By A Correspondent
Carat India has bagged the media mandate of Pfizer India’s Magnum business division following a multi-agency pitch. The key parameters that are said to have helped Carat win the business are an integrated communication approach, along with innovative ideas that will enhance the brand image.
Carat starts the relationship through a pan- India launch of Gelusil sachet campaign with Javed Jafri as brand ambassador. Commenting on the win, Kartik Iyer, MD Carat India said, “It’s an absolute honour to have been selected as their partner and by creating integrated engaging solutions we look forward to partnering the team in taking the various brands of Pfizer from strength to strength in India.â€