MxMIndia

Category: MARKETING

  • Series of four ad films highlights how app makes investing and content consumption simple and customised

    Samco Securities unveils ‘AbSabKuchHoSaktaHai’ campaign

    By A Correspondent

     

    Discount broking startupSamcoSecurities has launched an ad campaign -‘Ab Sab Kuch Ho Sakta Hai’ – to announce StockNote, a platform that “empowers investors to make the right decisions by simplifying trading and content consumption”.

     

    To support this endeavour, the company has launched a series of four films conceptualised by Triton Communications. Said Chirag Joshi, Head of Marketing at SAMCO Securities: “We identified the power of technology and leveraged it to draw a blueprint for simplifying the complex process of trading for a retail stock investor with Stock Note. We, at Samco Securities, believe that a campaign must be able to engage with a consumer through simplereal life experiences. Our campaign is reflective of the same ideology. Using a storytelling narrative, through our campaign, we aim to connect with our consumers by educating them on how they can derive value from Stock Note and entertaining them at the same time. Our campaign is reflective of how Stock Note helps to resolve some of the significant pain-points faced by traders today.”

     

    Added Ali Merchant, Founder Director of Triton Communications: “Samco Securities has come up with a truly innovative platform that addresses almost every issue faced by the retail investor. It uses proprietary technology that they have developed with customer pain-points in mind. Triton is delighted to partner them in their communication and brand building”

     

    Added Ullas Chopra, National Creative Director at Triton: “Our task was to communicate the amazing nature of Stock Note’s features. The idea led naturally to eye-popping visuals that convey the story even when the TV is on ‘mute’. We are sure that the idea and the execution will stand out in a category that’s often a little bit too serious.”

     

     

  • Will manage the entire media portfolio for Eureka Forbes

    Wavemaker India wins media mandate for Eureka Forbes

    By A Correspondent

     

    Eureka Forbes has announced Wavemaker as its media partner in India. The GroupM agency will manage the entire media portfolio for Eureka Forbes.

     

    Speaking about the win, Kartik Sharma, Managing Director – Wavemaker, South Asia said: “It’s a great honour to work with such a prestigious brand. We are grateful to Eureka Forbes for selecting us as their media partners. Our focus has always been towards driving client’s business objectives. With our expertise in marketing communications backed by our global operating system Rapid Growth Planning, we are confident of achieving these objectives for our brand partners.”

     

    Commenting on this, Shashank Sinha, AVP and Head – Marketing Eureka Forbes said: “After carefully evaluating various agencies that suit our requirement technically and culturally, we decided to appoint Wavemaker, who have earlier been our digital partners; to now look after consolidated media planning and buying for even the traditional media. We believe that this will provide us with better planning efficiencies, buying leverage, data analytics and insights. This consolidation of media and consumer behavior will help us raise our game in these extremely competitive times. We wish the team at Wavemaker success and are thankful to Triton Communications who have managed our media portfolio until now.”

     

     

  • During the peak season in 2017, MediaCom looked at aggressive TV sponsorship for Havmor for 25 weeks straight

    MediaCom executes high impact media campaigns for Havmor

    By A Correspondent

     

    Havmor Ice Cream’s ad campaigns executed by media agency MediaCom, have resulted in significant growth for the brand pan-India,notes a communique.

     

    During the peak season in 2017, MediaCom looked at aggressive TV sponsorship for Havmor for 25 weeks straight. Digital mobile advertising, print ads and OOH in regional markets were also a big chunk of MediaCom’s strategy, which helped the brand gain consumer loyalty.

     

    Speaking on the strong partnership, Chaitanya Rele, VP – Head of Marketing, Havmor Ice Cream, said: “We continue to have a long-standing association with MediaCom. The team has helped us deliver successful marketing campaigns over the last two years which has helped the brand grow exponentially. They have partnered throughout by providing strategic input and executing them unequivocally. We plan to continue with high impact marketing plans to in the near future as well and a long-lasting partnership with MediaCom.”

     

     

  • Introduces four films on “Banking is now Simple and Better” as the core message

    Ujjivan Small Finance Bank launches its inaugural brand campaign

    By A Correspondent

     

    Ujjivan Small Finance Bank unveiled its debut brand campaign recently. The campaign, created by DDB Mudra, attempts to strategically position Ujjivan Small Finance Bank (SFB) as a bank of choice among the target consumer segments using its key service propositions of Doorstep Account Opening, Paperless Banking and Special Service Envelope for Senior Citizens, notes a communique.

