MxMIndia

Category: ADVERTISING

  • Suman will oversee strategy and all related functions for the Group

    Suman Srivastava appointed as Vice Chair & CSO, FCB Ulka Group

    By A Correspondent

     

    Rohit Ohri, Chairman and CEO FCB Ulka Group has announced the appointment of Suman Srivastava as Vice Chairman & Chief Strategy Officer, FCB Ulka Group.

     

    Rohit Ohri

    Commenting on the appointment, Rohit Ohri said, “Good people make good things happen. That’s my guiding principle as I build my leadership team at FCB Ulka Group. In Suman I see a brilliant mind, a deep passion for brand building and inspiring leadership. I’m delighted to have him as my strategic partner as we write a new chapter in the history of FCB Ulka in India. ”

     

    A graduate from Delhi University, IIM Ahmedabad and IMD Lausanne, Suman started his career with the Lintas Group and was part of the team that set up SSC&B. He then moved on to Euro RSCG in India and eventually became its CEO as well as Chief Strategy Officer for its Asia Pacific region. Suman then turned entrepreneur and started a strategic consulting firm – Marketing Unplugged, which will now be a part of the FCB Ulka Group.

     

    Suman Srivastava

    As he takes charge in his new role, Suman Srivastava said, “I seem to change jobs every year in which India hosts the cricket world cup. I started my career in Lintas in 1987, then moved to Euro RSCG in 1996 and started Marketing Unplugged in 2011. I am thankful that Rohit offered me such an exciting new role just in the year that India is hosting the T20 World Cup. That ensures my record stays clean. And given that India is not likely to host another world cup for many years, I look forward to a long and happy tenure at FCB Ulka.”

     

    Suman will oversee strategy and all related functions for the Group, including Strategic Planning, Cogito Consulting, Asterii Analytics and Marketing Unplugged.

     

  • Corporate Crusader Award is shared by Yes Foundation and Dainik Bhaskar, Zee gets Special Award of Excellence

    DDB Mudra wins big at IAA Olive Crown awards

     

    It couldn’t have been a better setting for an award that’s meant for green and clean advertising. Right on the Arabian Sea at the pier of the Radio Club near the Gateway of India, and with boats, steamers, catamarans, yachts and small ships all lit up. The India Chapter of International Advertising Association announced the winners of the sixth edition of the IAA Olive Crown Awards across 13 categories. For those not in the know, the Olive Crown are Asia’s first and only awards that celebrates impactful work done in sustainability communication. Endorsed by the Asian Federation of Advertising Associations, and the awards also see entries from across Asia. Run as a cause, there is no entry fee charged.

    DDB Mudra walked away with the maximum number of metals in the evening. Said Rahul Mathew, Creative Head, DDB Mudra West and a member of the agency network’s creative council said that he was elated to have won big at the awards. “The DDB group believes in sustainability, and we are great believers in this kind of advertising,” Mathew said adding that he was happy to have clients who are willing to back green advertising.

    Said Srinivasan K Swamy, President, IAA India Chapter & Vice President – Development, Asia Pacific, IAA said, “Brands and organisations are now increasingly investing in exciting work in communication that promotes sustainability. It is this creativity and innovation that the IAA Olive Crown Award recognises. We thank Ms Amruta Fadavnis, Dia Mirza and Rana Kapoor for being with us today. We’d also like to salute all our winners and the agencies who have put in their best for greater cause of the environment. ” Swamy told MxMIndia that it is gratifying that most of the big agencies are now sending in entries to the Olive Crown Awards. Sponsors and partners have been coming forth to ensure the awards grow in stature.

    Added Neeraj Roy, Vice President IAA India Chapter and Chairman Olive Crown Awards Committee: “Climate change is forcing everyone to think of giant steps to be taken to combat it. The planet element in the triple bottom line is becoming as important even more important. Consumer behaviour studies are now showing sustainability as one of the key pillars of engagement. This is why the Olive Crown Awards is seeing such creative entries.”  Said Monica Tata, Honorary Secretary, IAA India Chapter,  “The winning campaigns that the Olive Crown Awards recognises are often part of larger nation-building initiatives and not stand alone creative work. This goes to highlight the width of impact that these campaigns bring about”

     

     

  • Minesweeper recently tied up with Quickmetrix to offer digital services

    Minesweeper bags Nirmal Lifestyle account

    By A Correspondent

     

    Minesweeper has bagged the mandate of Nirmal Lifestyle for Media Strategy and Planning assignment.  Minesweeper will deploy a specialized integrated approach, wherein, a team of cross media specialists who work together on a solution that maximizes the reach and impact of the advertising campaign through media strategy and planning. Earlier, the company also bagged Catapoolt.com and SVC bank account.

