MxMIndia

Category: MARKETING

  • Additionally, it will bring select fans closer to Mumbai Indians players through an exciting digital engagement programme at an outlet in Mumbai

    Burger King signs a category exclusive deal with Mumbai Indians

    By A Correspondent

     

    Burger King has joined the cricket frenzy in India with the launch of a targeted brand campaign and a partnership with reigning IPL champions, the Mumbai Indians. Burger King has associated itself as the exclusive category partner for the Mumbai Indians, who will sport the logo as part of their outfits.

     

    Commenting on the new partnership and value offering, Kapil Grover, CMO, Burger King India said: “It has always been our endeavour to provide our customers Great Tasting Burgers at Amazing Prices to as many guests as we can. And what better vehicle to spread this message than cricket which is nothing short of a religion in India.  The Indian Premier League is the most celebrated annual festival in cricket and we could not have asked for a more exciting start to our 2018 brand campaign!”

     

     

  • This bat endorsement deal makes ShubmanGill makes a part of Team Ceat, says a statement which also has Rohit Sharma, AjinkyaRahane, Ishan Kishan and Harmanpreet Kaur

    Shubman Gill signs bat endorsement deal with Ceat

    By A Correspondent

     

    Ceat Ltd announced its association with Shubman Gill, one of the rising stars of the Indian men’s U- 19 cricket team. This bat endorsement deal makes Gill a part of Team Ceat which also has the likes of Rohit Sharma, Ajinkya Rahane, Ishan Kishan and women cricketer Harmanpreet Kaur.

     

    Commenting on the endorsement deal, Nitish Bajaj, Vice President – Marketing, Ceat Limited, said, “We are glad to sign the endorsement deal with the U-19 world cup star performer Shubman Gill.  At Ceat we strive to recognise fresh talent and encourage them in their cricketing journey. We believe that Shubman has all the required qualities to become a future cricketing superstar of India. We wish him all the very best and welcome him to the Ceat family.”

     

     

  • The ad positions Sofit as an all-day drink that provides healthy energy to meet the challenges of urban life

    Hershey India launches new Sofit ad featuring John Abraham

    By A Correspondent

     

    Sofit has released its new ad featuring brand ambassador John Abraham. Said Herjit Bhalla, Managing Director, Hershey India: “Sofit is a brand of strategic importance for Hershey India Pvt Ltd. Indians today are passionate about Health &Fitness and aim to have it all while juggling between work, travel and their passions. Sofit is an ideal drink to consume for anyone aiming for an active lifestyle. We have also recently introduced Sofit in a Coffee Mocha flavour, which can be consumed both hot and cold, for those who love a healthy wake-up brew.”

     

     

  • itel backs its Smartphone Portfolio launch with a TVC

    Itel says #FullHaiWonderful in latest multi-media campaign

    By A Correspondent

     

    Mobile-maker Itel has unveiled its new brand campaign – #FullHaiWonderful. The TVC went live on April 3 across 37 TV channels supported by heavy digital, cinema, and print campaign.

     

    Said Arijeet Talapatra, Senior Vice President – National Head, Sales, Distribution & Retail, Transsion India: “The Indian consumer is a quintessential pragmatic value seeker, and a good deal is about getting the maximum value against spends, thereby adding to enhanced sense of satisfaction and an augmented consumer experience. The promise behind the new portfolio of devices is exactly that, offering consumers the max-value-at-best-price in the most entertaining yet pertinent way. itel has rapidly gained consumer confidence and mindshare on the back of its consistent consumer centric approach, we believe with this new launch we will definitely inch closer to their hearts. Our campaign and the TV Commercial aptly captures the Indian social and cultural milieu in a subtle and endearing fashion.”

     

     

  • The campaign also marks the return of RobotQuartz in a brand new look

    Total Quartz engine oil unveils high-decibel integrated campaign

    By A Correspondent

     

    Total Oil India is rolling out an integrated campaign for Total quartz engine oil. The campaign highlights the engine oil’s Age Resistance Technology (ART).

     

    The campaign film is directed by French director Thierry Poiraud and the media campaign has been designed by for a will run of two months on out-of-home media, radio as well as digital and social media.

     

    Speaking about the campaign Gayatri Ojha – VP (Marketing & Corporate Communications, CSR) Total Oil India said, “This campaign is a great way to increase significant brand consideration by establishing the longer-lasting hyper-performance benefits of Total quartz reiterating its premium positioning. The messaging – keep your engine younger for longer – places the car engine at the centreof the story thereby ensuring the presence of the engine oil all along the customer journey. This campaign is also significant as it marks the comeback of the RobotQuartz, Total Quartz engine oil’s strongest asset, in a revamped and even more modern avatar.”

