athiya Shetty

    Ayurvedic beauty brand Just Herbs, known for their herb-infused makeup products, has joined hands with actor Athiya Shetty as the face for its natural makeup line.

     

    Said Arush Chopra, CEO & Co-founder, Just Herbs: “Athiya is a perfect mix of traditional elegance with a modern aesthetic which fits perfectly with our philosophy of re-imagining traditional Ayurvedic formulas in modern day beauty formats. Our expression beautifully aligns with Athiya’s wholesome take on beauty, as she keeps it real, raw and authentic, is modern yet embraces her roots with grace.”

     

  • Note L’Oreal spells colour as color

    L’Oréal campaign for all-new hair colour range

    By Our Staff

     

    Professional hair brand L’Oréal Professionnel announced the launch of its all-new revamped Inoa hair colour.

     

    Sharing her thoughts, Mathilde Barthelemy-Vigier, General Manager – L’Oréal Professionnel India said: “L’Oréal Professionnel has been a pioneer in developing the professional beauty market, investing in groundbreaking research, technological advancements, and innovations. The launch of the new Inoa is our next big step to establishing our vision of providing science-backed innovations and technological breakthroughs. While we have improved the formula for an improved sensorial experience for the consumers, Inoa is truly now at the forefront of tech with the launch of an all-new hair colour diagnosis and consultation app – My Hair [iD]. The app will change the way we consult for colour, empowering our Pros with tech that truly elevates them and the consumers.”

     

    Commenting on the launch, Aditi Anand, General Manager Marketing – L’Oréal Professionnel India added: “Clean and personalised beauty are the top two barriers to hair coloration in India today.  trends in India. With the new Inoa launch, we are not just elevating but transforming the consumer experience with professional in -salon coloration.”

     

  • Rolls out a 35-second ad film

    Siddhant Chaturvedi is FCUK brand ambassador

    By Our Staff

     

    British brand French Connection, along with Myntra, has announced actor Siddhant Chaturvedi as its first brand ambassador in the country. The campaign featuring Siddhant showcases the brand’s new range of fashion fits and the ad campaign is visible across regions and various mediums.

     

    Notes a communique: “Siddhant has made a promising start to his acting career with stunning performances in Inside Edge, Gully Boy, Gehraiyaan and Phone Bhoot. With a slew of exciting movie projects lined up and a thriving fan base, the actor is sure to leave a mark in the minds of the audiences. With him at the helm, French Connection’s new campaign is set to build stronger brand salience with its young and sophisticated audience cohorts across top metros and tier 1 cities in the country.”

     

     

  • Courtesy Brooke Bond Red Label and Ogilvy

    Paying homage to “India’s favourite social network”

    By Our Staff

     

    On the occasion of World Social Media Day, tea brand Brooke Bond Red Label, along with its creative agency- Ogilvy, have launched a film called Red Label – India’s favourite Social Network.

     

    Talking about the campaign, Shiva Krishnamurthy, Vice President, Food and Beverages, Unilever South Asia said: “Tea is India’s favourite social network. While this is obvious in hindsight, it is a refreshing way to pay tribute to India’s favourite drink. It is only befitting that India’s no. 1 tea brand, Brooke Bond Red Label does this. With its characteristic warmth, Brooke Bond Red Label brings out the uncanny applicability of social media terms to a cup of tea. We are excited to launch this campaign on World Social Media Day and hope that it resonates with all Indian chai lovers.”

     

    Add Harshad Rajadhyaksha and Kainaz Karmarkar, Chief Creative Officers, Ogilvy India added, “This campaign is thirteen years old! Our strategy partner Prem had shared this insight with us, back in 2010. Even today, it is super relevant. That is the power of this insight but that is also the power of tea. A simple but well-made cup of tea is the glue our country bonds over. Friends are made, friendships are rekindled and this tea time, is truly a time for togetherness. We love the way our director, Nobin Datta, has captured this. We hope the country loves it as much we do.”