MxMIndia

Category: ADVERTISING

  • Top global marketers will judge the Global Effie competition this year in Singapore, São Paulo, New York and London

    Roopak Saluja on Global Effies 2016 jury

    By A Correspondent

     

    The Global Effie Awards has invited Roopak Saluja, Founder & Chief Executive Officer, The 120 Media Collective & Sooperfly, to be part of the jury this year. The awards honor multinational marketing communication efforts that have proven their effectiveness in four or more countries on at least two continents.

     

    Top global marketers will judge the Global Effie competition this year in Singapore, São Paulo, New York and London. Roopak is slated to attend Round 1 of the jury meet in Singapore on March 23.

     

    Listed among the 2014 Campaign Asia-Pacific ‘40 Under 40’, Roopak drives The 120 Media Collective through its subsidiaries Jack in the Box Worldwide, Bang Bang Films, and Sniper. His new media company, Sooperfly, founded in 2015, most recently entered a joint venture with Vivek Law for personal finance in the online content space.

     

    The media entrepreneur will also present a session titled “Content is King, Distribution is God!” at ADFEST 2016 in Pattaya, Thailand on March 17, 2016.

     

  • The agency has won the mandate to do the advertising, strategy and creative

    Madison BMB wins Angel Broking biz

    By A Correspondent

     

    Madison BMB has won the mandate of Angel Broking in a multi agency pitch. The agency has won the mandate to do the advertising, strategy and creative for Angel Broking Ltd and all the other group companies which consists of Angel Global Capital Pvt. Ltd., Angel Commodities Broking Ltd., Angel Securities Ltd. and Angel Financial Advisors Pvt Ltd

     

    Prabha Prabhu, CEO, Madison BMB says: “We won the Angel Broking Account in a multi agency pitch. Angel Broking is a respected Stock – Broking and Wealth Management company, established in 1987. Known for its unique retail-focused stock trading business model, Angel is committed to providing ‘Personalised Service’ to all its clients. They believe in providing speed, precision, customisation and convenience to their retail customers.”

     

    Raj Nair, Chief Creative Officer, Madison BMB said, “Angel Broking is no new name in the world of investments, wealth management and stock-broking, having been trailblazers since well over two decades now. Angel Broking’s expertise and award winning services have been instrumental in leading the way for others to follow. Their brief to us was clear – set Angel flying high by communicating about the new age Digital avatar of Angel. We approached the communication task by devising a fully integrated approach and managed to make the Angel Broking team see value and differentiation in the proposition and communication. During the process we have worked hand in hand with the team at Angel Broking. Hopefully, the campaign will achieve their goals and go a long way towards cementing a great relationship for the brand with the digital native consumer.”

     

    Gagan Singla, CMO, Angel Broking says, “Angel Broking strives towards enhancing wealth of its customers through its ‘best-in-class’ research and advisory, trading products and digital experience. Hence the imperative to have a creative agency on board who could share our ideology and help us in our initiatives to drive further value. Madison with their “out-of-the-box” creative edge and research-backed strategy reflected these sentiments and was the natural choice to partner with. I am sure that together we will create some path breaking work and scale heights in our communication.”

     

  • Only Indian from the Advertising & Marketing industry to feature in the list

    Samyak Chakrabarty makes it to Forbes Asia’s Top 30 Under 30

    By A Correspondent

     

    Samyak Chakrabarty

    The Social Street’s Samyak Chakrabarty has made it to the list of Forbes Asia ‘Top 30-under-30’, which was announced few days ago. Samyak Chakrabarty- Managing Partner, The Social Street is the only Indian from the advertising and marketing industry.

     

     

    Pratap Bose

    Commenting on this achievement, Pratap Bose, Chairman The Social Street says, “I am very thrilled by the news that my colleague Samyak has been featured in the Forbes 30 under 30 list! Samyak is a thinker, a go getter and is a rare breed; on a mission to innovate and create a difference in the society. I am indeed very proud of him. Here’s to many more accolades awaiting this young achiever!”

     

    Samyak Chakrabarty, Managing Partner, The Social Street had this to say, “It’s thrilling to be part of a list which recognizes disruptions and ideas of the future. For me this is just the beginning of a long journey.”