     

    Commenting on the campaign, Vijay Balakrishnan, Chief Marketing Officer said, “We are pleased to unveil the thematic TVC today starting with two of our key markets: Karnataka and West Bengal. In the coming weeks, the television commercials’ outreach will be extended nationally thereby reaching our over 3.8 million customers across 24 States in India. Over the next few months, the campaign will leverage a multimedia approach with extensions in print, cinema, outdoor and digital.”

     

     

  • Prior to Tonic, Nambiar was at Wavemaker

    Tonic Worldwide ropes in Suraj Nambiar to lead South operations

    By A Correspondent

     

    Tonic Worldwide has appointed Suraj Nambiar as Managing Partner and media head in India. Nambiar will be leading the agency’s operations in South along with driving the National Media division, based out of their Bangalore office.

     

    Suraj Nambiar

    Prior to Tonic, Nambiar was at Wavemaker, where he was responsible for day-to-day operations of the digital division and managing key client relationships. He has worked with brands across many industries such as Tata Tea Global Beverages, Myntra, Arvind Brands, Enamor, Toyota, Amazon, Puma, Tanishq, 3M, Titan Industries, Mercedes Benz, DHL, Colgate, Nivea, Accenture, Kingfisher, Samsung, Make My Trip, Yahoo, Sony and Canon.

     

    Commenting on the appointment, Chetan Asher, Founder & CEO, Tonic Worldwide, said: “We are delighted to have Suraj on board with us. His vast experience of working across different ecosystems and his agency acumen would bring in better efficiency and increased creativity on the table. He also brings in the right kind of dynamism, an astute business sense and the ability to connect well with clients to drive the next phase of growth for our agency, especially in the Southern market.”

     

    Talking about his new assignment, Nambiar, said: “It’s exciting to work with such a dynamic team across creative, technology and media, layered with strong consumer data and insights.  I look forward to being a part of this wonderful people-centric leadership team. Keeping in mind the ever-changing digital ecosystem I believe Tonic Worldwide is poised to deliver in a manner that more than exceeds our client’s expectations, lifting them towards the next level of excellence.”

     

     

  • The agency has picked up the digital account after a competitive pitch

    Fruitbowl Digital to manage digital duties of Society Tea

    By A Correspondent

     

    Fruitbowl Digital has acquired digital and social duties of the Society Tea from the Hasmukhrai & Co consortium. The account was acquired by Fruitbowl Digital following a multi-agency pitch.

     

    Commenting on the win, Dedeepya Reddy, Co-Founder, Fruitbowl Digital, said: “Tea is the life and soul of every creative agency and my team runs on a minimum of three cups a day. Being associated with one of the biggest names in the business, has thus been incredibly exciting. A day in every Indian household begins with the aroma of a beautiful pot of tea and almost any situation calls for a cup. It is this connect the Indian society has with tea that we wish to extend through the digital space. Keeping the consumer at the centerof it all, just as Society Tea has done through the years, the challenge for us now is to humanize the brand and have their social media pages reflect who they are.”

     

    Said Karan Shah, Director – Business Development, Society Tea: “Today’s audience is a tough cookie to crack; not everything is talked about or remembered. Engaging content only works if you’ve created a strong consumer connect. Fruitbowl has shown that they can work in these grey areas and give us the ‘different’ we are looking for. The aim now is to be digitally as impactful as the brand has been in this incredible country over the years.”

     

  • Vodafone is leading the evolution, handholding customers to move from assisted only care to digital self-care and anytime and doorstep services

    ZooZoos make a comeback to launch Vodafone’s new initiative

    By A Correspondent

     

    Vodafone is back with another ZooZoo campaign in the summer of 2018.

     

    Said Siddharth Banerjee – Executive Vice President – Marketing, Vodafone India: “As technology drives the changing customer behaviour and expectations, we at Vodafone have driven our digital transformation initiatives hard and also evolved our Happy to Help philosophy for the 2018 Digital Customer to “Happy to Help… IN A CLICK”.

     

    Further, in keeping with the topicality of our campaign break, we are bringing back our much loved ZooZoos in a brand-new Ninja avatar… they are quick, agile and efficient… much like our service experience, enabled by the digital transformation initiatives at Vodafone India.”

  • The new campaign is on air from mid-March 2018

    Center Fruit uplifts moods in latest brand film

    By A Correspondent

     

    Center Fruit has launched its latest film that is based on the insight that all of us have unavoidable moments of boredom in our life, and a little uplift in mood in such moments can make the task enjoyable. The ad has been conceptualised by Ogilvy Mumbai.

