MxMIndia

Author: Our Staff

  • Ad created by Media Monks

    Amazon Prime Announces 2.0 Campaign

    Amazon Prime has announced the second installment of its Sach Mein Too Much digital and television campaign.

    Commenting on the campaign launch, Pragya Sharma, Director – Growth and Consumer Marketing, Amazon India said: “We operate in a highly dynamic consumer landscape, which required us to be agile to be relevant and continuously improve and innovate, working backwards from the ever-evolving consumers’ needs. The second leg of our #SachMeinTooMuch campaign aims to accelerate awareness by reiterating the value our Prime customers will benefit from, through the unique offerings the Prime Membership Program has to offer.”

    Also speaking on this campaign, Media Monks – the creative partners on the campaign added: “Media Monks India continues its partnership with, Amazon Prime’s new campaign this year again by brilliantly infusing the thought of ‘Sach mein too much’ into everyday life situations with subtle witty cues between two couples, showcasing the abundance of benefits that make Prime an indispensable choice. The beauty of these campaigns have always to see the Prime mascots that personify the different benefits interact with the humans and be a part of our everyday life. This again has been crafted by the experts at the Media Monks animation and the VFX team making it an enjoyable campaign.”

     

  • Echoes the Brand Slogan ‘Taste with A Twist’

    Bisk Farm Googly launches new TVC with Hrithik Roshan

    Bisk Farm, the biscuit and bakery brand from the house of Saj Food, has launched a TVC with Hrithik Roshan, the brand ambassador for its Googly range of biscuits. Keeping up with the Brand slogan ‘Googly- Taste with a Twist’, the TVC revolves around a fun banter between the husband and wife.

    With a sharp focus to create awareness of the product amongst mass audience base, the TVC is being launched in 7 different languages- Hindi, Bengali, Marathi, Telugu, Odiya, Kannada, and Assamese.

    Commenting on the campaign, Vijay Singh, Managing Director, Saj Food, said: “We are thrilled to launch our new TVC campaign for the Googly range of biscuits with our brand ambassador, Hrithik Roshan. The campaign perfectly encapsulates the fun and unexpected twist that Googly biscuits bring to the table, just like Hrithik’s playful banter in the ad. With this launch in seven different languages and the re-introduction of our new Chhota Pack at just Rs. 10, we are committed to making Googly biscuits accessible to a wider audience.”

  • For Creative and Hyperlocal Marketing Strategy

    Urban Company collaborates with Meta

    Urban Company has collaborated with Meta to jointly develop a series of films promoting its weekly bathroom cleaning service.

    Said Rahul Teotia, Vice President – Marketing at Urban Company: “We are thrilled to collaborate with Meta on this innovative campaign for our Weekly Bathroom Cleaning Service. This partnership allows us to leverage Meta’s cutting-edge platform capabilities to create engaging and impactful content. By focusing on Meta-first creatives, we can better connect with our audience in a way that feels natural and entertaining. This campaign represents a significant step in our digital brand journey, and we are excited to see the positive impact it will have on our brand awareness and customer engagement.”

    Added Shweta Bajpai, Director, Financial Services, Media, Travel & Real Estate (India), Meta: “People are naturally in discovery mode when they come on our platforms, and they are looking to be entertained even while consuming brand messages. We’ve consistently noticed that brand campaigns that build mobile-first creatives built for our platforms perform better across both brand and performance metrics. Additionally, brands can use hyper-local targeting across our platforms to reach their customers accurately. We’re thrilled to work along with Urban Company to create a campaign that builds on the key strengths of our platforms to drive delight for their customers and deliver performance for their business.”

  • MK Anand, who led Times Network as CEO and MD will now work in the Times Group MD’s office and will continue to report to Jain

    Varun Kohli to helm news broadcast at Times Group

    Varun Kohli

    The Times Group has announced the appointment of Varun Kohli as Chief Operating Officer for the News Broadcasting Business. Varun will report to Managing Director Vineet Jain’s office while working closely with N Subramanian , Executive Director and Group CEO, Non-Publishing Business, Times Group. Kohli’s last assignment was with Bharat Express as Director and CEO. MK Anand, who led Times Network as CEO and MD will now work in the Times Group MD’s office and will continue to report to Jain.

    All functions in the television news broadcasting business other than finance and distribution will report into Kohli. Jagdish Mulchandani, who heads the Finance, Legal and Distribution function for news broadcast will work with the MD’s office for the finance and legal functions. For the distribution function and the entertainment business, Mulchandani will report to Rohit Gopakumar, CEO – Entertainment Business , Times Group. Mulchandani will continue to work closely with the news, entertainment and the TTN digital verticals.

    According to a circular issued, these changes will be effective immediately.

  • For exclusive news content

    ABPLive goes premium

    ABPLive, the digital news platform from ABP Network, has unveiled ABPLive Premium, a subscription service. Initially, it will be available in English and Hindi.

