MxMIndia

Category: MARKETING

  • To be run on YouTube, the three videos delightfully highlight features like flat-tyre assistance, free towing facilities and emergency fuel assistance

    Thothweet. All-canine cast in Ogilvy’s films for Reliance Gen Ins

    By A Correspondent

     

    Ogilvy Mumbai has created a series of digital ads featuring only dogs for Reliance General Insurance. To be run on YouTube, the three videos highlight features like flat-tyre assistance, free towing facilities and emergency fuel assistance.

     

    Sharing the thinking behind the campaign, Burzin Mehta, Group Creative Director, Ogilvy Mumbai, said: “Breaking the clutter in a rather uni-dimensional category like insurance has never been easy. More so, when you’re targeting young digital natives. The thought of a having an all-canine cast was inspired by the amazing popularity of cute animal videos on the internet. And for the first time we picked the cast before we penned the scripts. Gauging by the response, that may not be such a bad idea.”

     

     

  • Entry level recruitment (blue and white collar talent) is challenging in sectors such as BPO, Sales, Logistics, Fulfilment, etc

    Mullen Lintas shows how hiring is better and simpler with Quikr Jobs

    By A Correspondent

     

    Mullen Lintas Bangalore has launched new films for Quikr Jobs for entry level white collar (nurses, sales, BPO) and blue collar jobs (security guards, warehouse executives, receptionist or delivery boys). Said CMO Vineet Sehgal: “With 1 crore + active candidate profiles and over 500 job roles, Quikr Jobs is the largest candidate database provided by any job portal in the entry level and blue collar hiring space in India. We wanted to amplify this message to the businesses that are looking to hire through the year and also bring alive the quirkiness of our brand through this communication.”

     

    Added Shriram Iyer, NCD, Mullen Lintas, on the campaign idea: “Recruitment simplified was central theme around which we have built the entire campaign. Simple visual actions that convey speed and ease of finding talent makes the films light hearted and memorable”.

     

     

  • Contest winners will get a chance to drive with Mika Häkkinen

    Mika Hakkinen urges Indians to #JoinThePact for Johnnie Walker

    By A Correspondent

     

    Mika Hakkinen

    The makers of the Johnnie Walker want us to drink more of their drink, but never drink and drive. And in the process it’s conducting one more activation-led event titled #JoinThePact with Mika Häkkinen, two-time Formula One World Drivers’ Champion who incidentally is ‘Global Responsible Drinking Ambassador’ for JW. Häkkinen will drive with contest winners in Mumbai and drive around selected guests in Gurugram in a Caparo T1 while educating them to #JoinThePact and never drink and drive.

     

    Said the F1 champ I a statement: “Driving a Formula 1 car is about staying in control. I believe that I have a responsibility as a driver and role model to help address the hugely important issue of responsible drinking. Johnnie Walker The Journey’s #JOINTHEPACT is a commitment to staying in control and putting the safety of yourself, your passengers and other people ahead of everything else.  It may sound simple, but unfortunately there are still people who think it is acceptable to drink and drive and I am determined to do all I can to help change these attitudes and I appeal to all to make the choice to Never Drink and Drive. We’re confident that people will get the message and make a personal commitment to get home safely and Join The Pact.”

     

    The opportunity to ride with Häkkinen will be on November 11 and winners will get an opportunity to vroom around in Gurugram the following day.

    Mind the pollution, folks!

  • Boosts their sales driven campaign and involves engagement and interaction with the brand

    Brand Street India wins on-ground activation mandate for Gulf Engine Oil

    By A Correspondent

     

    Brand Street India, an integrated marketing agency,has bagged the mandate to handle on-ground activities for Gulf Engine Oil, a Hinduja Group company.

     

    Said Surendra Singh, National Head, Brand Street India: “Gulf engine oil has a rich heritage of 100 years and a global recognition with millions of trusted consumers. In order to drive revenue growth for such a huge company, it is imperative that the sales team ensures personalised engagements with their prospects and customers. This is exactly what Brand Street India is delivering by driving this campaign.This indeed a prestigious feather in Brand Street India’s cap.”