     

    Nirmal is a brand reckoned with over 30 years of development in Mumbai. Its sustained development design for Mulund has earned a reputation of bringing the suburb in the forefront of city’s expansion. It is an ISO 9001:2008 and ISO 14001:2004 certified company that lives to its promise to provide best in quality and design.

     

    Saurav Shaw, Head Marketing, Nirmal Lifestyle Ltd., said, “We believe that customers should discover an exciting world of branded lifestyle residences specially adapted to every users needs, lifestyles and tastes. We believe in redefining the trends to reflect comfort, practicality, luxury and style.  This has also made us a marketplace leader.”

     

    Sudarshan Rajan, Chief Operating Officer, Minesweeper Media, said, “Our objective is to optimize media exposure and provide a bang for the buck for Nirmal Lifestyle through an effective combination of Media and Digital will move towards intelligent analytics which make business easier.”

     

    Minesweeper recently tied up with Quickmetrix to offer digital services, and focuses on maximizing clients’ business results through its services of Media Planning and Implementation, Media Buying, Operations, and Analytics with a tool that helps e-commerce companies in responsive media campaigns.

     

  • IBF in association with AAAI (Advertising Agencies Association of India) had formed a joint credit collections committee which scrutinizes, regulates and evaluates the credit worthiness of the advertisers

    Sudhanshu Vats to chair IBF Credit & Collections Committee

    By A Correspondent

     

    The Indian Broadcasting Foundation announced the appointment of Sudhanshu Vats, Group CEO, Viacom18, as the Chairman of the IBF Credit and Collections Committee & Co-Chairman of the joint IBF- AAAI Sub-Committee.

     

    IBF in association with AAAI (Advertising Agencies Association of India) had formed a joint credit collections committee which scrutinizes, regulates and evaluates the credit worthiness of the advertisers active through AAAI member advertising agencies on IBF member channels. It plays a pivotal role in dispute resolution between channels and agencies vis-a-vis advertisers.

     

    Sudhanshu Vats, Group CEO, Viacom18, who is also an IBF Board member stated, “I am delighted to have been entrusted with this responsibility. Strengthening our relationship with the advertisers would be our goal and I look forward to introducing newer mechanisms in line with the global standards, to normalize the revenue mechanisms for all parties.”

     

    The outgoing Chairman I Venkat mentioned, “I know Sudhanshu would bring his ethos and greater clarity in the functioning of the Committee. I am thankful to all the members for their support and  their valuable contribution and also to Ashish Bhasin , the Co- Chairman of the Committee, AAAI  who helped me conduct these meetings in a more organised and transparent manner”.

     

    IBF President Uday Shankar says, ”Both Mr Vats and Mr Venkat have been valuable colleagues in the IBF Board and both deserve admiration and appreciation for taking up the task of revamping the broadcaster’s ad revenue flow. I am sure Sudhanshu will bring greater efficacy and democracy to the functioning of the Committee.”

     

  • Concorde Group currently has 750 crore worth of projects, due for completion in the next three years

    Asymmetrique bags Concorde Group’s creative mandate

    By A Correspondent

     

    Asymmetrique has bagged the creative duties for Bengaluru-based real estate player, Concorde Group. The account will be handled out of Asymmetrique’s  Mumbai office. Concorde Group has developed close to 60 lakhs square feet of land into residential layouts and 350,000 square feet of land into constructional projects. Concorde Group currently has 750 crore worth of projects, due for completion in the next three years.

     

    Raja Mujherjee, Sale and Marketing Head, Concorde Group said, “What attracted us to Asymmetrique is their experience in the real estate market spanning segments across affordable housing to luxury residences. Concorde has been growing really fast, and has projects starting at 40L upto 1Cr. We have launched our first luxury product in the market, at the heart of Bangalore, Bull Temple Road, Chamrajpet. Asymmetrique currently has the integrated mandate and will offer creative services to Concorde Group across traditional and digital media.”

