MxMIndia

Category: MARKETING

  • Creatively conceptualised and executed by Whyness, the TVC encapsulates how the luggage brand has always been a trusted companion for travelers around the world

    VIP turns 50; relives nostalgia of yesteryears in new campaign

     

     

    VIP Industries has launched its new ad to commemorate 50 golden years in India. This new campaign offers a modern twist features superstar Hrithik Roshan and highlights VIP as a “perfect travel partner of India for generations”.

     

    Creatively conceptualised and executed by Whyness, the TVC encapsulates how the luggage brand has always been a trusted companion for travelers around the world.

     

    Said Sudip Ghose, Senior Vice President – Sales, Marketing and Service, V.I.P Industries: “This is a very exciting year for us at VIP Industries, as we complete 50 years of being market leaders in the luggage industry. From a single brand to offering a diverse product portfolio across multiple brands, VIP industries has come a long way. And we have only our customers to thank for all the love and support they would have shown us. Therefore, we are doing our bit by offering 50 per cent discount on our select ranges. We hope to continue our endeavor to manufacture world class products and provide numerous different offerings to make travel simple and convenient for millions of people around the world in the future. We completed 50 and are ready for the next 50.”

     

    Speaking from a creative perspective Ravi Deshpande, Chairman, Whyness added: “This ad is a celebration of VIP’s ‘50% off on its 50th anniversary’ offer. Bringing together Hrithik Roshan and a contemporary version of the classic VIP jingle make the ad just right for the occasion.”

     

     

  • Bauli Moonfils are available in four flavours – choco cream, strawberry, vanilla and orange

    Bauli launches TVC promoting core offering, Bauli Moonfils

     

     

    Italian confectionary brand Bauli has launched its first ever TVC in India for its signature product, Bauli Moonfils.

     

    Commenting on the commercial, Rohit Malkani, Executive Creative Director, Saatchi & Saatchi said: “For the film we played on the unique shape of Moonfils and created a story around it. It’s been a great ride and a fabulous immersion for us all! From croissant tasting and baking to sourcing the perfect looking chef for the film. Here’s hoping the film will have Bauli Moonfils flying off the shelves”!

     

    Added Raghav Ravichandar, Senior Marketing Manager, Bauli India: “Bauli has been loved globally and we are extremely excited about entering India. Our brief to Saatchi&Saatchi was for a campaign that would generate intrigue for Bauli Moonfils, and highlight the delicious offering Bauli has. This will be a 360-degree campaign led by TV, Digital, Outdoor, PR, Sampling/Activation and retail communication targeting across consumer groups.”

     

     

  • Each watch has been created keeping in mind the sensibilities of the young Indian woman

    Ogilvy creates new film for Titan featuring Masaba Gupta

    By A Correspondent

     

    Titan Raga in collaboration with fashion designer Masaba Gupta has launched a new line of watches which reflects both Raga’s legacy of creating stunning time pieces and Masaba’s quirky approach to design. Each watch has been created keeping in mind the sensibilities of the young Indian woman.

     

    Conceptualised by Ogilvy Bangalore, the film is fun, playful and embraces the flamboyant use of traditional motifs. And for this very reason, it created an advertising campaign which reflects this essence of the collection. ‘#TickTalk’ is a conversation about tradition, design, quirks and time with Masaba Gupta.

     

    Said Mahesh Gharat, Chief Creative Officer, Ogilvy Bangalore: “It’s for the first time that Titan Raga has collaborated with fashion designer Masaba to launch a collection of this kind. It’s quirky, young and playful. We wanted the communication to reflect that same essence. And appeal to women in their 20s. The film showcases the watches in their true glory and the narrative complements the philosophy behind the collection. Right from the concept stage to the final output, this film is the perfect example of how the team at Ogilvy worked in tandem with Vijay and Dharam of Hungry Films, to create this world of imagination and wonder.”