     

     

  • The new campaign #ImperfectlyPerfect is the voice for young girls of today who are strong, opinionated and recognize their uniqueness

    JWT rolls out #ImperfectlyPerfect campaign for Lifestyle’s youth brand, Ginger

    By A Correspondent

     

    Lifestyle has unveiled its latest campaign for their brand, Ginger. The brand is a fashion offering targeted primarily towards young girls.

     

    The campaign #ImperfectlyPerfect is a digital-first marketing campaign that celebrates the quirks and differences, that makes every girl unique and distinctive, notes a communique, adding: “Lifestyle has partnered with creative agency JWT to create this compelling and thought-provoking campaign that creatively explores the unrealistic demands of perfection that the society places on a young girl. This partnership in the last one year has created multiple digital first campaign that went viral garnering millions of views including #TigerforForca, #KanganaforMelange (I wear my thoughts out aloud), #LiveStories to name a few.”

     

     

  • Huria worked with eBay until yesterday heading communications and has worked with Genesis B-M and Avian in the past

    ​Girish Huria to join Ketchum Sampark as President

    By A Correspondent

     

    Girish Huria

    ​Senior communications professional Girish Huria is set to join Ketchum Sampark as President. He is likely to join the PR major on Monday (Nov 13). Huria worked with eBay until yesterday heading communications. Ketchum Sampark is part of the Omnicom group.

     

    Huria who worked with Genesis Burson-Marsteller as Managing Partner where he had an 11-year stint also worked with Avian Media as COO for four years and joined eBay in 2014.

     

    Huria will helm operations at Sampark, partnering founders Managing Director N S Rajan and Director Bela Rajan who lead the agency.

     

  • Titled "Fun on Your Side", the digital campaign aims to bring different aspects of fun to lie that customer can experience with the all-new EcoSport

    Ford EcoSport initiates innovation with Google Search

    By A Correspondent

     

    To celebrate the launch of compact SUV Ford EcoSport, Ford India teamed up with Google to launch what it bills as a first-of-its-kind digital campaign in the automobile space in India.

     

    Titled “Fun on Your Side”the digital campaign aimed to bring different aspects of fun to lie that customer can experience with the all-new EcoSport even when they search for it online.

     

    The activity started on November 9 and will be on till November 15. Said Rahul Gautam, Vice President – Marketing, Ford India: “The car that started the compact SUV phenomenon in India is back to win many more hearts and minds. With the Fun with EcoSport campaign, we have worked with Google to ensure that the spirit of fun spreads beyond our dealership floors to everyone searching for it. With the New Ford EcoSport, our engineers have combined style, fun, and technology – all in one package – that we want our consumers to search and experience.”

     

    Commenting on the campaign, Vikas Agnihotri, Director Sales, Google India added: “Research shows 89 per cent of car buyer’s decision making is influenced through digital and majority of their journey starts from Google Search. The digital campaign for the launch of the new Ecosport combines strong intent cues from consumers with the innovative search voting feature to provide a fun-filled and memorable experience.”

     

     

  • The video is part of a nationwide initiative by Godrej Locking Solutions and Systems to raise awareness about heinous crimes and how one could prepare to combat them

    Godrej unveils innovative campaign #HowSafeAreYou

    By A Correspondent

     

    Godrej Locking Solutions and Systems has launched a digital campaign #HowSafeAreYou to create awareness on home safety by releasing a series of three videos that unlocks the mind of a robber.

     

    Commenting on the launch of the campaign, Shyam Motwani, Executive VP & Business Head, Godrej Locking Solutions and Systems said: “One of the primary rules of defence is to understand the enemy. Even the best offence tactic only works if you know the weakness of the opponent. Crime has been a part of the society for eons. Over the years, it has transformed and become more non-predictive, gruesome, and even the robbers have become more prepared and planned in their modus operandi.”