     

    Forbes Asia announced it’s inaugural Asia Top 30 Under 30 list that identifies the region’s future leaders across Business, Media, Finance, Social Impact & Entrepreneurship. The Asian list is a continuation of the global expansion of the Forbes 30 Under 30 franchise. It’s a franchise that has had amazing alumni such as Palmer Luckey from Occulus, Evan Spiegel and Bobby Murphy from Snapchat, LeBron James and Star Wars’s John Boyega to name just a few.

     

    Samyak founded India’s first Youth Marketing and research firm at the age of 18, which was recently acquired by the DDB Mudra Group. He is now at the helm of The Social Street, a new age communications company which develops technology driven solutions for brands to engage with India’s diverse & complex population set. He is currently also developing a research model to understand youth mindsets more effectively and has published 2 books in this domain.

     

  • The WARC 100 study focuses on marketing that makes a difference, driving business performance or changing consumer behaviour, and the rankings are compiled from over 2,200 winning campaigns from 87 different global competitions

    Warc rates MullenLowe Group India top creative agency, again

    By A Correspondent

     

    The WARC 100, an annual ranking of the world’s 100 best campaigns and companies based on their performance in effectiveness and strategy competitions, has named MullenLowe Lintas Group, India the top creative agency in the world. The agency is the first to claim the number one position for two consecutive years. Following at number two is Droga5, NYC with Ogilvy, NYC being ranked number three. Additionally, the MullenLowe Group global network has retained its 4th place position as Top Creative Network for the second year in a row.

     

    The WARC 100 study focuses on marketing that makes a difference, driving business performance or changing consumer behaviour, and the rankings are compiled from over 2,200 winning campaigns from 87 different global competitions.

     

    Joseph George

    Commenting on the achievement, Joseph George, Group CEO, MullenLowe Lintas Group said, “2015 was a milestone year for the agency with over 60 awards for creative effectiveness alone. This year too began well for us, being declared the Agency of the Year at Effies India this January. And now this WARC 100 recognition 2 years in a row further demonstrates the primacy of delivering ROI for our clients as our singular pursuit, as indeed in our belief in the type of work we want to deliver for our clients.”

     

    Adding to its list of achievements, of the three campaigns that have been selected from India in the Top 20, two of them were from MullenLowe Lintas Group. ‘Kan Khajura Tesan’, which was ranked number one last year remained in the rankings at number nine this year while Idea Cellular’s campaign ‘No Ullu Banaoing’ was ranked number 17. Havells Appliances ‘Respect Women’ also managed to find a place in the table as it was ranked number 25 in the list.

     

    The above recognition builds on the recent success that has been witnessed by Mullen Lowe Lintas Group which has a host of accolades against its name including Agency of the Year 2015 by Effie India, the Most Effective Agency in APAC by Effie Effectiveness Index, The Agency of the Year – AMES 2015, The Agency of the Year – U&AP Awards 2015, Runner-up International Agency of the Year by Ad Age and also put up India’s best ever performance at the Jay Chiat Awards twice in two years.

     

    The WARC 100 is a ranking of advertising and marketing campaigns that have worked. WARC tracks advertising competitions around the world – all of which require entrants to show the business impact of a campaign, rather than solely recognizing the campaign’s creativity.

     

  • Kapil Mishra, creative head and Sunil Shetty, Planning Head will be partnering Arjun and leading the team in Mumbai

    Contract appoints Arjun Sen as General Manager, Mumbai

    By A Correspondent

     

    Contract Advertising announced the appointment of Arjun Sen who returns to the agency as Executive Vice President & General Manager – Mumbai operations.

     

    Arjun who is back after a short gap of two years, has worked on some of the leading brands of the agency such as, Cadbury (Celebrations, Crunch, Eclairs, Halls, Bytes), Shoppers Stop, CNBC – Money Control, Crompton Greaves, Edelweiss, Murphy Richards, Bajaj Electricals, Mothercare and Askme amongst others, for six years.

     

    With over 20 years of advertising experience, Arjun has played diverse roles across global and local agencies. He has spent almost a decade leading & building agencies such as Ogilvy & Mather, McCann, Quadrant Communications & Capital Advertising. His last assignment was with Famous Innovations, where he headed business nationally.

