Urban Company has collaborated with Meta to jointly develop a series of films promoting its weekly bathroom cleaning service.
Said Rahul Teotia, Vice President – Marketing at Urban Company: “We are thrilled to collaborate with Meta on this innovative campaign for our Weekly Bathroom Cleaning Service. This partnership allows us to leverage Meta’s cutting-edge platform capabilities to create engaging and impactful content. By focusing on Meta-first creatives, we can better connect with our audience in a way that feels natural and entertaining. This campaign represents a significant step in our digital brand journey, and we are excited to see the positive impact it will have on our brand awareness and customer engagement.”
Added Shweta Bajpai, Director, Financial Services, Media, Travel & Real Estate (India), Meta: “People are naturally in discovery mode when they come on our platforms, and they are looking to be entertained even while consuming brand messages. We’ve consistently noticed that brand campaigns that build mobile-first creatives built for our platforms perform better across both brand and performance metrics. Additionally, brands can use hyper-local targeting across our platforms to reach their customers accurately. We’re thrilled to work along with Urban Company to create a campaign that builds on the key strengths of our platforms to drive delight for their customers and deliver performance for their business.”