MxMIndia

Author: Our Staff

  • A Month-Long Extravaganza of Rejoicing Independent Music begins

    Stage set for the 6th edition of Radio City Freedom Awards

    By A Correspondent

     

    Radio City will look out for the top independent music talent with the launch of the sixth edition of ‘Radio City Freedom Awards’ (RCFA 6.0) with six gigs across seven cities and one grand finale. The month-long indie movement, will kick start on 13th February in Pune and will move to five other cities and culminating with a grand finale in Mumbai.

     

    Commenting on the launch, Rachna Kanwar, COO, Digital Media-Jagran Prakashan Limited said: “Over the years, Radio City Freedom Awards has become synonymous with independent music in India. Today, the property undoubtedly holds an aspirational value for the wave of budding independent talent in the country and we are proud to have helped lay the foundation for some of industry’s biggest talent. The growth in participation, listenership and voting is a testament to the equity RCFA commands in this space. We are thankful to everyone who has driven this success through the years and we look forward to yet another successful season ahead.”

     

     

  • Actor Ravi Kishan launched the network’s 52nd web radio station. Yes, we got the number right: 52nd!

    Radio City launched Bhojpuri web radio

    By A Correspondent

     

    Radio City launchec its 52nd web radio station , Radio City Love Guru Bhojpuri, a dedicated web radio station doling out love advice in Bhojpuri. Yes, we got the number right: 52nd web radion station. It was by Bhojpuri star Ravi Kishan.

     

    Talking about the launch of Love Guru Bhojpuri, Ravi Kishan said: “I have been listening to Love Guru for years now and it is amazing that Radio City is launching a web radio station exclusively for Bhojpuri audience with Love Guru Bhojpuri. I congratulate Radio City for this launch and I am super excited to listen to Love Guru in my mother tongue Bhojpuri and I am certain all my Bhojpuri fans will love this new avtaar of Love Guru in Bhojpuri available exclusively on radiocity.in”

     

     

  • Under the terms of the agreement MBL will acquire 100 per cent ownership of the radio division of AOPL, subject to MIB approval

    Radio City acquires ABP’s Friends FM

    By A Correspondent

     

    Music Broadcast Limited (MBL) has announced that its board has approved the acquisition of the radio division of Ananda Offset Private Limited by way of slump sale. The transaction allows MBL to enter into the Kolkata market and partner Friends FM which has been in the market for over a decade.

     

    Under the terms of the agreement MBL will acquire 100 per cent ownership of the radio division of AOPL, subject to MIB approval. The transaction is by way of slump sale on a going concern basis.(Slump sale means transfer of one or more undertakings as a result of the sale for a lump sum consideration, without values being assigned to the individual assets and liabilities: caindia.com)

     

    Commenting on the announcement, Apurva Purohit, Director, MBL said:“We are happy to announce that the board today approved the acquisition of the radio division of Ananda Offset Private Limited (AOPL).  This acquisition gives us access in the Kolkata market which is considered as one of the Top 5 markets in the country which was earlier not present in our bouquet.  I am very confident that the coming together of strong and established brand like ‘Friends FM’, the high quality local team it has and our national footprint across all key cities in India will give us several opportunities to create EPS accretive synergies.”

     

     

  • The launch of radiocity.in Hindi is aligned with this strategy of diversification and localization by offering its digital platform for their regional audience

    Radio City launches Radiocity.in in Hindi

     

     

    Radio City has announced the launch of its web platform radiocity.in Hindi, becoming the first and only radio network in India to offer an exclusive Hindi website. Radio City was the first radio network In India to take the digital route with the launch of radiocity.in.

     

    Said Abraham ‘Abe’ Thomas, CEO, Radio City: “Regional language internet users have been growing at a much faster pace than English with 38 per cent of the total Indian internet user base expected to comprise of Hindi users by 2021. Organic engagement for local content is comparatively higher and we want to tap into this potential while providing our regional users the ease and accessibility to content in Hindi.”

     

    Commenting on the launch of the regional platform, Rachna Kanwar, COO, Digital, Jagran New Media said: “As we expand into more cities and genres this year, the first logical extension online will be to make our content available to listeners in their preferred language. As a large chunk of our audio content is in Hindi, it only follows that we make this option available to listeners who consume content in Hindi. This is a first of its kind initiative towards language personalization by any FM network in the country and we hope to further diversify into multi-lingual offerings in the future.”

     

     

  • Radio City will curate playlists that reflect six distinct themes, giving music fans an opportunity to enjoy music that resonates with their personal tastes

    Radio City to offer curated playlists on Apple Music

    By A Correspondent

     

    Radio City 91.1FM has tied up with Apple Music offer thematic playlists to the latter’s users. Radio City will curate playlists that reflect six distinct themes, giving music fans an opportunity to enjoy music that resonates with their personal tastes.

