MxMIndia

Category: ADVERTISING

  • Featuring guest editor Jeremy Craigen, Global CCO of Innocean Worldwide and guest essayists Wendy Clark, CEO of DDB North America and Nils Leonard, Chairman & CCO of Grey London

    The Gunn Report honours best advertising works of 2015

    By A Correspondent

     

    The Gunn Report, the global index of creative excellence in advertising, has published its 2015 Book and Showreel of the Year, a round-up and showcase of the world’s best advertising performance in the year January to December 2015 based on the results of 45 global, regional and national creative award contests.

     

    The Gunn Report 2015 Book and Showreelhave been guest edited by Jeremy Craigen, global chief creative officer of Innocean Worldwide, who has penned the Introduction as well as chapter commentaries and analysis of the featured award-winning work.

     

    Also included are ‘Messages to the Industry’ by guest essayists Wendy Clark, the newly appointed chief executive officer of DDB North America and Nils Leonard, chairman & chief creative officer of Grey London. Advocates of creativity and very much at the forefront of our industry, they both address, in their own way, the challenging and rapidly changing landscape of the marketplace, the savvy consumer, and what to do to adapt.

     

    Wendy Clark, who worked client side at Coca-Cola North America for many years, has written a piece titled ‘Together We Are More Than Enough’, which conveys the necessity of applying changes in the workplace to cultivate a culture of togetherness, collaboration and trust.

     

    Nils Leonard, who has overseen seven of the most profitable and awarded years in Grey London’s 52-year history, has composed ‘The Best Ads Don’t Look Like Ads Anymore’, which takes a close look at how advertising is changing as brands move away from just selling their products to now influencing popular culture by being useful, relevant, and mattering to society.

     

    In addition to the guest introduction, commentaries and essays, The Gunn Report Book includes:

    * League Tables of the most awarded ads in Film, Print/Out of Home, Digital and All Gunns Blazing (the Integrated/Innovative et al work)

     

    * League Tables of the world’s most awarded Agencies, Networks, Advertisers, Production Companies, Directors and Countries.

     

    * More than 160 award-winning ads showcased with their synopses and credits.

     

    * The Gunn Report for Media 2015, a global evaluation of media creativity, innovation and effectiveness.

     

    * Cases for Creativity 2015: Good Doing by James Hurman, founder of Previously Unavailable

     

    * Consolidated Tables based on seventeen years of overall performance 1999-2015

     

    * Showreel of the Year, a DVD presenting the top 100+ most awarded commercials and campaigns of 2015

     

    “This edition of The Gunn Report Annual showcases the very best creative campaigns of 2015 as selected by the hundreds of industry professionals from around the world, and brings valuable insight and clarity by consolidating the data of the most important global, regional and national awards,” says Donald Gunn, a champion of creativity and founder of The Gunn Report.

     

    “The book serves as a unique reference as well as an essential inspirational and educational tool for those who are passionate or want to learn more about the power of creativity,” added Donald Gunn.

     

  • The agency won 12 awards across multiple categories, markets and clients in the regional competition

    Mindshare wins big at FOM APAC Awards

    By A Correspondent

     

    Mindshare has been named the Agency Network of the Year at the Festival of Media Asia Pacific Awards 2016.

     

    The agency won 12 awards across multiple categories, markets and clients in the regional competition, and took home the most Gold trophies on the night:

    :: Best Targeted Campaign (Gold) for KFC – How KFC Won with China’s Gamers, China

     

    :: Best Use of Mobile (Gold) for Heineken – Where Next? Let Heineken Lead You, Malaysia

     

    :: Best Use of Mobile (Bronze) for Unilever, Sunlight – Sunlight Mobile Campaign, Sri Lanka

     

    :: Best Content Creation (Bronze) for Brooke Bond Red Label – Stories of Togetherness, India

     

    :: Best Social Media Strategy (Silver) for Showcase – Foxtel Game of Thrones -Home of Thrones, Australia

     

    :: Best Use of Digital Media (Silver) for KFC – How KFC Won with China’s Gamers, China

     

    :: The Creative Use of Media Award (Silver) for Walt Disney, Marvel – Marvel’s Ant-Man: Heroes Don’t Get Any Bigger, Singapore

     

    :: Best Experiential Campaign (Silver) for Hindustan Unilever, Surf Excel – Eco Ganesha, India

     

    :: The Effectiveness Award (Silver) for Hindustan Unilever, Kissan Tomato Ketchup – Kissanpur – Where Experiences Happen, India

     

    :: The Utility/Public Service Award (Silver) for Hindustan Unilever, Surf Excel – Eco Ganesha, India

     

    :: Twitter Live Marketing (Gold) for PepsiCo, Lay’s – When Google Maps went beyond giving directions to people. It unlocked a treasure. Thanks to Lay’s, India

     

    :: Twitter Live Marketing (Silver) for PepsiCo, Pepsi – Pepsi’s Preemptive Strike on Social Media, India

     

    In addition to the APAC title, Mindshare India was also awarded Agency of the Year.

