MxMIndia

Category: ADVERTISING

  • The Kyoorius Creative Awards are presented by Colors, powered by Hindustan Times and Rishtey and other main partners include Happy Finish, Kinetic

    Kyoorius Creative Awards 2016 announced

    By A Correspondent

     

    The Kyoorius Advertising & Digital Awards have been renamed – Kyoorius Creative Awards – with the addition of Media Awards this year. The Kyoorius Creative Awards will have three juries, Advertising, Media and Digital, in 2016.

     

    The Kyoorius Creative Awards, held in association with D&AD, was open for entries from Tuesday 15th March 2016. Kyoorius has called for entries from across India across a total of 15 categories and 135 sub-categories.

     

    The awards can be entered by any company or individual and is not restricted to agencies. Kyoorius will promote the awards across corporate, production houses and agencies – advertising, media, event, digital, etc

     

    The entries will close on 12th April 2016. Submission of physical entries for the awards will then remain open for a week.

     

    Kyoorius, for the first time ever, introduced the concept of Open Jury – the jury sessions are open to the industry people to watch, learn, check and benefit from the discussions and display of entries. The Jury session will be held from 4th May to 7th May in Mumbai.

     

    Rajesh Kejriwal, Founder & CEO of Kyoorius, commented, “Awards are primarily to inspire and motivate the industry achievers and I am delighted to announce the inclusion of Media Awards and the renaming of the awards to Kyoorius Creative Awards. I am also happy with the response that we have always got for having a transparent open jury process and we shall continue to do so. I personally feel that many agencies have done brilliant work in the last year and hence I am expecting a lot more entries this year including participation of more agencies.”

     

    The Kyoorius Creative Awards show will be held on Friday June 3 2016 at The Dome, NSCI in Mumbai. The awards show will be attended by well over 1500 professionals including CEO’s, Marketing Directors, Brand Managers, Creative and Media gurus, etc.

     

    The Kyoorius Creative Awards are presented by Colors, powered by Hindustan Times and Rishtey and other main partners include Happy Finish, Kinetic.

     

    Creative Awards

    Call for Entries open: 15th March 2016

    Call for Entries close: 12th April 2016

    Jury session: 4th – 7th May 2016

    Awards Night: 3rd June 2016

    For more information log on to awards.kyoorius.com.

     

    For further information, Kindly contact:

    Parmpreet Kaur | parmpreet@communicateindia.com| +91 9870390819

    Priyanka Kulkarni | priyanka@communicateindia.com| +91 9819393916

     

  • Over 300 business leaders, corporates, GOI & leading rural marketing agency representatives attended the presentation ceremony

    RMAI Flame Awards rewards winners across Asia

    By A Correspondent

     

    Rural Marketing Association of India (RMAI) announced the winners of the 7th edition of Flame Awards Asia and Flame Leadership Awards 2016, during a gala evening held at Taj Vivanta, New Delhi recently. RMAI Flame awards recognize campaigns targeted at rural India. Over 300 business leaders, corporates, GOI & leading rural marketing agency representatives attended the presentation ceremony.

     

    With six Gold awards, Vritti Solutions were the recipients of maximum gold awards, followed by four by PHD Media and three by JWT.

     

    Vritti Media’s spokesman Rajesh Radhakrishnan said, “This is an important milestone which we have achieved with the help and trust of our clients. RMAI Flame awards recognize campaigns targeted at Rural India and I am proud to say that we got most of the Gold’s for our work.”

     

    RMAI also felicitated Business leaders, industry professionals for their extraordinary contribution in rural marketing & development sector.

     

    Some notable award winners were:

    :: Vritti Solutions Ltd – Best use of technology for rural reach Syndicate bank Ludhiana Activity
    :: Mahindra & Mahindra Financial Services Limited – Community empowerment & development initiative Swasthya Bima Jagruti Abhiyan
    :: Ministry of Agriculture and Farmers Welfare – Effective use of technology in Agriculture (Livestock Initiatives) Nowcast – Extreme Weather Alerts
    :: Grey RC&M Farmer Connect – (Contact programme/Initiative of the year) Mahindra Jashn Josh Ka
    :: Coromandel International Ltd – Integrated Campaign of the Year Promotion of Organic manure usage – Godavari Gold
    :: Vritti Solutions Ltd Integrated – Campaign of the Year Goodknight Fastcard Pandharpur Activity
    :: Vritti Solutions Ltd – Promotion and Activation (Brand Awareness) Goodknight Fastcard Pandharpur Activity
    :: Geometry Global India Pvt Ltd – Promotion and Activation (Brand Awareness) 3 Roses – Godavari MahaPushkaram – ‘Sip of Strength’
    :: Vritti Solutions Ltd – Promotion and Activation (Sales Promotion) Emami Navratna – Nashik Kumbh Mela activity
    :: Vritti Solutions Ltd – Promotion and Activation (Sampling & Trial Generation) Godrej No 1 – Nashik Kumbh Mela Activity
    :: Vritti Solutions Ltd – Promotion and Activation (Sampling & Trial Generation) Iodex-Pandharpur Activity
    :: GroupM Dialogue Factory Promotion and Activation (Small Budget) Greenlight Sunking Ujaale Ki Udaan