     

    Commenting on the win, Dhiiraj Kapoor, Business Head, Asymmetrique said, “Concorde Group has very strong business fundamentals and a new-age marketing-driven mindset. We are excited at this opportunity, because of the trust they have shown in us. We’re confident that with the belief and collaboration from the entire team at Concorde Group, we will succeed in propelling their growth forward”

     

  • Prabhakar's extensive experience will be invaluable to AKG

    Prabhakar Mundkar appointed advisor at AKG Technologies

    By A Correspondent

     

    Advertising stalwart, Prabhakar Mundkar has joined as an advisor to AKG Technologies. Armed with more than two decades of diverse experience, Prabhakar has in his past avatars dawned leadership roles in managing brands and organizations at agencies such as Percept, Euro RSCG, JWT at global levels.

     

    Prabhakar, will bring in a strategic perspective to AKG’s latest employee advocacy platform SocioAdvocacy, which is aimed at helping organizations enhance their brand value in the digital space. In addition, Prabhakar will also bring in his extensive marketing experience blended with a deep understanding of culture to help SocioAdvocacy create a niche in Indian and international markets.

     

    Speaking on the occasion, Prabhakar exclaimed, “SocioAdvocacy is going to redefine the way marketers look at brand influencers.” Added Gaurav Mendiratta, Founder and CEO, “We welcome Prabhakar & reckon his commendable skills will elevate SocioAdvocacy’s maturation. Together, as a unit, we aim to equip marketers with a smart solution via SocioAdvocacy.”

     

  • The fourth edition of the awards saw a diverse set of marketers, advertisers and media professionals being honoured

    22 captains recognised at IAA Leadership Awards

      There are awards, and there are awards. On Saturday, the International Advertising Association India Chapter’s Leadership Awards, in its fourth year in 2016, saw a host of marketers, advertising and media professionals – across 22 categories — being recognised and lauded as the most creative and strategic minds in the business.

    The winners included Karthi Marshan of Kotak Mahindra Bank, Manish Dubey of ICICI Prudential, Varun Berry of Britannia, Nadia Chauhan of Parle Agro, Ajay Dang of Godrej, Samir Singh of Hindustan Unilever, Yadvinder Singh Guleria of Honda Motorcycle and Scooter, Randhir Singh Kalsi of Maruti Suzuki, Ranjivjit Singh of Samsung, Bhaskar Choudhari of Lenovo,  Srinivasan Gopalan of Bharti Airtel, Amit Agarwal of Amazon, Amit Syngle of Asian Paints and Sanjay Behl of Raymond as marketers par excellence.

    ‘A&M is engine of growth for country’

    Excerpts from a quick chat with Bharat Patel, former CMD of P&G India and Chairman of the Indian Society of Advertisers, who was inducted into the Hall of Fame at the IAA Leadership Awards  As you look back, what comes to your mind in terms of how the business has changed over the years?

    We have been shown that speed is a big thing now. Business is being conducted at great speed now. Given the speed with which technology moves, you need to do things very fast. If you don’t there is always someone who will do it faster than you

     

    How much of a role does advertising and marketing play in the success of a large company?

    Advertising and marketing is the engine of growth not just for corporates, but for the growth of country as well. Advertising and marketing asks people to consume products, and that’s how economic growth happens. Research shows that nearly 20 per cent of GDP growth is through advertising, and its impact on getting people to consume more. For companies, especially FMCG companies, the driving force is advertising.

     

    But people often say the product is expensive because the company spends a lot on its advertising…

    This is a real fallacy. Because what advertising does, as I have said, is it increases consumption. When the economies of scale grow, the [price of] the product goes down. I always get asked, why are you sending so much on advertising? I usually say, how do you think Vicks Vaporub is a No 1 brand? Did that happen by magic? It happened because of very good advertising

     

    You play a key role in ASCI and various other industry bodies. How healthy is comparative advertising in the present context?

    What is comparative advertising? It is competition, and competition makes you do things better. You make better products, and then you communicate that to the consumer. Even the ASCI is clear on this: You can show a comparison of products as long as you are talking about facts.