     

    Said Abraham Thomas, CEO, Radio City 91.1 FM: “We are known for our well-researched and mood-mapped music. Curating playlists on Apple’s platform will help us utilise these strengths to offer our listeners content that enhances their music experience. Furthermore, the availability of our playlists on Apple Music will make it easier for our listeners to enjoy quality music on a device of their choosing, at a time and place of their convenience.”

     

    Said Rachna Kanwar, COO, Digital, Jagran New Media: “Radio City’s tie-up with Apple Music will add tremendously to our mobile-first approach. Our highly curated playlists will be the first of its kind by any Indian radio network on Apple Music. Digital audiences will be able to discover, first hand and on a highly engaging platform like Apple Music the results of our complex research analytics. Radio City’s analytics engine blends years of consumer preferences, helping us deliver the most enjoyable and relevant music experience to have ever been offered by an Indian radio network.”

     

  • In its first leg, Radio City Cine Awards 2017 Tamil is all set to applaud the artists and technicians from the Tamil Film industry

    Radio City Cine Awards 2017 to recognise achievers from Kollywood

    By A Correspondent

     

    Radio City 91.1FM has announced the Radio City Cine Awards, its first ever award initiative to felicitate regional film fraternity in the country. Radio City Cine Awards 2017 Tamilwill allow listeners to cast their vote and support for their favourite Tamil stars of the Kollywood industry.

     

    Said Abraham Thomas, CEO, Radio City 91.1FM: “Radio City Cine Awards is one such initiative that helps to strengthen our city connect between listeners and their favourite celebrity. Very few award platforms aim to empower the consumer and recognize talent based on public opinion. Post the success of Radio City Cine Awards 2017 Tamil; we will soon launch this initiative for our Kannada, Telugu, Marathi Gujrati, Bhojpuri and other audience.”

     

    Voting for nomination starts from today (July 24).

     

  • With a good response of 4.7 lacs participation last year Radio City Invites budding singing stars across the nation

    ‘Radio City Super Singer Season 9’ flags off auditions in 39 cities

    By A Correspondent

     

    Radio City 91.1FM has launched of Season 9 of its singing talent hunt – LuvIt Chocolates Presents – Radio City Super Singer. With eleven more markets targeted this year, the contest will reach listeners in 39 cities across the country. The event will provide promising singers the perfect platform to showcase their talent to the rest of the country.

     

    Said Kartik Kalla, EVP & National Head – Programming, Marketing & AudaCITY, Radio City 91.1FM: “Radio City Super Singer has become one of the most popular talent hunt competitions in the country over the years. We have received an overwhelming response last year with 4.7 lac participation across 28 cities which validates the scale and response of the activity. We are certain that in its 9th season, we will be able to break new grounds and reach an even wider audience, giving every upcoming singer a platform to share their voice. The show has produced some exceptional talent and served as a launch pad for many budding artist to make it big in the industry.”

     

  • 43 web radio stations, 8 languages, 2700 + podcasts on Radiocity.in

    Radio City expands digital offering in India

    By A Correspondent

     

    Radio City has announced a strategic expansion of its digital presence with radiocity.in. As a part of its digital strategy, listeners will be able to enjoy select terrestrial shows, along with exclusive digital content on Radio City’s web avatar. RadioCity.in will see best of terrestrial and web radio shows and will serve as the e-face of Radio City’s 39 stations.

     

    Said Rachna Kanwar, COO, Digital, Jagran New Media (Radio City is part of the Jagran group): “radiocity.in will be an integral part of our mobile-first approach. It will allow our listeners to listen to their favourite terrestrial content, in addition to the 43 web-exclusive stations, right on their digital devices, wherever they want, whenever they want. Our new digital strategy will also see us adding more content, across languages to our existing digital bounty, in order to make the platform more relevant to listeners across different geographies. This will truly allow us to cover the kona kona of the country.”

     

    Added Abraham Thomas, CEO, Radio City 91.1 FM: “At Radio City we have always believed in creating clutter breaking content across platforms for our listeners globally. RadioCity.in solidifies our position as the forerunner in the digital space while helping us retain us the numero uno spot across social media platforms. We are happy to provide our listeners with an all new digital experience which is a perfect blend of entertaining music and engaging content.”.

     

  • The RJs will share 1000 facts about Madurai city thereby invoking the feeling of city pride – Naadi nerambellam Madurai city

    Radio City 91.9 FM launched in Madurai

    By A Correspondent

     

    Radio City has launched Radio City 91.9 FM in Madurai. With this launch, Radio City now becomes a 37 network station nationally and expands its footprint in the south by adding six stations to its roster.