  • The Women Leadership Award recognizes and appreciates the profound role played by women as leaders, executioners, and decision makers

    Divya Karani conferred the Women Leadership Award

    By A Correspondent

     

    Divya Karani, CEO, Dentsu Media has been conferred the Women Leadership Award by The World Women leadership Congress.

     

    The Women Leadership Award recognizes and appreciates the profound role played by women as leaders, executioners, and decision makers, in shaping the future of the region and nation, and who embody the qualities of leadership in displaying active, creative, and integrative efforts in achieving the best possible results in the national and regional development plans.

     

    The honour has been conferred amongst women across Asia ME and Africa. They have been recognized for their leadership qualities not just in the corporate world but also for their contribution to the society. They were selected by a panel of independent judges. An interesting array of women were presented the awards including the one who had run for the presidency in Afghanistan.

     

  • BBDO India was the most awarded Indian agency at Adfest 2016

    Whisper ‘Touch The Pickle’ helps BBDO India win Grand Prix at Adfest

    By A Correspondent

     

    BBDO India’s much acclaimed work P&G’s Ariel and Whisper brands have won the agency multiple awards at Adfest 2016. The widely appreciated Ariel ‘Share the Load’ and Whisper ‘Touch The Pickle’ Campaigns for P&G have won BBDO India the Grand Prix (Grande’), a Gold, four Silvers and three Bronze awards – making it the most awarded Indian agency at AdFest 2016. BBDO was also named Agency Network of the Year.

     

    Josy Paul

    Said Josy Paul, Chairman & Chief Creative Officer, BBDO India said, “We are thrilled that our work for P&G is making a big impact in shows that celebrate marketing effectiveness and advertising creativity. Winning the Grand Prix (the Grande’) and being the most awarded Indian agency at AdFest is a sign that we are contributing to the industry’s standards across all categories. We thank the awesome team at P&G and all our partners for this recognition.”

     

    Meanwhile Taproot Dentsu’s ‘radio works best in outdoor’ ad from the campaign created for the Indian Outdoor Advertising Association (IOAA) bagged a Gold Lotus in Press Craft. The campaign took away three Silver Lotuses in the Outdoor Lotus, Press and Print Craft departments. Taproot also bagged two Bronze Lotuses for Dulux Paint in the Press and Outdoor categories. McCann campaign for Gastrina won three Silver Lotuses and three Bronze Lotuses across Design, Print Craft, Outdoor and Press categories.

     

    JWT won a Bronze Direct Lotus and a Bronze Print Craft Lotus for its Night Kills Day campaign while Contract bagged a Bronze Press Lotus.

     

  • Carat starts the relationship through a pan- India launch of Gelusil sachet campaign with Javed Jafri as brand ambassador

    Carat bags Pfizer Magnum’s media biz

    By A Correspondent

     

    Carat India has bagged the media mandate of Pfizer India’s Magnum business division following a multi-agency pitch. The key parameters that are said to have helped Carat win the business are an integrated communication approach, along with innovative ideas that will enhance the brand image.

     

    Carat starts the relationship through a pan- India launch of Gelusil sachet campaign with Javed Jafri as brand ambassador. Commenting on the win, Kartik Iyer, MD Carat India said, “It’s an absolute honour to have been selected as their partner and by creating integrated engaging solutions we look forward to partnering the team in taking the various brands of Pfizer from strength to strength in India.”