     

    Special awards were also given out to Kumar Mangalam Birla of the Aditya Birla Group for CEO of the Year and to Raj Nayak of Colors as the Media Person of the Year while Ashish Bhasin, of the Dentsu Aegis network, and Josy Paul of BBDO got the Media Agency and Creative Agency Heads of the Year awards. Rajat Sharma of India TV was chosen Television Anchor of the Year, while Sanjay Gupta of Dainik Jagran was awarded the News Editor of the Year honour. Bharat Patel, former CMD, Procter & Gamble and Chairman of the Indian Society of Advertisers, was inducted into the Hall of Fame, and actor Varun Dhawan was Endorser of the Year.

    Said Srinivasan K Swamy, President of IAA’s India Chapter: “The IAA Leadership Awards are testimony to the inspirational work that industry leaders and creative minds accomplish during the course of the year. We are celebrating the extraordinary work and journey of the industry at large from the year gone by. The campaigns have achieved much success in the brand’s positioning and perception.”

    So what sets the IAA awards apart? For one thing, they recognise individuals rather than organisations. So awards are given for the Media Agency or Creative Agency Head of the Year, rather than the agencies themselves; or News Editor of the Year, rather than the publication. Moreover, advertising expenditure has nothing to do with the final selection of the leadership awards winners, said Sam Balsara, Chairman of the IAA Leadership Awards committee. “The key differentiators in deciding on the winners were growth in marketshare and growth in sales volume. The amount of advertising has nothing to do with it, except when choosing which categories to include,” Balsara said. “This year, we have seen some tough competition that has been carried out by teams across industries. The decision-making process has been robust and after deep deliberation, we have finally arrived on the list of winners.”

    The process followed by the IAA awards is an exhaustive one. “The marketing awards are based entirely on data,” Balsara said. “Once we decided on the categories, we picked the five brands with the largest market share growth in that category.” In the first year, the winners were selected through peer voting, but now the system requires a large amount of data to be collated and sifted through (by a knowledge partner, in this case Nielsen), and the finalists are picked by a jury.   In the coming years, however, Balsara would like more and better access to data, particularly for industries like e-commerce. “We have to figure out ways and means to get that,” said Balsara. Union Minister of State for Home Affairs Kiren Rijiju was chief guest and presented the awards.

    This report first appeared in dna of brands dated March 14,2016  

  • At DDB Mudra Group, Rahul will be based out of the agency’s Mumbai office and will be reporting to Rajiv Sabnis

    DDB Mudra appoints Rahul Guha as President – TrackDDB

    By A Correspondent

     

    Rahul Guha

    Adding muscle to the existing senior management, Rahul Guha has been appointed by DDB Mudra Group as the President – TrackDDB.

     

    Rahul has been in the industry for over twenty-four years, and has worked across varied industries from software consultancy, e-business consulting, digital, one-to-one marketing to advertising.

     

    Prior to joining DDB Mudra Group, Rahul was associated with Wunderman International for over five years as India head. Before joining Wunderman, he led Interactive business across WPP, Interpublic & Havas group of agencies.

     

    Rahul has rich experience in strategizing, guiding and successfully implementing digital marketing, interactive marketing, loyalty programs and integrated communication solutions for leading global & local brands. In the past he has been associated with brands like Lacoste, Levi’s, Adidas Originals, Ford, Maruti Suzuki, HSBC, Bharti AXA, Tata AIG, Reckitt Benckiser, Cadbury, GSK Consumer Health, GSK Oral Care, etc.

     

    At DDB Mudra Group, Rahul will be based out of the agency’s Mumbai office and will be reporting to Rajiv Sabnis, Executive Director, DDB Mudra Group and President, DDB Mudra West.

     

    Rajiv Sabnis

    Quoting on Rahul’s appointment Rajiv Sabnis said, “We see immense potential for a data driven agency in an increasingly digitally driven world. Rahul comes on board to lead our growth plans for the data-led digital marketing solutions offered by Track DDB. His past experience on some large MNC/ national brands in IT, banking, insurance and retail are especially critical to our existing client partnerships. Rahul has successfully led Wunderman International recently and iContract earlier, so we have strong reason to believe that he will take Track DDB to a bigger and better place”

     

    Talking about his new appointment Rahul Guha said “I am really happy to join the group and looking forward to enrich the integrated service offering to our existing and new clients. Digital has turned mainstream and it’s a level playing field for every organisation offering services in this domain. I hope, our work will speak for itself.”