     

    Rana Barua

    Announcing his appointment, Rana Barua, CEO, Contract Advertising says, “Arjun has a genuine passion for building brands. Helping brands engage and connect with their core TG is what stimulates him the most. He is a natural leader and is very proficient with mentoring and inspiring teams to deliver the highest quality of work. He is an ideas man at the core, who absolutely loves the craft of advertising.”

     

    Arjun will work closely with Rana Barua and the entire senior management to take the agency to greater glory and success. Kapil Mishra, creative head and Sunil Shetty, Planning Head will be partnering Arjun and leading the team in Mumbai.

     

    On his returning to Contract and assuming the new role, Arjun says, “I am delighted to be back at Contract and ride the new wave that has the right mix of legacy and contemporary thinking that makes this agency a powerhouse of talent and ideas. I look forward to partnering Rana in his vision for Contract during my tenure here.”

     

  • A location based mood mapping tool for audiences in India

    Maxus unveils Kaleidoscope

    By A Correspondent

     

    Maxus India launched ‘Maxus Kaleidoscope’, a unique mood based planning tool. Inspired by British physician Dr. Liz Miller’s mapping principle of defining one’s mood, this web based tool will enable brands in India to align their communication basis the emotional and behavioral parameters of the audience. The tool measures parameters such as ‘Share of Mood’, ‘Receptivity of Audience’ and ‘Appropriate Moment’ for engagement from a brand and audience perspective. This is Maxus India’s second initiative on behavioural mapping the first being Moribus – first of its kind behavioural sciences lab by a media agency in partnership with the Mumbai University.

     

    Lindsay Pattison

    The tool was launched by Lindsay Pattison, Global CEO, Maxus at a media round table with the entire Global Executive Committee, along with Ajit Varghese, CEO, Maxus APAC. The round table further discussed their vision for Maxus India in 2016 as well as how the domestic market contributes to the global brand.

     

    The fundamental premise of ‘Maxus Kaleidoscope’ is that every decision of humankind is based on feelings. Different moods denote diverse feelings and reactions, making it important for brands to be sensitive in their messaging. Data on a brand’s share of mood and audience receptivity can help a marketing campaign reduce ad avoidance and wastage. Mood based audience segmentation has a greater probability of effective communication, vis a vis demographic segmentation.

     

    Speaking to the media about the tool, Lindsay Pattison, Global CEO, Maxus said “With access to real time data, brands can move beyond demographics into behavior consumer profiling. Maxus Kaleidoscope is a first step towards mood and receptivity profiling, so brands have an insight on what their target consumer is feeling, and build their communication around a ‘mood’.”

     

    Lindsay and the Global team also discussed India’s new initiatives, including Maxus India’s focus in 2016 on the trinity of data, digital and content. While IoTBLR Partnership and Metalworks form key components of the digital pillar, Moribus and Maxus Kaleidoscope are one of a kind tools that differentiate our data and analytics product. The content marketing pillar is an enabler that provides brands the opportunity for greater engagement with brands.

     

    Commenting on India, Lindsay further added, “India is a benchmark market for us. In 2016, we are looking at a growth poised in double digits, fueled by innovation within the trinity of data, digital and content. India is one of those unique markets where traditional media and digital media are growing together. We are most excited about developments in mobile media and advertising, and have a lot to learn from this mobile-first market. Our focus in 2016 is to develop a diverse skillset that will be future ready for all our clients and brands.”

     

  • So said Maxus Global CEO Lindsay Pattison currently in India to hold a leadership meet in the country

    India will be fastest growing market in 2016

     

    By Ratna Bhushan & Shambhavi Anand

     

    India will be the fastest growing advertising market this calendar with total ad spend rising 15%, says Lindsay Pattison, global chief executive at media buying agency Maxus.

     

    “The big growth driver will be ecommerce, followed by telecom, including the rollout of 4G services, the automobiles sector and fast moving consumer goods,” Pattison said.

     

    Maxus is part of GroupM, the parent company of WPP’s media agencies, that takes care of close to one-third of all media investments worldwide. Pattison is in India with her 11-member board to host the $11-billion agency’s first meet in the country.

     

    Emerging categories such as ecommerce and other technology startups are advertising heavily across mediums in the country to build brands and they are expected to continue doing the same, said Pattison, the only woman global head of a GroupM agency. The year is expected to see several new launches across the automobiles and consumer goods space, she said.

