BrandMusiq, the audio and sonic branding agency, has collaborated with Federal Bank, to create the ‘Rishta Anthem’, an initiative to showcase the musical talents of Federal Bank employees.
Said MVS Murthy, CMO, Federal Bank: “BrandMusiq helped us put a song and dance to our everyday work, literally. Our ‘mogo’ which has now morphed into an anthem can be strung or tapped to a beat. It is a musical personification of a banking day as much as an amplification of an economy that’s throbbing to grow,”
Added Rajeev Raja, Founder & Soundsmith, BrandMusiq: “It was a pleasure to create an Employees’ Anthem based on our original sonic identity created for Federal Bank on World Music Day. It just shows how a sonic identity can be used to engage with different stakeholders in so many different ways, enhancing the emotional equity of the brand every time.”