     

    Ashutosh Srivastava, Chairman & CEO of AMEA & Russia/CIS at Mindshare said: “I’m delighted to see work being recognized from such a large number of our offices in the region. It underlines the fact that our network continues to be streets ahead of others on quality and depth of talent in this part of the world and lead the market. The India team was outstanding again. It was also great to see the caliber of the winning and shortlisted work from China, Malaysia, Australia, Singapore, the small yet highly talented Sri Lanka team. Big congratulations to our teams and equally to our clients who back their ideas, and encourage their creativity. ”

     

    Prasanth Kumar

    Prasanth Kumar, CEO, Mindshare South Asia commented “It is a great honor and encouragement to have competed and won against some incredible work across the APAC media industry.  The effort of each and every team member has contributed to our success at the Festival of Media Awards 2016. It is our constant endeavor to raise standards, challenge staus quo and innovate marketing frameworks to create landmark campaigns for clients.  We have had a fantastic 2015 and the agenda for 2016 is to keep the momentum going.”

     

  • Winners get free commercial time worth INR 1 Lakh on Zee News and IBN7

    Amagi unveils dubsmash contest across India

    By A Correspondent

     

    Amagi has announced the launch of a new contest on the Dubsmash platform for people who want to advertise on TV. The winner of the ‘EK Lakh KaDubsmash’ contest will be awarded free commercial time worth INR 1 lakh on Zee News and IBN7. The winner will have the option to choose the award amongst one of the following markets – Delhi, Mumbai, Uttar Pradesh, Punjab, Gujarat, Bihar, Madhya Pradesh, Rest-of-Maharashtra, West Bengal, Jammu & Kashmir, North East, Chhattisgarh, and Jharkand.

     

    The contest will accept submissions from March 23to April 13, 2016. Contestants should download the Dubsmash app on a smartphone, create a Dubsmash video lip-syncing with Amagi’s‘BadaSocho TV Socho’ commercial(which can be found in the Dubsmash library)and upload this videotoYouTube. The YouTube link needs to be shared on social channels across Facebook and Twitter using #BadaSochoTVSocho. On completion, contestants should fill out a form on the Amagi website and include a link to their YouTube video. The winner will be determined by the highest number of YouTube views on their ‘AmagiBadaSocho. TV Socho’ Dubsmash video.

     

    The contest provides an opportunity for everyone who wishes to advertise on national TV on Zee News and IBN7. Prior to this, Amagi had launched its TVC campaign ‘BadaSocho TV Socho’, encouraging entrepreneurs to target their audience on national TV, with ad spots starting at INR 250.

     

  • As media AOR, Maxus will manage all traditional media outlets as well as content marketing for the brand. The digital business will continue to be with ZenithOptimedia, which managed the OLX account until recently

    Move-de! OLX mandates Maxus with media duties

    By A Correspondent

     

    It’s now been made official. For the last few weeks (or was it months), it’s been known that leading online classifieds platform OLX has moved its non-digital media and content marketing mandate to Maxus India. Now it’s been made official.

     

    The account win happens after a multi-agency pitch held late last year. It will be managed by the New Delhi team lead by Maxus managing partner Navin Khemka. As media AOR, Maxus will manage all traditional media outlets as well as content marketing for the brand. The digital business will continue to be with Zenith Optimedia, which managed the OLX account until recently.

     

    Said Amarjit Singh Batra, CEO, OLX India on the move: “Changes in the technology and media domains, as well as the growth in the Internet business, not only offer new opportunities but also pose some interesting challenges. We feel that Maxus will be able to think strategically, and offer innovative business-led solutions for the same.” Commenting on the win Kartik Sharma, Managing Director- Maxus South Asia said, “Our vision is two-fold- to communicate their brand proposition through an effective media mix and creative strategies, and use those to accelerate business growth for the brand.”