     

    Madhukar Kamath, Group CEO & Managing Director DDB Mudra Group, added “The timing is perfect. Rahul is coming on board at just the right juncture. DDB Worldwide has embarked on an ambitious journey to make Track, one of the most respected brands in its portfolio. A specialist data-driven CRM agency for the digital future.”

     

  • The website is already live, where people can become part of Team Swachh http://teamswachh.in/

    Happy associates with Team Swachh; plans pan India education movement

    By A Correspondent

     

    Happy Creative Services has won the mandate for two design projects to the Team Swachh initiative: brand logo and identity; and the creation of a play-based school kit called the Team Swachh action kit. Happy won these design mandates after a multi-agency pitch held in Delhi by WASH United, a Berlin based non-profit organization, and UNICEF India, who have jointly initiated Team Swachh.

     

    In support of the Government of India’s Swachh Bharat Mission, Team Swachh seeks to spark a social movement for sanitation and toilet use. This movement plans to cut across urban and rural population, class, gender, age, region and religion to help make India a clean nation, where everyone uses a toilet. To achieve that, Team Swachh taps into what Indians unanimously love: cricket. And Sachin Tendulkar is the captain of this team. Team Swachh aims to move people from apathy to concern and taking action. By joining the movement, people become team members and will be given options, online and offline, to become active agents for change.

     

    For the logo, the insight was that toilets alone won’t change India. People wanting to use toilets will. Hence, the logo merges the universal sign of good with the icon of an Indian toilet. The message: toilets are fantastic. The composition also brings out a keen eye for cleanliness. This logo was launched on 18th January 2016, with ICC and Sachin Tendulkar. And the Team Swachh initiative will be officially launched at the ICC T20 World Cup 2016.

     

    The second design project – The Team Swachh Action Kit — is designed specifically for schools. It is based on the principles of play-based learning and rule-based habit formation. It uses thoroughly thought out, tested games and activities, interspersed with discussions. The team at Happy, WASH United and UNICEF India have collaborated to ensure that the activities in the kit create a joyful and exciting experience, while at the same time driving life-saving behavioural change. The kit is created in English, Hindi and Bengali. And it will be adapted in other official regional languages to reach schools across India.

     

    Praveen Das, Co-Founder and Chief Creative Officer, Happy Creative Services, says, “Happy since inception has always been keen on communication for good. Team Swachh gives us an excellent opportunity not only in terms of doing good work but also working towards a bigger goal of educating the country on clean toilets and making India a young, healthy and vibrant nation.”

     

    Kartik Iyer, Co-Founder and Chief Executive Officer, Happy Creative Services, adds, “We have always believed in work that makes a difference. It is a matter of great pride to be collaborating with WASH United and UNICEF. The cause, which is very basic, is something that our country needs to wake up to while we race into the next decade. We strongly believe in the solutions we have created for the movement. We look forward to a considerable impact by 2019.”

     

    Sören Bruhn, Chief Creative Officer, WASH United says, “We have thoroughly enjoyed working with Happy from day one. The Happy team very much bought into the goal of Team Swachh to create transformative social change across India and went above and beyond to deliver outstanding quality. We look very much forward to teaming up again on other projects.”

     

  • The app is available on Andriod, and iOS

    Bang in the Middle to handle creative mandate for Groomefy

    By A Correspondent

     

    Groomefy, the definitive platform for beauty services, professionals and trends has appointed Bang in the Middle as its agency. Groomefy is a platform that brings the latest trends in styling and make-up and helps fashionistas follow those styles and looks. Trends are updated in real time by the users or the creators like stylists/artists. It’s a platform where users inspire users by generating content, which is latest, relatable and easily accessible. The service is currently being launched in NCR and will be available in coming days across the country.

     

    Speaking about the launch and subsequent communication, Amyt Kumra, founder said, “Grooming is a huge category and is becoming central to consumer lives today. The search for latest trends in hair, nail, face, and body art is never ending. Bang in the Middle has been on board with us to create the entire communication for the platform and make it a daily habit. We are about both men and women and everything they seek about grooming services.”