     

    In a slowing world market, which saw China and Europe reduce ad expenditure, Pattison said Maxus is banking heavily on India’s fast-growing ecommerce sector to fuel the group’s growth globally.

     

    “Advertising growth is a very good indicator of GDP growth. India is a star market in terms of quality… Individually, companies may trade down but at a sectoral level, there are no concerns,” she said.

     

    India, which currently trails only the US advertising market in terms of size, is set to significantly outpace global ad spend growth forecast of 4.5% for this year. The US, India, the UK, Germany and China make up the top five markets for Maxus.

     

    Pattison said India contributes $750 million to its global revenues. Maxus, which contributes 25% to GroupM’s revenues in India, buys media for firms such as digital wallet and online ecommerce platform Paytm, telecom services provider Vodafone, and personal care products maker L’Oreal.

     

    She said the agency’s growth would be mainly through retention and the organic route, rather than acquisitions.

     

    Maxus has rolled out Kaleidoscope, a tool to define parameters such as consumer moods and receptivity, which could play a significant role in the way brands respond to rapidly changing consumer behaviour, especially on the social media.

     

    Source:The Economic Times

    Copyright © 2016, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • The agency will create a multi-media campaign to present the new range of Onida Air Conditioners during the summer of 2016

    Onida awards AC business to Zero:Zero

    By A Correspondent

     

    Zero:Zero Creative Solutions has won the advertising mandate for Onida Air Conditioners. The account was won following a multi-agency pitch. The agency will create a multi-media campaign to present the new range of Onida Air Conditioners during the summer of 2016.

     

    Nitin Navalkar, Chief – Marketing Communication, Mirc Electronics Ltd., said “Onida is a strong brand in room Air Conditioners and holds a pole position of offering powerful cooling.  Having been a key player responsible for transformation of the industry from window to split Air Conditioners, it now plans to transform the industry to Inverter Air Conditioners.  In our endeavor to move towards a green planet, the company has migrated to green gas R410A and its complete range of Air conditioner is now with this green gas. Onida was the first in the industry who brought out IoT (Internet of Things) in Air Conditioners and now comes with the complete range of Inverter IoT ACs. We were impressed with the young team of ZeroZero who have been able to create a refreshing story while maintaining the core values for the brand.”

     

    Speaking about the mandate, Kumar Subramaniam, partner, Zero:Zero Creative Solutions said “We are delighted to be chosen to charter next step of Onida’s journey. It’s a big win for a new, passionate team at our agency. More importantly, we were blown away by the innovations that we saw in their new range of ACs; we felt the brand deserves a platform which brings alive these innovations in a vivid manner. We created a brand story which does justice to this while also being true to brand’s rich pedigree.”

     

    Kaushik Roy, (partner, Zero:Zero) adds “From a creative breakthrough POV, Onida is a high benchmark to keep in mind, and of course, a dream opportunity. We tried to demonstrate our big ambition through our creative strategy and the work . We’re thrilled that our thinking has found resonance with the great team at Onida. Now we’re looking forward to see how the world at large reacts to our campaign.”

     

    The multi-media campaign will break in March and will run through the summer.

     

  • He joins DDB Mudra Group after a long stint at Percept where he served as COO, Percept One

    Sanjay Shukla joins DDB MudraMax as Prez – OOH & Experiential

    By A Correspondent

     

    Sanjay Shukla

    To leverage the multi-specialty expertise of the DDB Mudra Group and its senior management, Sanjay Shukla will take over as the President – OOH & Experiential, DDB MudraMax.

     

    Sanjay is a well-known industry veteran with close to two decades of noteworthy experience in all aspects of experiential marketing, entertainment, sports marketing, talent & art, activation and events. In addition to specializing in identification of market opportunities and their conversion to active revenue centres, he has also been instrumental in creating some strong brands across the industry.

     

    He joins DDB Mudra Group after a long stint at Percept where he served as COO, Percept One. Sanjay led the restructuring of the diverse offerings and SBUs at Percept and helped create a single seamless entity, Percept One, that offered greater synergy and operational efficiency.