    Speaking on the launch, Avinash Pandey, CEO of ABP Network, said: “ABPLive Premium is the natural evolution of our success, allowing us to provide an even more enriching content experience for our audience. It is designed to cater to a discerning audience that values quality and depth in their news consumption. Whether you’re interested in a deeper understanding of complex political issues, nuanced takes on business and technology trends, or insightful cultural commentary, ABPLIVE Premium offers a richer, more rewarding news experience. Our commitment is to empower our subscribers to stay informed and ahead of the curve.”

  • To spearhead and build comprehensive communication strategies

    One Source bags mandate for Vitraya Technologies

    Integrated marketing consultancy, One Source, has bagged the corporate communication mandate for Vitraya Technologies, an insurtech company.

    Said Avdhesh Sharma, India-President at Vitraya Technologies: “Our vision at Vitraya Technologies is to redefine and transform the healthcare claim settlement process. By providing seamless, accurate, and fast settlement systems, we enhance the experience of the entire healthcare ecosystem and bring tangible value to our clients, setting new standards in the industry. We want to partner with a firm which is equally invested in our brand, and One Source was the clear winner.”

    Added Sandeep Rao, Co-founder and Co-Chief Executive Officer, One Source: ” By aligning our efforts with Vitraya Technologies’ mission to enhance efficiency, trust, and value in the healthcare system, we are confident in our ability to foster mutual growth and success.”

  • Indian businesses investing in conversational tools for enhanced customer satisfaction

    Infobip report: ‘Driving Meaningful Customer Engagement with Conversational AI’

    A new report from global cloud communications platform, Infobip revealed that brands prioritise customer interaction by increasing budget allocations to improve the overall experience. In India, 83% of businesses in IDC’s Future of Customer Experience Survey 2023 are investing heavily in customer service/support interactions to deliver superior customer satisfaction. The Infobip report “Driving Meaningful Customer Engagement with Conversational AI” features insights from leading IT market research and advisory firm IDC.

    The research highlights that customer expectations have evolved in today’s digital age. They now demand authenticity and more personalized attention from brands. However, many organisations still lack the capabilities to deliver unique experiences. As per the IDC survey, 60% of the organizations in India do not have the tools to maintain customer context across the customer journey and channels.

    The rising demand for omnichannel communication and the need for scalability and flexibility are encouraging businesses to adopt unified platforms with conversational capabilities. According to IDC research, companies are investing in conversational apps — such as live collaboration tools, intelligent digital assistants, and digital avatars — to provide more effortless and seamless customer experiences. In India, 82% of businesses surveyed plan to maintain or increase their spending on conversational applications.

    The report further highlights the increasing relevance of unified AI-powered conversational solutions in India and the Asia Pacific region. The industry’s shift towards improved customer experience (CX) is not surprising. Previously, customers had to wait for a service agent to respond to their queries. Now, APAC businesses are enabling customers to independently find answers, request services, and complete transactions using omnichannel communication solutions powered by conversational AI.

    Said Harsha Solanki, VP GM – Asia, Infobip: “It’s no surprise that businesses in India are prioritizing superior customer experiences through conversational AI. Increasingly, brands are using a network of diverse chatbots and AI algorithms to facilitate timely actions at crucial stages of the customer journey. In today’s AI-driven landscape, CPaaS is enabling businesses to seamlessly orchestrate customer engagement throughout the entire journey, enhancing efficiency and maximizing value. This approach allows businesses to achieve more with less, reducing costs and improving operational effectiveness while focusing on long-term customer relationships. At Infobip, we are prepared to support businesses on this transformative path.”

    Added Lavanya Jindal, Senior Research Analyst, Asia/Pacific Customer Experience and Value Streams, IDC Asia/Pacific: “Generative AI has reshaped conversational experiences. Having a single source of truth across interactions and channels powers context. This customer context allows for more relevant and intelligent conversations and raises the bar for personalisation.”

  • What’s your view on the issue? Batter-friendly pitches or the more neutral variety. Here’s Dr Bhaskar Das in the June 26 edition of Das ka Dum. Read on…

    Das ka Dum with Dr Bhaskar Das | What do you think is better for the growth of the game of cricket: a one-side batter-friendly IPL or a balanced, more bowling-friendly T20 World Cup?

    Bhaskar DasIf you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar or click here: https://www.mxmindia.com/category/columns/das-ka-dum/

    Q: What do you think is better for the growth of the game of cricket: a one-side batter-friendly IPL or a balanced, more bowling-friendly T20 World Cup?

    A: Any competitive situation demands a balance approach. The objective can’t be solely winning a game but develop the specific sport so that we remain globally competitive and aim to be amongst the best in the world. It is true for business segments too. A monopoly or an oligopoly only contributes to a lopsided growth in innovation, quality of product and a stunted growth in employment opportunities. Now, look at the democratisation of cricketing talent post the introduction of IPL and WPL (for women). Protectionism in a borderless world is a sure route to concentration of power and is not beneficial for universal good.