     

    Added Carat CEO Rajni Menon: “The key challenge for media while building brand awareness was to generate interest and create impact in the low involvement category. We used a multimedia approach with emphasis on effective media choices using our proprietary tools”

     

     

  • A digital campaign to share inspiring stories of Datsun Owners

    Datsun tells powerful stories via #MorePower2You

    By A Correspondent

     

    Building up on its fifth anniversary celebration in India, Datsun launched #MorePower2You – a campaign that brings alive inspiring stories of real Datsun redi-GO owners.

     

    Said Jerome Saigot, Managing Director, Nissan Motor India: “Bold and fearless, passionate and self-driven is what defines Datsun and its owners. #MorePower2You is a celebration of bold expressions, passion and the unconventional paths Datsun redi-GO owners have embarked upon to realize their dreams and achieve success in life. We are extremely proud to have such passionate owners as part of our Datsun family and salute their spirit!”

  • The partnership will see Deepak launching and spearheading the group’s operations in India and South East Asia

    Deepak Dhar partners with Banijay Group for their South East Asia ops

    By A Correspondent

     

    Deepak Dhar

    Former Endemol big(g) boss Deepak Dhar has partnered with Banijay Group, an independent content creation group for television and multimedia platforms. Dhar and Banijay have entered into a 50:50 joint venture in a bid to expand the group’s presence in India and South East Asia. Dhar will be designated Founder & Chief Executive Officer, Banijay Asia. In this new alliance, Banijay Asia, under the guidance of Dhar, will produce scripted and non-scripted content across multiple genres including digital and films for India and South East Asia.

     

    Said Marco Bassetti, CEO Banijay Group: Banijay Asia has incredible potential to deliver growth to our group and I am delighted to welcome Deepak into the Banijay family.  He has an extraordinary creative talent coupled with clear-cut business insight and I very much look forward to working with him again.”

     

    Added Dhar: “Creating innovative and engaging content has been a passion for me and I am always on a lookout for challenging opportunities. After my last role at Endemol, I was looking for an opportunity that could satiate my passion, while at the same time, have the potential to scale at multiple levels. This partnership with Banijay Group matches perfectly to what I was seeking.  Creating a strong foundation in South East Asia is the next crucial step for them and I am excited to be helming this move.”

     

    Said Peter Langenberg, COO, Banijay Group: “This is an extremely significant partnership for us as we continue to build our presence in India and South-East Asia, one of the most dynamic and burgeoning regions in the world.  We are very excited about the wide-ranging opportunities Deepak’s experience and expertise will bring to the group.”

     

     

  • The TVC is a part of 360-degree campaign to unveil the new collection offlipflops

    Salman Khan keeps chilling, flipping for Bahamas

     

     

    We know that actor Salman Khan walked free on bail last week, hence we couldn’t help contextualising this with the news of a new footwear brand Bahamas TV campaign that’s themed ‘Keep Chillin, Keep Fllipin’. The actor stars in the ad conceptualised and developed by Arms Communication.

     

    Speaking about the campaign, Gaurav Dua, Executive Director- Relaxo Footwears said: “Bahamas is all about chilling and having fun. The brand caters to the daily lifestyle needs of today’s energetic and fun loving youth. The new TVC brings in a great energy and motivate the audience to break the dull routine, go out and enjoy with friends. Salman Khan perfectly complements the brand’s persona with his charismatic personality and mass appeal.” Hmmm.

     

    Added Reet Ahluwalia, Managing Director- Arms Communications said: “I always feel that the first five seconds are the most crucial in a TVC to grab the viewer’s attention. That is why new Bahamas TVC opens with a close up of famous Salman Khan bracelet to establish the curiosity. The twist unfolds into the visuals of Salman Khan playing a DJ and setting up the Bahamas party on a beach. The catchy music, freestyle dance moves along with cool and colorful footwear’s just complete the Bahamas world.”

     

     

  • Homeownersin India today want more than just Chrome and White in their bathrooms

    Kohler associates with Twinkle Khanna for new campaign

     

     

    Kitchen and bath products major Kohler has announced Twinkle Khanna as its star for an upcoming advertising campaign.