     

    Radio City Madurai 91.9 FM presents entertaining, innovative and creative content that resonates with the pulse of the city. Keeping in mind the stations brand ideology “Rag Rag mein Daude City” the RJs will share 1000 facts about Madurai city thereby invoking the feeling of city pride – Naadi nerambellam Madurai city.

     

    Commenting on the launch, Abraham Thomas, CEO, Music Broadcast Limited said, “With the launch of our 37th station, Radio City 91.9 FM in Madurai we mark our expansion in the southern belt.  Since inception, Radio City has been the most loved and the leading station in the south and we are all geared up to take this legacy forward and set a new benchmark with each new city.”

     

    Music Broadcast Limited currently has 39 stations, including 11 newly acquired stations in Phase III auctions. Radio City in its third phase of expansion has recently launched Kanpur, Ajmer, Kota, Udaipur, Patiala, Nashik, Jamshedpur, Kolhapur and Madurai and will be launching Patna, Bikaner soon. Radio City also operates a web radio on planetradiocity.com which has 40 stations as of date.​

     

  • Bollywood heartthrob HrithikRoshan andMarathi diva Sai Tamhankar launch Radio City 95 FM in Kolhapur

    Radio City launches eleventh Maharashtra station in Kolhapur

     

     

    Radio City has launched its eleventh station in Maharashtra with Radio City 95 FM in Kolhapur. With this launch, notes a communique, Radio City becomes the leading radio network with respect to footprint in Maharashtra with stations in Pune, Ahmednagar, Solapur, Sangli, Nanded, Jalgaon, Akola, Nagpur, Nashik, Kolhapur and of course Mumbai.

     

    Commenting on the launch, Abraham Thomas, CEO, Music Broadcast Limited said, “With the launch of Radio City 95 FM in Kolhapur, we are proud to become the leading radio network with respect to footprint in Maharashtra covering 11 cities. Kolhapur being one of the fastest growing cities of Maharashtra, we are all geared up to redefine radio entertainment post carving our footprint in metropolitan and Tier 2 cities. We are certain that we will see an overwhelming response from Kolhapur like our other stations in Maharashtra”.

     

    A rally was organised from the famed Mahalaxmi Temple in the city to the Radio City Kolhapur 95 FM station. Marathi film diva Sai Tamhankar participated in the rally along with the RJs of the FM channel.

     

     

  • Radio City, a part of Music Broadcast Limited strengthens its presence in Rajasthan with the launch of 4 stations: Ajmer, Udaipur, Kota, Bikaner

    Radio City expands base in Rajasthan

    By A Correspondent

     

    Radio City strengthens its presence in the state of Rajasthan by launching four more stations in Ajmer, Udaipur, Kota and Bikaner. Close on the heels of the launch of its sixth station in UP; Radio City now expands its reach to five stations in Rajasthan. Fortifying its footprint, Radio City launched Radio City Ajmer 104.8 FM on 10th December 2016 and now announced the launch of Radio City 91.9FM in Udaipur and Radio City 91.1FM in Kota followed by an upcoming station in Bikaner.

     

    Said Abraham Thomas, CEO, Music Broadcast Limited:  “With launch of our four new stations in the key markets of Rajasthan, we are excited to become a strong radio network, covering 5 cities in the state now. After a heartwarming response in Jaipur, we are all set to entertain our listeners in Ajmer, Udaipur, Kota and Bikaner. We want to give our listeners the best of localized content and entertainment in sync with our ideology Rag Rag mein Daude City.”

     

  • Sukhwinder Singh, Keerthi Sagathia and Karthik star in the anthem-led brand campaign

    Radio City adopts new brand anthem

     

     

    Leading FM radio network Radio City 91.1FM has launched a new campaign “Rag Rag Mein Daude City” with 20 different city-specific tunes. With this new campaign, the brand focuses on being identified with local culture, sights and sounds.

     

    The anthem Rag Rag Mein Daude City has Sukhwinder Singh, Keerthi Sagathia and Karthik lending their voice.

     

    “City is not just in our name, it runs through our veins and that is the thought behind this campaign. The passion a person feels for his city and the pride associated with the spirit of the city is something that runs deep through the DNA of Radio City. Radio City is not just 1 national brand but 39 (soon-to-be) local brands, and to capture this ideology we launched Rag Rag Mein Daude City, yet another pioneering initiative”, said Abraham Thomas, CEO, Radio City 91.1FM.

     

    Talking about Rag Rag Mein Daude City, Kartik Kalla, EVP – National Programing, Creative and Marketing Head says “Since inception, Radio City has always strived towards connecting with its listeners across the length and breadth of various cities. With the Rag Rag Mein initiative, we aim to enhance this bond through countless activities engaging listeners and encouraging the proud localite in our listeners.”