     

    Madhukar Kamath

    At DDB Mudra Group, Sanjay will be based out of the agency’s Gurgaon office and will be reporting to Madhukar Kamath, Group CEO & Managing Director, DDB Mudra Group. He will partner Aneil Deepak, Head of Ideas, DDB MudraMax in spearheading the agency’s OOH & Experiential agencies.

     

    Quoting on Sanjay’s appointment, Madhukar Kamath quoted, “Sanjay’s track record and credentials are impeccable.   I like his enthusiasm and zeal.   He comes in at a time when the OOH and Experiential teams have won some marquee businesses and also delivered some outstanding work over the past two quarters.   I look forward to the exciting times ahead.”

     

    Aneil Deepak

    Aneil Deepak, Head of Ideas, DDB MudraMax added, “Like in cricket, great partnerships center around people with differing skill sets and a common goal. In Sanjay, I see that partner. As a Mudra veteran, I also respect people with long stints.”

     

    Quoting on his appointment, Sanjay Shukla quoted, “I have always admired the work and the growth at DDB MudraMax. The opportunity to partner with Andee and grow the Experiential and OOH businesses exponentially, is a challenge that I am looking forward to’’.

     

  • Heena, brings with her over 15 years of experience and moves from SOI Live Marketing & Events

    The Social Street ropes in Heena Mistry as Head of Events and Experiential Business

    By A Correspondent

     

    Heena Mistry

    The Social Street has roped in Heena Mistry to head the Events and Experiential business; she will operate out of their Mumbai office.

     

    Heena, brings with her over 15 years of experience and moves from SOI Live Marketing & Events, where she was a Director and lent her expertise with hundred plus marketers, leading brands, pan India across various industries.

     

    Mandeep Malhotra

    Mandeep Malhotra, Founding Partner and CEO of The Social Street commented on the development, “Heena is very well known in the industry for her impeccable delivery on various brand requirements. She is renowned for her ability to exceed client expectations. She brings to our team a sense of great commitment and prudence, which is hard to find these days.”

     

    Commenting on her new role, Heena says “It’s a matter of pride for me to be associated with TSS. I join this team with great expectations and delight. I am very confident on building on the immense learning I had at SOI Live Marketing. Mandeep&Pratap have a clear vision for The Social Street and knowing that they wanted me on the team gives me loads of confidence to do well. I am certain that my partnership with The Social Street will add a new dimension to my career.”

     

  • Their current roster of clients in Sydney includes Citibank, AMP, BT Financial, and Adara Group

    Rage Communications awarded digital mandate of Unilever Food Solutions

    By A Correspondent

     

    The Sydney office of India headquartered, Rage Communications, a full service digital communications agency, has been awarded the digital marketing mandate for Unilever Food Solutions (UFS) in Australia and New Zealand (ANZ). The mandate involves the brands under the UFS umbrella including Knorr, Hellmann’s and Colman’s among others.

     

    Rage Communications won the account in a competitive pitch between four agencies. Speaking on the win, Rishi Sahgal, Digital and Trade Marketing Manager, Unilever Food Services said, “We were looking for an agency that had the breadth of capabilities to deliver innovative digital solutions across all our brands and help us make a step change in our ability to connect with foodservice operators. Rage Communications demonstrated that they were the right fit for UFS and we are confident they have the capability and passion to be our digital partners moving forward.”

     

    As the agency-of-record, Rage Communications will provide full-service digital marketing support for UFS, supporting their digital marketing programs and campaigns. Their current roster of clients in Sydney includes Citibank, AMP, BT Financial, and Adara Group.

     

    Commenting on the new win, Karthik Kumar, Director, Rage Communications said, “We are thrilled to be working with Unilever and look forward to delivering great campaigns for the brands under the UFS umbrella. We won this mandate on the back of our strong digital experience and our depth of expertise in developing robust digital solutions for marketing needs.”

     

    Some of the critical work will include moving the website to a new platform, plan and deliver some specific digital marketing activities that aims at consolidating the digital business gains for UFS in ANZ.

     

    Rage Communications will closely work with UFS’ global partners to strengthen and stabilize its digital footprint in ANZ as it plans to make digital one of the core marketing platforms of its B2B business.