     

    Navin Khemka, Managing Partner, Maxus added: “We are delighted to have OLX as a part of the Maxus Delhi team. Our experience and expertise in managing new age clients has helped provide them with an edge in the market place. We are confident about delivering ground breaking solutions for driving OLX’s business objective. We are looking at innovative and customized solutions to connect buyers and sellers in every small town and village in India.”

     

    Interestingly, Khemka moved to Maxus in July 2014 after spending over eight years at ZenithOptimedia (ZO) in July 2014 where again he managed the ZO business amongst several others.

     

  • He has worked on various categories like FMCG, Fashion, Technology, Durables, Healthcare, and e-commerce

    Havas Worldwide brings on board Arindam Sengupta to lead Mumbai

    By A Correspondent

     

    Havas has appointed Arindam Sengupta as President – West. Arindam joins the agency from Ogilvy Advertising, Mumbai to replace Shavon Barua, who left some months back.

     

    Arindam, with over 18 years of advertising behind him, has worked with Lowe Lintas, DDB Mudra and TBWA in the past. He has worked on various categories like FMCG, Fashion, Technology, Durables, Healthcare, and e-commerce.

     

    Nirmalya Sen, CEO, Havas Worldwide India, said, “I am delighted to welcome Arindam as the new leader of Havas Worldwide, Mumbai. Arindam is well known for forging great relationships with his clients and for his hunger for new business. With an equally hungry creative partner in Rayomand (Rayo) Patell, I am confident the new leadership team will play a defining role in our drive to make Havas Worldwide Mumbai the compelling new-age communications company we are in Gurgaon and elsewhere.”

     

    Arindam, on his appointment, said, “I’m delighted and honored with the responsibility of running Havas Worldwide, Mumbai. Havas Worldwide, besides being an established global network with a new-age challenger mindset, is integrated to the core – an important ingredientin navigating the emergingworld of the consumer. I am very excited at the prospect of working with brilliant minds like Rayo, NimaNamchuand Nirmalyato take Havas Worldwide Mumbai to its next level of growth.”

     

  • Resultrix developed a proprietary research methodology to understand the correlation between traffic generated from search terms and brand impressions

    Resultrix wins Gold in Consumer Research category at FOMA

    By A Correspondent

     

    The travel insurance campaign for Tata AIG has won Gold in the ‘Consumer Research Category’ at the Festival of Media Asia Pacific (FOMA) 2016 awards held in Singapore recently. These awards celebrate the best in media thinking and communications across the APAC region. The campaign was based on the insight that travel, is something that everyone looks forward to. Yet insurance is something most travelers don’t buy, especially in India – or if they do, it’s usually only for specific destinations.

     

    Resultrix developed a proprietary research methodology to understand the correlation between traffic generated from search terms and brand impressions, and direct site traffic – using this to determine the potential to convert individual prospects to sale, and then targeting them with customized messaging based on the actual terms used. In just one quarter, there was a great 67% increase in Tata AIG brand and product related searches; over 42 per cent increase in direct page traffic; and ultimately increased travel insurance transactions for the brand by a massive 74per cent.

     

    Mayoori Kango, Chief Digital Officer, Zenith Optimedia Group said, “FOMA is a very prestigious award and it is a matter of great pride for us to be receiving it.  Resultrix was able to drive high potential users to the Tata AIG website and convert them to sale, driving impressive results. By dialing up on our LiveROI philosophy, we helped Tata AIG find the right triggers to scale up on sales and drive growth faster than their competitors.”

     

  • National Payments Corporation of India (NPCI) is an umbrella organization for all retail payments system in India

    Dentsu Media bags National Payments Corp of India mandate

    By A Correspondent

     

    National Payments Corporation of India (NPCI) had appointed Dentsu Media, a full-service agency from the Dentsu Aegis Network, as their media agency. The agency had won the account following a multi-agency pitch.

     

    Divya Karani

    Commenting on the win, Divya Karani, CEO, Dentsu Media India said, “We are very proud to be the media partner to National Payments Corporation of India’s RuPay card. This mandate is a great addition and testimony to our understanding and work with other marquee clients such as SEBI, AMFI and RBI in this sector.”

     

    “The Rupay card epitomizes the ‘Make in India’ crusade. It will disrupt the category status quo, both in pricing and service, but most importantly it is a brave step towards financial inclusion for all.  Our team is super excited to be a part of enabling this disruption,” she added.