  • To craft engaging digital campaigns & impactful social media strategies

    Pearson India appoints IAM Group to lead strategic marketing

    IAM group of companies has been appointed by Pearson India, an educational publishing company, to lead its strategic marketing initiatives in higher education. This collaboration brings together Pearson’s world-class educational offerings with IAM’s expertise in data-driven marketing strategies and innovative solutions.

    “We are excited to be working with Pearson India,” said Aditya Uppal, COO at IAM Group of Companies. “Their commitment to high-quality education aligns perfectly with our values. We look forward to developing impactful marketing campaigns that resonate with educators and learners alike.”

    Vinay Kumar Swamy
    Vinay Kumar Swamy

    Added Vinay Kumar Swamy, Country Head of Pearson India: “We are thrilled to partner with IAM Group to drive our marketing initiatives for our higher education business in India. The higher education sector is experiencing significant growth, driven by digitalisation and internationalisation, and is increasingly focused on providing quality education for learners and educators. Collaborating with IAM Group allows us to effectively reach academia and learners with our offerings and support initiative.”

  • The attempt is to strike a chord with farmers across the country

    Dhoni launches brand Inera

    Inera, agri-inputs brand, has unveils its latest campaign titled ‘Meri Mitti, Mera Yakeen’, featuring cricketer MS Dhoni.

    Said Ravi Banka, Founder and CEO of Eggfirtst, the agency behind the campaign:: “Having created numerous impactful rural brand campaigns, this one stands out as it directly enhances the lives of farmers. Dhoni’s alignment with the brand, given his persona and popularity, brings unparalleled value.”

  • Puneet Avasthi &  Shuvadip Banerjee are elected VPs for 2024-27

    Nitin Kamat is President, MRSI

    Market Research Society of India (MRSI), the apex body for market research in India, has announced the formation of the Managing Committee for the tenure of 2024-2027. Nitin Kamat, Chief Growth & Partnerships Officer, TAM Media Research Pvt. Ltd was elected President and takes over from Paru Minocha, Managing Director, South Asia, Insights Division, Kantar. Kamat worked as the treasurer for MRSI’s Managing Committee 2022-2024. He was also part of the MRSI’s ISEC Committee.

    Additionally, Puneet Avasthi and Shuvadip Banerjee were elected as Vice-Presidents, Anila Vinayak as the Secretary, and Parijat Chakraborty as the Treasurer for MRSI. The new Managing Committee was announced at MRSI’s 36th Annual General Meeting held on Thursday in Mumbai.

    Congratulating the newly elected President, Paru Minocha, Managing Director, South Asia, Insights Division, Kantar, and outgoing President of the Market Research Society of India said: “I am grateful for the unwavering trust MRSI members placed in the current Managing Committee. Key initiatives like the launch of the Socio-economic Classification System, ‘ISEC’, and the Market Sizing report of FY 2022-23, have given a new direction and scale to the vision of the association going forward. As I pass on the baton, I wish the incoming Managing Committee under the leadership of Nitin Kamat all the best.”

    On being announced as the newly elected President of MRSI, Nitin Kamat, Chief Growth & Partnerships Officer, TAM Media Research Pvt. Ltd., said: “I am honoured to take forward the role of MRSI President. The market research industry has seen a seismic shift, making it crucial to stay ahead of the curve. My focus will be to engage new minds, to not only maintain existing standards but also implement a new set of ideas and initiatives. In addition to building MRSI’s three Pillars – Profile, Pride, and Network, I firmly believe, ‘Building Trust’ is another crucial pillar that we will work upon. I look forward to strengthening global connects, deepening government connects and driving more initiatives for active participation from regional players. I am confident of achieving these goals along with the new elected managing committee members.”

  • In partnership with nCore

    Nazara to publish FAU-G Domination mobile game

    Nazara Publishing, the publishing arm of gaming company Nazara Technologies, along with nCore Games has entered a publishing partnership for FAU-G Domination. This is the latest game from the FAU-G franchise, the previous version of which garnered up to 50 million downloads.

    Said Nitish Mittersain, Joint MD and CEO of Nazara Technologies: “Made in India games have a huge potential to address the growing needs of the Indian gamer with locally relevant content and we are excited to partner with nCore to bring FAU-G: Domination to all our players.”

    Added Vishal Gondal, Co-Founder of nCore Games: “In recent times, the Indian government has called upon its citizens to support homegrown apps through the ‘Make in India’ initiative. FAU-G: Domination is our humble response to PM Modi’s ‘Make-in-India’ call, and we’re thankful that Nazara shares our vision to bring the best of India to the world. This signals India’s arrival as a major player in the global gaming industry.”

    Said Deepak Ail, Co-Founder & CEO of Dot9 Games: “We’re grateful that India’s biggest gaming company is supporting us to bring FAU-G: Domination to the world. Gaming is for everyone, and FAU-G: Domination is our effort in making that a reality.”