MxMIndia

Author: Our Staff

  • There will be multiple platforms for singers to register and audition in each city

    Radio City launches ‘Super Singer Season 8’

    By A Correspondent

     

    Radio City 91.1FM, announced the launch of the singing talent hunt-Radio City Super Singer Season 8. This year the contest has been extended to eight more cities. It invites all aspiring singers to showcase their talent.

     

    Speaking about the launch, Kartik Kalla, EVP and National Head – Programming, Marketing, AudaCITY, Radio City said, “The journey of seven seasons of Radio City Super Singer has been an endeavor in itself. It has undoubtedly carved its mark and given some great talent to the industry. We are certain that Season 8 will also be a phenomenal success across the country.”

     

    The theme this year of ‘Jinki Rag Rag Mein Hai Singing’ takes forward the brand proposition of ‘Rag Rag mein Daude City’. The final five contestants will be battling it out in each city for the top position and participants will get a chance to win cash prize of lakhs along with a chance to be featured live on Radio City 91.1FM.

     

    Speaking of the association, A.Mahendran, CMD and Founder of Global Consumer Products, the presenting sponsor said “LuvIt Chocolates and Confectionery is a young and vibrant brand which is targeted to youth and the brand ethos is that there is one life and best way to live this life is with love and passion. Radio City Super Singer has been a benchmark for the last seven years to acknowledge singing talent across the country and inspiring youth to follow passion of singing. It is one of the finest singing talent hunt that has given some great singers to the industry. Super singer seemed like the natural fit with the LuvIt brand.”

     

    Radio City Super Singer 2016 is presented by LuvIt Chocolates .There will be multiple platforms for singers to register and audition in each city. Singers can register by Call or SMS , by simply going to Infiniti mall – Malad ( Mumbai) ,  colleges or by walking in to the Radio City studios.Radio City branded vehicles moving around the city will also be used as a medium to audition. Digitally, Radio City will facilitate the option to upload/record voice clips on https://www.planetradiocity.com/radiocitysupersinger.

     

  • In his new role, he will report into Apurva Purohit, who was recently elevated to become President of the Jagran Group

    Abraham Thomas joins Radio City 91.1 FM as CEO

    By A Correspondent

     

    Abraham Thomas

    Abraham Thomas is slated to join as CEO Radio City 91.1 FM from this coming Monday. Abe is an experienced leader with a proven track record of running large media businesses, having demonstrated the ability to work with high performance teams to build & scale businesses within a competitive environment. He has deep knowledge across various media platforms such as print, broadcasting (TV & Radio), online & mobile, backed with over 20 years of hands-on leadership experience across organizations such as Red FM, MTV,  Sony and Indian Express.

     

    Apurva Purohit

    In his new role, he will report into Apurva Purohit, who was recently elevated to become President of the Jagran Group post its acquisition of Radio City earlier in the year.

     

    “We couldn’t have got a better person than Abe to run Radio City. He is not only a highly experienced business manager but also extremely passionate about radio’s various facets- content, marketing and new distribution platforms like digital. Over the last decade we have built Radio City into a market leader in the FM industry, as well as a Great Place to Work across industries. Abe brings with him maturity and an outstanding ability to work with high quality teams which will only help take the culture of Radio City to greater heights,” announced ApurvaPurohit.

     

    Commenting further, Abe Thomas added, “I am very excited to be part of Radio City – India’s leading radio brand and most preferred media employer, at this critical juncture as the organization expands its footprint to become the leading radio network in the country. With Radio City, Radio Mantra and the recently acquired new licenses, the group is strategically poised to become the leading radio player of the future.”

     

  • Consistently named a 'Great Place to Work' for the 5th year in a row

    Radio City retains ‘Best Place to Work’ tag

    By A Correspondent

     

    Standing a cut above the rest for the fifth time in a row, Radio City 91.1 FM was ranked high amongst the top 25 ‘Great Place to Work’ in the country. Radio City stayed right on top having been awarded as the ‘Best Company’ in the Media & Entertainment space consequently for the second year.

     

    Radio City also improved its overall ranking to 18 amongst India’s Best Company to Work For 2015.

     

    In all, Radio City bagged several esteemed titles- India’s Best Company to work For 2015 – Rank 18; India’s Best Company to work For 2015 – Rank 1 in Media; India’s Best Company for Employee Participation and Involvement – Rank 3; India’s Best Company for Fairness in Performance Management Systems – Rank 1;   India’s Best Company for Hiring & Welcoming – Rank 2.

