MxMIndia

Author: Our Staff

  • "Jatt and Juliet 3" starring Diljit Dosanjh and Neeru Bajwa

    Torex Cough Syrup collaborates with Punjabi hit

    Torque Pharma has collaborated with the Punjabi film ‘Jatt and Juliet 3’.

    Commenting on the ad film launch, Abhay Iqbal Singh Bedi, Director, Torque Pharma said: “We are thrilled to collaborate with ‘Jatt and Juliet 3,’ a film that has a wide set of fanbase, much like Torex Cough Syrup that embodies health and wellness. This partnership enhances our brand presence while reaffirming our commitment to delivering effective cough relief, allowing our customers to savour life’s moments free from the discomfort of a cough. We are confident that this co-branding initiative with ‘Jatt & Juliet 3’ will forge a deep and lasting connection with audiences.”

    Added Manmord Singh Sidhu, the MD of White Hill Studios and the producer of the film: “We’re excited to partner with Torex Pharmaceuticals for ‘Jatt & Juliet 3.’ This collaboration brings together two trusted brands to deliver an unforgettable experience to our audience. We look forward to a successful journey together and can’t wait for everyone to experience the magic of ‘Jatt & Juliet 3’ in theatres.”

  • Unveils ambitious growth strategy

    Dharma Cornerstone marks third anniv

    Dharma Cornerstone Agency (DCA) has completed three years. DCA was founded in 2021 as a joint venture between renowned filmmaker Karan Johar, Apoorva Mehta, CEO of Dharma Productions, and Bunty Sajdeh Managing Director of Cornerstone Sport.

    The agency represents a diverse roster of actors, directors, writers, musicians, and content creators, with a focus on discovering and nurturing talent across various regions in India. It’s roster includes actors Janhvi Kapoor, Tiger Shroff, Triptii Dimri, Aditya Roy Kapur, Sara Ali Khan, Ananya Panday, Tamannaah Bhatia, and Disha Patani; Oscar-winning producer Guneet Monga; musicians Neeti Mohan, Jubin Nautiyal, and Amaal Mallik; and digital creators like Orry, Sumukhi Suresh and Sufi Motiwala, among others. Journalist Rajeev Masand, COO of DCA, helms the film side of talent representation.

    “As we celebrate our third anniversary, we remain committed to protecting artists and storytellers in an increasingly challenging media landscape,” said Uday Singh Gauri, CEO of Dharma Cornerstone Agency. Uday with over 16 years of experience in representation and management has been instrumental in steering the agency into its fourth year, and through the rapidly evolving landscape of the film and entertainment business. Uday also co-founded Exceed Entertainment and HRX.

    “Our landscape is evolving rapidly, and the biggest challenge we foresee is the lack of adaptability,” said Apoorva Mehta. “DCA is well-positioned to navigate these challenges by employing the right people to do the right work at the right time, place, and price.”

    “We are excited about the future of DCA and the opportunities that lie ahead. Our focussed approach to talent management, our combined strengths with innovative thinking and global expansion plans will hopefully enable us to create even more value for our clients and partners in the years to come,” added Bunty Sajdeh.

  • A tribute to two decades of healthcare excellence

    Narayana Health Kolkata launches campaign

    Narayana Health – Kolkata is celebrating over two decades of healthcare service in West Bengal and on this occasion, the hospital has launched a comprehensive 360-degree campaign titled ‘Taking Care of Bengal for Over 2 Decades’.

    Said Dr Ashish Bajaj, Chief Marketing Officer at Narayana Health: “The ‘Taking Care of Bengal for over 2 Decades’ campaign encapsulates the essence of Narayana Health’s enduring presence in the region. Through a 360-degree approach, the campaign seeks to highlight the institution’s role as more than just a healthcare provider but as a companion in the journey of life. Whether it’s nurturing the health of every book lover, supporting the aspiration of every sports lover, or managing the sweet tooth of every mishti lover with the right medical advice, Narayana Health – Kolkata has been a constant presence, offering care and support at every step.”

  • In three-year deal

    FanCode secures digital rights for Lanka Premier League

    FanCode has secured exclusive digital streaming rights for the Lanka Premier League (LPL) for the next three years, starting with this edition which takes place from July 1 until July 21. It can be viewed on various streaming platforms and aggregators.

