MxMIndia

Author: Our Staff

  • Mumbai office led by Devdatta Potnis

    Dori Media Group opens first sales office in India

    Dori Media Group (DMG), the studio behind such global hits as Losing Alice, Lalola, The New Black, In Treatment and Power Couple, has opened its first sales office in India, it was announced today by Nadav Palti, CEO & President of Dori Media Group.

    Devdatta Potnis, who has nearly 20 years of experience in the Indian media content industry, will lead Dori’s sales operations out of Mumbai, India.

    Potnis most recently served as CEO of Animeta, an India-based Gen AI tech startup and he previously was Chief Growth Officer at India and Singapore-based animation studio Cosmos-Maya, where he played an instrumental role in leading the company’s sales of more than 25 TV series.

    Dori’s new India office joins the company’s other global outposts, which include Israel, Spain, Switzerland and Argentina.

    “We’re thrilled to have someone with Devdatta’s tremendous industry experience joining our team at Dori Media and helping us further expand our global sales reach,” says Palti. “We’ve been successfully selling content in India for years now and the dynamic growth that we’ve seen in that marketplace recently made it a no-brainer for us to open an office in Mumbai.”

    Added Potnis: “Dori Media has a world-class catalogue of programming and produces and distributes many of the top hits in our industry, series often filled with powerful human emotions that resonate with audiences and win hearts globally, including here in India. So, I am really excited to be joining the team to help the company further grow its presence in India.”

  • Film created by Thought Blurb Communications

    Parle G releases its latest campaign celebrating Friendship Day

    Parle G has released its latest campaign celebrating Friendship Day (Aug 4). The film is created by Thought Blurb Communications and released on the social media and video distribution platforms like YouTube on the eve of World Friendship Day.

    Said Mayank Shah, Vice President at Parle Products Pvt. Ltd: “The Parle-G brand fulfils many roles in our everyday lives just a good friend does. Friendship Day is a great platform to connect with the youth and send out a heartwarming message without being preachy. The film is made in the style of popular ‘buddy’ movies of today. The animated banter and college jargon work well for it. It has a universally appealing message with an informal approach, that adds a welcome layer to the brand’s image.”

    Added Vinod Kunj, Chief Creative Officer at Thought Blurb Communications: “Venerable brands like Parle-G build over time. An over-arching brand idea like this helps to stretch its legs and grow. This is yet another iteration of an idea that feeds into the bigger brand story.”

  • Makes new appointments and promotions

    Admatazz strengthens digital strategy team

    Admatazz, a Mumbai-based digital agency, has strengthened its digital strategy team. The agency has appointed Janvi Kothari and Zahadali Tinwala to senior positions along with elevating Yashvi Shah to Senior Account Strategist.

    Speaking on this, Yash Chandiramani, Founder and Chief Strategist at Admatazz, said: “This step comes in sync with our near future goals as a company. As we work toward building a stronger team to solve larger marketing problems for our clients it is essential for us to strengthen our account strategy team. With these new appointments and elevations, we are all set to create processes and solutions that complement our creative team’s skills.”

  • Strengthening initiatives for a sustainable future

    Cartoon Network and Pogo roll out 17th Edition of School Contact Programme

    Cartoon Network and Pogo are set to engage with one million children across nearly 1400 schools across 17 cities as part of the 17th edition of the School Contact Programme (SCP).

    Said Uttam Pal Singh, Head of Kids Cluster, South Asia, Warner Bros. Discovery: “We are excited to launch the 17th edition of the School Contact Programme and continue with our commitment to foster a sustainable and compassionate society. With the 2023 themes ‘Titans of Tomorrow’ and ‘Heroes of Kindness’, SCP became one of our most successful programs and we aim to continue building on the success by inspiring students to embody values that will contribute to a kind and future-forward world. This program has been a cornerstone of our outreach efforts, and we look forward to its continued success in nurturing the next generation of leaders and changemakers.”

    Talking about the 17th Edition of the School Contact Programme, Tanaz Mehta, Head of Advertising Sales, South Asia, Warner Bros. Discovery, added: “We are thrilled to reintroduce the 17th Edition of the School Contact Program. For 16 years, this initiative has been a powerful tool for our partner brands, enabling them to connect with children through beloved cartoon characters and make a significant impact with their new launches and initiatives. Thank you to our partners for their ongoing support and collaboration; we look forward to the opportunities ahead and another year of impactful engagement and inspiration.”

  • Unveils a year-long celebration with Artist Collaborations

    Viacom18 Consumer Products celebrates 25 years of SpongeBob SquarePants

    To mark the 25th anniversary of the Nickelodeon animated series, SpongeBob SquarePants, Viacom18 Consumer Products is readyng a year-long celebration.