     

    Commenting on the new campaign, Rohit Kapoor, Marketing Director, Perfetti Van Melle India said: “Center Fruit has always been about a great fruity taste. For the new campaign, we worked with consumers to understand their consumption experience and what Center Fruit does for them. The flavourful splash is core to the consumption experience. This is the insight which the new campaign captures – the tasty splash is a real mood uplifter. With this, the brand moves from the memorable kaisijeeblaplapyee to a new tagline Mood Ting Tong, which resonates strongly with consumers”.

     

    Commenting on the campaign, Anurag Agnihotri, ECD, Ogilvy Mumbai: “Center Fruit has always been an absolute delight to work on. After years of amazing work on kaisijeeblaplapyee, we felt it was a good time to explore something new, still keeping the taste promise integral to the film. The basic promise is “mood enhancement” and we decided to build on this simple promise and came up with “mood ting tong”. This is the first TV commercial of what will be yet another series of crazy funny stories”.

     

     

  • The color-blend technology ensures that whichever be the colour chosen, the effect is elegant and enchanting

    Disha Patani is brand ambassador of FreshLook Color contacts

    By A Correspondent

     

    Fresh Look, from the house of Novartis, has signed Bollywood actor Disha Patani as its brand ambassador.

     

    Said Panchali Upadhaya, Alcon Division Care, Business Unit Head: “We all love Disha’s delightfully fresh sense of style. These colour contact lenses are Disha’s choice because they add glamour and charm to her naturally effervescent personality. She loves the ease with which FreshLook can rev up her style quotient.”

     

     

  • The shopping festival will bring together the latest trends and collection of the season from top brands with over 50,000 new styles

    Jabong unveils brand film for its Spring-Summer Runway festival

    By A Correspondent

     

    Jabong has launched a thematic brand film on its digital platforms.

     

    Said Gaurav Kackar, Head – Brand Marketing, Jabong: ‘The idea behind the film is to celebrate self-expression from a wide choice of the freshest collection, which is now live on Jabong. Music has been a high point in our films and with this too the effort is to take it a notch higher. The fusion background score along with earthy lyrics mirrors the visuals of the film which has a contrast of great fashion set against a rustic backdrop.”

     

     

  • Bishwajeet Samal is currently responsible for Regional Marketing, International Communications at Volkswagen AG, Germany

    Volkswagen appoints Bishwajeet Samal as Head of Marketing

    By A Correspondent

     

    Bishwajeet Samal

    Volkswagen has announced the appointment of Bishwajeet Samal as Head of Marketing, Volkswagen Passenger Cars in India. Earlier, Kamal Basu had held this position.

     

    Samal is currently responsible for Regional Marketing, International Communications at Volkswagen AG, Germany. He joined Volkswagen India in 2008 and returns to his motherland with over a decade of experience within Volkswagen. Samal’s appointment will be effective June 1, 2018.

     

    Commenting on the appointment, Steffen Knapp, Director, Volkswagen Passenger Cars, Volkswagen Group Sales India Pvt. Ltd. Said: “At Volkswagen, nurturing in-house talent and offering a diverse platform of enhanced learning is at the core of our brand philosophy. We are confident that Bishwajeet’s extensive experience in Marketing shall contribute to our growth in India.”

     

    Speaking on his appointment, Samal said: “I am extremely overwhelmed to have returned to India and working in this dynamic market. I look forward towards further strengthening the brands’ presence in India.”

     

     

  • The ad aims in communicating the benefits of Milaze X3’s longevity that allows consumers to focus on other upgrades for their cars

    Ceat’s new campaign on longevity of Milaze X3

    By A Correspondent

     

    Ceat Ltd has launched a new campaign for its tyre brand Milaze X3. The ad aims in communicating the benefits of Milaze X3’s longevity that allows consumers to focus on other upgrades for their

     

    Said Nitish Bajaj – Vice President – Marketing, Ceat Ltd:“Our Milaze X3 brand campaign has been created to generate consumer awareness and promote the benefits of a tyre that Lasts 1,00,000 km and beyond. This campaign has been conceptualized basis consumer insights that consumers want to accessorise/ personalise their vehicles but seldom do they think about the tyres….”

     

    Added Kiran Anthony, ECD, Ogilvy and Mather: “It’s a joy when a brand allows you to break the category codes, and I congratulate our partners at Ceat for doing that. For the first time, on mainstream television advertising, Ceat is not showcasing a tyre in action. It is an exception that mirrors the product promise of 100,000 km which is extraordinary in itself. We’re glad we found a good insight, and stayed true to our brand personality, which is always set in a human truth.”