    Speaking about the development, Prasana Krishnan, Co-founder of FanCode, said: “We are excited to expand our cricket portfolio with the addition of the Lanka Premier League. The LPL has captivated India’s passionate cricket audience with thrilling action and memorable moments. It also provides fans an opportunity to see Sri Lanka’s top domestic talent and future stars in action.”

    Added Anil Mohan Sankhdhar, Founder and CEO of IPG Group—the official rights holder of LPL: “We are delighted to announce the continuation of our digital partnership with FanCode. The LPL has garnered immense popularity in the Indian market, and having a steadfast partner like FanCode will enable us to expand the league’s reach to even more audiences across India. Fans can anticipate an exhilarating three weeks of top-notch T20 action, showcasing the talents of premier players from around the globe.”

  • Conceptualised by WPP Open X

    Twinkle Khanna campaigns for Honest Tea

    Honest Tea, a ready-to-drink beverage with organic green tea, has announced its newest #FindYourGood campaign in collaboration with author, columnist, and wellness enthusiast Twinkle Khanna.

    Commenting on the launch of the new campaign, Ruchira Bhattacharya, Senior Director, Marketing at The Coca-Cola Company, India and South-West Asia Operating Unit said: “Honest Tea is proud to launch the #FindYourGood campaign that celebrates those little moments of peace and calm in your daily rigmarole. The partnership with Twinkle Khanna resonates our purpose to support and encourage one’s personal idea of balance and wellness in this fast-paced world.”

    Sharing his views about the latest campaign, Mukund Olety, Executive  Creative Director at WPP Open X, added: “Our latest campaign, #FindYourGood, throws light upon a very important thing that many of us often tend to forget, which is making time for little moments of peace and joy in our daily lives. Teaming up with Twinkle Khanna for this campaign has been a truly joyful experience. As a proponent for wellbeing of women, she naturally conveys the nuances we wish to communicate through this campaign.”

  • To enhance brand presence

    Sourav Ganguly partners with Veedol

    Veedol, the manufacturer and marketer of lubricants, from Tide Water Oil Co. (India) Ltd., has signed up former cricketer Sourav Ganguly as its brand ambassador.

    Expressing enthusiasm, Arijit Basu, Managing Director, Tide Water Oil Co (India) Ltd said: “We are delighted to have a cricketing great like Sourav Ganguly join us as our brand ambassador. His leadership, grit and determination are the stuff of legend, shaping the winning attitude of Team India as we know it today. Founded on honesty and self-belief, brand Sourav continues to inspire all to raise the bar of performance and achievement, values that resonate strongly with Veedol. We are confident that this association will give us a strong impetus as we drive forward into the future.”

  • As part of its transformation journey

    Unix India refreshes identity

    Unix India, a consumer electronics and mobile accessories firm, has unveiled its new brand identity as part of its transformation journey.

    Speaking on the development, Imran Kagalwala, Co Founder at Unix India, said: “After 18 years of successfully raising the technology benchmark in India, we are filled with pride. We have always believed that evolution is the key to staying relevant, and hence, with new products coming in for new-age consumers, the brand identity needed to be dynamic and relevant. The shift from subtle blue to vibrant red is designed to be modern, vibrant, and easily recognizable. The refreshed design reflects the brand’s forward-thinking approach while maintaining the core values of customer centricity, affordability, and quality.”

  • Decision is in line with the resource optimisation approach of the company, notes communique

    Zee assigns additional charge of music to Umesh Bansal

    Zee Entertainment Enterprises Ltd has assigned additional charge of the music business to Umesh Bansal. This is in addition to his current role as the Chief Business Officer of the movies business.  Bansal will continue to report into the MD & CEO, Punit Goenka. The decision, notes a communique, is in line with the resource optimization approach of the Company and aims to enhance the synergistic capabilities of the movies and music business to drive the growth of the company.

    Anurag Bedi who has led the music business so far will be assigned new responsibility.

  • To enhance authentic Indian imagery

    V Spark communication secures PR account for ImagesBazaar

    V Spark Communications, a brand management firm based in New Delhi, has bagged the media communications mandate for ImagesBazaar, the stock images provider.