     

  • The citation presented talked of various contributions made by Mr Swamy to the various institutions he touched and the indelible mark he left behind while he was in their helm

    Ad Club Madras felicitates SK Swamy with top honour

    By A Correspondent

     

    Advertising Club Madras, in its Diamond Jubilee year, presented its prestigious Distinguished Service Award to Srinivasan K Swamy, Chairman & Managing Director, R K SWAMY BBDO. The legendary R K Swamywas honoured with the first award in 1994 and Srinivasan Swamy is the sixth recipient of this prestigious awardin the last 22 years. The award was for his exceptional leadership and service to the Indian advertising industry.The award was presented by Mr NMurali, Co-Chairman, The Hindu, who was the Chief Guest of the evening. The event held on the evening of 3rd March 2016 was attended by the veterans of the Advertising industry.

     

    R V Rajan, Past President of Advertising Club and Founder President of Rural Marketing Agencies Association of India, Ramesh Narayan, Past President of AAAI, N Lakshmi Narayanan, Vice Chairman, Cognizant and DK Srinivasan Honorary Secretary of Hindu Mission Hospital felicitated Swamy on the occasion.

     

    Advertising Club President K R Skandaraaj welcomed the gathering and P. Siva Prasad, Vice President, proposed a vote of thanks. Jagannath Ramaswamy, Past President of the Club played host to the meeting.

     

    N Murali, warmly congratulated Srinivasan Swamy or ‘Sundar’ on his outstanding achievement. Drawing a parallel between his father R K Swamy and him, N Murali said that both worked for the industry in different economic environments. Swamy worked at a time when advertising was seen as a necessary evil but a wasteful expenditure. He spoke of the huge contributions of both R K Swamy and Srinivasan Swamy to industry associations specially the AAAI. “By sheer dint of his abilities and fighting spirit, he (RK Swamy) breached that bastion when he took on the leadership role at AAAI. He was the first person from this part of the country to do that. The only second person to have done that is Sundar (Srinivasan) Swamy.”

     

    With huge disruptions happening in the advertising industry, N Murali commented that “RK Swamy BBDO today is probably the only agency of its size that is full service under its own umbrella, and credit for that should go to Sundar and his team”.

     

    Ramesh Narayan, Past President of AAAI, tracing his association, mentioned that the Goafest was the brainchild of Srinivasan Swamy. Ramesh Narayan also movingly spoke of the ‘human’ side ofSrinivasan Swamy and as a steadfast friend. He said Mr Swamy may have been unwelcome to Mumbai in the late 90s, but he today is most popular there!

     

    N Lakshmi Narayanan, Vice Chairman, Cognizant thanked Sundar for the contribution that he and his colleagues have made to help Cognizant grow. He complimented Sundara as person who always wanted to help others. He also aptly quoted from the Mr R K Swamy biography: “We carry a responsibility to the industry. No amount of time or money is an excess in serving the industry. It is the hand that feeds us”, and said that Sundar indeed lived by these principles.

     

    D K Srinivasan Honorary Secretary of Hindu Mission Hospital, of which Srinivasan Swamy is the President, shared the innumerable instances when both Mr R K Swamy in the early days and Mr Srinivasan Swamy later have rendered incomparable services in fund raising, in organising events and in constantly advising and helping the ‘not for profit’ hospital or the ValluvarGurukulam Schools, of which he is the Chairman.

     

    R V Rajan talked of how the award got to be instituted in 1994 to honour R K Swamy principally. He also recalled his association with Mr R K Swamy and later with Srinivasan Swamy. He delved into how the two generational representatives have left an indelible imprint on the Indian advertising industry.

     

    The citation presented talked of various contributions made by Mr Swamy to the various institutions he touched and the indelible mark he left behind while he was in their helm.

     

    In his acceptance speech Srinivasan Swamy said that to him,the DSA from the Advertising Club Madras was the most coveted one among his other awards received till now.  As his contribution, he picked five aspects among many others to speak on.

     

    The first was leading and building a relationship between IBF and AAAI as an ‘institution to institution’ relationship and onan ‘equal’ footing. He warmly recalled his role as Chairman of the joint industry body of IBF-AAAI for seven years and the camaraderie that was present between the executives from both sides.

     

    The second contribution he listed was that of starting Goafest, and from day-one, how this was embraced by the constituents as a holistic festival comprising seminars, awards and fun place to be.