     

  • AR, VR and more… Srinivas Yelandur, Director – Advisory Services at EY India, presents seven trends set to happen

    7 trends in Mobile Advtg marketers must track

     

    By Srinivas Yelandur

     

    Mobile Video Experience through VR/Augmented Reality – Affordable, low-cost Virtual Reality (VR) gear will take the entire mobile video experience to a new level.  Content and apps for the augmented or VR environment will lead to a focussed approach for content and app ecosystems.  Advertisers will become more innovative and experimental with VR mobile video advertising. Here are seven trends that are likely to happen:
    1. Mobile Location-based Marketing – Location-based advertising has always remained a small segment in the overall budget of mobile advertising. It is a complex and challenging task to geo-fence the consumer in all his interactions, using the mobile as it is important to gather the right data or intelligence. New mobile marketing technology will make it more accurate in delivering services and targeting the customer.

    2, Mobile Multi-Screen In App Advertising – Video experience is changing the way content is being consumed. As consumers have moved from small screens to large screens, they are adopting multi-screens to drive the right content consumption experience, both in streaming content as well as gaming content. Advertisers now have the opportunity to target a single consumer on multiple screens with the right contextual content.

    3. Mobile Beacon-based Advertising – Advertisers will now change gears from targeting location-based strategies to advertising based on proximity signals — indicators of when users are closer to a beacon or a sensor – as they are more accurate than GPS. This, however, will not replace location-based marketing for mobile advertisers but will only add complementary force to help divert towards sensor-based data, yet.

    4. Mobile/ NFC-based Payments – This new form of device-based payments will continue to play an important role as a bridge between offline and online, which has largely gone under-appreciated, particularly when it comes to retail.  Marketers will now be keen to increasingly leverage mobile in advertising and promotions and provide incentives via digital content.

    5. Mobile Voice Search Engines – Search engines have gone mainstream but with mobile devices getting more sophisticated in voice technology, mobile vendors have invested heavily in technologies like Siri and Google Now. Amazon is using Echo to gather huge volumes of voice data for analysis and marketing more effectively in targeted environments creating a personal advertising strategy.

    6. Mobile Couponing – Mobile couponing will start taking off again. Forty-four per cent of consumers are interested in receiving coupons and deals on their mobile devices – all the more so if they were timely and relevant. Increased use of location targeting and greater dependence on automation platforms will enable brands to do just that.

    7. Mobile Wearables Advertising – Wearable computing is driving a new way of life and advertisers are gathering better insights into ‘self-data’ about individuals. Apps with wearable devices will provide the edge for targeted strategies in various device ecosystems – watches, health bands and activity trackers. Wearables, by their very nature, are more intimate and provide deeper data about consumers which are an advertiser’s delight.

     

    Srinivas Yelandur is Director – Advisory Services, EY India. This article first appeared in dna of brands on March 21, 2016

     

  • Sonal Dabral of DDB Mudra, Senthil Kumar of J. Walter Thompson, Tarun Katial of RBNL & Paresh Chaudhry of Madison PR appointed jurors

    Goafest announces Jury Chairs for Integrated, OOH/Ambient, Branded Content and PR

    By A Correspondent

     

    The Goafest Creative Abbys has announced the third set of jury for the awards event. The Awards Governing Council of Goafest 2016 has declared the Jury Chairs for Integrated, OOH/Ambient, Branded Content and Public Relations. Sonal Dabral, Chairman & Chief Creative Officer, DDB Mudra will chair the OOH/Ambient Jury of Creative Abby; Senthil Kumar – Chief Creative Officer, J. Walter Thompson will chair the integrated category; Tarun Katial, Chief Executive Officer, Reliance Broadcast Network will be jury chair for the branded content category while Paresh Chaudhry, Chief Executive Officer, Madison PR will chair the Public Relations category.

     

    Sonal Dabral

    Sonal Dabral, Chairman & Chief Creative Officer, DDB Mudra has over two decades of experience in advertising industry and has curated many winning campaigns for major local, regional and multinational brands. Senthil Kumar – Chief Creative Officer, J. Walter Thompson has been recognized globally for the ability to amplify deep local insights into simple ideas that solve complicated marketing challenges. His work has risen beyond successful marketing case studies to mine over 100 international creative awards.

     

    Tarun Katial

    Tarun Katial, Chief Executive Officer, Reliance Broadcast Network Limited is at the helm of one of India’s youngest media houses. A stint in adverting followed by over a decade of experience in broadcast with brands like Star and Sony and now Reliance Broadcast, Tarun has successfully led high decibel launches of industry tent poles and has always been able to rightly tap the consumer’s pulse.

     

    Paresh Chaudhry

    Paresh Chaudhry, Chief Executive Officer, Madison PR has over 24 years of Brand Communication & Reputation Management experience across  Industries & key global markets and is also founder President of the Indian Forum Of  Corporate Communicators (IFCC).  Paresh’s last assignment was as Group President -Corporate Communications, Reliance Industries, prior to which he was Head of Communications at HUL & Communications Leader, Unilever South Asia.