     

    Added S Ravi Kant – Chief Executive Officer, Watches & Accessories Division, Titan Company Limited: “We have associated with Masaba Gupta, a leading designer known for her striking motifs and bold designs that resonate with the ‘Young Woman’ of today. This partnership has resulted in unique and differentiated designs; each timepiece has a unique story to tell. This Limited Edition Collection blends the Feminity and Romance of Raga with the Tribal and Pop Art signature look of Masaba. The Titan Raga-Masaba Collection is a testament to the Raga brand which has elegantly and fashionably evolved over the years to suit every woman and every occasion.”

     

     

  • The TVC focuses on how the loans bring flexibility to the lives of the customers

    Bajaj Finserv promotes Flexi Loan offering with ‘Think it. Done’

    By A Correspondent

     

    Bajaj Finserv, through its lending arm Bajaj Finance Ltd., has launched a TVC campaign to drive awareness on its flagship product – Flexi Loan. The ad has been conceptualised and executed by Leo Burnett, Mumbai.

     

    The new TVC on Flexi Loan reflects the core proposition of the company which is – making life hassle-free through its innovative products, notes a communique.

     

    Flexi Loan allow customers to use any amount within the assigned limit and pay interest only on the amount withdrawn. By choosing it, one pays up to 45% lower EMIs every month, tackle unpredictable expenses in a convenient manner, pays the actual amount and interest is payable on the amount of the line of credit actually used by the person and not the entire amount.

     

     

  • The TVC features P V Sindhu   

    Milestone Dentsu launches new TVC for Panasonic alkaline batteries

    By A Correspondent

     

    Panasonic India has come up with its new television campaign for its range of alkaline batteries. Developed by Dentsu Aegis Network’s Milestone Dentsu, the creative partner of Panasonic India, the TVC is now on-air across all popular channels.

     

    Commenting on the campaign, Sarthak Seth, Head -Brand & Marketing Communications, Panasonic India, said: “Batteries have always been our strength and one of the faster selling brands under the Panasonic umbrella. The latest range of alkaline batteries holds great potential in changing the life of modern consumer. Since it’s all about energy, we couldn’t think of anyone better than P V Sindhu to communicate the brand promise. Our new campaign has got a futuristic touch to it and effectively communicates the essence of the product in an energetic, yet lucid way.”

     

    Added Mayank Khattar, National Creative Director, Milestone Dentsu said, “In my opinion, creativity is about showcasing your ideas in a crisp, simple and effective way. The fast-paced action-packed commercial delivers just that.”

     

    Said Nabendu Bhattacharya, CEO & MD, Milestone Dentsu: “This is the first TVC for Milestone Dentsu and we are glad it is for Panasonic. With a progressive brand like Panasonic, we are sure to have many opportunities to showcase our creative strength in times to come.”

     

     

  • Taapsee promotes the purpose and complements the brand’s resolve, notea communique

    NoMarks appoints Taapsee Pannu as brand ambassador

    By A Correspondent

     

    Actor Taapsee Pannu has been signed on as the brand ambassador for Bajaj Corp’s NoMarks skincare range. She will be the face for all the upcoming campaigns of the brand. The brand strives to give the strong confident woman one thing less to worry about-marks. Taapsee promotes this purpose and complements the brand’s resolve.

     

    Said Ameya Dangi, GM Marketing, Bajaj Corp: “Taapsee is a perfect fit for our brand. She symbolises the confidence and ambitions of today’s women and that is exactly what the brand wants to stand for. We believe that marks should not restrain you from achieving your dreams. Bajaj No Marks is for the ever-striving woman who can go out and make her mark in the world without worrying about small things like marks on her face. To take care of face marks, blemishes & darks spots, there is Bajaj’ss first Ayurvedic Anti-marks brand, NoMarks so that you don’t need to worry about them!”

