MxMIndia

Author: Our Staff

  • She has remarkable drive to make everyone at Talented succeed, say co-founders Gautam Reghunath and PG Aditiya

    Binaifer Dulani is now founding partner at Talented

    Binaifer Dulani
    Binaifer Dulani

    Talented creative agency gets a new founding partner Binaifer Dulani.

    Co-founders Gautam Reghunath and PG Aditiya of the agency add to their leadership team Independent agency Talented has promoted Binaifer Dulani to the role of Founding Partner.

    Said Reghunath ad Aditiya: “Binaifer’s promotion reflects what the founders note as her “remarkable drive to make everyone at Talented succeed”. “It really makes us happy when amazing things happen to amazing people. Binny is a champion creative but more importantly she’s a champion ally for everyone here, obsessed with bringing the best out of those around her. While we’ve always relied on her for counsel and advice as part of our leadership team, with this, she now becomes the third person and our first creative colleague to officially join Talented’s partner track. This is us merely providing her more of the stage she deserves to be able to continue having the incredible impact she’s already had on our company, colleagues and clients.”

  • To spearhead the organisation’s marketing strategy and brand communication

    Pepperfry appoints Mahip Dwivedi as VP of Marketing

    Mahip Dwivedi
    Mahip Dwivedi

    Pepperfry, the ecommerce furniture and home goods company, has appointed Mahip Dwivedi as new Vice President of Marketing. In his role, Dwivedi will spearhead the organisation’s marketing strategy, brand communication, performance marketing, retention, and public relations functions.

    Said Ashish Shah, Chief Executive Officer at Pepperfry: “We are thrilled to welcome Mahip Dwivedi to the Pepperfry family as our new Head of Marketing. Mahip’s wealth of experience and proven track record in driving successful marketing campaigns aligns seamlessly with our vision for Pepperfry’s future growth and innovation. We are excited about the invaluable contributions he will bring to the table. We eagerly await the positive impact Mahip’s expertise will have in steering Pepperfry towards unprecedented success.”

  • To elevate the company's online presence

    Experience Commerce bags mandate for The Sleep Company

    Experience Commerce (EC), the digital agency within the Cheil Network, has won the creative and social media mandate for The Sleep Company.

    Said Ripal Chopda, Chief Marketing Officer at The Sleep Company: “As The Sleep Company expands rapidly, it’s crucial to align with a strategic partner who understands our brand and can craft compelling narratives across digital and social media. With Experience Commerce’s expertise, we aim to boost our online presence and drive tangible business results. We’re confident this collaboration will lead us to new milestones in consumer engagement and commerce.”

    Added Meera Ghare, Vice President and Business Head at Experience Commerce: “The Sleep Company’s growth trajectory presents an exciting opportunity for us to showcase our strategic prowess and creative acumen. With a team of seasoned strategists and creative minds, we are confident in delivering exceptional results that amplify brand visibility and drive business growth. At EC, we are committed to creating impactful work that resonates with billions of social media users, and The Sleep Company’s visionary approach perfectly aligns with this ethos.”

  • Seeks to champion indigenous art, craft, and design

    Indian design leaders launch Triad

    TRIAD, short for Trans Regional Indian Association of Design, was launched at Designing Tomorrow, a design event that took place on March 9, 2024, at the Indian Institute of Information Technology, Design and Manufacturing (IIITDM) Kancheepuram, Chennai, an institute fir design-centric education through the School of Interdisciplinary Design and Innovation.

    Said Sathiyaseelan G, Vice President, Styling at Ashok Leyland and Founding team member at Triad: “After conducting a pilot programme with over 10,000 students nationwide, we identified a crucial gap. There was a primary need to shift the mindset from mere technology adoption to creating unique solutions that fit exactly what is needed. Therefore, our initiative aims to engage students and equip the next generation with a ‘Design First’ mentality. India’s journey to becoming a design hub cannot be merely aspirational but a mandate for its progress and sustainability.”