     

  • The agency begins its India innings by acquiring Prodigi, a WPP digital company in partnership with Smile

    WPP acquires jv Prodigi, launches marketing implementation agency Hogarth in India

    By A Correspondent

     

    WPP-owned world’s largest market implementation agency Hogarth Worldwide has announced the launch of its operations in India. The agency begins its India innings by acquiring Prodigi, a WPP and Smile group jv. Headquartered in London, the agency is globally headed by Barry Jones, Founder and Chairman and the India operations will be lead by Gopikaa Davar, the present CEO of Prodigi India. Through this expansion, the agency is looking to expand the India team from 80 people to a count of 300 by 2017.  The Smile group is founded by Harish Bahl who also has interests in many digital ventures including the SVG Group.

     

    Hogarth’s advertising production technology infrastructure presents huge opportunities for Indian brand marketers to gain swifter access to the agency’s unique offerings spanning advertising production across all media, propriety technology solutions, transcreation and language services, in addition to the digital marketing capabilities of Prodigi. Furthermore, benefiting from an efficient and consistently production cycle – at a fraction of the historic cost, while enhancing quality.

     

    With 22 recognised languages in India, brands are increasingly recognizing the need for synchronicity of marketing campaigns covering the entire gamut of advertising and communications making it relevant across markets – and the entry of Hogarth in India aptly addresses the demand of the growing domestic market.

     

    Commenting on the India launch, Barry Jones, Chairman of Hogarth Worldwide, says, “Hogarth has grown from 14 people to 3000 in eight years through the introduction of new ways of working and technologies. We will be using proven disruptive methodologies and proprietary technology to bring more efficiencies to the Indian advertisement market. I am delighted that Hogarth now has such a powerful production capability in the market, able to help not only Indian Companies access global markets but for our multinational clients to truly connect with Indian consumers. I very much looking forward to working with Gopikaa and her teamof already 80 in Delhi.”

     

    Sharing the same sentiment, Gopikaa Davar, CEO, Hogarth India, states “We are thrilled to be a part of the world’s largest marketing implementation agency, as their technology led integrated solutions address the needs of large scale advertisers in India across all advertising and communications channels.”

     

    Delivering services across 120 markets, the agency currently operates out of 25 offices across continents. Headquartered in London, Hogarth was founded in 2008 in an attic room in London, growing from a 14 start-up team (then) to becoming a home for over 3,000 people across countries. The agency has its offices in New York, Paris, Shanghai, Hong Kong, Singapore, Paris, Dusseldorf, Hamburg, Johannesburg, Mexico City and Jakarta, amongst others.

     

    Hogarth’s clientele includes many of the world’s leading multinationals, including Unilever, Johnson & Johnson, Nestlé, Procter & Gamble, Rolex, GSK, Vodafone and Coca-Cola.

     

  • The solution will enable GroupM agencies to more efficiently develop precise and targeted media plans so that advertisers can more effectively reach their audiences, measure outcomes and seize competitive advantage

    GroupM launches ‘Live Panel’ for targeted media plans

    By A Correspondent

    Media services conglomerate Group M has announced the launch of Live Panel, a new consumer and media insight solution enabling its agencies to more efficiently develop precise and targeted media plans so advertisers can more effectively reach their audiences, measure outcomes and seize competitive advantage.

    With seamless access to a global panel of more than 5.5 million consumers in 30 markets, the solution will offer actionable insights needed to inform media decisions for both global and local campaigns. The new platform connects with multiple data sources across WPP group firm Kantar Media’s data and research assets and integrates with the planning tools of GroupM’s media agencies (Mindshare, MEC, MediaCom, Maxus and Motivator) to accelerate insights to planning to implementation. In India, Live Panel is spearheaded by Tushar Vyas, Chief Strategy Office, GroupM South Asia.

    “In an era of continually evolving consumer behaviours and media preferences across a wider array of channels, marketers who have the most intelligenceare at a distinct advantage, and our unique knowledge of audiences worldwide sets us apart in the industry,” said Irwin Gotlieb, Chairman, GroupM Global. “Leveraging WPP’s data and analytics investments, we know more about media use and consumption behaviors than anyone else. Live Panel operationalises this knowledge to turn consumers into audiences and audiences into customers more nimbly and efficiently for our clients’ advantage.”