    Said Kanika Chhabra, Founder of V Spark Communications: “V Spark acknowledges the value of authenticity, and ImagesBazaar is leading the way in preserving the authenticity of images in a world where AI is taking over.  We aim to highlight their commitment to introducing authentic Indian imagery to a global audience.”

    Added Deepak Verma, COO of ImagesBazaar: “ImagesBazaar hopes to achieve the objectives regarding availability of authentic images for everyone through V Spark’s creative approaches. They have an impressive track record, a wealth of industry experience and the methods adopted by them are detailed and well-researched.”

  • To Group Chief Creative Officer

    Quotient Ventures elevates Adarsh Atal

    Adarsh Atal
    Adarsh Atal

    Mumbai based brand and communications group, Quotient Ventures (Tilt Brand Solutions and Vector Brand Solutions) has elevated Adarsh Atal to the role of Group Chief Creative Officer. He was previously Chief Creative Officer at Tilt Brand Solutions.

    Atal has been with Tilt almost since its launch and was responsible for some of Tilt’s best work across Dream11, Myntra, Livspace, Licious, Ultratech, Instagram, Swiggy, PhonePe, Blinkit, Shopsy, Kohler, Groww and many more.

    With this, Atal now joins Joseph George, Group Chairman & CEO, Hari Krishnan, Group Chief Business Officer, Michelle Suradkar, Group Chief Operating Officer and Gulshan Singh, Group Chief Strategy Officer in the Group’s new management team.

    Speaking about the developments, Joseph (Joe) George, Group Chairman & CEO, Quotient Ventures, said: “This is a pivotal moment for us as we embark on the second leg of our Group’s journey. And Adarsh’s entry into the Management Team could not have been timelier. The ability, energy and drive of this new management team makes us extremely well placed to build on what we have achieved in our 1st leg. And our continued commitment to keep the interest of our clients’ brands and businesses above all else will ensure that we will undistractedly and singularly be driven to consistently deliver strategic, creative and operational excellence in everything we do.”

    It may be recalled Quotient/Tilt had seen some notable exits i its leadership and founding team in the recent past.

  • To Chief Operating Officer, GroupM South Asia

    GroupM elevates Ashwin Padmanabhan

    Ashwin Padmanabhan
    Ashwin Padmanabhan

    GroupM, WPP’s media investment group, has announces the elevation of Ashwin Padmanabhan as Chief Operating Officer for South Asia. He will continue to be based out of Gurugram and report to Prasanth Kumar, CEO – GroupM South Asia.

    Padmanabhan will now oversee a streamlined structure that brings together GroupM’s extensive and diversified key practices. This includes Influencer Marketing, Content, OOH offering and Nexus. Investments, Trading, Partnerships, Motion and Entertainment will continue to be part of his portfolio. Ashwin’s strategic vision will play a pivotal role in seamlessly integrating GroupM’s diversified services, to develop and deliver a best-in-class solution that unlocks value for clients and GroupM.

    Said Prasanth Kumar, CEO – GroupM South Asia: “Ashwin’s deep understanding of client requirements and industry ecosystems and his proven track record ensures a seamless alliance across respective domains. He will continue to drive synergies across multiple practices emphasizing simplicity and consolidation to consistently deliver outstanding client work.”

  • To drive growth and innovation

    Sona Mazumdar joins Ampverse DMI as GM Marketing Solutions

    Sona Mazumdar
    Sona Mazumdar

    Ampverse DMI, a gaming and entertainment platform, has appointed Sona Mazumdar as the head of its newly launched Marketing Solutions unit in India. Having successfully collaborated with over 300 top brands such as Porsche, Samsung, Riot Games, KFC, and Coca-Cola across Asia, Ampverse aims to replicate its Southeast Asian success in the Indian market.

    Commenting on Sona’s appointment, Charlie Baillie, CEO of Ampverse, said: “We are thrilled to welcome Sona Mazumdar as the GM of our marketing solutions vertical. A seasoned professional, Sona has a proven track record in crafting impactful campaigns and building robust client relationships. Her expertise aligns perfectly with our vision to revolutionize brand engagement within and beyond the gaming community in India. With Sona’s strategic vision and extensive experience, we are confident in our ability to set new standards in marketing excellence and drive our ambitious growth objectives, creating a lasting impact in this dynamic market.”