     

    The video is part of a nationwide initiative by Godrej Locking Solutions and Systems to raise awareness about heinous crimes and how one could prepare to combat them. The video was released on YouTube and prominent social media channels as it is the most powerful medium to reach out to the audience.

  • The account will be handled out of the agency’s Gurugram office

    Radico Khaitan appoints ADK-Fortune for 3 brands

    By A Correspondent

     

    Radico Khaitan Ltd. announced the appointment of ADK-Fortune as its creative agency. The agency will lead the development of brand campaigns for Magic Moments Vodka portfolio, Morpheus Brandy and Rampur Single Malt. The account will be handled out of the agency’s Gurugram office.

     

    Commenting on the association, Amar Sinha, CEO said, “We are happy to bring on board ADK Fortune to drive the advertising and communication strategy of our premium brands portfolio. We currently hold market leadership position in the premium vodka and brandy segments. We also hold dominant position in the defence business besides exporting our flagship brands to more than 70 countries globally.  We are sure that the combination of the Radico’s think tank and ADK’s strong creative and communication team backed with a track record of successful campaigns for some of the most admired brands of India will take the company to the next level.”

     

    Commenting on the win, Subroto Pradhan, Managing Partner, ADK-Fortune said, “Radico is an interesting case of an Indian company leading the turf against a slew of multinationals in a highly competitive vodka and brandy category. We are absolutely delighted to further the agenda on their premium portfolio and hope to come up with some outstanding engagement ideas.”

     

     

  • the campaign showcases SIP performance since inception

    Kotak Mutual Fund highlights benefits of investing in SIP in new campaign

    By A Correspondent

     

    Kotak Mahindra Asset Management Company Ltd. (KMAMC) announced the launch of its SIP campaign. Said Kaiyomurz Daver, Head – Marketing, Brand & Corporate Communication, Kotak Mutual Fund: “Our SIP campaign is a continuation of our efforts to encourage equity investing through SIP. This campaign highlights that wealth creation is possible through disciplined and systematic investing in mutual funds,” adding:“The campaign is to strengthen distributor – investor connect. Hence, we opted to have our employees as brand ambassadors for this campaign. Seeing the fund house representative sticking his / her neck out to explain the benefits of SIP investors significantly enhances investor confidence.”

     

     

  • The voiceover is a Hindi translation of a poem by Rudyard Kipling

    Nimrat Kaur is face of Ritu Kumar’s campaign

    By A Correspondent

     

    Designer Ritu Kumar has launched her debut campaign for its Festive Winter 2017 collection. Actor Nimrat Kauris the face of the campaign.

     

    Conceptualised by Amrish Kumar, CEO of Ritu Kumar, the TVC celebrates the contemporary Indian woman and stresses upon innate values of truthfulness, strength, integrity and honesty. Photographer Bikramjit Bose and videographer Christina Mac Gillivray shot the campaign featuring videos and stills of Nimrat Kaur in Mumbai.

     

    The voiceover is a Hindi translation of the poem by Rudyard Kipling.

     

     

  • The campaign will soon be extended to Bangalore, Pune and Kolkata

    Ujjivan Small Finance Bank launches its inaugural radio campaign

    By A Correspondent

     

    Ujjivan Small Finance Bank has launched its maiden radio campaign across seven radio stations in Delhi, Ahmedabad, Vadodara and Kochi. The 30-seconder is extended over 5000 radio spots in these cities for mass impact. The campaign – create by DDB Mudra – will soon be extended to other cities, notes a communique.

     

    Speaking on the campaign and its creation, Vijay Balakrishnan, Chief Marketing Officer, Ujjivan Small Finance Bank said:“Ujjivan Small Finance Bank is a new class of financial institution targeting unserved and underserved bank customers who often struggle to understand bank products and services. We foresaw a marketing opportunity and need gap addressing amongst these segments on their expectations from a bank. Our research told us that Radio is a preferred, effective medium of mass communicating to them if the messaging is simple and entertaining. The radio advertisements executed in regional languages with a colloquial flavor attempt to create awareness and action impact by delivering core product messages in a simple and humorous manner.”