    “GroupM’s use of our global Lightspeed consumer panels and the integration of a number of our unique data sources – BrandZ, TGI, Connected Life and Kantar Worldpanel ComTech – into Love Panel fully realises the power of Kantar’s insights capabilities by embedding them into agencies’ media investment management tools,” said Eric Salama, CEO of Kantar.  “This continues Kantar’s strategy of combining survey, panel and census data for the benefit of marketers by connecting us to the client rosters of the world’s largest media investment group.” Kantar incidentally also runs IMRB in India as well as a jv with Nielsen in TAM.

    Live Panel is launching with an extensive global hub survey generating media knowledge on 30 media and 40 touchpoints including consumers in Argentina, Australia, Brazil, Canada, France, Germany, India, Singapore, the United Kingdom and the United States.

     

  • The account has been won following a multi agency pitch and will be handled out of the Rediffusion Y&R’s Mumbai office

    Rediffusion Y&R bags creative duties of L&T

    By A Correspondent

     

    Larsen & Toubro, one of India’s largest conglomerates that branches its interest across key sectors of the Indian economy has appointed Rediffusion Y&R as its creative agency. With an objective to bring in a committed focus on its key growth businesses, L&T recently decided to integrate its marketing communication duty under a single agency.

     

    L&T-Realty is amongst L&T Group’s fastest growing business that spreads across Mumbai, Bangalore & Chennai, offering premium residential and commercial spaces. The company plans to expand rapidly in the next few years and establish itself as the most trustworthy and top-of-the mind brand in the crowded real estate business. The immediate mandate for the agency is to work closely with the L&T Realty team in strongly positioning the brand in the market.

     

    D. Morada, Vice President, Corporate Brand Management & Communications, L&T Group said, “L&T is a diversified conglomerate that caters to markets across several sectors. While each of our businesses addresses different markets, the core value proposition remains valid across all its business. To ensure consistency of brand positioning of the L&T Group, it was found necessary to have single creative agency to handle the advertising needs of all our businesses. After a detailed evaluation process we decided to award Rediffusion – Y&R the creative mandate. It was based on the strength of understanding our business needs, and articulation of a strategy on the way ahead. The L&T brand has been built over decades with a lot of passion & commitment, and while selecting a partner we sought the same level of passion.”

     

    On winning the account, Dhunji S.Wadia President Rediffusion Y&R, said, “It’s an honor to win the creative duties for Larsen & Toubro, one of India’s most well-recognized brands. We really look forward to partnering L&T’s ambition of achieving greater heights and creating some great work together. We were given a very detailed and specific brief. This helped the team in terms addressing the issues and working on interesting creative solutions. We are delighted to be their partners among the number of agencies that participated in this pitch.”

     

    Uttio Majumdar, Head of Operations, Rediffusion – Y&R, Mumbai adds, “L&T is amongst one of India’s most iconic and respected brands and L&T Realty being a part of this family commands a high level of trust & loyalty. As they enter a new phase of development and aim to strengthen their presence in the over crowded and often misunderstood real estate market, we at Rediffusion – Y&R feel honored to be selected as their partners and we look forward to helping them achieve their goals.”

     

  • Creates an awareness campaign for WaterAid India and the Government of India

    DDB Mudra Group takes a witty route to promote cleanliness of water

    By A Correspondent

     

    In India and across the world, there is still a significant part of the population which is not able to differentiate between dirty and clean water. In rural India, the villagers still bathe themselves and their cattle, wash clothes and utensils in local water bodies. Often they even defecate on the banks of water bodies, thereby polluting fresh water, which is already on the verge of becoming a scarce resource.

     

    Keeping these ‘long- ignored’ factors in mind, The Government of India and WaterAid India along with DDB Mudra Group created two ad films using slice of life situations to drive home the concept of clean water and create awareness around the same.

     

    The first film showcases a typical North Indian rural household while a cricket game is being broadcast on TV. The villagers, glued to television, keep using use the idiom ‘Gayi Bhains Paani Mein’ (Here goes the buffalo into the water) whenever India misses a score in the game. After a while, an elderly man asks his young son to fetch him a glass of drinking water. The son who was listening to the earlier cribs of the men, brings a glass of muddy water. The shocked father reprimands him, but the youngster cleverly ties the situation using the idiom ‘Gayi Bhains Paani Mein’ and patiently explains, that if time and again buffalos and other catttle get into water, it is bound to dirty, eventually resulting in dirty water.

