By Our Staff
BeanstalkAsia, an integrated marketing communications agency, delivered a series of films for HomeSure Tile Ex by Walplast.
Speaking about the performance of the films, Aniruddha Sinha, Senior Vice President, Marketing, CSR, and Business Head – P2P division, Drychem India Limited, said: “HomeSure Tile Ex Tile Adhesives stands out as a technologically advanced and cost-effective solution in the market. Seeking to communicate the benefits engagingly, BeanstalkAsia delivered a campaign that was humorous and has effectively highlighted the advantages of ‘4 Aces’. Executed primarily through digital and on-ground activation in key cities across the West, North, and Eastern parts of India, the campaign has already achieved impressive results. With 4.5 Mn+ views & nearly 3 Mn+ unique viewers, and 1.4 Mn+ impressions on YouTube, these figures are noteworthy, particularly given our focus on a niche B2B audience comprising architects, builders, contractors, engineers, and Tile applicators. We also achieved a 52% secondary growth by volumes during the first 9 months of FY24.”
Added Upendra Singh Thakur, Founder Director of BeanstalkAsia: “Tile adhesives typically fall into a low involvement category, with end consumers often showing less engagement in the decision-making process compared to their involvement in selecting tile designs. Targeted towards the B2B audiences, this category presented an opportunity to leverage humour and exaggerate situations to capture audience attention. The campaign is centred around slice-of-life concepts that have high recall with an unexpected twist, encouraging the target audience to ‘expect the unexpected’.”
Radio City has launched a public service campaign to promote road safety awareness. With new traffic laws, Radio City Mumbai has put forth a initiative to support the Mumbai Traffic Police in urging pillion bike riders to wear a helmet.
In the wake of the Covid-19 outbreak, Radio City has launched ‘Concert From Home’ to entertain its listeners across the nation. The initiative has been witnessing more than 100 plus artists, including famous singers and music composers, perform from their homes to engage Radio City’s audience spread across 39 stations in 12 states for 30 days.
In the wake of Covid-19 outbreak, Radio City has launched its initiative called ‘Radio City ka Salaam, Corona fighters ke Naam’ across 39 cities to laud the frontline warriors like doctors, nurses, soldiers, etc. who are ensuring our safety by putting themselves at risk. The campaign has been leveraged across Radio City’s social media platforms for listeners to stay updated.
Owing to the major water crisis plaguing the country, Radio City in association with Sunday-Mid-day initiated ‘Bucket Sundays’ campaign to address the issue of increasing scarcity of water. The campaign urged Mumbaikars to use only one bucket of water every Sunday instead of taking a shower to avoid excess wastage of running water.