     

    Apurva Purohit

    Commenting on this feat, Apurva Purohit, CEO, Radio City 91.1 FM said, “It is a remarkable recognition. Reaching the top is never as difficult as sustaining that position & we are extremely elated that Radio City retains this honour year after year. One of the major factors that differentiate us from the rest of the companies is the work culture that empowers our employees & where people are given the support and encouragement to perform to their full potential. We are delighted and humbled to receive this accolade. This, to me, is a reflection of what the employees think of us and that is a true reflection of our success. Leadership can only be sustained by creating a culture of innovation and employee engagement. This result truly completes the pipeline of what our true input is, the resultant domination and pioneership in the category. From that perspective, it is also gratifying.”

     

    Adding further, Sagorika Kantharia, Chief People Officer, Radio City 91.1 FM said, “This is definitely an achievement that everyone should be proud of.  A great team is what makes Radio City a ‘Great Place to Work’. To imbibe and enhance the collaboration between the zones and heighten the sense of harmony, special initiatives like the Zonal Olympics & Fitness Frequency were introduced this year. We have always believed in investing in our people & I am glad that our efforts have paid off handsomely.”

     

  • The Ministry of Information and Broadcasting has approved the Jagran-Radio City deal

    Radio City 91.1FM is now part of a Jagran Prakashan

    By A Correspondent

     

    Radio City 91.1FM is now officially a part of Jagran Prakashan Pvt. Ltd. The deal was signed off by the Ministry of Information and Broadcasting on Friday (May 28).

     

    Apurva Purohit

    While being a part of Jagran family will enable Radio City to offer a more comprehensive bouquet of services to the advertisers, the radio network will continue to operate under the management control of its current leadership.

    Talking about the development, Apurva Purohit, CEO, Radio City 91.1FM said “This is great news for both Jagran and Radio City and more importantly, signals a desire amongst all stakeholders to see that the FM industry flourishes and grows. I am glad that the approval is in place now.  With this, the pioneer and leader in FM gets to be a part of one of the largest media houses in India. We now look forward to expanding aggressively in the upcoming Phase III and cross leveraging on strengths”

     

    Shailesh Gupta

    Commenting on this, Shailesh Gupta, Director, JPL said, “The deal further consolidates JPL’s leadership position and complements our other businesses of print, OOH, digital and activations. It gives us a greater leverage to provide better solutions to our advertisers.”

     

  • To enhance standards in the gaming and technology sector

    E-Gaming Federation collaborates with NLU, Delhi

    The E-Gaming Federation (EGF) has signed a Memorandum of Understanding (MoU) with National Law University (NLU), New Delhi. The MoU underscores the commitment of both organisations to strengthen India’s policy framework and contribute to the enhancement of standards in the gaming and technology sector through cutting-edge research and innovation.

    Speaking on the occasion Prof (Dr) GS Bajpai, NLU said: “EGF’s concerted efforts to encourage the online gaming sector are noteworthy and inspiring. We are enthusiastic about this knowledge development journey with EGF and believe that our collaborative effort will provide informed insights to promote legal awareness and achieve political, social, and economic justice. We look forward to the opportunities for capacity-building and collaborative learning that this partnership will bring.”

    Expressing delight over the MoU, Anuraag Saxena, CEO of EGF added: “EGF is developing a community in pursuit of education, research, and scholarship in the field of online gaming in India. By fostering an environment of collaboration and shared learning, we aim to recognise the importance of advocating for progressive policies that aid innovation, ensure consumer protection, and promote responsible gaming. We are excited to join hands with National Law University and think that this alliance would be a significant step towards leveraging academic expertise for the benefit of the industry stakeholders and wider community.”

  • … as Chief Growth Officer

    Malcolm Raphael quits TOI, joins Sideways

    Abhijit Avasthi’s Sideways is set to take its offerings to the market even more aggressively and to do this, it has on-boarded Malcolm Raphael as Chief Growth Officer. Raphael was last Senior VP and Head, Creative Strategy, Brand Content, Innovations and Trade Marketing at the Times of India group.

    Speaking on the appointment, Abhijit Avasthi, Founder, Sideways, said, “Till now we have grown only organically, by word of mouth, without participating in pitches, solely on the basis of our work and reputation. While we have worked with over 100 companies till date, I believe we can add exponential value to a lot more businesses  – it’s just that we have been very quiet about what we do and most companies are unaware of what all can Sideways do for them. Malcolm is the perfect person for taking the Sideways story to the world. Because of his varied experiences, he intuitively gets what Sideways does.”