  • Created by Bombay Design Centre

    Kokuyo Camlin launches short film campaign

    Kokuyo Camlin has launched a short film campaign created by the Bombay Design Centre.

    Notes a communique: “This intriguing short film embraces the unconventional, injecting humour and celebrating the human touch to communicate this intense product development process in a way that resonates with diverse audiences. It offers a peek into the rigorous testing that both humans and products undergo, showcasing the brands’ commitment to exceeding expectations and delivering excellence in every brushstroke and more.”

  • To bolster brand recognition and market presence

    Pitchfork Partners engaged by Ram Madhvani Films

    Production house Ram Madhvani Films has appointed Pitchfork Partners Strategic Consulting as its communication partner. The mandate also includes Equinox Films, the award-winning ad-production house known for iconic ads such as Humara Bajaj anthem and Happydent White along with Equinox Virtual, the company’s gaming vertical.

    Expressing his optimism, Ram Madhvani said: “We are delighted to welcome Pitchfork Partners on board as our strategic communications partner. Their tactical insights and industry know-how will play a crucial role in amplifying our brand narrative and fostering greater engagement with our audiences. We look forward to collaborating with them to achieve our communication objectives.”

    Commenting on the partnership, Jaideep Shergill, Co-Founder, Pitchfork Partners, added: “Ram Madhvani Films and Equinox Films have carved a niche for themselves in the media and entertainment and advertising industry, and we are honoured to be entrusted with the responsibility of enhancing their communication efforts. Through strategic messaging and targeted outreach, we aim to amplify their brand impact and reach new heights of success in the ever-evolving entertainment landscape.”

  • In Advertising, Media, Digital, Film and Events

    Montreux Switzerland Festival 2024 opens entries

    The Golden Award of Montreux has welcomed submissions from agencies, advertisers, media, digital, production, design and event companies worldwide, offering a platform for both national and international campaigns. Ass Montreux Festival has been a precursor to Cannes for 30 years now and is one of Europe’s premier advertising, media, digital, film and design festivals.

    Last year India secured five Gold Medals, with BC Web Wise triumphing in the Digital category, Tree Design in Design, Viacom18 Media and Leo Burnett excelling in Use of Media, and Cog Culture clinching two Golds, one in Design and another in Events.

    Ajay Chandwani, senior advertising professional and active member of the Abby Awards Governing Council is part of Montreux Festival 2024’ international jury.

    Details of the entry categories and 2024 entry form are at www.goldenaward.com

  • The partnership aims to boost brand awareness

    Ideosphere to drive Magnite’s communication programme

    Ideosphere has announced that it has been selected to support Magnite, the independent omnichannel sell-side advertising company, with its public relations needs in India. Ideosphere will support Magnite’s India communication programme and elevate Magnite’s share of voice as the company’s presence in India expands, informs a communique.

    Speaking on their ambitions for India, Gavin Buxton, Managing Director of Asia at Magnite said, “With programmatic adoption in India forecasted to increase steadily over the next several years, our presence in India allows us to more easily help our clients navigate the quickly changing landscape. The competitive nature of the market requires consistent and impactful messaging, and we’re confident in Ideosphere’s ability to deliver this. Their understanding of our business and strong team will be of immense value in amplifying the exciting work we’re doing in market through impactful PR and communications.”

    Commenting on the partnership, Minal D’Rozario, Co-Founder Ideosphere, added: “Indian brands and agencies are experiencing a seismic shift due to large-scale digital technology advancement in the programmatic advertising and OTT space. Magnite brings yet another world-class technology offering to the Indian advertising market. We are leveraging our team’s insights and strategy capabilities to ensure Magnite is well-positioned in the Indian market. The mandate would require us to focus across multiple industry personas to drive custom narratives with an intention of education, behavioural change and brand advocacy.”