     

    Said Naresh Gupta, Managing Partner, Bang in the Middle, “Groomefy opens a completely new way of creating a market around beauty services. We have a very challenging brief to build Groomefy as the only place that any consumer needs to look for when they want to know what drives the look.

     

    The campaign has already broken on social media across Instagram, FB and Twitter and in coming months will move beyond digital media. The app is available on Andriod, and iOS.

     

  • It's World Consumer Rights Day today (March 15) and we Shweta Purandare, Secy Gen of ASCI, listing how one alert on ads

    10 ways to not get taken in by ads

     

    Every year, March 15 is celebrated as World Consumer Rights Day (WCRD), an annual occasion for celebration and solidarity within the international consumer movement. It marks the date when in 1962 the then United States President John F Kennedy first outlined the definition of Consumer Rights.

     

    WCRD is an opportunity to promote the basic rights of all consumers, for demanding that those rights are respected and protected, and for protesting the market abuses and social injustices which undermine them. WCRD was first observed on March 15, 1983, and has since become an important occasion for mobilising citizen action. To mark World Consumer Rights Day, we bring you a checklist on how consumers can play a key role in identifying bad advertisements…

     

    By Shweta Purandare

     

    We all interact with advertising on a daily basis. It is a truly wonderful thing because it informs you about the range of products and services available, and gives you the right to choose. However, it is also seen that needs and desires for a product have been influenced and manipulated directly or indirectly by advertisements. Hence, the content an ad carries becomes of prime importance. Unfortunately, in midst of some great advertising, there are still some ads which erode the trust of consumers by making dishonest, unsubstantiated or misleading claims.

     

    Consumers can play a strong role in identifying bad advertisements by keeping in mind that good ads must be truthful and honest, decent, responsible in promoting a product or a service and fair in terms of competition.

     

    While the Advertising Standards Council of India (ASCI), as a self-regulatory organisation for 30 years, takes suo motu action against advertisements that are in gross violation of the ASCI code, it is the consumer who can make a real difference to weed out such “bad ads” by flagging them off to the ASCI. The Council looks into every single complaint it receives, and it is important that the consumers send a specific complaint against a specific advertisment by providing their objection for ASCI to effectively process their complaint.

     

    So how does one spot a ‘bad ad’? Here are 10 things to look out for:

     

    1. If you find the ad making a promise too good to be true

     

    2. Ads giving a 100 per cent (job) guarantee

     

    3. Ads promising cure from incurable conditions or making claims to ‘cure’ things like diabetes, kidney stones, cancer, epilepsy, baldness, increase in height, infertility and such

     

    4. Ads promoting magical potions, lotions, pills and tablets to enhance sexual potency

     

    5. Those claiming to be No.1, in terms of brands/colleges/institutes. Be particularly wary of brands and institutions that are unheard of or insignificant in their presence

     

    6. Absolute claims like “Best”, “Finest”, “Most”  for which the advertiser needs to prove that their product is better than all the rest

     

    7. Ads deriding any race, caste, colour, creed, gender or nationality

     

    8. Ads depicting unsafe practices

     

    9. Ads depicting violation of traffic rules such as riding two wheelers without a helmet, driving without a seat belt, overtaking from the wrong side of the road and such

     

    10. Ads disparaging competitor products

     

    Shweta Purandare is Secretary General at The Advertising Standards Council. This article first appeared in dna of brands dated March 14, 2016

     

  • ADFEST 2016 will run from 16th to 19th March at the Royal Cliff Hotels Group in Pattaya, Thailand

    Adfest announces jurors from 18 cities worldwide

    By A Correspondent

     

    ADFEST has announced that some of the world’s most celebrated creative professionals will be joining as jurors including 57 professionals from 18 cities: Auckland, Bangkok, Beijing, Beirut, Colombo, Dubai, Hong Kong, Jakarta, Kuala Lumpur, Manila, Melbourne, Mumbai, Seoul, Shanghai, Singapore, Sydney, Taipei and Tokyo.