     

    The second TVC shows three friends talking at a roadside dhaba (food joint) in a rural area. One of them is apparently moving to the city, hence the other two tell him jokingly, that they will miss him and will shed tears in his memory. While saying this they keep splashing water on their faces repeatedly to mime tears and waste an entire jug of clean drinking water during their conversation. After a while, one of them casually asks for another jug of drinking water, the waiter gives them three empty glasses. When they question that, the owner of the dhaba who has been watching them all along seizes the opportunity and calmly educates them on the importance of saving clean drinking water.

     

    Both the TVCs have focused on different and relevant points in a simplistic, yet creative manner. The campaign has extensively been promoted on television and radio.

     

    Quoting on the campaign, Neeraj Jain, Chief Executive, Water Aid India said, “Water is a precious resource and India is one of the most water stressed nations in the world. It is important that this precious resource is conserved and local water sources are not polluted. The PSAs that WaterAid India commissioned from DDB Mudra for use by the Government of India put across these messages in a simple but creative manner. I hope that they are effective in inculcating in all of us the necessity for careful management and conservation of our meagre fresh water resources.”

     

    Quoting on the campaign, Sonal Dabral, Chairman and CCO, DDB Mudra Group said, “To work on a campaign for an issue of such critical importance as water conservation was not just exciting but daunting at the same time. We are really happy that by building on some very deep rooted insights about water, we were able to create work that has successfully connected with our audience and made them take a fresh look at this vastly ignored problem.”

     

    Sambit Mohanty, Creative Head, DDB Mudra North added, “We live in a world where water is taken for granted – more so in rural, semi-urban areas where potable water is wasted and water bodies are used in an unhygienic manner. Our ‘Jal Hai Toh Kal Hai’ campaign aims to sensitize people to treat this precious natural resource with more respect and consideration.”

     

  • The advertising campaign aims to turn Jharkhand into one of the most preferred investment and tourism driven destinations in the country

    Prabhatam Advtg bags comms mandate of Jharkhand govt

    By A Correspondent

     

    Multi-media solutions provider Prabhatam Advertising has bagged the sole contract for undertaking multimedia advertising, communication, media, digital and PR activity for the state of Jharkhand, emerging the front runner in a rigorous selection process undertaken by the Jharkhand Government.

     

    With a proposition to scale the multifaceted image management at both domestic and global scale, the Information & Public Relations Department of Jharkhand government has awarded the contract for the entire state of Jharkhand for the period of 42 months, which will serve various ministries and departments of Jharkhand to get into the mainstream of public domain.

     

    “Prabhatam Advertising has entered into a exclusive agreement with the Department of Information & public Relations of Jharkhand Government after qualifying the series of selection rounds by participating as an one of the eligible contenders, with a razor sharp focus to attract optimum attention for the various initiatives, schemes and programmes of the Jharkhand government being undertaken under the inspiring and dynamic leadership of the honorable chief minister of Jharkhand  Shri Raghubar Das,” said Shri Mayank Gupta, Director, Prabhatam Group.

     

    Prabhatam has being the front runner in the preparation of strategic road map for augmenting and ameliorating the public perception about Jharkhand state, engaged in making forward march towards all round growth and development. Prabhatam Advertising has designated a team of communication, media, digital and PR experts to work incessantly for the Information and Public Relations Department through its dedicated hub at Ranchi and Delhi and all across the country.

     

    Shri Rakesh Sharma, CEO, Prabhatam Group, spearheading the project advocated that “Our prime focus during the entire brainstorming session was to integrate the bio diversity of Jharkhand at multiple forums and to give it a spectacular social and digital media leverage, both in India and overseas giving Jharkhand a facelift turning Jharkhand into one of the most preferred investment and tourism driven destinations”.

     

    Special emphasis will be laid to develop new softwares and applications in sync with global mega trends.

     

    Shri Sharma stated that Prabhatam Advertising has dedicated a special task force for media planning and media buying ensuring matchless media savings for the Jharkhand Government and the team will report by weekly and every month directly to honorable Chief Minister for promoting Jharkhand on the world investment and tourist map.

     

    “Prabhatam Advertising was evaluated as the most successful bidder amongst the Multinational advertising houses who have participated in the tender, being floated by the Department. Some of the notable contenders were  Dentsu, Crayons, Grey worldwide, Publishes, Disha Communication, and Network,  who were invited for making presentation before the eminent members of the selection committee and Prabhatam Advertising was found to be most  befitting bidder for the brand promotion of Jharkhand in India and overseas,” said Shri A.K Pandey, Director, IPRD, Jharkhand.