MxMIndia

Author: Our Staff

  • To revolutionise B2B Marketing with Generative AI

    WPP and IBM team up on AI

    WPP and IBM have announced the launch of a new business-to-business (B2B) solution powered by ’s AI and data platform Watsonx designed to reinvent how B2B marketers identify and engage clients and prospects across the buying journey.

    Alan Webber, Program Vice President – Digital Platform Ecosystems at analyst firm IDC believes “this product and partnership have the potential to be an exponential force multiplier for the Fortune 1000.” Said Stephan Pretorius, Chief Technology Officer at WPP: “Our clients want to get in front of the right people, at the right time, on the right channels, with the right message. However, most solutions in the market today are designed for consumer marketing, targeted at sole decision-makers at a single point of purchase. WPP Open for B2B, and our collaboration with IBM and LinkedIn, will help solve some incredibly complex challenges in the B2B marketing space, using the best of WPP and IBM technology and expertise.”

    Added Jonathan Adashek, Senior Vice President of Marketing and Communications at IBM:“B2B marketers have been focused on creating truly personalized, relevant and consistent experiences for buying groups at scale for years. Our collaboration with WPP and LinkedIn provides real-time, actionable insights that are based on trusted data. We are excited to create and use these new, powerful and trusted AI solutions to deliver a force multiplier for B2B marketing.”

  • Worked on by The Script Room agency

    Nykaa Fashion rolls out latest campaign

    Nykaa Fashion has rolled out its latest campaign ‘Stay Stylish’ featuring actor Janhvi Kapoor and fashion editor, social media personality, and YouTuber Kusha Kapila. This campaign was worked on in collaboration with the creative agency, The Script Room.

    Commenting on the campaign, Nihir Parikh, CEO, NykaaFashion.com said: “At Nykaa Fashion, style isn’t just a choice – it’s our passion. We’re dedicated to keeping our consumers stylish, every step of the way. Our expert team understands the pulse of trends and styles that resonate with our consumers, ensuring that staying stylish is as effortless as it can be. With a curated collection from 650+ international brands and beloved homegrown favourites, we’ve got everything one needs to stay ahead in the fashion game.”

  • To bring in creative marketing solutions

    The Content Lab appoints Prateek Mehta as CD

    Digital marketing agency, production house and content studio, The Content Lab has appointed Prateek Mehta as Creative Director (CD.

    Mehta has worked in the past with the likes of Mindshare India, Mullen Lowe Lintas, L&K Saatchi and Saatchi and BBDO Vietnam. “We look forward to having Prateek along on our journey to become a fully integrated agency, with a special focus on content solutions. His extensive experience, strategic acumen, leadership and vision will undoubtedly play a pivotal role in propelling The Content Lab to new heights,” said Vaibhav Mehta, Founder and CEO of The Content Lab.

  • Significantly boosting the DTFW's brand visibility

    Prius Brand & Business Partners scales up Delhi Times Fashion Week

    Prius Brand and Business Partners,  the icommunications agency, recently collaborated with Delhi Times Fashion Week (DTFW) to scale up the aura of fashion show.

    Said Baldev Raj, Founder and Chief, Prius Brand and Partners: “Prius Brand and Partners created a significant buzz in the fashion world by receiving a massive response from all stakeholders including designers, influencers, and sponsors. We are happy to be known as a one-stop solution for anything and everything in the fashion landscape. As we have developed several Intellectual Properties (IPs) for different sectors including fashion and lifestyle, our flagship company PRIUS COMMUNICATIONS has been successfully leveraging its expertise to scale up events like DTFW with associate Prius Brand and Business Partners,”

  • To create an anthem sung by employees

    BrandMusiq & Federal Bank collaborate

    BrandMusiq, the audio and sonic branding agency, has collaborated with Federal Bank, to create the ‘Rishta Anthem’, an initiative to showcase the musical talents of Federal Bank employees.