     

    The jury panel for Film & Radio Lotus inlcude:

    – Ben Welsh, Creative Chairman, Asia, M&C Saatchi, Sydney (Jury President)

    – Erick Rosa, Executive Creative Director, MullenLowe Singapore, Singapore

    – Jennifer Hu, Chief Creative officer, Ogilvy & Mather Taiwan, Taipei

    – Joo Yu Kyung, Creative Director, Innocean Worldwide, Seoul

    – Malek Ghorayeb, Regional Executive Creative Director, Leo Burnett MENA, Beirut

    – Santi Suwanvalaikorn, Founder & Executive Creative Director, Youngsanti, Bangkok

    – Yoshimitsu Sawamoto, Executive Creative Director, Dentsu Inc., Tokyo

     

    The jury panel for Design Lotus & Print Craft Lotus:  

     

    – Yoshihiro Yagi, Creative Director, Dentsu Inc., Tokyo (Jury President)

    – Chutivat Cherdchoo, Executive Creative Director, Visionary Group, Bangkok

    – Guy Venables, Founder, GUY>ENABLES, Sydney

    – Ivan Hadywibowo, Chief Creative Officer, J. Walter Thompson, Jakarta

    – Sanket Pathare, Senior Creative Director, McCann Erickson India, Mumbai

    – Sing Lin, Creative Director & Partner, BeWater, Shanghai

    – Trevor Kennedy, Chief Creative Officer, Leo Burnett Solutions GROUP, Colombo

     

    The jury panel for Media Lotus, Branded Entertainment Lotus & Content Lotus:

    – Josy Paul, Chairman & Chief Creative Officer, BBDO India, Mumbai (Jury President)

    – Darren Watson, Executive Creative Director – APAC, FITCH, Singapore

    – Evan Teng, Managing Director, J. Walter Thompson Taiwan, Taipei

    – Georg Warga, Creative Director, Filmmaker & Founder, GOODSTEIN, Shanghai

    – Patrick Baron, Executive Creative Director, McCann Melbourne, Melbourne

    – Sarnchatt Chansrakao, Managing Director, Dentsu Media Thailand, Bangkok

    – Sokichi Nakazawa, Executive Manager of Data Driven Media Marketing Center, Hakuhodo DY Media Partners Inc., Tokyo

     

    The jury panel for Promo Lotus and Effective Lotus:

    – Chris Chiu, Singapore (Jury President)

    – Anu Joseph, Executive Creative Director, Creativeland Asia Pvt. Ltd., Mumbai

    – Dani Richa, Chairman & Chief Executive Officer, BBDO MENA, Pakistan & Africa, Dubai

    – Eric Cruz, Executive Creative Director, AKQA Shanghai, Shanghai

    – Jeff Ma, Marketing Vice President, Greater China, The Woolmark Company, Shanghai

    – Joyce Deng, Marketing Vice President, Yintai Yushen Business Management Co., Ltd., Beijing

    – Tara Ford, Creative Director, Whybin\TBWA Group, Melbourne

     

    The jury panel for Integrated Lotus, INNOVA Lotus and Lotus Roots:

    – Jeremy Craigen, Global Chief Creative Officer, Innocean Worldwide, Seoul ( Jury President)

    – Ben Welsh, Creative Chairman, Asia, M&C Saatchi, Sydney

    – Chee Keong (CK) Tan, Group Executive Creative Director, Ogilvy & Mather Malaysia, Kuala Lumpur

    – Chris Chiu, Singapore

    – Josy Paul, Chairman & Chief Creative Officer, BBDO India, Mumbai

    – Richard Yu, Chief Creative Officer & China Network Creative Consultant, ADK Taiwan, Taipei

    – Sihabutr Xoomsai, Film Director, Triton Film, Bangkok

    – Valerie Cheng, Head of Creative Shop, Southeast Asia, Facebook, Singapore

    – Yoshihiro Yagi, Creative Director, Dentsu Inc., Tokyo

     

    “Our jurors arrived in Thailand yesterday to begin debating this year’s entries. It is now their responsibility to choose the work that is driving our industry forward, we’d like to thank them for the hard work they will perform over the next few days,” says ADFEST President Jimmy Lam.

     

    ADFEST 2016 will run from 16th to 19th March at the Royal Cliff Hotels Group in Pattaya, Thailand.