     

    National Payments Corporation of India (NPCI) is an umbrella organization for all retail payments system in India. It was set up with the guidance and support of the Reserve Bank of India (RBI) and Indian Banks’ Association (IBA). NPCI has ten promoter banks namely, State Bank of India, Punjab National Bank, Canara Bank, Bank of Baroda, Union Bank of India, Bank of India, ICICI Bank, HDFC Bank, Citibank and HSBC.

     

  • In a departure of sorts, the D&AD-backed Kyoorius will have an Indian jury foreman or chairperson

    Ki, Ka, Coup! Believe it or not, Balki, the man who shuns all creative awards, is jury chair at Kyoorius

    By A Correspondent

     

    Kyoorius has announced the advertising jury for the third edition of the Kyoorius Creative Awards, held in association with D&AD. In what is decidedly a coup of sorts, R Balki, Group Chairman, Mullen Lowe Lintas Group and a leading film-maker will be foreman (chairperson) of the jury. The jury session will be held from May 4 to 7, 2016. The awards will be held in Mumbai on June 3.

     

    Kyoorius Creative Awards 2016, previously known as the Kyoorius Digital and Advertising Awards, includes awards for media this year. Hence the Kyoorius Creative Awards will have three juries – Advertising, Media and Digital. Balki will head the advertising jury, other jury foreman will be unveiled in a few weeks.

     

    Kyoorius will call for entries across a total of 15 categories and 135 sub-categories this year. Like every year, the awards will uphold the zero-tolerance policy for scam ads, notes a communiqué. The jury sessions that are open to the industry people to watch, learn, check and benefit from the discussions and display of entries.

     

    The jury for the Kyoorius Creative awards 2016 comprise

    :: Jury Foreman: R. Balki, Group Chairman, Mullen Lowe Lintas Group

    :: Agnello Dias, Co-Founder, Taproot

    :: Nima Namchu, Chief Creative Officer, Havas Worldwide

    :: Tista Sen, National Creative Director, J. Walter Thompson

    :: Ajay Gahlaut, Executive Creative Director, Ogilvy

    :: Scott McClelland, Executive Creative Director Asia-Pacific, Bartle Bogle Hegarty (BBH)

    :: Daniel Comar, Regional Executive Creative Director, Geometry Global

    :: Troy Lim, Executive Creative Director, Publicis

    :: Scott Dungate, Creative Director, Wieden+Kennedy (W&K)

     

    Said Rajesh Kejriwal, Founder and CEO of Kyoorius: “Together with D&AD, we meticulously select top creative talent – international and national – to be included in the jury panel. The juries are selected on the basis of their ability to recognise work that typify gamechanging works in creative communications. I am deeply honoured to have R Balki as the chair (foreman) of the advertising jury this year together with some of the best minds in the industry.”

     

    Balki is obviously busy with the launch of his film ‘Ki and Ka’ on April 2 so couldn’t be reached for comment.

     

  • The agency will undertake all the advertising, strategy and creative for the brands that come under the bath business vertical of Asian Paints

    Madison BMB wins Asian Paints’ bath business account

    By A Correspondent

     

    Madison BMB has bagged the Asian Paints’ bath creative mandate. The agency will undertake all the advertising, strategy and creative for the brands that come under the bath business vertical of Asian Paints.

     

    Said Manish Choksi, President, Home Improvement, International Business and IT, Asian Paints: “We are happy to have Madison BMB work on our bath business portfolio. In the short duration that they have worked with us, they have successfully created ideas and campaigns that have brought saliency for our bath brands. The conceptualisation and execution of ideas – both have been done quite well.”

     

    Added Prabha Prabhu, CEO, Madison BMB: “To begin with Asian Paints gave us a project on EssEss, (bath fittings and accessories), a brand that Asian Paints had bought over.  We did a good job in terms of strategy and creative. And that made Asian Paints give us the creative responsibilities for the entire bath business on a retainer.

     

    And this is what Raj Nair who is Chief Creative Officer at the agency said: “We are in the process of developing work that is above, below and through the line and making sure ideation with regard to strategy and creative is truly insightful followed by pitch perfect execution.”

     

  • The Quint has championed several deeply impactful campaigns in its first year

    The Quint completes a successful year in India

    By A Correspondent

     

    Digital entity The Quint, has competed its first anniversary in India. The platform has looked at story telling through a smooth blend of video, audio, graphics and text, offering a modern, sharp take on the world. The Quint covers topics ranging from politics and entertainment, to sports, business, food, issues about women and LGBTQ and everything else that matters.