    Said MVS Murthy, CMO, Federal Bank: “BrandMusiq helped us put a song and dance to our everyday work, literally. Our ‘mogo’ which has now morphed into an anthem can be strung or tapped to a beat. It is a musical personification of a banking day as much as an amplification of an economy that’s throbbing to grow,”

    Added Rajeev Raja, Founder & Soundsmith, BrandMusiq: “It was a pleasure to create an Employees’ Anthem based on our original sonic identity created for Federal Bank on World Music Day. It just shows how a sonic identity can be used to engage with different stakeholders in so many different ways, enhancing the emotional equity of the brand every time.”

  • Launches AI Audio Series to build AI capability to empower writers

    Pocket FM teams up with ElevenLabs

    Pocket FM, an audio platform, and software company ElevenLabs have joined forces with the launch of AI Audio Series, a Voice AI capability now accessible worldwide.

    Said Prateek Dixit, CTO and Co-founder of Pocket FM: “This is a game-changing, industry-first innovation, disrupting the norm by enabling writers to seamlessly transform their stories into captivating audio series with a single click of a button. By enabling this, we’ve not only empowered the writing community but also made audio series creation faster and simpler, making storytelling accessible for everyone.”

    Added Mati Staniszewski, CEO, and Co-founder of ElevenLabs: “We are excited to collaborate with Pocket FM in shaping the future of audio entertainment. Combining our Voice AI expertise with Pocket FM’s innovative approach to audio series promises to take content production to new heights of efficiency and creativity. It’s an exciting journey ahead, one that we believe will set new standards in the entertainment industry.”

  • Ahead of ICC T20 World Cup Super 8s

    Virat Kohli campaigns for Digit Insurance

    Go Digit General Insurance Limited (Digit Insurance), has aunched its latest brand campaign titled ‘That’s it!’ with its brand ambassador Virat Kohli. The campaign, which focuses on transforming ‘Doubt to Delight’ when it comes to filing of insurance claims, was launched ahead of Super 8 matches at the ICC T20 World Cup.

    Notes a communique: “The ad campaign will play throughout the Super 8 stage of T20 World Cup and will also be showcased in multiple cinema theatres pan-India, apart from various OTTs and social media.”

  • Conceptualised and produced by Kulfi Collective

    Crocs launches monsoon campaign

    Crocs footwear has unveiled its new campaign, ‘Splash Your Style. It is conceptualised and produced by Kulfi Collective.

    Commenting on the new campaign, Yann Le Bozec – Crocs EMEA/ LATAM/India and Hey Dude International Marketing Vice President said: “Monsoon season is a unique cultural moment, filled with significance, that deeply connects with our audience. Our new campaign is crafted to honor this lively season and perfectly aligns with our brand’s vision of promoting genuine self-expression and comfort. Through music and dance, and by partnering with popular local figures, we’re engaging with Gen Z in a way that is authentic, engaging, and reflective of their dynamic spirit. This campaign highlights our commitment to creating meaningful connections and celebrating individuality through every splash.”

    Added Mitali Sharma, VP Production at Kulfi Collective: “With ‘Splash Your Style,’ we wanted to capture the spirit of the monsoon season and the individuality that Crocs celebrates. By blending dynamic dance sequences with the unmistakable joy of rain, we’ve created a campaign that not only highlights the versatility and fun of Crocs but also resonates deeply with their young audiences across India. This film is a testament to the power of music, movement, and unfiltered self-expression. At Kulfi Collective, we pride ourselves on creating culture-shaping content, and with this campaign, we’re redefining how brands can connect with their audience through authentic, vibrant storytelling.”

  • To encourage companies to #maketheworldabetterplacetowork

    Space Matrix launches #ThinkDesign Campaign

    Space Matrix, a design and build firm, has recently launched the #ThinkDesign campaign. The initiative aims to inspire companies worldwide to prioritise inclusive, sustainable, and people-centric workplaces, encapsulated in the A to Z of design concepts.