  • To pursue other interests

    Tarun Jha moves on from Havas Worldwide

    Tarun Jha, who had joined as the Chief Executive Officer of Havas Worldwide not too long again, has decided to move on, to pursue other interests. Anupama Ramaswamy, Chief Creative Officer, Anirban Mozumdar, Chief Strategy Officer and Kundan Joshee, Managing Partner, will continue to lead Havas Worldwide India jointly and will report to Rana Barua, Group CEO, Havas India, Southeast Asia, and North Asia (Japan & South Korea).

    Said Barua: “Tarun was an intrinsic part of the team, playing a key role in establishing a robust foundation for Havas Worldwide India. He actively contributed to important discussions and helped in putting together a strong and capable second line of leaders. I wish him all the best for the next chapter.”

  • As its communications partner

    Nasscom Foundation appoints Six Degrees BCW

    Nasscom Foundation has appointed Six Degrees BCW as its strategic communications partner. The collaboration with Six Degrees BCW aims to strengthen Nasscom Foundation’s brand presence and expand the reach and impact of its TechForGood initiatives across India.

    Said Nidhi Bhasin, CEO, Nasscom Foundation: “We are excited to partner with Six Degrees BCW to advance our mission of leveraging technology for social impact. Our organization has been instrumental in driving digital inclusion in marginalised communities and creating equal opportunities for all sections of the society, and we hope that this collaboration will enable us to amplify our impact even further. Six Degrees BCW’s expertise in strategic communication and the team’s understanding of the socio-technological landscape aligns with our vision. We believe this partnership will enable us to communicate our initiatives more effectively and inspire greater participation from all stakeholders.”

    Added Vandana Sandhir, India Lead at Six Degrees BCW: “With India at the cusp of digital transformation, we are thrilled to be partnering with Nasscom foundation on its journey towards driving inclusive digital progress. We will leverage our strong presence in India and our expertise in reaching diverse audiences via a focused approach to drive increased visibility for the foundation’s initiatives and further strengthen its position as a catalyst for positive change.”

  • To educate farmers to feed their cattle 'Kapila Pashu Aahar'

    Lowe Lintas gets Akshay Kumar to promote cattle feed

    India’s leading cattle feed brand, Kapila Pashu Aahar, has recently launched its latest brand communication with a multi-film campaign. Conceptualised by Lowe Lintas Delhi, the campaign stars Akshay Kumar.

    Said Taru Shivhare, Director and Head of Marketing, Kamdhenu Cattle Feeds Pvt. Ltd: “Our main motive behind this campaign is to prioritise on health and reproduction of cattle. It’s our duty as a feed manufacturer to educate the farmers on the importance of giving clean, unadulterated, quality feed which has a direct impact on timely byaant (fertility in cattle).”

    Sharing more insights about the campaign, Vasudha Misra, Regional Creative Officer, Lowe Lintas Delhi said, “An exciting category to be dipping our toes in. The films come at the back of some stellar research and insight. Addition of Mr Akshay Kumar was the cherry on top to not only create trust and dependability with the brand but also to add the X factor in the films.  All credit goes to Mohit Arora and his team for this.”

  • To enhance its brand recognition and engagement

    Pitchfork Partners appointed by Civic Studios

    Civic Studios, a global media company, has appointed Pitchfork Partners Strategic Consulting – as its communications partner. With this appointment, Pitchfork Partners will spearhead corporate communications for Civic Studios to build and elevate awareness for the company.

    Expressing her enthusiasm for the association, Roohi Bhatia, Director of Strategy & Operations, at Civic Studios, said: “We are thrilled to have Pitchfork Partners on board as our communications partner. Their experience and capabilities will be instrumental in helping us achieve our communication goals. We look forward to working with them and crafting a compelling brand narrative in India.”

    Sharing his views on the appointment, Jaideep Shergill, Co-Founder of Pitchfork Partners, added: “Civic Studios is at the forefront of content production, and we are honoured to be their partner of choice for building the India narrative. We believe that our skills and domain expertise will significantly help in crafting strategic communications that will strengthen Civic Studios’ reputation and brand awareness.”