     

    The Quint has championed several deeply impactful campaigns in its first year on its platform that have helped it cinch its popularity with Indian content consumers. The ‘Buriladki’ poster gave it its first taste of going viral while attempting to break gender stereotypes in India. The Bihar elections were covered armed with a selfie stick and a smartphone, a unique first for The Quint, making it the first digital platform to do so.

     

    “In this exciting one year, we have experimented with content, formats, technology and different ways of engaging our readers meaningfully. Throughout this ride, we’ve broken news (and parameters) as well as our own expectations, but most importantly, we’ve broken the perception that only print or television can rule information,” said Ritu Kapur, CEO.

     

    Besides hard news, The Quint also does campaigns that are fun, fearless and feisty. One of its earliest campaigns #MakeOutInIndia encouraged Indians to talk about sex, break perceptions and clean out the cobwebs of hypocrisy. This Republic Day it started the #LetterToIndia campaign where everyone was invited to throw bouquets and brickbats in their own way. Everyone from Bollywood stars, politicians, social influencers, prominent voices from the film industry, theatre, educational institutions, LGBTQ rights activists, provided colour and dimension to a campaign that eventually took on a life of its own on social. The platform even got onto the #SayYesToWeed bandwagon, because it believes in questioning status quo and busting myths.

     

  • Other than leading the Neo Center of Excellence, Biraja will also drive growth and build capability in the mobile space and lead innovation for Ogilvy's current businesses

    Biraja Swain Chief Crowth and Innovation Officer, Neo@Ogilvy India

    By A Correspondent

     

    Neo@Ogilvy India has appointed Biraja Swain as Chief Growth and Innovation Officer, Neo@Ogilvy India.

     

    Prior to this role, Biraja was the Digital and Emerging Media lead for OMD’s operations across India & South Asia with over fifteen years of digital media expertise.

     

    Rajesh Bhatia, President & Country Head, Neo@Ogilvy, India said: “I am thrilled to have him as part of our network and I am certain that he will play a leading role in driving business, innovation and growth, not just for Neo, but Ogilvy India as a whole.”

     

    Other than leading the Neo Center of Excellence, Biraja will also drive growth and build capability in the mobile space and lead innovation for Ogilvy’s current businesses.

     

    Biraja is well known for his penchant for innovation especially in the field of mobile which includes acclaimed awards like Cannes and FOMA. As a founding member of OMG and PhD, he created one of South Asia’s largest digital agency networks from scratch scaling to a team strength of over 250 people with the largest digital advertiser in India (Unilever) on board during his tenure.

     

    In his previous role, Biraja was National Director at MEC Interaction (Mediaedge: CIA) where he led the digital strategy for clients such as Citi, Beiersdorf, Singapore Airlines & Sony Ericsson. His experience includes work at some of the best technology and media setups in India, including Baazee/Ebay India and Smile Technologies/Quasar. He also has extensive experience of working in international markets of Middle East and Africa during his previous stints based out of Dubai.

     

  • The Ministry of Tourism, one of the largest advertisers from India on Global media, invests between 90-100 MM US$ in three years

    Carat wins tourism min mandate

    By A Correspondent

     

    Kartik Iyer

    Following a fiercely fought multi-agency pitch over the last few months, Carat India has won the media mandate of Ministry of Tourism. This win comes on the back of Carat’s continuing streak of business acquisition including Mondelez, Pfizer, Columbia Asia in the recent past.

     

    Commenting on the win, Kartik Iyer, MD Carat India said, “We are absolutely delighted that the Ministry of Tourism found value in our offering and appointed us to partner them in their endeavour to promote India across the world. We look forward to working with the Ministry together with our Global network”

     

    Ritesh Dutt, Vice President, Carat India added,“We are elated to be associated with Ministry of Tourism and this is an opportunity for us to leverage our strengths in consumer insights through our proprietary tool used across all markets. As we move forward, our goal is to create unique benchmarks for our client.”

     

    The Ministry of Tourism, one of the largest advertisers from India on Global media, invests between 90-100 MM US$ in three years with a majority of the investment is in US, Europe market followed with other markets like Asia, Australia. Carat will manage the media planning for all the mediums including TV, Print and Digital for all the investment outside India. This business will be handled out of Carat’s Gurgaon office.