     

     

  • Shikhar will be associated with Alcis Sports for an initial period of two years

    Alcis Sports gets Shikhar Dhawan to endorse brand in India

     

     

    Alcis Sports has announced the appointment of Indian cricketer Shikhar Dhawan as brand ambassador for the company. The contract is for a period of two years.

     

    Speaking on the appointment of Shikhar Dhawan as brand ambassador, Parminder Datt, Head – Marketing, Alcis Sports said: “Alcis Sports is a challenger brand that is willing to break conventions and defy the status quo. Shikhar Dhawan is someone who wears his passion on his sleeve and with his amazing work ethic, embodies perfectly what Alcis Sports stands for. He is a true modern Indian icon for the new-age India, and we are thrilled to have him on our side for our endeavours to spread awareness about Alcis Sports among our target audience.”

     

     

  • Campaign aimed at highlighting how NoBroker.com can help landlords in optimising their search for the right tenant

    NoBroker.com cuts out brokers from realty deals in inaugural campaign

     

     

    Real estate dealings platform NoBroker.com has announced the launch of its first-ever TVC.

     

    Speaking on the launch of the TVC, Saurabh Garg, Co-founder, NoBroker.com, said: “The main concern of any home owner, anywhere in the world, is the discoverability of their property in the fastest time possible with the least inconvenience. This is why home owners tie up with property brokers – to improve discoverability, to enable swift discovery, and to minimise hassles. But given how broken the traditional property discovery chain is, they end up inconvenienced anyway, despite paying brokerage at premium rates. This is the market gap that NoBroker.com is addressing through its proprietary technology and tech-driven approach. With this TVC, we are highlighting our novel proposition to raise brand awareness across multiple geographies and to get more home owners to choose NoBroker.com for renting out their homes faster and without paying any brokerage.”

     

    Added Siva Prasad, Director, Marketing, NoBroker.com:“What NoBroker.com is doing is extremely disruptive and straightforward at the same time. By leveraging technology to remove the middlemen from the discovery process, the platform is connecting home seekers with property owners more seamlessly and efficiently. It is this simplicity and efficiency that we wanted to communicate through the TVC. We are confident that the target audiences will gain a better understanding of the superlative benefits NoBroker.com enables through the TV ad campaign.”

     

     

  • In India, Fossil India Pvt. Ltd. is set-up as a 100% subsidiary of Fossil Group Inc. to sell the products in its portfolio

    Mullen Lintas bags creative duties of Fossil

     

     

    Fossil India has appointed Mullen Lintas as its advertising agency partner on its range of watches and accessories in India. Mullen Lintas was chosen after a competitive multi-agency pitch that saw participation from some of the leading advertising agencies in India.

     

    Kishore Subramanian

    Commenting on the win, Kishore Subramanian, Executive Director – Mullen Lintas said: “We are very excited with this win. Fossil is a legendary American lifestyle brand that seamlessly fuses smart functionality with its vintage/classic fashion sensibilities, thus creating a niche in India. Mullen Lintas team will further add fuel to their marketing initiatives and help launch their Gen 3 Smartwatches in the country, and take the brand to the next level of growth.”

     

    Johnson Verghese

    Added Johnson Verghese, VP, Managing Director, Fossil India: “We are happy to bring on board Mullen Lintas to drive the creative mandate for Fossil. It is the first time we have embarked on a marketing campaign of this magnitude. We were happy to associate with the passionate team at Mullen Lintas. They demonstrated in-depth knowledge of the brand and were quick to understand and align with the brand philosophy. The aim is to co-create content to drive brand awareness around Fossil and its latest range of connected timepieces. We look forward to an interesting and insightful journey ahead.”

     

     

  • The TVC focuses on the mischievously funny Laban-fueled exploits of two kids based purely on their imagination

    Dentsu India creates Laban’s first campaign for India

    By A Correspondent​

     

    Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla, has been launched and localised by MTR Foods in India. The brand joined hands with Dentsu India to launch its first TV film for the product, bringing alive the key properties of Laban.

