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GroupM launches ‘Live Panel’ for targeted media plans

The solution will enable GroupM agencies to more efficiently develop precise and targeted media plans so that advertisers can more effectively reach their audiences, measure outcomes and seize competitive advantage

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Media services conglomerate Group M has announced the launch of Live Panel, a new consumer and media insight solution enabling its agencies to more efficiently develop precise and targeted media plans so advertisers can more effectively reach their audiences, measure outcomes and seize competitive advantage.

With seamless access to a global panel of more than 5.5 million consumers in 30 markets, the solution will offer actionable insights needed to inform media decisions for both global and local campaigns. The new platform connects with multiple data sources across WPP group firm Kantar Media’s data and research assets and integrates with the planning tools of GroupM’s media agencies (Mindshare, MEC, MediaCom, Maxus and Motivator) to accelerate insights to planning to implementation. In India, Live Panel is spearheaded by Tushar Vyas, Chief Strategy Office, GroupM South Asia.

“In an era of continually evolving consumer behaviours and media preferences across a wider array of channels, marketers who have the most intelligenceare at a distinct advantage, and our unique knowledge of audiences worldwide sets us apart in the industry,” said Irwin Gotlieb, Chairman, GroupM Global. “Leveraging WPP’s data and analytics investments, we know more about media use and consumption behaviors than anyone else. Live Panel operationalises this knowledge to turn consumers into audiences and audiences into customers more nimbly and efficiently for our clients’ advantage.”

“GroupM’s use of our global Lightspeed consumer panels and the integration of a number of our unique data sources – BrandZ, TGI, Connected Life and Kantar Worldpanel ComTech – into Love Panel fully realises the power of Kantar’s insights capabilities by embedding them into agencies’ media investment management tools,” said Eric Salama, CEO of Kantar.  “This continues Kantar’s strategy of combining survey, panel and census data for the benefit of marketers by connecting us to the client rosters of the world’s largest media investment group.” Kantar incidentally also runs IMRB in India as well as a jv with Nielsen in TAM.

Live Panel is launching with an extensive global hub survey generating media knowledge on 30 media and 40 touchpoints including consumers in Argentina, Australia, Brazil, Canada, France, Germany, India, Singapore, the United Kingdom and the United States.

 

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