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HSBC has unveiled a new campaign featuring superstar Priyanka Chopra Jonas to reinforce a sense of belonging among Indian expats.
Commenting on HSBC’s new campaign, Sandeep Batra, Head of Wealth and Personal Banking, HSBC India, said: “Our campaign celebrates the unique journey of Indians moving to another country. Just as familiar flavours can create a sense of home anywhere in the world, HSBC’s unrivalled international proposition – including digital onboarding, overseas education, access to global wealth solutions and our “Beyond Banking” partners and network – are designed to ease the transition for those embarking on global opportunities. We understand that moving abroad is more than just a change of address—it’s a life-changing transition. This is why we’re committed to being more than just a bank; we’re a trusted partner in our customers’ global journeys.”