     

    Said Salil Sadanandan, President, Kitchen and Bath Kohler Brand K&B S. Asia, Middle East & SSA at Kohler Co: “Homeownersin India today want more than just chrome and white in their bathrooms. Kohler is one of the pioneers in fulfilling this need with our new range of coloured ceramic products and vibrant faucet finishes. We are very excited to have Twinkle Khanna on board with us to talk about this range. Given her background in interior design, she is an excellent fit for what Kohler stands for which is, grace, elegance and luxury”.

     

     

  • The eight-month campaign will focus on three main pillars – health, hygiene and environment

    DHFL launches second edition of ‘Behtar India’ campaign

     

     

    DHFL Pramerica Life Insurance Company Limited (DPLI) announced the launch of the second edition of Behtar India campaign. Launched last year, the campaign supports the community to step forward and help itself in achieving better health, hygiene and environment standards. The eight-month campaign will focus on three main pillars – health, hygiene and environment (recycling).

     

    Said Anoop Pabby, MD & CEO, DPLI said: Through this campaign, we intend to bring together some of key sections of the society like schools, children, corporates and ordinary citizens under a unified

     

    On associating with the Behtar India campaign, a spokesperson of Republic TV said: “We are proud to be associated with Behtar India and be a platform which promotes change makers who are determined to create a sustainable environment, and provide health and hygiene to our communities that need it the most. With this campaign we are sure to achieve solutions by bringing together communities and sharing the power of change with the citizens of our country.”

     

    The initiative is a contest for schools and students, a CSR and an employee engagement window for companies, social service for individuals, an amplification tool for the municipal corporations and for the under-privileged children, it is an opportunity to receive free health benefits.

     

     

  • Unveils new packaging across40 variants nationally

    Elephant powers Kurkure refresh

     

     

    Popular snack brand Kurkure has unveiled a healthier variant. And along with it an all-new packaging, led by Pune-based Elephant Design.

     

    As some of the innovations in shapes and flavours happened organically, the Pepsico India-owned brand relooked at the need for a cohesive brand architecture and visual language.

     

    There were three significant tasks for this redesigning exercise:

    • Enhance brand leadership, relevance and distinctiveness.
    • Build an architecture that is able to create strong differentiation for categories
    • And most importantly, help consumers navigate the shelf and pick the right snack of their choice

     

    The concept was built around getting the ingredients in focus to enhance taste appeal with a larger than life shape of the product providing backdrop for play between products and ingredients. Every variant is called out in custom designed typography that also makes it ownable. Back of packs have been brought to life with custom-drawn illustrations of turning mundane encounters into fun moments by sharing the tasty crunchy snack.

     

    While harmonising the entire portfolio in terms of messaging, tone of voice and visual language the Elephant team helped create  clear distinction within categories of collets, puffcorns, trangles and Indian savoury snacks.

     

    Strangely, a PepsiCo India communique credits only global design group, head Mauro Porcini and Elephant is billed as an “external agency”.

     

     

  • The 120 Media Collective’s digital agency creates impact with multi-part branded content series to reinforce the brand’s corporate philosophy

    Tata Motors connects with Jack in the Box Worldwide to hook up with consumers

     

     

     

    Tata Motors and Jack in the Box Worldwide have created a platform to connect like-minded individuals and bring them together to realise their aspirations.

     

    Said Sujan Roy, Business Head, Passenger Vehicles – International, Tata Motors: “JITB has been one of the key digital agencies that has been working closely with Tata Motors as part of our corporate transformation journey. Our association started with the much-awarded digital campaign leading up to the debut of Racemo, a sports car that announced the new TAMO future mobility solutions vertical at Geneva Motors Show 2017. JITB was the natural choice as a digital partner when we wanted a quick, creative and targeted campaign to publicise our new corporate brand promise – Connecting Aspirations. This time around, JITB conceptualized a multi-episode docu-series that explained what connecting aspirations meant for very different sets of people and how Tata Motors played its role in the fulfilment of their aspirations. We look forward to taking our association with Team JITB further with the next campaign.”

     

    Added Kaizad Pardiwalla, President and Chief Operating Officer, The 120 Media Collective: “It was early 2016 when JITB partnered with Tata Motors in what we believe was the start of an extremely rewarding  journey. The launch of Racemo got an overwhelmingly positive response from both, the audience, and the marketing and communication fraternity. Buoyed by its success, we embarked upon our next journey, a road trip across the country, where we connected people with  similar aspirations and an ambition to deliver social change. The Tata Motors PVIB team headed by Sujan is one of the most digital forward teams we have worked with and we are excited to extend our partnership to a new campaign, which promises to be just as exciting and trailblazing as the earlier ones.”