    Said Sachin Puntambekar, Head – Viacom18 Consumer Products: “SpongeBob SquarePants is an iconic global franchise that has captured the imagination of fans for 25 years. As we celebrate this milestone, we’re excited to tap into the creator and artist economy for unique designs and exclusive merchandise. This campaign is a testament to our commitment towards immersive experiences that extend beyond the screen, transcending into the lives of our audiences.”

  • As its Brand & Communications Agency on Record

    Century Pulp and Paper appoints Vector Brand Solutions

    Century Pulp & Paper (CPP), part of the Aditya Birla Group and a major player in the domestic and the export market for paper, board, tissue and pulp, has appointed Vector Brand Solutions as its brand and communications agency on record, for their portfolio.

    Said Mahuya Chaturvedi, Marketing and Consumer Product Head, Century Pulp and Paper: “We are thrilled to welcome Vector as our agency partners, as we enter the next phase of our growth journey. The Vector team brings a potent combination of deep strategic thinking and a sharp creative approach, and together we hope to engage with consumers in new and meaningful ways. We are super-excited about this partnership and look forward to shaping the future of this category.”

    Added Hari Krishnan, Group Chief Business Officer, Quotient Ventures: “We are excited to partner Century Pulp & Paper for their ambitious growth plans. We are grateful to them for placing their faith in us to disrupt the market and expand their reach and footprint across the nation. Working alongside not just one of the pioneers in this industry, but also such a passionate team, is both exciting and fulfilling. We look forward to building a new brand narrative for Century.”

  • To enhance brand recognition and drive business growth

    SW Network lands digital mandate for Haier Appliances

    SW Network, an integrated advertising agency, has secured the digital mandate for Haier Appliances India. This will include integrated social media marketing, content marketing, and website development services to elevate Haier’s presence in the Indian consumer market. The mandate was secured following a multi-agency pitch and will be managed by SW Network’s Delhi headquarters.

    Said Pranav Agarwal, co-founder of SW Network: “With the increasing importance of digital engagement, it becomes imperative for brands to establish a solid image across digital platforms. At SW Network, we aim to create compelling and effective social media strategies that will enhance the brand’s visibility and drive business impact. By harnessing our expertise in social media marketing, content marketing, and website creative services, we aim to consolidate the position of Haier Appliances as a household name across India.”

    Added Priyanka Sethi, Head of Marketing, Haier Appliances India: “At Haier, we believe in the power of innovation and building meaningful connections with our audience. Partnering with SW Network will allow us to leverage their creative expertise and strategic insights to strengthen our digital presence. This collaboration is pivotal for effectively reaching our target consumers and expanding our digital footprint in the Indian consumer market. We believe that SW Network’s innovative and creative approach will play a crucial role in helping us achieve our business objectives in the years to come.”

  • 2024 Ascenders Competition

    Two in India Win in TDC

    Two India-based creatives are among the select group of winners from 11 countries in the 2024 Ascenders competition from the Type Directors Club (TDC), the world’s leading typography organisation.

    Ascenders, which celebrates typographers, lettering artists, and type designers ages 35 and under, is the world’s premier portfolio-based competition dedicated to type in all its versatile forms, and the inspiring designers — individuals or duos — who are elevating the medium.

    Winners for 2024 based in India are Namrata Goyal, a type designer in Alwar, and Maithili Shingre, a type designer at Ek Type Mumbai.

    Notes a communique: “This year’s Ascenders, selected by an esteemed jury of typography and type design professionals, join prominent past winners including Au Chon Hin (2022), Kevin Cantrell (2018), Roxane Gataud (2022), Gemma O’Brien (2022), Juan Carlos Pagan (2018), Tré Seals (2018), and others.”

    TDC, part of The One Club for Creativity, will host a reception for the 2024 Ascenders and scholarship  winners on August 14, 2024, at the club’s gallery space in New York.

  • A ‘Certificate Program in Indian Media Business’

    Ormax launches online course in Indian Media Business

    Entering its 17th year of providing insights to the Indian media and entertainment industry, media consulting firm Ormax Media has announced its foray into the learning and education domain, with the launch of the ‘Certificate Program in Indian Media Business’, an online certification course, available separately for students and executives.

    The courses, available at ₹24,500 for students and ₹44,500 for executives, will be held over 10 online sessions of one hour each, and will be conducted by senior Ormax Media team members. The first batch is scheduled to begin on August 27.