    Commenting on his new role with Sideways, Raphael said: “What attracted me to Sideways is its unique approach to solving a business or brand problem. They are unlike any other agency or consultancy I have come across. I subscribe to their belief that in today’s environment, solutions to complex problems lies at the intersection of disciplines. They are able to provide these thanks to an eclectic team of strategists, technocrats, writers, product designers, management consultants, UI/UX and graphic designers and many others. I am looking forward to telling their story to the world.”

    At the Times Group, Raphael spearheaded initiatives like the Power of Print IP, Brand Equity Times Ahead, Innovation Roadshows and BrandScope, where he created consumer brands from scratch. He also led the Cannes Lions relationship and drove the Young Lions and Young Spikes competitions in India. He is part of the Advertising Club managing committee and has been part of the Effies, Emvies and Abbys juries.

  • WNN-WhyNotNow for Start-ups, SMEs, and Unicorns

    Brand Strategist Sharad Gupta launches brand advisory firm

    Sharad Gupta
    Sharad Gupta

    Sharad Gupta, former Vice President & Lead-Corporate Communications at Escorts Kubota Limited, has unveiled his new venture, WNN-WhyNotNow, a brand advisory firm dedicated to transforming the landscape of marketing and strategic brand development.

    Speaking on the new venture, Sharad Gupta said: “With WNN, our unwavering commitment is rooted in empowering businesses to transcend their potential by offering unparalleled expertise in marketing, strategic communication, and creative innovation. WNN hopes to be a beacon for Start-ups, SMEs, and Unicorns, catalysing their journey towards success. As India emerges as one of the largest ecosystems for startups globally, boasting over one lakh startups, WNN is poised to play a pivotal role in supporting their GoToMarket and business journey, specifically focusing on marketing push and brand development to ensure their success. Our mission is to foster a collaborative synergy that propels our clients business goals, ensuring they not only survive but thrive in today’s fiercely competitive marketplace.”

  • To "elevate" India's gaming content landscape

    8Bit Creatives partners with Rooter

    8Bit Creatives, the gaming influencer talent management agency, has partnered with Rooter, a gaming and esports content platform. The objective: to “bolster the nation’s Gaming Creator Economy”.

    This collaboration will see 8Bit Creatives’ notable gaming influencers, PC gamers, and GTA roleplay creators, such as Tanmay Singh aka ScoutOp, Parv Singh aka Regaltos, Raj Varma aka Snax, Salman Ahmad aka 8Bit Mamba, Mithul Nayak aka 8Bit Binks stream and curate content on the Rooter platform.

    Said Animesh Agarwal aka 8Bit Thug, Founder & CEO, 8Bit Creatives: “Our collaboration with Rooter will act as a catalyst for the sustained growth of India’s gaming creator economy. We are excited to bring our gaming influencers and creators to a platform that shares our vision for excellence in gaming content as well as the prosperity of the community. Together, we aim to create an immersive and unparalleled gaming experience for millions of fans across the nation.”

    Underlining the shared focus behind the partnership, Dipesh Agarwal, Co-Founder and COO, Rooter added: “8Bit Creatives shares our strong drive to unlock massive growth opportunities for the Indian Gaming ecosystem and we are excited to collaborate with a partner like them. We’ve been facilitating multiple monetization opportunities for creators through partnerships with ~100 brands, fan donations, and more. With this collaboration, we will be working closely with the 8Bit Creatives team to elevate value creation for the creator community. We also aim to develop innovative marketing playbooks and solutions at the intersection of gaming, content, pop culture, and social media, which will establish new operating benchmarks for the ecosystem.”

  • Campaign attempts to encourage parents to believe in their children's abilities and proactively plan for their future

    HDFC Life launches brand campaign

    HDFC Life’s latest brand campaign encourages parents to believe in their children’s abilities and proactively plan for their future.

    Speaking on the campaign, Vishal Subharwal, Chief Marketing Officer and Group Head, Strategy – HDFC Life said: “Today’s young generation is far more adept at dealing with the fast-evolving world around us. In this scenario, it becomes necessary for parents to have faith in their children’s capabilities and be adequately financially prepared to support their children with the education that would enable them to chart their success stories.”