     

    Said Samrat Chengapa, Senior Vice President, Dentsu India: “Communicating to children is a happy problem. They’re imaginative and relish the randomness you throw at them. Especially in a category that is flooded with humour. Laban is a product that is truly imaginative at the product level. And that set the platform for us to build on with a memorable jingle that captured the in-built craziness of being stretchy and human shaped.  With this TVC, we’ve managed to showcase all the fun and create a sing-along track that kids will just love. And this is just the beginning.

     

    Added Sunay Bhasin, CMO, MTR: “Laban is a powerful product that is capable of sparking imagination and encouraging creativity in the consumer’s minds. For its first TVC campaign, we wanted to focus on what makes Laban so unique by showcasing its differentiated properties and at the same time emphasize on the true spirit of joy and playfulness that the confectionary personifies. The new TVC is fun, engaging and relatable for our consumers with a memorable jingle “Laban ki Pahunch Lambi Hai” that has added to its fun aspect. We know that this TVC will be well-received and loved by our consumers.”

     

     

  • She will work closely with Tejas Mehta, Co-founder and Director – Strategy and Business

    Leena Pirgal to head operations at What’s Your Problem

    By A Correspondent​

     

    What’s Your Problem Brand Solutions has announced the appointment of Leena Pirgal as Head of Operations to further strengthen its leadership team. She will work closely with Tejas Mehta, Co-founder and Director – Strategy and Business.

     

    Said Mehta: “I am delighted to add Leena to the WYP family. We at WYP have people from diverse backgrounds who bring in different strengths to the table, and that truly makes our solutions media-agnostic. In Leena we found a perfect fit to all things WYP. Like most of us, she’s a truly ‘integrated’ marketing person with experience in both digital and mainline advertising. In the past, she has played an instrumental role in not only managing strong client partnerships, but also steered brand management and communication strategies. She will lead operations on all our current and future partnerships at WYP.”

     

    Added Pirgal: “Coming back to advertising after a brief hiatus (for higher studies), I was very clear about the kind of agency I wanted to be a part of. The communication landscape has changed, obviously, and I wanted to be a part of a team that is creative, nimble and ambitious. I believe those three qualities will decide who wins in these changing times and with Tejas, Amit, Huzefa and the passionate team at WYP, I found all three in a good measure. Thrilled and happy to be a part of What’s Your Problem; I look forward to making a difference.”

     

     

  • In humorous 20-second spots, the TVCs acknowledges role women play in bringing moments of joy to families

    Pidilite gets womenfolk to tackle unexpected household chores

     

     

    Fevikwik, the instant adhesive brand from Pidilite Industries, has launched a new television ad campaign titled ‘Khushiyon ke chand pal’, which depicts woman being unexpectedly appreciated by her loved ones for repairing different things in houseshold.

     

    The campaign, conceived by Ogilvy & Mather, through a series of films with Fevikwik sense of humour, highlights the versatility of Fevikwik in fixing anything, from toys to ‘jhumka’ to a ‘mandir ki ghanti’. It talks about how Fevikwik can not only fix broken objects but also cement the bonds between husband-wife, mother – son, mother-in-law and daughter-in-law.

     

    Said Vivek Sharma, Chief Marketing Officer, Pidilite Industries: “A woman is at the heart of every family. But very often she goes unappreciated for little things she does around household, including repairing broken things at home that are favorite to family members. The new TVC campaign, in its own humorous way, appreciates this role that she plays by bringing back things to life through repairs and creating little moments of joy.”

     

    Commenting on the concept, Piyush Pandey, Executive Chairman and Creative director, Ogilvy & Mather- South Asia said: “Fevikwik has always created wonders and various moments of joy for enormous number of consumers. The ‘Khushiyon ke chand pal’ (moments of happiness) campaign depicts that this instant-bonding adhesive is a perfect partnerfor every housewife to have cherished moments and fix any kind of day-to-day things.”