    Speaking about the launch of its new education initiative, Shailesh Kapoor, Founder & CEO, Ormax Media, said: “Over the last decade, the interest in building a career in the Indian M&E industry has grown significantly. Media companies are now engaging actively with many business schools for placements and internships, and at the same time, we are seeing many young executives make lateral shifts from their marketing, finance or consulting industry jobs to M&E. Despite this growing interest, the amount of credible information on the Indian M&E industry available in the public domain is alarmingly low. This program is our effort to enable such aspirants take more informed decisions related to their career. At the same time, the program is equally relevant for those who have just entered the industry, as it can fast-track their industry knowledge considerably.”

  • Dipti Kalwani will lead the business vertical for the production house

    Juggernaut Productions enters TV production business

    Juggernaut Productions, IN10 Media Network’s production house, has announced its expansion into television production. The strategic move marks a significant milestone in the company’s growth journey, reflecting its commitment to delivering diverse and high-quality entertainment to a broader audience.

    Dipti Kalwani PHOTOGRAPH
    Dipti Kalwani

    Dipti Kalwani, a seasoned professional with over 20 years of experience in the media industry, has been appointed to lead the new television production vertical. As Senior Vice President – TV & AVOD, she will oversee the development and production of innovative television content, leveraging her extensive expertise as a TV producer, content creator, and writer.

    “We are thrilled to have Dipti lead our television production business,” said Samar Khan, CEO of Juggernaut Productions. “Her vision, creativity, and deep understanding of the television landscape will be invaluable as we embark on this new venture. We are confident that under her leadership, our television content will set new standards for quality and innovation.”

    On the new role, Kalwani said, “I am excited to join Juggernaut Productions and lead this exciting new chapter in the company’s journey. Television production offers unique opportunities and challenges, and I look forward to creating content that resonates with audiences and continues the Juggernaut legacy of excellence. Our goal is to produce shows that not only entertain but also leave a lasting impact.”

  • Raghavan will be President, APAC

    Landor elevates Lulu Raghavan for APAC role

    Lulu Raghavan Photograph
    Lulu Raghavan

    Landor has announced the promotion of Lulu Raghavan to the role of President, APAC.

    Raghavan has been with Landor for 23 years and has held various roles across several geographies (San Francisco, New York, London and Mumbai). She will remain based in Mumbai and report to Christian Schroeder, Global President of Landor.

    Said Raghavan: “I am honoured to take on the role of President for the APAC region. This is an exciting time for Landor, and I am eager to build on our strong foundation and continue to drive innovation and growth. I look forward to working closely with our talented teams across APAC to deliver exceptional value to our clients.”

    Added Schroeder: “We are very excited to see Lulu step into the APAC President role. Her extensive experience, dedication, and innovative approach make her the perfect fit to lead the region. I am personally delighted for Lulu, and confident that she will continue to drive growth and excellence across our APAC offices.”

  • Campaign created by Ogilvy

    Mondelez launches Cadbury Silk Desserts range

    Mondelez India, the creators of snacking brands, have announced the launch of their new dessert range ‘Cadbury Silk Desserts’.  Marking a significant leap into premium indulgence, the range has two offerings, ‘Cadbury Silk Dessert Brownie’ and ‘Cadbury Silk Dessert Plum Cake’.

    Commenting on the launch, Nitin Saini- Vice President Marketing at Mondelez India, said: “We’re thrilled to unveil our latest innovation, ‘Cadbury Silk Desserts’ from the house of Mondelez India. Our Global State of Snacking Report 2023 highlights a growing consumer preference for indulgent eat experiences. This novel eat format, which is also a first in chocolates, aligns perfectly with the evolving consumer palates, especially the Dessert lovers. By combining the beloved taste of Cadbury Silk with the satisfaction of a decadent dessert, we aim to make Cadbury Silk Brownie and Plum Cake a household favorite for those seeking an easy ultimate indulgence, wrapped in a bar.”

    Added Kainaz Karmakar and Harshad Rajadhyaksha, Chief Creative Officers, Ogilvy India: “The idea of the film is to bring out the surprise of a brownie inside a bar of Silk. This is not just a variant but the launch of Silk Desserts, an even more premium offering from Silk. The film is a sweet story of how a guy creates a dessert experience for a girl using nothing but a bar of Silk Brownie. The idea of plating it is intentional as it is special enough to be plated. The film was led by our ECD, Akshay Seth and directed by Aarti Desai from Caffine films.”

    Said Shekhar Banerjee, Chief Client Officer & Office Head, West, North & East, Wavemaker Indi: “Our strategy for the Cadbury Silk Dessert launch is to emphasize on the dessert indulgence. Through AI-driven innovations on content platforms like YouTube, unique partnerships with cafes, quick commerce platforms, cinemas, and airports, we are ensuring Cadbury Silk Dessert addresses the dessert cravings wherever they arise.”