    Adding further, Rajdeepak Das, CCO Publicis Groupe – South Asia, Chairman, Leo Burnett – South Asia said: “Often today’s generation is underestimated and misunderstood because of their different approach to life. Our film takes one such example and shows how a son surprises his parents with his thoughtful gesture of using technology as the driving force in helping their business grow. And as parents the best support we can offer the next generation is insuring their future, so that their ideas can soar.”

  • To deliver "greater transparency in use of Personal Data for Addressability"

    IAB Tech Lab launches Accountability Platform

    IAB Tech Lab, the global digital advertising technical standards-setting body, has announced the launch of Accountability Platform, a technical audit framework designed to help businesses deliver greater transparency in using personal data for addressability.

    As per a communique, companies that pass and receive data to support personalized advertising can leverage the Accountability Platform to audit that their business partners are honouring consumer-provided consent signals throughout the supply chain. This includes brands and publishers, supply-side and buy-side technology companies, identity resolution technology providers, other third-party data providers, processors, and data collaboration solutions (aka clean rooms).

    Said Anthony Katsur, CEO, IAB Tech Lab: “Compliance without assessment is a promise unfulfilled. The goal of the Accountability Platform is not only for companies to be able to say they are adhering to the privacy choices of consumers but to be able to prove it through a normalized set of compliance data usable for self-assessment, and third-party assessment. Without consistent and widely accepted accountability measures in place concerning the disclosure of consumer privacy preferences in digital advertising, there is a risk that organizations may only fulfil their obligations superficially, leaving room for non-compliance or unethical practices.”

  • Agency to handle media duties for Skore, Eva and MsChief

    Dentsu mandate for TTK Healthcare expanded

    TTK Healthcare has expanded the mandate for Dentsu Creative India. The agency will now manage the social media and media duties for three of its brands – Skore, Eva and MsChief. The account will be serviced from the agency’s Mumbai office.

    Speaking on the win, Arjun Siva, DGM – Digital Marketing & eCommerce, TTK Healthcare said: “We are delighted to extend our relationship with Dentsu Creative and add MsChief to the set of brands that we partner on with them. We’re confident their proven expertise and consolidated creative and media strengths will help us enhance our digital presence and drive business for our brands.”

    Added Sahil Shah, President – Digital Experience, Dentsu Creative India: “With this consolidation, we have further solidified our position in strengthening TTK Healthcare’s digital efforts. And, for us, the most exciting part is that we are able to see through end-to-end digital – creative, media, and data included – for these ambitious challenger brands. I am extremely confident that we will deliver both brand and business results through the power of integrated digital for TTK Healthcare brands.”

    Said Manika Juneja, Managing Partner – Digital Experience, Dentsu Creative: “We are ecstatic to strengthen our collaboration with TTK Healthcare! Our journey began with Skore and Eva, and now, with the addition of MsChief, we are truly grateful. Our team is poised to inject integrated digital excellence into these brands, ensuring they not only stand out but thrive. The ongoing partnership promises exciting success, and we look forward to achieving new heights with TTK Healthcare as our valued partners.”

     

  • To sponsor an artist residency at the Darpana Academy

    Mallika Sarabhai & Nexion enter into a three-year partnership

    Nexion, the Indo-Italian company in the production of sintered stone, entered into a sponsorship agreement with the Darpana Academy of Performing Arts in Ahmedabad, India. This collaboration was proposed by Mallika Sarabhai, an internationally renowned activist, prestigious actress, and celebrated dancer in Indian classical dance. Sarabhai and Nexion decided to form a three-year partnership to sponsor an artist residency at the Darpana Academy.

    Said Luca Majocchi, CEO, Nexion: “Since its inception, we have brought the Italian way of doing business to India. With our commitment to societal contribution, we seamlessly align with Darpana Academy, celebrated for its rich legacy in promoting art and culture. Massimiliano’s participation in the residency further underscores our shared dedication and efforts. This commitment extends to our core values, where we prioritize people’s well-being through the consistent delivery of high-quality products. Our holistic approach interweaves cultural exchange and community well-being, creating a meaningful connection between our values and endeavours.”

    Added Sarabhai: “Working on Macbeth with Massimiliano was a delightful experience. His diverse background as a theatre director, film maker, and puppeteer aligns well with the varied artistic fields at Darpana. The synergy between our culture and artistic approach allowed for the emergence of new and exciting elements during the collaboration.