    Speaking about this, Akshay Lakhanpal, CEO- India, Space Matrix said: “At Space Matrix, we believe that innovative design is the cornerstone of a thriving workplace. The #ThinkDesign campaign reaffirms our commitment to revolutionising workspace environments and empowering businesses to create spaces that inspire creativity, collaboration, and productivity.”

  • Conceptualised and executed by Tonic Worldwide & Posterscope India

    L’Oréal unveils CGI OOH campaign

    L’Oréal Paris has showcases its revolutionary CGI Out-of-Home (OOH) campaign, ‘See Life in Panorama,’ starring global icon Kendall Jenner. The creative is a part of the larger launch campaign of the Panorama Mascara in India. It is conceptualised and executed by Tonic Worldwide and Posterscope India.

    Said Dario Zizzi, General Manager of L’Oréal Paris India: “We are thrilled to unveil this innovative OOH campaign to launch the gold-star Panorama Mascara in India.  Panorama Mascara, all wrapped in its glossy gold packaging is here to give a luxurious experience to all our consumers, with every coat. With the launch of this campaign, we aim to set new benchmarks for product & marketing innovation because we believe – you’re worth it!”

  • To shape creative oeuvre and drive client success

    Rajit Gupta is VP and Creative Head for Cheil X

    Rajit Gupta
    Rajit Gupta

    Rajit Gupta has been hired as a VP and Creative Head for Cheil X, Mumbai, which is an independent full-service agency under the Cheil SWA group. Gupta will report to Vikash Chemjong, CCO, Cheil India. His appointment comes at the heels of the agency beefing up its Mumbai operations to increase their focus on exploring new expansion opportunities in the region.

    Said Vikash Chemjong, CCO Cheil India: “There is a lot that Rajit brings to the table. His understanding of brands. His sense of design. His typography. His experience at some of the best agencies in the country. His tally of metals. Not to mention his eloquence and effortless good looks! But these aren’t the only reason we at the agency were impressed about him. He has this vibe. An edge. A mojo so to say. Or simply put, an X factor!  Which probably is what makes him such an excellent fit for Cheil X! We are lucky to have him. And I’m sure our clients will feel the same very soon.”

  • He will succeed NP Singh

    Gaurav Banerjee to take charge of Sony

    Gaurav Banerjee
    Gaurav Banerjee

    Sony Pictures Networks India (SPNI) has announced the appointment of Gaurav Banerjee as the new Managing Director and Chief Executive Officer (CEO), effective on or before August 26, 2024, pending regulatory approvals. Banerjee will succeed NP Singh.

    Said Banerjee:  “I am deeply honoured to take on the role of MD & CEO at SPNI. Under N.P. Singh’s remarkable leadership, SPNI has achieved tremendous success and innovation in the entertainment industry. I am excited to lead talented teams as we explore new frontiers in original programming, enhance our viewers’ experiences, drive our distribution footprint across India, and significantly boost our revenues. Together, we will set new benchmarks in entertainment and deliver exceptional value to our audiences and stakeholders.”

    NP Singh
    NP Singh

    Added Singh, who with this appointment will move into the role of Non-Executive Chairman to support this transition through the end of the fiscal year: “I am immensely proud of the success and innovation SPNI has achieved. I am confident that Gaurav will elevate SPNI’s impressive portfolio to new heights. His visionary approach will undoubtedly continue our legacy of excellence and creativity. I look forward to supporting him and our talented team as we further our impact in content creation, audience engagement, and digital media initiatives. And most importantly, I would like to thank the entire SPNI team for being the fulcrum of our growth and success.”

    Said Ravi Ahuja, Chairman of Global Television Studios and President and COO of Sony Pictures Entertainment: ” NP Singh’s leadership has been instrumental in shaping SPNI into the powerhouse it is today. I am confident that Gaurav Banerjee, with his proven track record and visionary approach, will continue to drive SPNI’s success. Gaurav’s expertise in content creation and strategic leadership will undoubtedly lead SPNI into an exciting new chapter of growth and achievement. We are thrilled to have him at the helm and look forward to the continued success of SPNI under his leadership.”